Up Periscope for Social MediaSeptember 10, 2015

Bob Cargill Robert LeeDirector of Social Media Owner and Executive ProducerOverdrive Interactive Sha La La La Productions@cargillcreative on Twitter @heyitsrobertlee on Twitter

The Online Video Phenomenon

Ways to Share Video on Social Media

YouTube Facebook Instagram Twitter Vine Snapchat Tumblr Meerkat Periscope

Marketing Land’s Guide to Social Video

Source: http://marketingland.com/social-video-chart-your-at-a-glance-guide-to-7-major-platforms-130472

Why Periscope

Authenticity Credibility Transparency Simplicity Immediacy

Periscope

Launched on March 26, 2015 and owned by Twitter, Periscope is a live video streaming app for both iOS and Android that makes it possible for users to share live video clips with others.

10 million accounts have already been created and there are two million active users on a daily basis.

Periscope

If Periscope is connected to your Twitter account, your followers will be able to click on a link to watch your live streaming video.

Periscope

Viewers on Periscope can share hearts with you as a way of saying how much they are enjoying your videos as they watch them.

Those who are watching your videos can also make comments and ask questions which you can see and respond to as you’re live streaming.

Videos, which are set to either public or private, can be watched live and replayed for 24 hours. You can then choose to archive them or not.

Use Periscope for…

Focus Groups Tours Breaking News Behind-the-Scenes Surveys Product Demonstrations Profiles Interviews Live Reports How-To’s

Periscope

Brands That Are Rocking Periscope

Constant Contact’s Ryan Pinkham

Mayo Clinic

Michael Hyatt

Taco Bell

Sha La La La Productions

Tech Talk

Any time you can add more lighting to your shoot, do so.

Brands on Periscope

Brands on Periscope

Brands on Periscope

Brands on Periscope

Brands on Periscope

Brands on Periscope

Brands on Periscope

Brands on Periscope

Brands on Periscope

Brands on Periscope

Demo Time

Time for everyone to have a chance to use Periscope and for someone in the audience to give us a hand with filming.

How to Use Periscope

Download the app to your Android or iOS device Log in with your Twitter user name or phone number Create your Periscope user name

Adjust your settings and notifications Find people to follow and videos to watch Give hearts and make comments Broadcast your own private or public videos

Create title Add location Connect to Twitter Narrate or not

Double tap screen to reverse camera Swipe down to stop broadcast Autosave (or not) your broadcast(s)

Resources

http://www.grow.eu/blog/why-periscope-is-the-most-exciting-phenomenon-of-2015 http://fortune.com/2015/06/03/facebook-video-traffic/ http://contently.com/strategist/2015/07/06/the-explosive-growth-of-online-video-in-5-c

harts/ http://www.huffingtonpost.com/jonha-revesencio/videos-are-taking-over-th_b_6599940

.html http://www.ebizmba.com/articles/video-websites http://www.reelseo.com/2019-internet-video-traffic/ http://www.trafficgenerationcafe.com/periscope-tutorial/ http://dustn.tv/periscope-pro-tips-what-to-do-before-during-and-after-the-broadcast/ https://medium.com/@periscope/periscope-by-the-numbers-6b23dc6a1704

Resources

http://www.business2community.com/social-media/snapchat-periscope-imgur-and-yummly-4-new-ways-brands-can-market-to-their-customers-01307745

http://digiday.com/brands/5-ways-brands-using-periscope/ http://mashable.com/2015/03/26/twitter-periscope-hands-on/ http://www.adweek.com/news/technology/periscope-now-has-10-million-users-who-wat

ch-21-million-minutes-day-166361

http://www.adweek.com/news/technology/periscope-now-has-10-million-users-who-watch-21-million-minutes-day-166361

http://www.business2community.com/social-media/social-video-facebook-youtube-vine-instagram-periscope-meerkat-01313606

http://marketingland.com/social-video-chart-your-at-a-glance-guide-to-7-major-platforms-130472

Bob Cargill

• Director of Social Media at Overdrive Interactive • 30+ Years or Experience as a Marketing Professional• The New England Direct Marketing Association’s Direct

Marketer of the Year in 2009• Over 40 Awards for Copywriting, Creative Direction and

Social Media• Gold from NEDMA for Blog in 2006• Gold from NEDMA for Best Tweets in 2010

• Frequent Speaker at Industry Events and Elsewhere• Monthly Columnist on Social Media for ClickZ • Past President of the New England Direct Marketing

Association (‘99-’00) and Two Toastmasters Clubs• Graduate of Leadership MetroWest’s Leadership Academy

(‘92)

Robert Lee

Owner and Executive Producer of Sha La La La Productions Award winning Director for Best Short Featured film in 2015 2 time New England Direct Marketing Association award winner for Creative Excellence

Silver from NEDMA for Best Online Video 2015 Bronze from NEDMA for Best Online Video in 2014

Shop Local series (for the Newton Needham Chamber of Commerce) featured in the Boston Globe Worked with a diverse range of talent including:

Award winning musician, Chris TrapperRenowned political commentator and activist Noam ChomskyHost of BIANCA and current owner of Lucky Gal Productions Bianca de la GarzaRadio broadcaster Candy O’Terry

15+ Years or Experience as a Marketing Professional BA in marketing from University of Rochester/ MBA with University of Massachusetts Lowell

Thank you!