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Unrivalled Character

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Handcrafted using a unique batch blending process performed master blender Peter Carlson Pure lake water with two distillates one of Swedish winter wheat and one with barley Swedens first vodka of this quality level - The vodka that dares to have flavor

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Packaged in a distinctively unique white and clear bottle designed by Carl jerstam Our unique gloss white coating honors the layer of snow through which our winter wheat grows The clear glass reflects the purity of the water

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Cariel Batch Blended Vodka may be the best example around of both the craftsmanship and subtlety of a master vodka distiller; it dares to have flavor in a category renowned for neutralityan aroma and mouth feel unsurpassed in the vodka world. Philip Duff Internationally Renowned Drinks Writer & Educator

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Launched across Europe in 2007 Voted Best-Tasting Vodka available in Sweden by Aperitif Magazine March 2009 October 2010, awarded another international accolade - the ultimate "Master" Award in the annual Vodka Masters Symposium Cannes, France Now in 2011, having established itself in Stockholm, London, Paris, Amsterdam and Melbourne, Cariel Batch Blended Vodka is coming to the United States

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Target Consumer Inside Outsider Spirit drinkers seeking authentic, handcrafted, premium brands A person in the know Extremely confident about their choices Seeks experiences and products that are unique and different An early adopter Drinks Cariel Batch Blended on ice in a Riedel red wine (merlot) tumbler, in a martini or mixed

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Social Media Strategy Reinforce position as the highest quality Swedish vodka brand and establish an authoritative and compelling voice on all things vodka and Swedish. Primary vehicles: Twitter, Facebook, YouTube and blogging on WordPress Social Media Content Cariel content should be: CATE COOL: not aloof, confidently self-aware, and always engaging AUTHENTIC: heritage, authenticity and honesty TIMELY: today is too late to talk about stuff from three days ago ENTERTAINING: fascinating facts, trivia, highly creative, funny

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Tasting and Technical Notes Appearance Clarity: Clear Legs: Long Color: Crystal-clear Nose Condition: Restrained Development: Complex, balanced Character: Dried fruits, fennel Palate Sweetness: Medium Body: Full-bodied Intensity: Medium Mouthfeel: Full and chewy Character: Dried fruits, especially apricot and other stone fruits, underpinned by creamy barley and faint notes of pepper, overlaid with fennel Alcohol: Balanced, evident in the finish Finish: Long, complex and balanced Conclusions Quality: Outstanding Origin: Sweden

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Prose A clean, restrained nose awakens interest with fennel, dried fruits and warm cereal, giving way to a delicious, rich mouthfeel with hints of sweetness, stone fruit and very faint marzipan. These full-bodied flavors are beautifully balanced by the alcohol, which is present but never dominant. The finish is long and complex, reminiscent of ripe apricots with slight peppery notes. Cariel Batch Blended may be the best example around of both the craftsmanship and subtlety of a master vodka distiller; it dares to have flavor in a category renowned for neutrality, and uses alcohol to underpin, but never crowd, an aroma and mouthfeel unsurpassed in the vodka world.