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102 pages including cover Special Subscription offer on page 70

n  Unsung Heroes n  Lesser Known Facts

n  CEO Autographs n  CIO Predictions

Years

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MEG WHITMANCEO, HP

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C OHandbook 2012

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CIO’s

ContentsContentsDecember 31, 2012December 31, 2012

With many It companies acquiring BPo businesses, the expectations of BPo employees are slowly aligning with those of It

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ELAN DEKELCEO, Medico.com

TOM HODSONCEO, SMART Technologies

BILL ALLISONCIO, Deloitte

DR MICHAEL GORRIZCIO, Daimler AG

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ARUN TEWARYCIO, Emirates Flight Catering

NITIN PRADHANCIO, Dept of Transportation, US

LARRY KIERNANCIO, Bank of Ireland Group

DAVID AWCOCKCIO, Standard Chartered Bank

DHIREN SAVLACIO, VFS GLOBAL

ARUN GUPTACIO, Shoppers Stop

ALPNA J DOSHICIO, Reliance Communications

NIKHIL T RANJANCEO, William Penn

PAUL ABRAHAMCOO, IndusInd Bank

KUNAL BAHLCEO, Jasper (Snapdeal.com)

SUBODH SATYAWADICEO, GVK Emergency Management and Research Institute

The DQ Top 20 in 2010-11GROWTH

www.dqindia.com

Vol XXIX No 15 I August 15, 2011 I Subscriber copy The Business of Infotech

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CIO’s

IT as a Career in 2020Will India still Reign Supreme in Outsourcing by 2020?How will Social Media define a New Society?Can India be the Leader in Global Hardware Manufacturing?

14 Ceo autographs

Indian IT Moving up the Value ChainConvergenceAvailability of Highskilled Manpower Changing Role of the CIO Indian IT will be the Key Player in India’s Growth Story

72 CIo predICtIons

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Edit....................................................................8.

Inbox................................................................10

Ganesha...........................................................12

Last.Matter...................................................100

REGULARS

64|People: People Matters What will impact the IT industry in the coming years is a combination of leadership and innovation polarized on communities—the epicenter

62|Social Media: Evolution of Behavior with Social Media We’re moving to an era where it is considered acceptable to wish people over social networking sites for their birthdays and anniversaries. Like it or not, social media is here to stay

66|Organizations: The Road Ahead for Indian IT Indian IT’s prowess has been palpable over the years. Dataquest went a step ahead to find out which companies will actually help in propping up the industry in the coming years

68|IT Projects: For the Social Good Several IT projects are being implemented in India...

96|Lesser Known Facts: Between the Lines Getting up close with some not-so-known facts about the Indian IT industry

94|Institutions: Making India Shine India’s grand standing in the global

IT landscape is not just the efforts by private players but the apex bodies and

institutions which have contributed remarkably through the years

92|Unsung Heroes: The Unsung Heroes of Indian IT On its 30th anniversary issue, Dataquest pays tribute to the unsung heroes of Indian IT

82|Indian IT Timeline: Down the Memory Lane

Vishwajeet singh

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apollo munich hEalth

inSurancE

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78|DQ Over the Years: DQ Through the Years It was December 1982 when a young IT professional, Pradeep Gupta, struck out to become a media entrepreneur. His company, Cyber Media, started publishing Dataquest to serve the fledgling Indian computer industry.

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Edit

Looking AheadLet your imagination run wild.

Ibrahim Ahmad ibrahima@cybermedia.co.in

A young but poor college boy in a far away village in Kashmir is taking economics lessons from an Oxford professor. A mobile phone dealer in Chennai takes a 360 degree 3D view of a Taiwanese manufacturer’s

new range of mobile phones, checks rates with 6 suppliers there, and places an order. A tribal artist in Jharkhand is displaying and selling his wildlife miniature paintings to art lovers in New York. A heart surgeon in Bangalore is performing a bypass on a patient in Moscow, using robotic surgery.

I see this having a wide ranging impact on the world. On people, on governments, and on environment. If what is described above starts happening, just imagine the new income opportunities that will spring up for people. I was told that young boys and girls in Bangladesh and Pakistan, who have only done some Quranic course in a madrasa and might have not found any decent job, are now teaching young Muslim children in the US how to read and recite the Quran. All this through a call center type of service. The global picture of distribution of wealth could see a shift. And over a 30-50 year period, the economic profile of this world could be completely changed.

Similarly, if IT and communications drastically cuts down the need to travel, there will surely be an impact. This impact will be across the board. Millions of people will be working from home instead of going to office everyday, and sell products and services on-line instead of taking cars and flights to travel all over. This would lead to people losing jobs in automobile and aircraft manufacturing, airlines, airports, visa offices, and so on. If people make payments using credit cards and on-line in their domestic currency, just imagine the impact on the demand for retail foreign exchange. Suddenly, you will see the demand for US dollars nosedive.

Further, just because people will need to travel less, pollution on the roads and skies will come down. But then the number of large data centers and the pollution from there could shoot up, disturbing ecology in a different way. What happens to the whole question of global warming then? On a completely different note, how does the nature of privacy and security change in a networked world where everyone knows and tracks everybody. The implications, as I said, will be lots.

While there is theoretical discourse happening on these issues, I am not sure if anybody is trying to work on some realistic projections and the numbers. How many people will benefit, what type of new opportunities will come up, in which regions, how many people will loose out, in what areas, what geographies, and so on?

My understanding is as ICT usage proliferates, the changes will become sharper. Economists, sociologists, politicians, and everybody else who has a role in national planning must start working on these lines. The world will be a new and changed place. And we must be prepared for that.

EDITORIAL

GROUP EDITOR: Ibrahim Ahmad

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send your feedback for us to serve you better...

Scaling Up with Open SourceI read your article ‘Scaling Up with Open Source’ (Dataquest, November 15, 2012). With cloud technology all around, the idea of hosting data on a cloud built over an open source back-end would offer a low-cost solution to avoid downtime. Moreover, with an open source solution, it is easy to identify where the security holes are. It would also offer great extent of customization to meet individual requirements.

Supriya Singh, Gurgaond

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the Business of InfotechVol XXX No 23 I December 15, 2012

nIIT Madras tops; IIT Bombay slips 3 ranksnIIIT Hyderabad beats all to be #1 in placementsnAverage salary goes up from `10.9 lakh to `14.5 lakh per annum

T-ScHoolS

DQ CMR T-School Survey 2012

Top

92 pages including cover

“We are complete cloud— the entire stack” /68—Larry Ellison, co-founder & chief executive, Oracle

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dataqUeSt (not affiliated with Dataquest Inc., a division of Gartner Group, USA), is printed and published by Pradeep Gupta, on behalf of Cyber Media (India) Ltd, printed at M/s Karan Printers, F 29/2, Phase II, Okhla Industrial Area, New Delhi, published at D-74, Panchsheel Enclave, New Delhi 110017, India. Editor Ibrahim Ahmad. Distributors in India by IBH Books & Magazines Dist. Pvt. Ltd, Mumbai. Subscription (Inland): `1200 (24 issues), `2400 (48 issues), `3600 (72 issues). Subscription (Foreign): US $145 (SAARC Countries), US $75 (Rest of the world) By Airmail. (For subscription queries contact our Reader Service Executive: rsedqindia@cybermedia.co.in)

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our offIces

Vol XXX No 24 December 31, 2012

Turn to page 70 for details

Corrigendumn This is with reference to ‘Best BPO Employers’ (Dataquest, November 30, 2012). The published company profile graph of Mahindra Satyam was incorrect and should read as:

Is India Prepared for disasters?I think your article ‘Is India Prepared for Disasters?’ (Dataquest, December 15, 2012) is a wake-up call for the Indian companies, relying increasingly on their IT infrastructure. Unfortunately, the EMC disaster recovery shows that a majority of Indian companies are likely to shell out only 10% of their annual IT budget to secure infrastructure as against 38% by the organizations across APJ (Asia Pacific and Japan). It is the need of the hour that companies insulate their IT infrastructure in order to ensure continued business.

Aarti via Email

I would like to congratulate Dataquest for throwing light on the performance of non-IITs along with the IITs in DQ-CMR Top T-school issue (Dataquest, December 15, 2012). While there is no doubt that IITs deliver outstanding students, but at the same time we should also look beyond IITs with many non-IITians, gradually, changing the rules of the game.

N Dutta, Kolkata

Overall Satisfaction 7.87.6Gender Inclusivity 7.77.2

People 8.58.2Appraisal System 6.86.6

Salary 6.06.2Training 8.27.8

Job Content 8.27.8Company Culture 8.17.8Company Image 6.36.2

Industry average

What Makes employees StickMahindra Satyam

advertisement Indexadv. Pg. no.

Cubix, www.cubix.com 97

Finolex Cableswww.finolex.com 11

IBm, www.ibm.com 5

Indian Air Forceindianairforce.nic.in 75

Lenovo, www.lenovo.co./.in 2

microsoftwww.microsoft.com/india 102

Panasonic Toughbookwww.panasonic.com 3

Sai Infosystem www.saicare.com 19

Seagate, www.seagate.com 9

Shardha universitywww.shardha.ac.in 7

Symentecwww.symantec.com 101

ganesha

12 | December 31, 2012 visit www.dqindia.com DATAQUEST | A CyberMedia Publication

Out of AfricaSouth Africa can be a rewarding market for companies willing to reinvest in the business model, but can’t be a place for making a quick buck

The choice of Cape Town as the venue for this year’s Nasscom’s strategy meet gave me the opportunity to travel the country again. This is a country that has been an oasis of excellence for us in the African bush, presenting a choice

of truly supportive and knowledgeable clients.Preparing to present a workshop on the use of

cloud, social media, mobility, and big data for business benefit to a group of savvy CIOs in Johannesburg, I came across some revealing data. The country ranks eighteenth in the world in terms of its readiness to support the growth of cloud computing and fifth globally in usage of data from mobile computing, ahead of the US, which ranked seventh as reported in the Nielsen survey. A South African social media landscape study mentions that 95% of the local brands have active strategies in place to use social media for new and existing clients and this goes beyond creating a static Facebook page.

One of the biggest success stories in the use of mobility has been of Standard Bank, which has effectively deployed SAP’s Sybase Unwired platform and both standard and custom built mobile apps to create a low-cost banking services channel for millions of unbanked and under-banked consumers. Greatly simplifying account activation and credit card processing through a network of thousands of local support centers, the bank has been able to increase market reach, improve customer satisfaction, and build a differentiated platform that now permits cross-selling of related services and opened up a vast customer base for its products and services. Truly, an exemplary case of creating opportunity share through new technologies rather than jostling for market share

amidst fierce competition in an over-served market.The South African ICT environment is epitomized

by the above example—a curious combination of the very advanced and the very primitive. In the financial services area, where many years of isolation, thanks to apartheid, forced companies to invest in their home grown technology solutions, the clients tend to be very savvy but on other areas, there is a lot that country has to learn from the advances made both in the West and in tech savvy countries like India. The government has recognized the many shortcomings and have embraced Indian companies with open arms if they are willing to impart skills to local South Africans rather than do brute force offshore outsourcing.

During the three days, the Nasscom delegation was in Cape Town, it was a reaffirmation for the top CEOs of India what we at Zensar have experienced for the last decade—Africa is truly a land of opportunity but not for making a quick buck. Companies that are willing to reinvest in the business model, work with local customers, collaborators, and the government agencies to develop a symbiotic partnership that builds better technology and process solutions in the spirit of developing local self sufficiency. As a result, Africa will be a rewarding market. A role model may be for markets of the future for the Indian IT industry.

A survey report reveals that South Africa ranks eighteenth in the world in terms of its readiness to support cloud computing and fifth in usage of data from mobile computing, ahead of the US

The author is vice chairman and CEO of Zensar and a member of Nasscom’s chairmen’s council. He can be reached at maildqindia@cybermedia.co.in

DR GANESH NATARAJAN