The Need to Change• Unstable times call for agile response

• Employing generation Y• Instant global communication

• Brand Destruction through social media

Thoughts create reality

4 Act • Do• Tone• Facial Expression

1 Trigger

3 Emotional State

3)2 Meaning We Make

Energy is Contagious

Transform Culture

Leader

Energy of Top Team Spreads

CustomerInvestor

New Business Opportunities

Fear and desperation

BullingLyingCling to old waysTake no risk

‘If we do not make more money, we will not survive’

A Shift of mind-set

A Shift of mind-set

FaithPositiveCalm

ExpansionProductive cultureRespond to change

‘If we help our customer, the money will come’

The Board Meeting’How do we make money?

Beat the competition? Give a good image to the world?’

The Board Meeting‘How do we help our customers even more?’

‘How are we improving the world?’‘Are we demonstrating the values we say the

company has?’

Rebecca Watsonwww.bromptonassociates.com

07977 503 331

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