Neymar Jr. and Nike Introduce Hypervenom Liquid Diamond

Dazzling on the pitch.

A diamond player with

unique talents

enviable of many.

Introducing the

Hypervenom Liquid

Diamond

Dazzling on the pitch.

A diamond player with

unique talents

enviable of many.

Introducing the

Hypervenom Liquid

Diamond

Dazzling on the pitch.

A diamond player with

unique talents

enviable of many.

Introducing the

Hypervenom Liquid

Diamond

Football is important to Neymar Jr., so is family. His close relationship with his sister, Rafaella, is symbolized by a diamond tattoo on each of their arms. Just above Neymar Jr.’s tattoo is the word ‘sorella’ (sister), while Rafaella has ‘fratello’ (brother) above hers.“The diamond tattoo I’ve got was done with my sister. We thought we’d get one done together because diamonds are rare and the feelings I have for my sister are rare, so we decided to pay homage to each other in that way,” said Neymar Jr. “A diamond is a gemstone that is simple but beautiful. It is also a rare jewel that stands out and that is what catches my attention and reminds me of my relationship with Rafa,

Dazzling on the pitch.

A diamond player with

unique talents

enviable of many.

Introducing the

Hypervenom Liquid

Diamond

Dazzling on the pitch.

A diamond player with

unique talents

enviable of many.

Introducing the

Hypervenom Liquid

Diamond

Neymar Jr. stands out from the crowd, on and off the pitch. The

challenge for Nike’s design team was to ensure his boots stood out as well.

Neymar Jr. launched the original Hypervenom in Rio de Janiero in

2013. He followed it up with a gold edition of the Hypervenom the next summer. Now, as Neymar Jr. enters his eighth year as a Nike athlete, he will debut the Hypervenom Liquid

Diamond.

Neymar Jr.’s affinity for diamonds helped

inspire Nike’s design team to create the

unique colorway. “We take inspiration from

Neymar Jr.’s play and personality,” says Max

Blau, VP Nike Football Footwear. “He attacks

the defense with a style so fluid, it reminded

us of water flowing between rocks. That’s

when we started shifting our thoughts from

incorporating a nod to diamonds, to creating

a liquid diamond aesthetic for the entire upper

Nike Skin

upper of the

Hypervenom

provided a

textured

canvas,

enhancing

the

dimension of

the color

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