Update Credential R&R_14.12.2016 Last Final
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Transcript of Update Credential R&R_14.12.2016 Last Final
• Was established on 13th May 2012 as a research-based social and marketing solution company that is dedicated to gathering and revealing insights across Bangladesh that matters to its client.
• It tackle those complex marketing challenges that organizations can take advantages by leveraging R&R’s diverse, creative marketing experience.
• Thereafter, to translate the insights to uncover into meaningful strategic recommendations and impact business growth.
Research & Resources
About Us
www.rnr-bd.com
Background
Research & ResourcesThough we have started our business under the name of Ideas and Implications (I&I), but for the business expansion of research purposes, research ideologies and some other research development opportunities we are now revolved to Research and Resources (R&R).
www.rnr-bd.com
While endeavoring the endless pursuit of perfection by providing superior strategic decision and effective recommendation to the clients R&R will thrive to put a new
definition where business means development of society as a whole.
MissionR&R is a research company dedicated to gather information through the field of
research that would help organizations to better understand the market for superior strategic decision and offer effective recommendation.
Vision
• Quality Field Work• Routine follow up
Values• Timely Data Delivery• Objective Based field work
www.rnr-bd.comwww.rnr-bd.com
MISSION, VISSION & VALUES,
• Recruitment & Selection• Focus Group • IDI• Expert Interview• Observations• Demonstration • Documentary analysis/ Desk
Research• Moderation facilitation• Audio Visual support (with
viewing facility)• Transcription (on need basis
24/48 hrs.), • Interpretation , etc.
• PAPI• CAPI/ CAWI• Mobile based data
collection.• Link• PLM• CLT• Usage and attitude Study• Demographic surveillance
Survey• Online survey• Consumer profiling• Panel Survey• Tracking • Customer satisfaction
study, etc.
Research Fieldwork Services
www.rnr-bd.comwww.rnr-bd.com
WE OFFER,
• Data Entry• Data Cleaning• Data analysis
using • SPSS• FoxPro• Office tools
• Coding and Indexing• Content analysis• Basic level or the
manifest level• Higher level or
latent level of analysis
Qualitative Quantitative
Data Management &
Analysis Services
www.rnr-bd.com
WE OFFER,
•A quality market research report can be generated only through collection of reliable data through its field force. This belief has induced R&R to take stringent quality control measures for ensuring the reliability and accuracy of data. The steps taken in this regard are:•New recruits of Field Interviewer as part / full time basis has to go through a number of tests before induction into R&R. The newcomers are thoroughly oriented with market research interview techniques, Do’s and Don’ts of field work by the Authority. It is only after such rigorous screening procedure that someone is allowed to take part in a particular project brief.
Quality check is strictly controlled by the TOP MANAGEMENT
All types of back checks are made within 48 hours of the call /interview
www.rnr-bd.com
QUALITY CONTROL…
• Skilled, Professional and committed Recruitment Team in at divisional
level.• Arrangement of decent venue at
competitive price and prominent locations all over Bangladesh.
• Experienced poll of Moderators for conduction of FGD, IDI, KII, Workshop
etc. across Bangladesh.• Up-to-date & modern technological support to facilitate proper conduction of qualitative study and Poll of other support personnel from renounced
institutions for Transcription, Simultaneous translation, note taking
activity, etc..
Qualitative &
Quantitative
Need based panel Recruitment
Highest level of Quality assurance
Timeliness
Good Transcriber poll
Quality Transcription delivery within 48 hours
Need based observation any where in Bangladesh
Readiness for field work at any time
www.rnr-bd.comwww.rnr-bd.com
OUR STRENGTHS,
Qualitative &
Quantitative
www.rnr-bd.comwww.rnr-bd.com
Divisional Local Team
Experienced Field Team
Independent QA team
Strong Data Mgt. Team
OUR STRENGTHS,
Few Snapshot of our work,
www.rnr-bd.com
Vietnam Dairy Study on Child Product
World famous child food & milky products manufacturing organization is Vietnam Dairy.A study to understand consumer perception of Cereal baby food, Infant milk, liquid milk, UHT milk , Cerelac Khichuri and Sweet condense milk. The study was devised with 3 FGD with mother who having 06 to 12 month baby, 6 IDI with Tea shop & Restaurant owner and 9 IHV with mother having kids.
Few Snapshot of our work,
www.rnr-bd.com
Study of Winter Tale
A study on Grocery & Cosmetics shop for Unilever Bangladesh Ltd. In Dhaka rural/urban, Shatkhira rural/urban, & Rajshahi rural/urban.
The study was devised 24 IDI with Grocery & Cosmetics shop owner , 24 ethnography with different Grocery & Cosmetics shop owner, 2 FGD with Grocery & Cosmetics shop owner,.
Few Snapshot of our work,
www.rnr-bd.com
Study of Grandslam
Pran is one of the leading brand in Bangladesh, which approach to all kinds of agro processed food products maintaining its quality and hygiene. Grandslam is a study of consumers who regularly have snacks at home and specially knows about different tastes of Chanachur. It was a Qualitative study of Pran Chanachur, which has been held in the centers of Dhaka, Comilla, Narayangonj and Khulna. It had both the FGD and Family IDI.
Few Snapshot of our work,
www.rnr-bd.com
Study of GQ - 3
This study was based on healthy drinks. The FGD was done with the mothers who regularly feed healthy drinks (Horlicks) to their children and those mothers who do not feed any kind of healthy drinks.12 groups of FGD took place in Dhaka and 4 groups of FGD were in Chittagong.While doing this study we also showed them 2 TVC and collect their opinions about it.
Few Snapshot of our work,
www.rnr-bd.com
Study of TEPCO
Based on the government economical fund, if a commercial space is build up in Gulshan then what will be the approximate rent and how much space will be required. For all these information study went on with the owners and renters of 120 commercial buildings/office at Dhaka Kawran Bazaar and Gulshan.
Few Snapshot of our work,
www.rnr-bd.com
Pharmacy Study of EMAMI
This study has been census about the available medicines of Ayurvedic/Herbal/Unani in all the pharmacies of Dhaka Metro, Sylhet, Habigonj, B.Baria, Norail and Jessore. Moreover we also communicate with 50 doctors, did Household survey on 100 consumers and 50 manufacturers of Ayurvedic/Herbal/Unani.
Few Snapshot of our work,
www.rnr-bd.com
Study of Hyperdive
This study includes the FGD of women who consumes different branded tea. We collect their opinions on the packet of different brands and about their perceptions if any change occurs in the packet of Tetley.
Few Snapshot of our work,
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Study of Smarty
This study is about the young generation people who uses Smart Phone. It also includes the consumer who do not use smart phones.
FGD took place at Dhaka center with Collage students, University students & young professionals people.
Few Snapshot of our work,
www.rnr-bd.com
Study of Berger car paint
This study has been census in each and every particular garage of Dhaka, Comilla, B.Baria, Jessore and Sylhet. We also did survey all car paint selling shops and painter also who belongs there.
Our main objective was to know the price of the paints, what cost of paint is required in a month, which brand are uses there,
Few Snapshot of our work,
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Study of NEW NEWS 2
Basically it was a Pack-test qualitative study. Our study includes the consumers who use one or two different brands of detergent powder. Our main objective was to know their perceptions about detergent packets. For this we showed them packets of various designs and the FGD took place in Dhaka center.
Feasibility study on automated brick
A study on the feasibility of automated bricks for Stone Bricks in Dhaka and western belt of Dhaka. The study was mainly focused on measuring the aspect of acceptability of such bricks among its consumers and sellers.
The study was devised with 4 FGD and 12 IDI followed with 250 F2F interview of each of the 4 panel i.e: Brickfield Owners, Brick Sellers, Industrial Buyers & Individual Buyers. The study was supported with few visits of the “transformation interested” Brickfield owners to the factory of StoneBrick followed by small seminars.
Few Snapshot of our work,
www.rnr-bd.com
Few Snapshot of our work,
www.rnr-bd.com
Consumer Study On leather footwear
A study on the buying behavior of footwear customer in Dhaka and Chittagong for Bay Tanneries Ltd.
The study was devised over a sample of 1000 respondent across each of these centers with the sample grouped into several categories based on Demographical factors. Several customized mystery shopping were conducted on 6 prominent locations of Dhaka over a sample of 18.
Few Snapshot of our work,
A Consumer Behavior Study on Denim Jeans
Youth oriented Random Street intercept in PAPI methodology, conducted in Dhaka over a sample of 1000 respondents after conduction of a group of FGDs and IDI with the Consumers and Retailers to assess the consumer buying behavior towards Denim.
The study was initiated for Panache Bangladesh, an international sourcing company that has been exporting apparels and accessories for numerous international retailers like H&M, Marks & Spencer for over a decade.
www.rnr-bd.com
Few Snapshot of our work,
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D2D study for Shwapno
A door to door study conducted on Behalf of Shwapno Across 2 sq. km of their 22 outlets in Dhaka. The study was based on creating a consumer profile that accumulated to 1,10,000 household profiles to be used for their pr motional campaigns.
The study also gathered selective information on their perception of super-shop and its product along with their preferences in different FMCG products.
Few Snapshot of our work,
www.rnr-bd.com
Mystery Shopping for OTOBI
The study was initiated to assess Sales people knowledge, their extent of customer service based on several indicators like attitude, orientation with the goods, facilities for purchase from the specific store etc.
15 Outlet Mystery shopping were conducted at different outlets of OTOBI at Dhaka, Sylhet, Chittagong.
Few Snapshot of our work,
www.rnr-bd.com
D2D profiling and Diary study
The study was Conducted for G-Mart an upcoming shopping mart in Bangladesh to draw a rough understanding of consumer buying behavior and gathering a consumer profile for upcoming promotional activity.
The study comprised of Diary study of 15 days of 40 purposively selected respondent in addition to gathering a total of 2,500 consumer profile across 4 regions of Dhaka.
Few Snapshot of our work,
www.rnr-bd.com
Web Community Study (Anun Bd.)
A study to understand consumer perception of certain online community users towards fast food items across the few centers of Dhaka (Khilgaon, Rampura, Banasree, Badda) with association with Anun HD.
The study was initiated over a sample of 450 web community respondents residing in those areas. The data gathered through online script were collected and analyzed to gain understanding of the subject.
Few Snapshot of our work,
www.rnr-bd.com
Android Device Based Restaurants Profiling
It was based on collection of information from different restaurant of Dhaka city and update it on software which was named by Harriken.com.
To help the Foodie by introducing a apps where they can get 2000+ restaurant details and its food availability thus they can enjoy the food in a convenient way.
Following are few of the remarkable studies that R&R team has experience of:
B2B
Huawei Telecom Study – (TNS India)TATA Dealer Study (TNS India)
HSBC trade Confidence Study (TNS India)Hospital Study – Feasibility study on Neurological Hospital in Dhaka (Frost &
Sullivan)Cholera Vaccine acceptability study (Net Reactions, India)
Contraceptive Forecast Study in Bangladesh –physician & store keeper (Ipsos UK, Bill & Melinda Gates Foundation)
Influencer - Study on Telecom industry in Bangladesh (TNS India)Etc.
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TEAM EXPERIENCE,
Following are few of the remarkable studies that R&R team has experience of:
B2C
BBC Bulletin - Consumer Perception Mapping (TNS India)Product and Attitude Test (Ipsos India)
Life Style Study (Intage Japan)Fragrance and acceptability study on Wheel Bar (Ipsos Japan, Symrise Scent & Care)
Telenor Brand Awareness Study –User FGD (TNS India)Mystery Shopping, Retailer & Intercept – (Airtel)
Brand Tracking (Bajaj & Robi)Contraceptive Forecast Study in Bangladesh-consumer (Ipsos UK, Bill & Melinda Gates
Foundation)2 wheeler study – CSS (Frost & Sullivan)
CLT on Smoker – (PMI)Etc.
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TEAM EXPERIENCE,
Md. Tagul IslamCEO
Experience is the word that can be synonymous to T. Islam. Started his job in subsequent field from the year 2002 he is now one of the eminent professionals who deals with operational strategy & formulation development.
Possess massive knowledge about Market & Social Research and have directed and conducted various prestigious research work in Bangladesh with various local and international NGOs and Social Organizations.
The problem solving artistry that can actually resonate the core idea behind the problem, dismantle them into pieces to be corrected in right order again efficiently and effectively; is the ability that gives T. Islam the edge.
In a nutshell he is a man of total deliverance from strategy formulation to on field operation & execution.
During the 16 years of working experience Mr. T. Islam has passed his 10 years in The Nielsen Bangladesh a world renowned research organization where he conducted crucial projects on Brand tracking, CSS, EQ study, Mystery shopping, Opinion pool, media survey, FGD, IDI, CLT etc.
Working on the same field onwards in these many years makes him indomitable both in the subject knowledge and experience.
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Our People,
With a vision of working in a competitive environment with excellent communication and organizational skill Samsun Nahar Rea believes in her competencies.
Samsun Nahar Rea has excellent verbal, written and communication skill along with the organizational, scheduling and planning skills. She holds the ability to juggle different priorities and meet deadlines.
she is now one of the eminent professionals who deals with operational strategy & formulation development She adept in helping clients from problem identification to actionable recommendations.Prepare operation & filed quality report for the top regional management, coordination, maintaining liaison with research and analysis team, prepare field cost estimate and logistic plan and last but not the least monitoring field controller’s and field supervisors activity are his area of expertise.
Beside the communication skills she bears exclusive computer literacy like 3D Studio Max, Auto CAD 3D/2D and detail knowledge of MS-Office.
Samsun Naher ReaHead of Operation
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Our People,
The problem solving artistry that can actually resonate the core idea behind the problem, dismantle them into pieces to be corrected in right order again efficiently and effectively; is the ability that gives Subrina the edge.
A lot of experience in academic and business research provides her the upper hand to relate theory with practical to ensure flawless research process.
Subrina specializes in research execution and has a proven capability to handle and aid globally as well as locally conducted studies.
Her area of interest lies in understanding Human Psychology and behavior in regards to various environmental stimuli. Integrity and commitment with the eagerness of learning something new in his own simplest way makes her the epitome of class.
Subrina HenaSr. Executive Client Services
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Our People,
Monir HossainHead of Data Management
15 years of experience, the ability to handle a large scale sample size ranging from 60000 to 115000, 500 successful data entry and managing projects. Well, the numbers says it all.
A brief introduction of Monir Hossain is, he one of the most experienced person and probably the best one in the field of data management in the history of research in Bangladesh.
Started as an executive in computer operations back in 1995 he has been working in renowned international research farms like Nielsen in data sector as the key person.
At present he is playing the role of Head of Data management. The credence, persistence and professionalism let him climb the ladder of excellence in the relevant field.
Monir Hossain is proficient in making database using MS FoxPro, Visual Foxpro, MS Access, MS Excel and statistical software SPSS. He has several training course on computer networking, secretarial course.
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Our People,
Our People,10 years of experience in exclusive qualitative research.Extensive training taken with one the best Qualitative Agencies in the country, Exclusive research training taken from India Head office.Extensively qualified in writing proposal, discussion guides, and report writing;
Types of Studies conducted: Ad and Concept test, Brand Equity study, Category understanding study , U & A study, Social Epidemical study, Trigger & Barrier Studies, Exploratory Studies etc.
Key sectors - FMCG, Tobacco, Personal Care, Telecom, Service industries (hospital & school), Social bodies and number of international clients
Samira MostafaSr. Qualitative Consultant
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Our People,
Samsul ArefinQuantitative Consultant
Worked as a Consumer Insight Market Researcher at Nielsen for more than 2 years Worked for different organizations including Danish foods (Partex), Eastern
Bank Limited, Corona Group in Brand and Communication Department. Directly supervised Research projects like : -Mystery Shopping Survey for Bank Al-Falah, The City Bank Limited, Eastern Bank Limited.
Customer engagement program for HSBC Bank and Customer Satisfaction Survey for Eastern Bank Limited (priority Banking) .
Retailer Satisfaction Survey for Dutch Bangla Bank Limited.
General Consumer Tracking Study (GCTS) and Build-up Funnel Tracking study for Philip Morris International (Marlboro).
Market feasibility study for different Pharmaceuticals like ROCHE, Sanofi-Aventis, Novo-Nordisk, Western Union, Petredec, etc.
Retailer Satisfaction study for Petredec, Dutch Bangla Bank Limited, Western Union.
Industrial Research for Mitsubishi Bangladesh Liaison Officewww.rnr-bd.com
Integrity driven and forward thinking leader with a natural charming ability to engage clients, keenly gauged and targeting their needs. Adopt at multitasking, committed to quality and excellence. An exceptional leader who is able to develop and motivate others to achieve targets, She can demonstrate a strong ability to manage projects from conception through to successful completion.
A proactive individual with a logical approach to challenges, She perform effectively even within a highly pressurized working environment.Highly motivated, goal oriented with fourteen Years of progressively responsible position gaining solid experience and knowledge of MARKET RECEARCH industry.
She has been working as a moderator as well as research consultant since eight years. She has experience of working as a moderator for commercial and social projects, FGDs and DIs. Experience in Content Analysis and Templates for different projects. Experience in Ethnography studies Especially for Diabetic patients as well as family consumer products for some commercial products, Shop along for garments ,home appliances, consumer products etc.
Mausumi BasuOverseas Consultant
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Our People,
Serving one of the top most research firm the intensity of perfect data acquisition is one the challenges that Md. Abul Mansur Helal has been doing successfully since 2010 to till date.
He has played roles like field investigator, field supervisor and field controller in the field of data acquisition.
He has worked in 84 different projects as supervisor and field controller. Later as a field executive Md. Abul Mansur Helal bears the responsibility of the field work team coordination, receiving reports from FS and submitting them to concern Management. He also has hands on handling the financial part of field operations and Data acquisitions.
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Md. Abul Mansur Helal Field Executive
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Our People,
Accomplished BBA from Independent University, Bangladesh.
Prior to worked with ctMRS, have worked as a Key Account Executive at The Daily Dhaka Tribune .
Specialized in improving client relations by maintaining high levels of positive interaction. Possess excellent interpersonal & communication skill.
Excellent facilitation & interpersonnel communication skill.
Expertise in developing new business opportunities through communication .
Expertise in developing product and brand; managing relation to customers; planning & forecasting strategic marketing; managing supply chain.
Expertise in identifying market segments, estimate market demands and position different communication tools
Able to do market research independently and executed a dissertation in BBA program.
Maintaining an effective relationship with the clientswww.rnr-bd.com
Meheraj MansurSr. ExecutiveClient Services
Our People,
Operation In-charge
Central FC
Regional FC
FS
FI
Region Team Members
Dhaka Md. Rafiqual IslamMd. Ashraful Islam
Sumaya KhanChittagong Tanjina Islam (Mishu)
Md. Wahid
Khulna Fatima AkterHabibur Rahman
Rajshahi Imtiaz Ahmed JonyShakir Ahamed
Barisal S.M. SaeduzzamanKazi Saleha Hamidhy
Sylhet Sumaya KhanPancham Das
Rangpur Md. AsaduzzamanMorsheda Khatoon
Field Structure
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Research & ResourcesFlat # 4/A, H. No # 5,Ma Amena Tower, Shah Ali Bag, Mirpur – 1,Dhaka - 1216
[email protected]/[email protected]@rnr-bd.com/[email protected]
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A house of Complete Concept….
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