UPDATE - Cassowary Coast Region · 1. TEAM & ATHLETE RECRUITMENT –Continue to drive international...
Transcript of UPDATE - Cassowary Coast Region · 1. TEAM & ATHLETE RECRUITMENT –Continue to drive international...
Executive Summary
1,000 Competitors
50 Countries
10,000 + Attendance
6 mil + Video Stream
30,000 + Web UV’s
The IRF 2019 World Rafting Championships will be held in Tully, Australia from
13-20 May 2019.
The World Championships are not only the peak event for all competitors, but a
true celebration of the sport with national federations competing from around the
globe.
The 2019 event will feature over 1,000 competitors from 50 countries competing
in the Open, Masters, U23 & U19 divisions.
The combination of an iconic setting, featuring the unique rainforests, beaches
and coral reefs of the Cassowary Coast in Far North Queensland, the attendance
of internationally renowned competitors plus a wealth of local talent, will position
this World Championships to the best ever.
MEDIA &MARKETINGMAXIMISING THE REACH OF THE EVENT
+ MOBILE FRIENDLY WEBSITE
+ VIDEOS
+ SOCIAL MEDIA
+ EDM’s
+ CONTENT / BLOGS
+ DESTINATION CONTENT / THINGS TO DO
+ BROADCAST / STREAMING
+ GLOBAL REACH
STRATEGIC
PARTNERSHIPS
SHOWCASE THE
DESTINATION
MALE SKEW 18 - 34 ELEVATE THE
PROFILE OF
RAFTING
COMMERCIAL FOCUS
• Terrain
• Red Bull
• Singapore Airlines
• NBN
• James Cook University & Q University
• Merchandise provider
• Additional Government Support
Food & Beverage:
Cassowary Coast Local Traders – Expressions of interest
We will be connecting with the Cassowary Coast Region to gain awareness and interest of local businesses who would like to be part
of the event.
Our commercial priorities are:
OPERATIONAL FOCUS
OPERATIONAL PRIORITIES:
+ THE ORGANISATIONAL STRUCTURE HAS BEEN CONFIRMED
+ FINALISING COSTS FOR INFRASTRUCTURE
+ OPERATIONAL PLANS – INC TRAFFIC MANAGEMENT, RISK, WASTE, BUMP IN/OUT PLANS
+ STAFF & VOLUNTEER RECRUITMENT
+ COMPETITION MANAGEMENT / SCHEDULES
- Athletes VillageAccommodation Registration
• BaseKamp has been confirmed as the official accommodation ‘Glamping’
partner.
• BaseKamp will provide toilets, showers, fencing, bump in/out of the site.
• Athletes are able to book their Glamping accommodation through a
booking form online.
TULLY SHOWGROUNDS
Camping sites – Participant Funded
Powered / Non Powered Sites
Athlete Lounges
Merchandise Tents
TULLY LIVE SITES - DRAFT
TULLY SHOWGROUNDS – LIVE SITE
DJ’s / Live Music
Food Trucks / Bars
Banana Lounges / Chill Zones
Kids Rides / Pet Zoo
TULLY LIVE SITES - DRAFT
TULLY RIVER – RIVER DECK
RIVER LIVE SITES - DRAFT
CONCEPT - World First:
Southern Side: 100m x 10m Deck along
the Tully River.
Northern Side: 40m x 10m
Potential River Crossing to connect the
Live Sites.
DJ’s / Live Music
Corporate Hospitality / Bars
Banana Lounges / Chill Zones
TULLY RIVER – RIVER DECK
RIVER LIVE SITES - DRAFT
CONCEPT - World First:
Southern Side: 100m x 10m Deck along
the Tully River.
Northern Side: 40m x 10m
Potential River Crossing to connect the
Live Sites.
DJ’s / Live Music
Corporate Hospitality / Bars
Banana Lounges / Chill Zones
TULLY RIVER – LIVE SITE
RIVER LIVE SITES - DRAFT
CONCEPT - World First:
World Heritage Site
DJ’s / Live Music
Corporate Hospitality / Bars
Banana Lounges / Chill Zones
Sponsor Activations
Next steps: sept - dec
1. TEAM & ATHLETE RECRUITMENT – Continue to drive international marketing to drive team registration.
2. VOLUNTEER RECRUITMENT - As a collective we want to reach out to volunteers. This is an extremely large aspect of the
event as they will be our helping hands.
3. COMMERCIAL PARTNERS – Confirmation of all corporate, government and supply partners.
4. OPERATIONS – Finalise permits, plans and competition schedules.
Entertainment:
Headline act / Australian talent
DJ’s
Fireworks
Opening & Closing Ceremonies
Elevate the profile and showcase the cultural significance of the area.
River Deck / Scaffolding:
Help create a World First – Provide scaffolding, labour.
Additional support