Unternehmensweites Product Lifecycle Management mit Agile

<Insert Picture Here>

Unternehmensweites Product Lifecycle Management mit Agile Stefan Sack - Director Agile PLM, Oracle EMEADüsseldorf - April 2008

Agenda

• What & Why PLM• Enterprise PLM & Agile PLM Solutions• Customers Case Studies & Examples

Why Product Lifecycle Management Accelerate Innovation & Maximize Profitability across the Lifecycle

• Innovation is a top business imperative • Renewed growth focus fueled by product innovation• New products, new markets, new technologies are top drivers• Executive focus on product development• Profitable Growth & Right-To-Market is the only option

• Key challenges driving PLM adoption• Global product development • Outsourcing & acquisition integration• Increasing product variance & complexity• Accelerating product launches and time to market/volume• Increasing regulatory compliance & product quality requirements• IP management and security

Why Products Fail?Challenges Affecting Profitability

Time

Prod

uct P

rofit

abili

ty

Misaligned Ideation & Development• Responding to Market Trends• Bad Projects Difficult to Kill• Products Not Right for Market

Missed Launch Dates• Disjointed NPD&I processes• Complex Packaging• Global supply networks

Process Inefficiency• Inaccuracy = Delays, Scrap, Rework, Recalls• Poor Internal / External Communication• Disjointed Change Management

Regulatory Compliance • Crisis Management e.g. Health Scare• Changing Regulatory Controls• Labeling requirements by region

Inability to extend product life• New customer preference• New trends – low carbs• New products & claims

Escalating Product Costs• Proliferation of Materials / Suppliers / Specifications• Cross Country Branding / Development• Inconsistent Quality

Product Development Volume Production

Idea Concept LaunchDesign

Brand Extension

Fragmented Product

Information

Fragmented Product

Information

UninformedDecisionMaking

UninformedDecisionMaking

DisconnectedBusinessProcesses

DisconnectedBusinessProcesses

MisalignedStakeholders

MisalignedStakeholders

80% of All Products Fail

to Reach Their Target

ROI !(Source: AMR)

MARKETING

Enterprise

Value Chain

Enterprise

Value Chain

ProjectProject

PRODUCTION

MESMESERPERP SCMSCM

PROCUREMENT

ERPERP

ExcelExcel

LEGAL & CA

AccessAccessEDMSEDMSNotesNotes

R&D (EUROPE)

R&D (ASIA) R&D

(US)

SUPPLIERS

REGULATORY BODIES

OUTSOURCED PARTNERS

ARTWORK DESIGN

CUSTOMERS

ExcelExcel

MCADMCAD

Recipe Mgmt

Recipe Mgmt CADCAD

Spec DB

Spec DB

QuarkQuark AdobeAdobeCADCADERPERP SCMSCM

Formulas

Design Briefs

Audits

Artwork Files

Specifications

Package Designs

Ideas

Submission

Files

CADModels

Samples

Formulas

Design Briefs

Audits

Artwork Files

Specifications

Package Designs

Ideas

Submission

Files

CADModels

Samples

BOMs

Design Briefs

Audits

Artwork Files

Specifications

Package Designs

ECOs

Material &

Substance Data

CADModels

Samples

Why Product Initiatives Fail?Product Information is Fragmented, in Disparate Global Systems

Concept Design & Develop

Prototype& Pilot

Launch& Ramp

Service & Support

Phase-out& DisposalProduction

DRIVE MARGINS& REDUCE SUPPLY

RISK

RAMP TO VOLUME& HIT TARGET COST

GET TO MARKETFASTER

DEVELOP PRODUCTS“RIGHT TO MARKET”

MITIGATE RISKASSOCIATED WITH

REGULATORY COMPLIANCE

REDUCE SERVICE & WARRANTY

COSTS

OPTIMIZEINVESTMENTDECISIONS

Product Lifecycle Management MissionAccelerate Innovation & Maximize Profitability across the Lifecycle

PLM Value Proposition – Quantifiable ROI

ChallengeChallenge PLM Impact PLM Impact DriversDrivers

Reduce costs and increase Reduce costs and increase efficiencies thru global efficiencies thru global engineering and outsourced engineering and outsourced design & design & mfgingmfging collaborationcollaboration

Enable Globalization

& Outsourcing

Low Cost Design Centers, Low Cost Design Centers, Outsourced Design & Mfg, Outsourced Design & Mfg, AcquisitionsAcquisitions

Reduce cycle time Reduce cycle time ---- 1010--20%20%Improve productivity Improve productivity ---- 2020--40%40%

Accelerating Time To Market

Faster innovation Faster innovation cycles, NPI explosioncycles, NPI explosion

Reducing Costs &

Increasing Profits

Intense pressure to reduce Intense pressure to reduce costs and supply risk, costs and supply risk, improve profit marginsimprove profit margins

Reduce material costs Reduce material costs ---- 22--5%5%Reduce new part adds Reduce new part adds ---- 1010--30%30%Reduce Waste / Rework by 30Reduce Waste / Rework by 30--40%40%

Managing Risk& Ensuring Compliance

Increased Quality Increased Quality and Regulationsand Regulations

Managing risk across Managing risk across financial, regulatory and financial, regulatory and international complexityinternational complexity

What is PLM?

PLM enables companies to accelerate product innovation and maximize product

profitability……through the management of the

information, processes and decisionsabout their products…

…throughout the product lifecycle and across the global product network

Agenda


ItIt’’s all about s all about CollaborationCollaborationand and Product InnovationProduct Innovation

Cell Phone

2008 1978

Agenda


Agile PLM enables the Enterprise Product Record

Manufacturing Information- Bills of Materials- Mfg. Instructions- Revisions- Site Specific Information

Service Information- Corrective Actions- Field instructions- Service BOMs

Cost Information- Standard Parts- Part/BOM Costs- Cost History

Supplier Information- Preferred Suppliers- Alternate Sources- Availability

Design Information- Schematics & Drawings- CAD Models- Software/Firmware- Design Reviews- Design Structure- Configuration rules

New Product Information- Programs- Resources- Tasks/Schedules- Issues/Action Items- Deliverables

Compliance Information- Regulatory- Standards- Audits

Customer Information- Requirements- Configurations- Quality Issues

ProductRecord

ProgramExecution

ProductOperationsBusinessProcesses

DecisionSupport

Concept

Concept Plan Validate Launch Sustain EOLDevelop

Global Product Development & Design Collaboration

New Product Introduction & Outsourced Manufacturing

Product Cost, Quality & Compliance Management

Product Portfolio, Program, & Resource Management

Program Information

Customer Information Supplier InformationManufacturing Information

Service Information

Compliance InformationDesign Information

Purchasing Information

Collaboration

Agile PLM enables Streamlined Processes, Better Product Decisions

OEMOEMCUSTOMERCUSTOMER

REPAIRREPAIRCENTERCENTER

SUBSIDIARY / SUBSIDIARY / JOINT VENTUREJOINT VENTURE

DISTRIBUTION CHANNELDISTRIBUTION CHANNELCHANNEL ASSEMBLYCHANNEL ASSEMBLY

COMPONENTCOMPONENTDISTRIBUTORDISTRIBUTOR

ODM / EMSODM / EMSODM / EMS

COMPONENTCOMPONENTMANUFACTURERMANUFACTURER(IDM / FABLESS)(IDM / FABLESS)FOUNDRYFOUNDRY

CONTRACTCONTRACTDESIGNDESIGN

OEMOEM

ASSEMBLY,ASSEMBLY,TEST,TEST,

PACKAGINGPACKAGING

DESIGN CONCEPTDESIGN CONCEPTOTHEROTHER

PCMPCM

RFQ QUOTERFQ QUOTEPRODUCT CHANGEPRODUCT CHANGE

PHYSICAL DESIGNPHYSICAL DESIGNPACKAGEPACKAGE

ORDERORDERFORECASTFORECAST

RFQ QUOTERFQ QUOTEORDERORDER

PCMPCM

OTHEROTHERFORECASTFORECAST


ORDERORDERPCMPCM

RFQ QUOTERFQ QUOTENPINPI

PRODUCT CHANGE ORDERPRODUCT CHANGE ORDER

ORDERORDERPCMPCM

FORECASTFORECAST

RFQ QUOTERFQ QUOTECONTRACT DESIGNCONTRACT DESIGN

NPINPIPRODUCT CHANGE ORDERPRODUCT CHANGE ORDER

INVENTORY INFOINVENTORY INFO

ORDER FOR FACTORDER FOR FACTPCMPCM


PRODUCT CHANGEPRODUCT CHANGECARRIERCARRIER

ORDERORDERPCMPCM

FORECASTFORECAST

RFQ QUOTERFQ QUOTE


PCMPCM


RFQ QUOTERFQ QUOTEORDERORDER


RFQ QUOTERFQ QUOTE

PCMPCMCARRIERCARRIERNPINPI

OTHEROTHERFORECASTFORECAST RFQ QUOTERFQ QUOTE

NPINPIPRODUCT CHANGEPRODUCT CHANGECOLLABORATIONCOLLABORATION

ORDER DEMANDORDER DEMANDCHANGESCHANGES

PRODUCT CHANGEPRODUCT CHANGENPINPI

ORDERORDERPCMPCM

PCMPCMPRODUCT CHANGEPRODUCT CHANGE

ORDERORDER

PCMPCM


PRODUCT CHANGE ORDERPRODUCT CHANGE ORDER

ORDERORDERPCMPCM

FORECASTFORECAST


ORDERORDER

Agile PLM enables the Global Product Network

Agile PLM completes the Enterprise Application footprint

Order to Fulfillment

Manufacturing

SRM

Planning

Fulfillment

Sales & Marketing

Service &Support

Order Management

Financials

Inventory

HRM

Projects

GRC

Product Innovation

New Product Introduction

Agile ProductAgile ProductCollaborationCollaboration

Engineering, Engineering, Operations & Operations & Supply ChainSupply Chain

Enterprise product record visibility, management &

collaboration

Agile Enterprise Agile Enterprise VisualizationVisualization

Native document collaborative visualization across the global enterprise

CrossCross--EnterpriseEnterprise

Agile Engineering Agile Engineering CollaborationCollaborationEngineering desktop

integration & collaboration

DevelopmentDevelopment& Engineering& Engineering

Agile Product Cost ManagementAgile Product Cost ManagementProduct sourcing and lifecycle cost

& risk management

Procurement ProfessionalsProcurement Professionals

Agile Product Portfolio ManagementAgile Product Portfolio ManagementIntegrated product, program,

resource & portfolio management

Executives & Program OfficeExecutives & Program Office

Agile Product Agile Product Governance & Governance & ComplianceCompliance

Product & program compliance against

standards & regulatory requirements

Compliance Compliance OfficeOffice

Closed-loop product quality management across the extended

enterprise

QualityQualityProfessionalsProfessionals

Agile Quality Agile Quality ManagementManagement

Agile PLM Solution

Agenda


Agile PLM Strenghts

RegulationsRegulationsRegulations Shorter LifecyclesShorter Shorter

LifecyclesLifecycles

OutsourcingOutsourcingOutsourcing Demand for Innovation

Demand for Demand for InnovationInnovation

Product ComplexityProduct Product

ComplexityComplexity

GlobalizationGlobalizationGlobalization

These trends require companies to collaborate (with external These trends require companies to collaborate (with external partners) across the design and supply chains to succeedpartners) across the design and supply chains to succeed

New Product Intro & Ramp Up

Outsourcing & Supply Chain

IP Management & Control

Main Agile PLM Industries

Electronics / Mechatronics

Supply Chain

Product Cost Management

Compliance

Quality

Compliance and Quality

Packaging & Labeling

Compliance

Recipe/Formula Specifications

Packaging

More HighTech Centric Ones

Potential new Agile PLM Industries

telco providers

New Service Intro & Ramp Up

Engineering & Construction

Apparel

financial services

retailers with own brands

New Service Intro & Ramp Up

Lifecycle MgmtCollaborative Environment for new Project

Project Management

Season Management

Pack Mgmt

1,300+ Enterprise PLM Customers

Cisco Apple

Agile PLM Customers in Europe

Example Customer Results

• Reduced new product introductions process from 45 to 7 days • Reduced Costs: Lowered development costs • Increased Efficiency: Streamlined product development processes

• Managing NPD & NPI processes with compliance and collaboration• Outsourced manufacturing to sustain growth• Reduced Time to Volume and material costsDigital Networks

• Global packaging management

• Common way of working globally on Product Data• Common view to project status globally

• Manage product configurations and the engineering supplier collaboration process

COMPANY OVERVIEW• Leading Electronics Manufacturing

Services provider focused on delivering innovative design and manufacturing services to technology companies

• Headquartered in Singapore with facilities in 32 countries on 5 continents

CHALLENGES / OPPORTUNITIES• Designing, building, and delivering

products via it’s global network at minimum cost and time requires very close collaboration across stakeholders

SOLUTIONS• Agile Product Collaboration

CUSTOMER PERSPECTIVE“Our first installation of Agile proved to be so effective at speeding product delivery that we are rolling out Agile globally.“-- Michael E. Mark, Chairman and CEO

RESULTS• Reduced NPI cycle time by several

months for Microsoft Xbox• Enabled instantaneous communication of

design releases and ECOs to 200 vendors involved in collaborative design & delivery

COMPANY OVERVIEWBayer Healthcare develops, manufactures and markets innovative products for disease prevention, diagnosis and treatment.Revenue - US $ 11.6 billion.

CHALLENGES/OPPORTUNITYAllow ease of Product Record Data exchange between non-integrated, multiple sites by integrating formula, label, packages & graphics, with project management, linked to product recordFostering organizational process discipline to effectively maintain Bayer’s “Innovation strategy”Reduce operational bottlenecks and manage costs - increase number and quality of ideas from project decisions made within brand strategy to portfolio strategy Inadequate communication of changes to stakeholders

SOLUTIONSOracle Product Lifecycle Management (PLM) Oracle Product Collaboration (PC) Oracle Product Portfolio Management (PPM)

RESULTS• 50% reduction in Package/Label Error Rate• 50% reduction in rework cost ($400M over 3

years)• Cycle time reduced by 3 weeks ($3M per

year)• 20% reduction in labor effort per packaging

change• 5 Legacy systems replaced

CUSTOMER PERSPECTIVE“Agile has helped us to achieve our goal -an integrated approach to manage all the relevant data and processes around our products -formulas, labeling information, and packaging specifications.”Craig Morgan, Sr. Dir. –Packaging Operations, Bayer

Philips Oral Healthcare

COMPANY OVERVIEWPhilips Oral Healthcare has become one of the most successful businesses in Royal Philips Electronics, one of the world's biggest electronics companies and Europe's largest, with sales of US $36 billion in 2005.

CHALLENGES/OPPORTUNITYIncreasing product diversity and supply chain complexity

Bill of Materials increased 350%New Product Programs increased 4xNumber of suppliers doubled

Inefficiencies in product development and life cycle management slowed products to marketNo formal support for marketing claims that differentiates Sonicare from competition

SOLUTIONSOracle Product Collaboration

RESULTS• Complete product record from concept to end

of life within Agile• Manufacturing and R&D costs reduced by

30% • Improved inventory performance - Inventory

turns increased 100% in a year after implementation

• Cycle times, change control, raw material releases now accurately measured and reduced to hours

• Research documentation associated with marketing claims now within product record

CUSTOMER PERSPECTIVE“Our inventory performance over the last year since we really started using Agile has gone up almost 100% in terms of inventory turns.”Mark Johnson, Vice President, Supply Chain Operations

COMPANY OVERVIEW• Leading tier one supplier of aircraft

systems. This Aircraft Systems Branch represents 22% of the Group turnover

• Headquartered in Paris, France Intertechnique has 990 employees and generates 218M€ in revenue

CHALLENGES / OPPORTUNITIES• Reduce design cycle time to meet

customer demand• Reduce operational costs• Support the move from point solution to

system provider• Improve brand image by reducing non-

conformance and issue handling cycle time as well as improve the corrective action process

SOLUTIONS• Agile Product Collaboration• Agile Product Quality Management

RESULTS• 65% average reduction in changes cycle

time (from 14 to 5 days)• 350K€ recurrent yearly reduction in non

value add activities• 100K€ recurrent yearly reduction in non

quality at design• Up to 60 days lead time reduction on long

lead time items• 50% time reduction in problem handling

during production• 500% reduction in non-conformance

handling at first article inspection• 23% increase in the number of registered

issues

COMPANY OVERVIEWNumico, Netherlands is the fastest growing international food company, and the #3 global provider of baby food (Nutriciabrand). Numico selected Agile PLM for Process to control the entire life cycle of their food products, across ideation, recipe management & optimization, product labeling and manufacturing instructions. .Revenues (2006): $3.5 Billion; employees (2006): 12,900

CHALLENGES / OPPORTUNITIESManual process and data for specification management, formulation management, nutrition management and compliance managementMultiple manual touchpoints between internal systems, requiring re-keying of dataPoor supply chain visibility resulting from lack of integrated systems

SOLUTIONS• Agile Product Lifecycle

Management for Process• Agile Product Data

Management for Process• Agile Formulation and

Compliance• Agile Product Supplier

Collaboration

RESULTS• Implement one single “version of the truth”

for product data• Achieve seamless integration between

systems to improve efficiency and reduce errors and food safety risks

• Align specification management with innovation, quality, regulatory and food safety requirements

ItIt’’s all about s all about CollaborationCollaborationand and Product InnovationProduct Innovation

2008 1978

Blackberry

Just 30 Years

34

• PLM is strategic to Oracle and our customers• Product Innovation is a top business imperative, PLM is the key

enabler• Speeding innovation while delivering ‘right-to-market’ (right timing,

volumes, quality, margins & compliant with regulations) is critical• Oracle’s Agile PLM provides best-in-class PLM

• Strong, highly referenceable install base of 1,300+ global customers• Deep domain expertise & best practices across industries• Broad suite of out-of-the-box applications deploy quickly

• Oracle delivers Open, Integrated, Enterprise PLM• Leverages CAD, ERP and other existing enterprise investments• PLM is evolving into an enterprise-wide, cross-functional discipline

across all lines of business• Enables companies to address end-to-end lifecycle business

problems across organizations and value chain

Summary

Unternehmensweites Product Lifecycle Management mit Agile

Documents

Transcript of Unternehmensweites Product Lifecycle Management mit Agile