UNSW Marketing Graduate Fair: A day in my life at Switched on Media
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A Day in the Life of one of the fastest growing companies in Australia
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I presented this powerpoint to Marketing graduates at the University of New South Wales. The idea was to educate them about a day in my life at Switched on Media to help them better understand the industry and the career opportunities available to them.
Transcript of UNSW Marketing Graduate Fair: A day in my life at Switched on Media
A Day in the Life of one of the fastest growing
companies in Australia
Switched on Media – a specialist search & social agency
8am: Check my RSS feed & emails on train to work
9am: Arrive at work, morning hellos & chat with the team
10am: Getting paid for being on Facebook, YouTube & Twitter
Helping clients use social media for:- Brand awareness- Customer service- Recruitment- Public relations- Reputation management- Product development- Product launches- Humanising the brand -Gaining consumer insight
Throughout the day: questions from the team
Does this email to Cochlear sound ok?
The quiz I’m creating for Roses Only has errors –
help!
What’s this new Facebook Event check-in
feature about?
Have you seen Adidas’ new Youtube channel design?
Is it better if the Facebook page goes
live after Easter?
11am: Management Team Meeting
-Team of 5 meet to discuss new business and client work- Great opportunity to work directly with the business owners and learn from them-Innovate and develop new products, like our mobile offering- Being part of an independent agency means we can make decisions and are free from bureaucracy- Make a difference to the business
12noon: Lunch & catching up on industry news for business planning
Where is the industry headed? -Mobile- Geo-location social networking-- Integration of online & offline marketing- Social TV- sCommerce- Social integrated into every part of the business it will be a skill, not a department- Every organisation will be a content creator
1pm: New business pitch
2.30pm: Westfield work-in-progress meeting
3.30pm: Social Media induction session for new staff
• They know all the buzz-words• They spend hours on it
BUT…
• But do they know what it means for brands?
• Do they know how it can help clients achieve their objectives?
• Do they understand how it fits into the bigger marketing picture?
• Do they know social media best practice?
Owned Media
e.g. website, blog
Earned Media
e.g. Twitter mentions,
SEO
Paid Media
e.g. Facebook ads
4.30pm: Social Meeting – what’s new or cool & what does it mean?
5pm: Catch-up on emails, check-in with clients
How can you work with Switched on Media?
We have 6 Graduate Positions (full-time only) in SEO, paid search, social, content and mobile starting in January 2012.
We’ll be accepting resumes from July 2011.
Keep an eye on www.switchedonmedia.com.au for details or follow us on Twitter @switchedonmedia or @hannahlaw
