Unplug Now
-
Upload
guest2446b9 -
Category
Technology
-
view
703 -
download
1
description
Transcript of Unplug Now
![Page 1: Unplug Now](https://reader035.fdocuments.net/reader035/viewer/2022070321/558fc7fc1a28ab6a4e8b47b6/html5/thumbnails/1.jpg)
Unplug Nowtwitter.com/unplugnow
Stanford University CS377P
Daisuke IizawaKeng-Teh Min
Enrique Allen
Greg Schwartz
![Page 2: Unplug Now](https://reader035.fdocuments.net/reader035/viewer/2022070321/558fc7fc1a28ab6a4e8b47b6/html5/thumbnails/2.jpg)
1 simple action
![Page 3: Unplug Now](https://reader035.fdocuments.net/reader035/viewer/2022070321/558fc7fc1a28ab6a4e8b47b6/html5/thumbnails/3.jpg)
Unplug any unused appliance near you today
![Page 4: Unplug Now](https://reader035.fdocuments.net/reader035/viewer/2022070321/558fc7fc1a28ab6a4e8b47b6/html5/thumbnails/4.jpg)
Why?
• According to PG&E, if everyone in the United States unplugs his or her unused electronic appliances, it's like taking 8.5 million cars off the road
• Wow… we can save energy and prevent unnecessary global warming with one simple action
![Page 5: Unplug Now](https://reader035.fdocuments.net/reader035/viewer/2022070321/558fc7fc1a28ab6a4e8b47b6/html5/thumbnails/5.jpg)
![Page 6: Unplug Now](https://reader035.fdocuments.net/reader035/viewer/2022070321/558fc7fc1a28ab6a4e8b47b6/html5/thumbnails/6.jpg)
Antecedents to Peace
• People working together• Interconnectedness• Energy sustainability
![Page 7: Unplug Now](https://reader035.fdocuments.net/reader035/viewer/2022070321/558fc7fc1a28ab6a4e8b47b6/html5/thumbnails/7.jpg)
Process
• Facebook week-long event• Twitter account• 100 HITs on Amazon Mechanical
Turk paying users $0.2/per uploaded picture of unplugged appliance to Facebook event
![Page 8: Unplug Now](https://reader035.fdocuments.net/reader035/viewer/2022070321/558fc7fc1a28ab6a4e8b47b6/html5/thumbnails/8.jpg)
Tweet “@unplugnow [appliance]”
Update Facebook status
“unplugnow [appliance]”
OR
Step 1
Step 2
*HITs upload picture of unplugged appliance
![Page 9: Unplug Now](https://reader035.fdocuments.net/reader035/viewer/2022070321/558fc7fc1a28ab6a4e8b47b6/html5/thumbnails/9.jpg)
Metrics for ATPs
• How many people join Facebook event• How many people follow Twitter account• How many people actually unplug
something- based on public tweets and Facebook status message updates
• Estimated carbon emissions avoided
![Page 10: Unplug Now](https://reader035.fdocuments.net/reader035/viewer/2022070321/558fc7fc1a28ab6a4e8b47b6/html5/thumbnails/10.jpg)
Results• “Attended” Facebook event: 35 (12.9%)• Twitter followers: 4 • HITs completed: 2• Unplugged appliances: 22• Estimated carbon emission avoided in 1 day:
~2 kg• Hypothetical carbon emissions avoided
yearly: ~726 kg if constant participation rate*According to E-Day, unplugged phone charger when not in use = annual saving of 10 pounds and 33 kilograms of carbon emissions off of your annual CO2 total
![Page 11: Unplug Now](https://reader035.fdocuments.net/reader035/viewer/2022070321/558fc7fc1a28ab6a4e8b47b6/html5/thumbnails/11.jpg)
What worked?
• Exchanging comments on Facebook invite wall
• Sending mobile photos with twitpic.com
![Page 12: Unplug Now](https://reader035.fdocuments.net/reader035/viewer/2022070321/558fc7fc1a28ab6a4e8b47b6/html5/thumbnails/12.jpg)
Limitations
• Did not scale beyond personal ties• No feedback loop after status update • No tweets despite rsvp to attend
Facebook event• No spontaneous followers on twitter• HIT required Facebook account • No scalable analysis of Facebook
status
![Page 13: Unplug Now](https://reader035.fdocuments.net/reader035/viewer/2022070321/558fc7fc1a28ab6a4e8b47b6/html5/thumbnails/13.jpg)
Lessons Learned
• Must use cue to trigger behavior change- eg SMS reminder to unplug
• Facebook group has more potential for continued engagement
• Must engage lead Twitter users and actively follow other users
• Make HIT simpler• Provide feedback/progress for
participants- X amount of carbon emissions avoided today
![Page 14: Unplug Now](https://reader035.fdocuments.net/reader035/viewer/2022070321/558fc7fc1a28ab6a4e8b47b6/html5/thumbnails/14.jpg)
Unplug Nowtwitter.com/unplugnow
Stanford University CS377P
Daisuke IizawaKeng-Teh Min
Enrique Allen
Greg Schwartz