Untangling Web 2.0
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Transcript of Untangling Web 2.0
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UNTANGLING WEB 2.0
Get Started in Social Media Without Losing Your
Way
Christine Cupaiuolo | Oct. 21, 2009 Chicago Women In Publishing
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What is Social Media?
Social Media supports the human need for social interaction with technology, transforming broadcast media monologues (one to many) into social media dialogues (many to many).
- Wikipediahttp://en.wikipedia.org/wiki/Social_media
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How is it Different?
Before Here’s what I’m doing
(*have you checked out my website?) Hire me? (or, for NPO’s: give us money?)
After Here’s what I’m doing (continually share
your work, stories, photos – interactive, fun!) Here are the results Here’s what it means to you (by the way,
don’t we know someone in common?)
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Social Media Helps You To …
Manage your personal brand – you are your own media
Focus on relationships with current – and potential – colleagues
Share information: Educate others about your work or your organization and learn from others
Build a more meaningful community
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Got It. Where Do I Start?
***** The 5 W’s *****
Why am I doing this*identify purpose
Who am I trying to reach *identify current & potential contacts, constituents, audience members
Where do I want to do it *which services are right for me? – ask: where are my peeps?
What am I going to do there*depends on goals and type of service
When am I going to do it *what’s a realistic schedule for updating and responding?
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What Else Should I Consider? Do I have the time to invest in building
connections and community – and the patience to stick with it
Can I handle working with emerging technologies – or find someone who can
Am I willing to let go of some editorial control
Do I have an exit strategy
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Who’s Networking?
In 2005, 8 percent of online adults had a profile on a social network site.
Today, 35 percent do.
75% of online adults 18-24 57% of online adults 25-34 30% of online adults 35-44 19% of online adults 45-54 10% of online adults 55-64 7% of online adults 65 and older
Source: Pew Internet (Jan. 09)
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Have You Heard of This Thing Called Facebook?
2003: Company Founded2005: 5.5 million active users2009: 300 million active users
Let’s repeat! 2005: 5.5 million active users2009: 300 million active users
*Fastest growing demographic age 55 and older
Source: Facebook
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How to Network on Facebook
1. Create a Profile for Yourself; a Group for Member-to-Member Collaboration; a Page for Nonprofit/Business
2. Separate Your Friends List: Friends / Colleagues
3. Use Your Privacy Settings
4. Think Before You Link – But Do Link
5. Find a Group (or 2 or 10 …) *Use Facebook “Search” for Groups *See What Friends/Colleagues Have Joined
6. Step-by-step how-to: http://mashable.com/2009/08/14/facebook-networking
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Facebook Set-Up for NPO’s
Build out with RSS feeds; donate button; contact info; volunteer info; website/other social media links; testimonials; photos; videos.
Communicate with friends and fans — if someone leaves a message on your “wall,” thank that person publicly.
For set-up tips and advice on raising money and awareness, visit: http://www.facebook.com/nonprofits http://www.facebook.com/FacebookPages http://www.diosacommunications.com/facebook
bestpractices.htm
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Career Builder Survey: June 2009http://www.reuters.com/article/pressRelease/idUS114180+19-Aug-2009+PRN20090819
Why Employers Disregarded Candidates After Screening
Online Candidate posted provocative or
inappropriate photographs or information – 53%
Candidate posted content about them drinking or using drugs – 44%
Candidate bad-mouthed their previous employer, co-workers or clients – 35%
Candidate showed poor communication skills – 29%
Candidate made discriminatory comments – 26%
Candidate lied about qualifications – 24%
Candidate shared confidential information from previous employer – 20%
Why Employers Hired Candidates
After Screening Online Profile provided a good feel for
the candidate's personality and fit – 50%
Profile supported candidate's professional qualifications - 39%
Candidate was creative - 38% Candidate showed solid
communication skills - 35% Candidate was well-rounded –
33% Other people posted good
references about the candidate - 19%
Candidate received awards and accolades - 15%
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DeannaZandt.com
Author of “Share This!” (2010)
- Encourages users to blend the professional & the personal = true authentic selves
Website includes:
- Blog , Flickr photos Twitter/Facebook lifestream
-- Links to other social networking sites
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Who’s Linked on LinkedIn?
Company Founded: 2003 Members Today: 50 million
(Reached Oct. 14 – Congratulations, LinkedIn!)
“When LinkedIn launched in 2003, it took 477 days — almost a year and four months — to reach our first million members. This last million took only 12 days”
– Jeff Wienerhttp://blog.linkedin.com
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What To Do On LinkedIn
1. Advanced Search – For people, jobs, answers
2. Search “answers” for sources and trends
3. Create or join a group
4. Show off your work
5. Improve your Google rank just by being there
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Who’s Using this Twitter Thing?
March 2006: Twitter launches
March 2009: 8 million visitors
June 2009:20 million visitors
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I only have 140 characters. What do I say?
Be Yourself : Authenticity Matters
Share Your Expertise
Reply & Retweet: Twitter is a two-way conversation
Quality Over Quantity
“Ambient Awareness” – Clive Thompson
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Who Do I Follow?
Search Twitter for people and organizations you know: http://search.twitter.com
Try …Twellow: http://www.twellow.comNearby Tweets: http://nearbytweets.comTweet Congress: http://tweetcongress.orgTwitter Packs:
http://twitterpacks.pbworks.com/Non-Profits
For nonprofit news & tips, follow http://twitter.com/nonprofitorgs
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Extra, Extra! Widgets?
23 percent of social network users have installed a widget application
18 percent of bloggers have installed applications in their blog templates
http://apps.wbez.org/blog/
www.universalmccann.com
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Blog + Twitter + Facebook
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Wait, How Much Time Does it Take?
beth.typepad.com
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Blogs - Surveys - Webinars Groups - Promotion
SheWrites.com Writers Community (Ning)
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Keep Tabs on the World (& Your Place in It)
Build your own social media dashboard using iGoogle*
- News RSS- Twitter- Facebook- Google Alerts - Google Reader- Everyblock.com- Gmail- Flickr- Technorati Search- Twitter Search- Social Media Firehose- *What will you add?*
-*other services: Pageflakes, Netvibes, Yahoo
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All Important Take-Aways
Listen: Be a Good Friend
Start Small: Don’t be Afraid to Experiment with New Things
Plan it Out, But Be Flexible
Evaluate Returns & Make Changes
Have Fun!
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Last But Not Least: Help Is Available
Articles & Tool Assessments for NPO’s
TechSoup.org
NetSquared.org
IdealWare.org
Slideshows Slideshare.net
Helpful Webinars
DIOSACommunications.com
TheKbuzz.com
Charity HowTo.com
This Presenter (Hi!) Christine2.com