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Transcript of UNOSDP 8th YLC Report (English)
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January 2014
Ministry of Education,Culture, Sports Science
and Technology
UNOSDPYouth Leadership Camp
Report
March 2014
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Table of Contents
Recap of the Event 4
Event Detai ls 7
Schedule 9
Day to Day 12
Ref lect ions by the part ic ipant/staf f 24Publ ic Relations 32Related Resources 51
Operating Team/PartnersParticipant ListInvitation to the Publ ic Viewing Day
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Recap of the Event
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Report of the UNOSDP 8 t h Youth Leadership Camp in Tokyo
The J i go r o Kano Memor i a l I n t e r na t i ona l Spo r t I n s t i t u t e c o s i gn ing
w i th t he M in i s t r y o f Educa t i on , Cu l t u r e , Spo r t s , S c i en ce and Techno l ogy
(MEXT ) ha s su c ces s fu l l y c omp le t ed t he Un i t ed Na t i on s O f f i c e on Spo r t f o r
Deve lopment and Peace ( UNOSDP) You th Leadersh ip Camp in Tokyo
between Janua ry 20th and 30 , 2014. Th i s p ro jec t was c rea ted by UNOSDP
and ha s been ongo ing s i n c e i t s i n augu ra l Camp i n Doha , J anua r y 2012 .
Th i s Camp i s conduc ted in co l l abora t ion w i th no t on ly UNOSDP, bu t w i th
o the r r e l a t ed o r gan i z a t i on s a s we l l .
UNOSDP was estab l i shed in 2001 wi th i ts headquarter in
Geneva, Swi tzer land wi th in the Uni ted Nat ions Of f i ces . Mr. Wi l f r ied
Lemke was appo inted by the Secretary Genera l , Ban K i -moon as the
second Spec ia l Adv iser on Sport for Deve lopment and Peace in order
to promote an understanding and support for sport as an instrument
for deve lopment and peace, as we l l as encourag ing d ia logue,
co l laborat ion and partnersh ip. Furthermore, under the leadersh ip o f
the Spec ia l Adv isers , there have been var ious e f for ts amongst the
Uni ted Nat ions and other Internat ional Sports Organizat ions us ing
sports , phys ica l ac t iv i ty and p lay to work on gender equal i ty , youth
deve lopment, communi ty deve lopment and peace bu i ld ing/keeping.
S ince appo inted in 2008, Mr. Lemke has espec ia l l y been act ive ly
invo lved in shar ing the concept and cooperat ion as wel l as
in format ion exchange between the UNOSDP, Internat ional O lympic
Committee and the remain ing sports f ie ld to work on Sport for
Deve lopment and Peace.
Th is YLC i s an in i t iat ive created by Mr. Lemke h imse l f s ince
2012. For th i s Camp, youth between the age o f 18 and 25 are
se lected f rom Afr i ca and As ia, main ly in the d isadvantaged areas
inc lud ing, but not l imi ted to s lums and re fugee camps. Nominated
part i c ipants be ing a l ready proact ive in the i r communi t ies as future
leaders come together for a t ra in ing camp in the host c i ty in order
to learn management/ fac i l i tat ion sk i l l s as we l l as leadersh ip
qual i t i es and sport ing/phys ica l ac t iv i ty implementat ion under the
concept o f sport for deve lopment and peace. Furthermore, in th i s
Camp, part i c ipants are chosen represent ing the wor ld s rat io by
hav ing three persons wi th d i f ferent ab i l i t i es (10%), as i t re lates to
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the rea l wor ld rat io . Th is then creates a d iverse spectrum of people
learn ing to l i ve and cooperate together dur ing th i s t ra in ing camp.
The YLC program is des igned under the partnersh ip o f UNOSDP wi th
an Internat ional NGO, R ight To P lay (headquartered in Canada)
through the implementat ion and overa l l qual i ty contro l o f the
schedul ing and programming. Addi t iona l ly , UNOSDP has s igned a
Memorandum of Understanding wi th the Internat ional Para lympic
Committee, Tab le Tennis Federat ion, NGO BoxGi r l s Inte rnat ional , e tc .
who support the Camp by sending fac i l i tators to part take in th i s
programme.
Tokyo hos ted the 8 th UNOSDP YLC , wh ich was a l so the f i r s t Camp o f
2014 . Up t o da te , t he r e have been 3 Camps i n 2012 and 4 i n 2013 i n t he
fo l l ow ing count r ies : Qa ta r , Germany , Sw i t ze r land , Sweden and Korea . The
8 th Camp spec i f i c a l l y t a r ge ted pa r t i c i pan t s f r om the A s i a r eg i on , i n v i t i ng
30 pa r t i c ipan ts ( inc lud ing one Japanese) to Tokyo a t the Na t i ona l
Ins t i tu t ion fo r You th Educa t ion Na t iona l O lymp ic s Memor ia l You th
Center fo r a ten-day lead ersh ip t r a in i ng . Co l l abora t in g w i th the UNOS DP,
we were ab le to inc lude some un ique exper iences f r om Japan , such as
r ad i o c a l i s t hen i c s , s choo l s po r t c l ub a c t i v i t i e s and i n t r oduc t i on t o o the r
J apanese cu l t u r e . A s e s s i on f r om the J apan An t i -Dop ing Agency was a l s o
conduc ted on the t op i c o f f a i r p l a y and an t i - dop ing educa t i on . The r e had
no t been any an t i - dop ing s e s s i ons i n p r ev i ous Camps , and the r e f o r e have
been r e ce i v i ng pos i t i v e f eedba ck t o c on t i nue t h i s p r og r am, bo th f r om the
pa r t i c ipan ts a s we l l a s R igh t To P lay and UN OSDP.
Moreover , ut i l i z ing the weekend dur ing the two weeks t ra in ing,
the part i c ipants t rave led to Ish inomak i , Miyag i pre fecture as a
means to v i s i t and exchange wi th the loca l people o f the d isaster-
s tr i cken area f rom the Great Easter Earthquake in March, 2011.
Di rect ly interact ing wi th the loca l people and surv ivors o f the
d isaster a longs ide lec tures f rom organ izat ions and groups that work
in the area, the part i c ipants were ab le to not on ly wi tness and fee l
the impact and rea l i ty as we l l as the d i f ferent cop ing mechanisms
and learn ing in which the loca l people ga ined f rom th is t ragedy. The
part i c ipants have re f lec ted upon th is exper ience say ing that they
want to take what they have learned and wi t nessed through th is s i te
v is i t to the i r own communi t ies and ut i l i ze and d isseminate th i s
knowledge.
S ince th i s marks the f i rs t Camp e ver to be he ld in Japan, publ i c
re lat ions and media invo lvement act iv i t ies have been cruc ia l . As a
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resu l t , there had been a tota l o f 12 news coverage ins ide and
outs ide Japan. Us ing th i s Camp as a cata lyst , media coverage has
been success fu l in order to create more awareness on the concept o f
Sports for Deve lopment and Peace, as we l l as demonstrate
cooperat ion wi th UNOSDP wi th the intent ion o f reach ing out to the
rest o f the wor ld.
Last , but not least , spec ia l thanks to cont inued ass i s tance and
support by many organ izat ions and people w i thout them, th i s
Camp cou ld not have been as success fu l as i t had been.
J igoro Kano Memor ia l Internat ional Sport Inst i tute
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Event Details
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UNOSDP 8th Youth Leadership Camp in Tokyo
Event Detai ls
Hos t Un i t ed Na t i on s O f f i c e on Spo r t f o r Deve l opmen t and Pea ce
(UNOSDP) and M in i s t r y o f Educa t i on , Cu l t u r e , Spo r t ,
S c i en ce and Techno l ogy (MEXT )
Ob jec t i v e To hos t t he You th Leade r sh i p Camp ( Y LC ) , wh i ch s t a r t ed i n
2012 by UNOSDP , i n Tokyo J anua r y 2014 c o l l a bo r a t i ng w i t h
UNOSDP . Th i s Camp i nv i t e s 30 pa r t i c i pan t s f r om the A s i a
reg ion f r om re fugee camps and d i sadvantaged a rea to t r a in
and p r ov i de t hem w i th t he t oo l s and s k i l l s o f how t o u se
spo r t s f o r deve l opmen t and pea ce t o nu r tu r e f u tu r e
commun i t y l eade r s a r ound the wo r l d .
Suppo r t M in i s t r y o f F o r e i gn A f f a i r s , T okyo Me t r opo l i t a n Gove rnment ,
J apan In te r na t i onal Coope r a t i on Agency , J apan Spo r t
Counc i l , Un i ve r s i t y o f T sukuba , J apan O l ymp i c Commi t t ee ,
Japan Pa ra lymp ic Commit tee , Japan Ant i -Dop ing Agency
and Japan Spor ts Assoc ia t ion
Opera te J i go r o Kano Memor i a l I n t e r na ti ona l Spo r t I n s t i t u t e
Dates Janua ry 20 30 , 2014
Loca t i on Na t i ona l O l ymp i c s Memor i a l Y ou th Cen te r , T okyo Budo -kan ,
Kodokan J udo In s t i t u t e
Fur ther Inqu i res
MEXT Spo r t s and You th Bu r eau , Compe t i t i v e Spo r t s
D i v i s i on
3 -2 -2 Ka sum iga sek i , Ch i yoda -ku , Tokyo 100 -8959 J apan 03 -6734-2947
J i go r o Kano Memor i a l I n t e r na t i ona l Spo r t I n s t i t u t e
c / o K i s h i Memor i a l Ha l l , 1 - 1 -1 J i nnan , Sh ibuya - ku , Tokyo
150-8050 J apan
03 -5790-9656
in fo@100yea r legacy .o rg
mailto:[email protected]:[email protected]:[email protected] -
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Schedule
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Day to Day
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DAY 1: January 20, 2014
Object ive: Introduction of the Youth Leadership Camp
and establ ishing ground rules
The Camp k icked-of f by
estab l i sh ing ground ru les
emphas iz ing respect o f
d i f ferences and d ivers i ty .
Desp i te the nervousness at
f i rs t , an i ce breaker lead by
the main fac i l i tator o f the
Camp, Ernesto Rebust i l l o
f rom Right To P lay managed
to break the i ce through team
bui ld ing act iv i t ies .Mr. Wi l f r ied Lemke, the
Uni ted Nat ions Secretary
Genera l s Spec ia l Adv iser on
Sport for Deve lopment and
Peace, appo inted by Ban K i -
moon, jo ined in the af ternoon
to d iscuss the essence o f the
Camp, the Mi l l enn iumDevelopment Goals and the
concept o f sports for
deve lopment and peace.
An opening ceremony
was he ld in the even ing
where severa l support ing
NGOs and people we lcomed
the part i c ipants . A speech by
Mr. Lemke and Mr. Nagayama,
Deputy Min is ter o f Educat ion,
Cu l ture, Sports Sc ience and
Techno logy to o f f i c ia l l y open
up the Youth Leadersh ip Camp.
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DAY 2: January 21, 2014
Object ive: History of judo, rules and pract ical ski l ls
Day 2 s tar ted at the
nerve cente r o f judo,
Kodokan Judo Inst i tute
where part i c ipants
learned capac i ty and
human deve lopment
through lec tures and
pract i ca l sk i l l s o f judo.
Part i c ipants rece ived
lectures on the founder o f
Judo, J igoro Kano and h is
ph i losophy on sports fordeve lopment and
educat ional purpose was
taught through v ideos and
the ru les/regu lat ions o f
Judo. Th is was fo l lowed
wi th actua l pract i ca l sk i l l s
o f judo and the sess ion
wrapped up wi thobserv ing the Inst i tute s
midd le schoo l c lub s
tra in ing and learn ing f rom
them through smal l
matches wi th the
part i c ipants .
The part i c ipants
enjoyed the Mizuno judo
wear, which was g i f ted by
the Kodokan Judo
Inst i tute as a souveni r .
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DAY 3: January 22, 2014
Object ive: Inclusion of persons with disabi l i t ies and
Japanese cultural experience (tea ceremony)
Two fac i l i tators Sy lvana
Mestre and Er i c V i l l a lon f rom
the Internat ional Para lympics
Committee, conducted a
lecture and pract i ca l sess ion
on the th i rd day. T Th
The part i c ipants learned
how to e f fect ive ly assure
inc lus ion so that people wi th
d i f ferent ab i l i t i es can come
together and enjoy whi leincreas ing the i r mot ivat ion,
which i s key to a great leader .
Apply ing what they learned to
the i r own communi t ies and
context , d i scuss ions were
he ld amongst the part i c ipants
to learn f rom each other . The
af ternoon sess ion was he ldwi th the he lp o f Japan Sports
Assoc iat ion for the
Disab led/Japan Para lympic
Committee and the Tokyo
Metropo l i tan Sports
Assoc iat ion for the Disab led
where part i c ipants t r ied out
bocha, b l ind soccer and other
games to fu l ly understand the
concept o f inc lus ion.
Japanese tea ceremony
also took p lace as the part i c ipants pa i red up to learn the Japanese
trad i t ion and made an e f for t to make tea the proper way.
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DAY 4: January 23, 2014
Object ive: Gender equal i ty , female empowerment and Sumo
Day four was lead by
the founder o f an
internat ional NGO BoxGi r l s ,
work ing on gender equal i tyand female empowerment
through box ing, Heather
Cameron. Through
Heather s exper ience, the
part i c ipants learned about
gender equal i ty and what i t
means to be a female
leader as an act ive and
important member o f the
soc iety . Fo l lowing the
lecture, the part i c ipants
learned the bas ics o f box ing
us ing rea l box ing g loves,
prov ided by the Japan
Amateur Box ing Federat ion.
In the even ing, the
part i c ipants v i s i ted theRyogoku Kokugikan to enjoy
a match o f Sumo. As the i r
f i rs t t ime
watch ing a
trad i t iona l
Japanese
sports , the
part i c ipants
seemed to
be s tar t led
by the
atmosphere
and
wrest lers .
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DAY 5: January 24, 2014
Object ive: Inclusion and wheelchair basketbal l
Right To P lay s tar ted
wi th a group act iv i ty about
conf l i c t reso lut ion. Th is was
fo l lowed by YLCs f i r s t ant i -
doping sess ion by Mr. Sh in
Asakawa, CEO of Japan Ant i -
Doping Agency. The
part i c ipants d i scussed
regard ing fa i r p lay and
introduced examples o f drug
usage in the i r home countr ies .
In the af ternoon, Dr .
Horst Strohkendl , who i s knownfor estab l i sh ing the grad ing
system of whee lcha i r basketba l l ,
jo ined by a Japanese NGO
Fusen Vo l leybal l demonstrated
how to use the whee lcha i r
correct ly whi le the part i c ipants
tr ied to understand the
l i fes ty le o f people on
wheelcha i rs .
The part i c ipants then
welcome Japanese pro fess ional
whee lcha i r basketba l l p layers ,
Ch ika Uemura and Naok i Yasu.
Af ter learn ing the bas ic ru les
and some pract i ce , the
part i c ipants got l i ve ly in a
game against the pro fess ionalsand each other . The
part i c ipants shy ly admi t ted
that they used to th ink o f
people on whee lcha i rs as
d isab led, but drast i ca l ly
changed the i r mind as they
were taken back by the p layers sk i l l s and power.
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DAY 7: January 26, 2014 Ishinomaki, Miyagi
Object ive: Wave mechanism, NGOs working in disaster r ec
onstruct ion and volunteer
Second day in Ish inomak i
s tar ted o f f in a sc ience lab where
Mr. Tomoyuk i Hor ikomi gave
lectures on the wave mechanism
to prevent and reduce the e f fect
o f s imi lar d i sasters in the future.
Furthermore d iscussed on how to
evacuate proper ly and what i s
important .
Fo l lowing the lec ture, the
part i c ipants moved to Te izan
E lementary schoo l where thev ice-pr inc ip le , Mr. Tsutomu Baba
expla ined the s i tuat ion o f the
schoo l at the t ime of the inc ident .
The part i c ipants then learned
about organ izat ions that are
work ing in the nearby area on
reconstruct ion such as
Arch i tecture For Humani ty/Mak iB iz and P layground o f Hope.
Lunch was then served wi th the he lp o f the loca l Rotary C lub
where part i c ipants ate Japanese r i ce cake and tasted a b i t o f the
cu l ture. Af ter lunch the part i c ipants
were lead by P layground o f Hope
where they vo lunteered by bu i ld ing
benches, f lowerpots and p lay sets .
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DAY 8: January 27, 2014
Object ive: Table tennis, swimming and sports for develop
ment NGOs
Mr. Leandro O lvech
f rom the Internat ional Tab le
Tennis Federat ion he ld a
lecture to speak about ITTF
ef for ts in peace bu i ld ing
whi le teach ing pract i ca l
tab le tenn is sk i l l s .
In the af ternoon, us ing
Keio Univers i ty s indoor
poo l , the part i c ipants
learned about team work
and communicat ion f rom Ms.Mikako Kotan i , who i s a
synchron ized swimming
bronze medal i s t . The
importance o f coord inat ing
wi th teammates and
learn ing to adjust to each
other lead to exper ienc ing
one o f the important parts
o f coex is t ing and peace
bui ld ing.
In the even ing, Ms. Yuko
Ar imo, marathon s i l ver
medal i s t , jo ined to
introduce her NGO that
works in sports for
deve lopment and peace.
She ta lked about her ro le in
peace bu i ld ing as a ret i red
ath lete and as a ro le model .
The part i c ipants were very
eager where they asked
quest ions to rece ive adv ice in order to e f fect ive ly contr ibute in the i r
communi t ies and near future.
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DAY 9: January 28, 2014
Object ive: Inclusion through table tennis and sightseeing
ITTF s program
cont inued on wi th more
pract i ca l sk i l l s on day
two where inc lus ion was
the main theme. The
part i c ipants learned how
to use tab le tenn is wi th
d iverse part i c ipants by
us ing d i f ferent ru les and
focus ing on p lay .
Because tab le tenn is
on ly need a few
equipment, i t i s eas i ly
used as sports for a l l
and for peace bu i ld ing
ef for ts .
In the af ternoon,
the part i c ipants enjoyed
s ightsee ing where they
v is i ted Mei j i shr ine and
the Asakusa area.
Exper ienc ing d i f ferent
cu l tures for the f i rs t t ime, many were ab le to re lax and take a
moment away f rom the week long intense lec tures and tra in ing.
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DAY 10: January 29, 2014
Object ive: Promising Pract ice
Promis ing Pract i ce i s
scheduled for part i c ipants
to both re f lec t upon the
knowledge and tra in ing they
have rece ived thus far ,
whi le introduc ing the i r own
regular act iv i t ies f rom the i r
communi t ies . The 30
part i c ipants are d iv ided into
four groups and each have
a 30-minute s lo t to
introduce the act iv i ty and
actua l ly carry i t out . Whi le
the part i c ipant fac i l i tates ,
the others re f lec t and g ive
feedback af terwards for
improvement. R ight To P lay
and UNOSDP a lso jo in to
ass i s t in the fac i l i tat ion and
feedback sess ions.
Th is Promis ing
Pract i ce day i s schedule
near the end o f the Camp
not on ly to create an
opportun i ty for shar ing,
but a l so to re f lec t upon
what was learnt and
rece ived in the prev ious
10 days.
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DAY 11: January 30, 2014
Object ive: Marketing ski l ls , wrap-up and c losing c eremony
The f ina l day o f the Youth
Leadersh ip Camp star ted o f f
wi th a lec ture on d isab i l i ty and
sports by Young Sa Ma,
Ambassador for Pub l i c
Dip lomacy f rom South Korea.
Th is was fo l lowed by a
sess ion by Ne i l Rosenblat t ,
f rom P layground o f Hope, who
presented market ing sk i l l s and pro ject p lann ing in order to be
ef fect ive in the i r future work.
The af ternoon sess ion was
carr ied out by R ight To P lay
where part i c ipants re f lec ted upon
the ten days and shared what
they have learned f rom each
other . Di f ferent act iv i t ies to
admire one another and to
p ledge the i r e f for ts together in
the f ie ld o f sports for
deve lopment and peace took p lace.
In the even ing, the youth themselves organ ized a cu l tura l n ight
as part o f the c los ing ceremony where each demonstrated the i r
cu l ture through poetry , at t i re and songs.
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Comments from the
Participants and Staff
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I t has been an honor and pr iv i l ege to at tend
th is camp. I have been insp i red by growth and
tangib le resu l ts that they are coming out o f the
sport & p lay . In th i s camp I met wi th d i f ferent
people and observed the i r way o f work ing and the
way they cope up wi th cha l lenges. Some act iv i t ies
were rea l ly new for me, l i ke box ing and judo. I
d idn ' t know these v io lent sports can use for
deve lopment. I l earn how I can become a good
leader in my communi ty . I must need leadersh ip,
cooperat ion, se l f cop ing, and act ive l i s ten ing sk i l l s .
And I learn how to increase Gender equal i ty ,
female part i c ipat ion and how can I enhance
inc lus ion o f persons wi th d i sab i l i t i es , and promote
vo lunteer i sm and empathy in my communi ty .
(Hina Arain/Right To Play Pakistan)
Through the YLC in Tokyo, I have rea l i zed the
power o f sport as an e f f i c ient way to promote the
deve lopment in communi t ies through the wel l
organ ized lec tures and pract i ces . A lso as a s taf f in
a NGO us ing sport and p lay as our main
methodo logy, I have had better understanding o fus ing sport as a too l to insp i re changes in
d i f ferent deve lopment areas inc lud ing the MDGs,
which wi l l he lp me on my job des ign programs
us ing d i f ferent s trateg ies . The most important
th ing i s beyond the YLC contents , I got the chance
to exchange ideas wi th our amaz ing counterparts
f rom other sport organ izat ions and a network
re lated to SDP has been bu i ld for more in depth
d iscuss ion and shar ing af terwards. (J ianFeng
Tian/Right To Play China)
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Hav ing an opportun i ty part i c ipat ing in the
youth leadersh ip camp in Tokyo, I have rece ived
valuab le exper iences brought to adapt, improve
and deve lop myse l f and my pro jects: leadersh ip
sk i l l , sports for deve lopment, ch i ld and people
l iv ing wi th impai rment deve lopment, connect ion,
f r iendsh ip, too ls and exper iences f rom people
work ing in d i f ferent areas, and etc . ( Siree
Wirojanarom/Raks ThaiAt f i rs t I was not sure how the act iv i t ies can
be re lated to my personal l i fe and my communi ty .
However , as t ime goes by, a l l the t ra in ing and
lecture we got became very prec ious in my l i fe . I
learned a lo t o f th ings, which i s important forse l f - improvement. I l earned how to put back out
our ch i ldren s ide by p lay ing the games and to be
honest and more pure, want ing to learn f rom the
exper ience and apply i t in l i fe . I l earned that
determinat ion can make us reach our goals . L ike
in a l l sports t ra in ing, tho ugh i t s d i f f i cu l t , we can
do i t wi th constant t ra in ing and adjustab le
coach ing s ty le . I l earned about shar ing in
Ish inomak i , as one o f the core e lements in
vo lunteer ing. A lo t more to say about the camp
as there were many ideas we got f rom a l l o f those
insp i r ing people we met, but one most important
th ing i s that sports can make a change. I am
amazed on how th is camp brought the idea that
sports can af fect any other part o f our l i ves
espec ia l l y to create peace and as deve lopment
too l for some communi t ies . Permita AdiList iani/Nat ional Paralympic Committee
Indonesia)
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When I f i rs t landed in Tokyo I was very exc i ted
and th is exc i tement was present throughout the
camp t i l l the very las t day. Apa rt f rom mak ing new
and wonder fu l acquaintances, the most interest ing
part was that I was tak ing a part o f the i r l i fe back
wi th me. I a l so got to learn the d i f ferent ways o f
spreading the word about the power o f sport and
to better put i t as Mr. Lemke sa id become an
agent and you can see the wonders . Prithvi
Jagan/Slum Soccer, IndiaThis camp was not on ly enjoyable , but a l so a
lo t o f adverse s i tuat ions. I t was the f i rs t t ime for
me to l i ve wi th people f rom abroad. I rea l ly
enjoyed sport ing act iv i t ies wi th no re lat ion to the
language and the cu l ture gap, and I fe l t thepower o f sports on the f ie ld o f in ternat ional
understanding and peace. At the same t ime, I
recognized so much that a l though sport s i s a good
too l to improve the cross-cu l tura l understanding
espec ia l l y at the beg inn ing, i f we want fur ther
understanding, we need to ga in language sk i l l s to
convey our minds. Therefore, the best way to
leverage my exper iences in th i s camp i s to
cont inue s tudy ing. Anri Kubo/University of
Tsukuba, Japan)
Apart f rom the learn ing towards the
betterment o f soc iety at large, the camp a lso
he lped me introspect , rea l i ze a lo t about
myse l f and gu id ed my though ts through a ser ies
of se l f re f lec t ions. Be l ie fs l i ke never g iv ing up,
be l iev ing in yourse l f ,value o f l i fe , ' coupled wi th
values o f equal i ty , fa i r p lay , sens i t iv i ty ,
ded icat ion towards one 's goal , the power o f
emot ion, teamwork, f r iendsh ip, to lerance and
pat ience are some areas which are a lways out
there, but are not ' rea l i zed ' and interna l i zed by
many. (Tanushri Roy/Paralympic Committee
India)
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In th i s program I had a lo t o f exper ience. I
am sure that a l l the exper ience wh ich was learned
in YLC wi l l he lp me in the future deve lopment.
A lso when you work wi th a lo t o f people the t ime
management i s very important . I th ink one
second can change anyth ing. Af ter th i s camp I
l earned how to change people s op in ion and mind
about d i sab le peoples , and how i t i s important to
understand and support each other . A l l the
exper iences, which was got f rom the YLC I want
to rea l i ze in my own organ izat ion. (Delgermaa
Gankhuyag/Paralympic Committee Mongol ia
I am honored to have been part o f the f i rs t
YLC hosted in Japan. As an ass i s tant s taf f shar ing
every moment wi th the part i c ipants be ing invo lved
in many aspects o f the Camp was rea l ly an
enr i ch ing exper ience for me. I espec ia l l y enjoyed
be ing a s ign i f i cant part o f in troduc ing Japanese
cu l ture and i ts pract i ces through the rad io
ca l i s then ics every morn ing. On the other hand,
hear ing that sport i s s t i l l a luxury for many, I fe l t
the s trong potent ia l in the future for th i s f i e ld .(Taro Obayashi/Staff/University of Tsukuba)
Spending 13 days wi th people f rom var ious
background was a very impact fu l exper ience for
me. Not on ly was I ab le to wi tness the amazing
power o f sports , but meet ing great people and
learn ing f rom them was t ru ly insp i r ing. As an
ass is tant wi th the ro le to ass i s t in c reat ing an
educable env i ronment was a cha l lenge. However
the support and warmth o f the s taf f and
part i c ipants rea l ly mot ivated me to cont inue
work ing hard. I t ru ly am gratefu l and de l ighted to
have taken part o f th i s Camp. (Haruka
Yatabe/Staff/University of Tsukuba)
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Public Relations
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Media Strategy
A media s trategy meet ing was he ld three t imes before the
actua l host ing o f the Youth Leadersh ip Camp in Japan. Inv i t ing
people f rom outs ide organ izat ions, d i f ferent s trateg ies and tact i cs
were d iscussed where the team reso lute to the fo l lowing approach:
Media tact i c team member
Taku Yamaguchi (Un ivers i ty o f Tsukuba)Satomi Tsuch iya (Univers i ty o f Tsukuba)Tosh iyuk i Okeya (Japan Sports Counc i l )Etsuko Yamada (Japan Sports Counc i l )P ierre Labor ie (Japan Sports Counc i l )
Youth Leadersh ip Camp Tokyo 2014 Facebook Page
November 30, 2013 was exact ly 50 days before the beg inn ing
of the Youth Leadersh ip Camp in Tokyo. In accordance to th i s
countdown, the media team opened up a Facebook account where
numerous press re leases and in format ion regard ing the Tokyo Youth
Leadersh ip Camp was updated in order to rece ive media at tent ion.
Sett ing o f the Publ i c V iewing Day
January 22, 2014 the th i rd day o f the Youth Leadersh ip Camp
in Tokyo was set as the Publ i c V iewing Day, where any person who
is interested cou ld come and observe the Camp in order to fur ther
understand the concept o f sports for deve lopment and peace.
Normal ly the Camp i s c losed to publ i c , but th i s day ensured that the
publ i c would a l so be ab le to get an idea o f UNOSDP and the Camp in
i tse l f . The Publ i c V iewing Day welcomed 23 people f rom var ious
f ie lds such as NPO workers and Univers i ty researchers .
Disseminat ing in format ion to media outs ide Japan
Leading up to the opening o f the Youth Leadersh ip Camp in
Tokyo, the Min is t ry o f Educat ion, Cu l ture, Sport , Sc ience and
Techno logy (MEXT) publ i c i zed one press re lease (December 5, 2013),
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two press re leases by UNOSDP (November 30, 2013 and January 19,
2014) a long wi th the operat ing organ izat ion, J igoro Kano Memor ia l
Internat ional Sport Inst i tute s in format ion on interv iew
opportun i t ies re leased on January 17, 2014. The press re lease that
the UNOSDP publ i c i zed on January 19, 2014 was a l so sent to
Olympic media as we l l as fore ign media out le ts res id ing in Tokyo.
These tact i cs and s trateg ies were adv ised by Japanese journal i s ts:
Ms. H i roko Mogi and Mina Takahash i .
Addi t iona l ly , Mr . Wi l f r ied Lemke was interv iewed by the
fo l lowing media channe ls in re lat ion to host ing the Youth Leadersh ip
Camp in Tokyo: Kyodo News, Main ich i Sh imbun and Yomiur i Sh imbun.
In Ish inomak i , NHK Sendai broadcast ing system and Kahoku
Shimpo requested some interv iew wi th the part i c ipant s .
As a resu l t , there were s ix media opportun i t ies ins ide Japan
( inc lud ing one te lev is ion opportun i ty) and s ix Engl i sh media
opportun i t ies ( four o f them were O lympic media) to introduce the
Youth Leadersh ip Camp as wel l as the sports for deve lopment and
peace concept and Japan s e f for ts in re lat ion to th i s f i e ld .
L is t o f ar t i c les publ i shed
Japanese Media
1 . UNOSDP Youth Leadersh ip Camp k icks-of f Us ing sports unt i l
the30th. (Kyodo News) January 20, 2014
http://www.47news. jp/CN/201401/CN2014012001002303.html
2. On Leaders not at tending the O lympic Games do not use sports
as a po l i t i ca l too l (Main ich i Sh imbun) January 22, 2014
3. Interv iew wi th Uni ted Nat ions Secretary-Genera l Ban K i -moon
Spec ia l Adv iser on Sport for Deve lopment and Peace
Yomiur i Sh imbun (January 25, 2014)
http://www.47news.jp/CN/201401/CN2014012001002303.htmlhttp://www.47news.jp/CN/201401/CN2014012001002303.htmlhttp://www.47news.jp/CN/201401/CN2014012001002303.html -
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Ish inomak i Media
4 . Youth f rom d isadvantaged areas in As ia v i s i t d i saster s truck area
for s i te inspect ion, d i saster prevent ion and cu l ture exchange on
the 25 t h and 26 t h in Ish inomak i area (Kahoku Shimpo)
January 14, 2014
http:// i sh inomak i .kahoku.co. jp/news/2014/01/20140114t13002.htm
5. As ian youth v i s i t d i saster-s truck area NHK Tohoku (NHK)
January 26, 2014
http://www3.nhk.or . jp/tohoku-news/20140126/4732291.html
6. Youth f rom 14 As ian Countr ies v i s i t I sh inomak i reg ion f or s i te
inspect ion o f the d isaster to learn about d i saster prevent ion
(Kahoku Shimpo) January 28, 2014
http:// i sh inomak i .kahoku.co. jp/news/2014/01/20140128t13004.htm
Engl i sh Media
7. Tokyo welcomes dedicated youngsters as c i ty hosts 8th Youth
Deve lopment Programme (Ins ide the Games)
January 21, 2014
http://www. ins idethegames.b iz/o lympics/summer-
o lympics/2020/1017952-tokyo-welcomes-dedicated-youngsters-as-
c i ty-hosts-8th-youth-deve lopment-programme
8. Tokyo hosts the UNOSDP Youth Leadersh ip camp for the f i rs t t ime
(AIPS)
January , 21 2014
http://ishinomaki.kahoku.co.jp/news/2014/01/20140114t13002.htmhttp://ishinomaki.kahoku.co.jp/news/2014/01/20140114t13002.htmhttp://www3.nhk.or.jp/tohoku-news/20140126/4732291.htmlhttp://www3.nhk.or.jp/tohoku-news/20140126/4732291.htmlhttp://ishinomaki.kahoku.co.jp/news/2014/01/20140128t13004.htmhttp://ishinomaki.kahoku.co.jp/news/2014/01/20140128t13004.htmhttp://www.insidethegames.biz/olympics/summer-olympics/2020/1017952-tokyo-welcomes-dedicated-youngsters-as-city-hosts-8th-youth-development-programmehttp://www.insidethegames.biz/olympics/summer-olympics/2020/1017952-tokyo-welcomes-dedicated-youngsters-as-city-hosts-8th-youth-development-programmehttp://www.insidethegames.biz/olympics/summer-olympics/2020/1017952-tokyo-welcomes-dedicated-youngsters-as-city-hosts-8th-youth-development-programmehttp://www.insidethegames.biz/olympics/summer-olympics/2020/1017952-tokyo-welcomes-dedicated-youngsters-as-city-hosts-8th-youth-development-programmehttp://www.insidethegames.biz/olympics/summer-olympics/2020/1017952-tokyo-welcomes-dedicated-youngsters-as-city-hosts-8th-youth-development-programmehttp://www.insidethegames.biz/olympics/summer-olympics/2020/1017952-tokyo-welcomes-dedicated-youngsters-as-city-hosts-8th-youth-development-programmehttp://www.insidethegames.biz/olympics/summer-olympics/2020/1017952-tokyo-welcomes-dedicated-youngsters-as-city-hosts-8th-youth-development-programmehttp://ishinomaki.kahoku.co.jp/news/2014/01/20140128t13004.htmhttp://www3.nhk.or.jp/tohoku-news/20140126/4732291.htmlhttp://ishinomaki.kahoku.co.jp/news/2014/01/20140114t13002.htm -
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http://www.aipsmedia.com/index.php?page=news&cod=12794&tp=n
9. U.N. youth leadersh ip camp he ld in Tokyo (Kyodo News)
January 21, 2014
http://engl i sh.kyodonews. jp/photos/2014/01/268912.html
10. UNOSDP 8th Youth Leadersh ip Camp in progress in Tokyo
(Uni ted Nat ions Informat ion Centre)
January , 22 2014
http://un ic .un.org/ imu/recentAct iv i t ies/category/Tokyo.aspx
11. Un i ted Nat ions ' E ighth Youth Leadersh ip Camp he ld in Tokyo th i s
month (Sports features .com)
January 22, 2014
http://www.sports features .com/o lympicsnews/story/50812/uni ted-
nat ions-e ighth-youth- leadersh ip-camp-he ld- in-tokyo-th is-month
12. Sport Intern (January 24, 2014)
Attended by 30 part ic ipants, aged from 18 to 25 from across the
Asian region, that are engaged in the sport for deve lopment f ie ld
and invo lved wi th communi ty programmes, the 8 t h Youth Leadership
Camp of the Uni ted Nat ions Of f i ce on Sport for Deve lopment and
Peace. The Youth Leadersh ip Camp gathers 30 part i c ipants , was
opened in Tokyo wi th the Right to Play workshop at the O lympic
Centre. By host ing th i s ev ent, the Japanese Min is t ry o f Educat ion,
Cu l ture, Sport , Sc ience and Techno logy, supported by the J igoro
Kano Memorial Internat ional Sport Inst itute, fu l l y demonstrates
i t s investment in the promot ion o f sport for deve lopment and peace,
say a JOC press re lease, wi th Wilfr ied Lemke , Un i ted Nat ions
http://www.aipsmedia.com/index.php?page=news&cod=12794&tp=nhttp://www.aipsmedia.com/index.php?page=news&cod=12794&tp=nhttp://english.kyodonews.jp/photos/2014/01/268912.htmlhttp://english.kyodonews.jp/photos/2014/01/268912.htmlhttp://unic.un.org/imu/recentActivities/category/Tokyo.aspxhttp://unic.un.org/imu/recentActivities/category/Tokyo.aspxhttp://www.sportsfeatures.com/olympicsnews/story/50812/united-nations-eighth-youth-leadership-camp-held-in-tokyo-this-monthhttp://www.sportsfeatures.com/olympicsnews/story/50812/united-nations-eighth-youth-leadership-camp-held-in-tokyo-this-monthhttp://www.sportsfeatures.com/olympicsnews/story/50812/united-nations-eighth-youth-leadership-camp-held-in-tokyo-this-monthhttp://www.sportsfeatures.com/olympicsnews/story/50812/united-nations-eighth-youth-leadership-camp-held-in-tokyo-this-monthhttp://www.sportsfeatures.com/olympicsnews/story/50812/united-nations-eighth-youth-leadership-camp-held-in-tokyo-this-monthhttp://unic.un.org/imu/recentActivities/category/Tokyo.aspxhttp://english.kyodonews.jp/photos/2014/01/268912.htmlhttp://www.aipsmedia.com/index.php?page=news&cod=12794&tp=n -
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Secretary-Genera l ' s Spec ia l Adv iser on Sport for Development and
Peace, v i s i t ing Tokyo to co inc ide wi th the camp, s tat ing.
"We are de l ighted to be host ing our Youth Leadersh ip Camp in
Tokyo th i s year . Af ter the c i t ies success fu l b id to host the 2020
Olympics and Para lympics , I can on ly see Japan s presence in the
Sport for Deve lopment movement become more prominent. TheOlympic legacy i s s t i l l v ibrant in Tokyo, and the part i c ipants o f the
camp wi l l have the un ique exper ience o f us ing t he fac i l i t i es , s t i l l in
dai ly use, f rom the Tokyo O lympics 1964.
The object ive o f the camp, which las ts unt i l 30 January , i s to
br ing together youngsters to share best pract i ces and exper iences
f rom the f ie ld o f sport for deve lopment and peace, a long wi th
encourag ing construct ive th ink ing and innovat ive ideas. The UN Youth
Leadersh ip Camp was conce ived in order to support mot ivated youth
in the i r e f for ts to promote Sport for Deve lopment and Peace pro jects
and o f fer them a su i tab le forum where they can learn best pract i ces
and fur ther deve lop the i r leadersh ip sk i l l s . The young part i c ipants wi l l
a l so v i s i t areas af fected by the 2011 earthquake and tsunami later t he
week. They wi l l spend two days in the c i ty o f Is h inomak i , in Miyag i
Pre fecture where they wi l l meet and exchange ideas wi th Japanese
students and members f rom NGOs engaged in reconstruct ion
ass is tance.
13. IOC Latest News: H igh l ights o f the week (Internat ional O lympic
Committee)
January 27, 2014
http://www.o lympic .org/news/h igh l ights-o f- the-week/222307
The NOC has in formed us that some 30 youngsters f rom var ious
As ian countr ies are part i c ipat ing in the e ighth Youth Leader sh ip
Camp organ ised the Uni ted Nat ions Of f i ce on Sport for Deve lopment
and Peace (UNOSDP), which i s be ing he ld in Tokyo unt i l 30 J anuary .
The a im of th i s camp i s to a l low these 18-25-year-o lds to exchange
best pract i ces in the area o f deve lopment and peace through sport .
http://www.olympic.org/news/highlights-of-the-week/222307http://www.olympic.org/news/highlights-of-the-week/222307http://www.olympic.org/news/highlights-of-the-week/222307 -
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They have been ab le to l i s ten to Wi l f r ied Lemke, t he Uni ted Nat ions
Secretary-Genera l ' s Spec ia l Adv iser on Sport for Deve lopment and
Peace, who a lso v i s i ted the NOC Pres ident, Tsunekazu Takeda. In fo
at www.joc .or . jp .
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1. Kyodo News (January 20, 2014)
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2. Main ich i Sh imbun (January 22, 2014)
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3. Yomiur i Sh imbun (January 25, 2014)
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4. Kahoku Shimpo (January 14, 2014)
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6. Kahoku Shimpo (January 28, 2014)
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7. Ins ide the Games (January 21, 2014)
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8. AIPS (January 21, 2014)
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11. Sports features .com (January 22, 2014)
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12.Sport Intern January 24, 2014
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Related Resources
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Operating Team
Host ing Organizat ions
Ben Taylor United Nat ions Of f ice on Sport for
Development and Peace I rene Posho l i
Ernesto Rebust i l l o Right To P lay As ia Regional Of f ice
Farzana Rustam Right To P lay Pak is ta n
Head of Operat ion/P lann ing Committee
Tamie Ohashi
J igoro Kano Memor ia l Internat ional Sport Inst i tuteMar io N ish ihara
Yuk iko Okuro
Supporters
Taku Yamaguc hiUnivers i ty o f Tsukuba
Satomi Tsuch iya
Toshiyuki Okeya
Japan Sports Counc i lE tsuko Yamada
P ierre Labor ie
Photographer/V ideographer
Katsuyuk i Hattor i
Yuk ih i to Taguch i
Ke i Mor i sawa
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Cooperators
Heather Cameron BoxGi r l s Internat ionalSy lvana Mestre/Er i c V i l l a lon Internat ional Para lympic Committee
Souken Ish iwatar i Tokyo Budokan Japanese Tea C lass
Shin Asakawa Japan Ant i -Doping Agency
Leandro O lvech Internat ional Tab le Tennis Federat ion
Dr. Horst Stokhendl Deutsche Ro l l s tuh l -Sportverband e.V.
Fusen Asobi Assoc iat ion
Chika Uemura/Naok i Yasu Japan Wheelcha i r Basketba l l Federat ion
Mikako Kotan i Sports B iz Co. , L td.
Yuko Ar imor i NPO Hearts o f Go ld
Young Sam Ma Ambassador for Pub l i c Dip lomacy
Nei l Rosenblat t/Michae l Anop P layground o f Hope
Otsuka Pharmaceut i ca l Co. , L td.
Kodokan Judo Inst i tute
Al l Japan Judo Federat ion
Tokyo Sport Benef i ts Cooperat ion
Tokyo Sports Assoc iat ion for the Disab led
Nat ional O lympics Memor ia l Youth Center
Arch i tecture For Humani ty/Mak iB iz
Japan Amateur Box ing Federat ion
Ish inomak i N ish i H igh Schoo l
Ish inomak i C i ty Te izan E lementary Schoo l
Ish inomak i South Rotary Internat ional C lub
Keio Univers i ty Inst i tute o f Phys ica l Educat ion
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Participants in the Right to Play session in Tokyo.
Youth Leadership Camp starts third year in TokyoYouth Leadership Camp starts third year in Tokyo
19 January 2014
UNOSDP (Tokyo)- Today marks the start of the 8th United Nations Office on Sport for development and peaces YouthLeadership Camp. This successful sports programme identifies future community leaders and educates them with essential
transferable life skills.
After two very successful years of this unique sport camp, the third starts of in the Japanese capital, Tokyo. After a victoriousbid to host the 2020 Olympics, the Japanese Ministry of Education, Culture, Sport, Science and Technology, is now fullyinvested in the promotion of sport for development and peace.
Coming from 14 different countries, the participants vary in their level of involvement in sport projects. With some dedicatingtheir time as coaches, volunteers, administrators and programme managers. The common denominator amongst the youngsport leaders, is their enthusiasm for using sport to promote positive social change in their community.
As local planning partner, the Jigoro Kano Memorial International Sport Institute have been instrumental in bringing togetherboth international and national partners to create this unique event in the future 2020 Olympic city.The UN Special adviser on Sport for Development and Peace, Mr Wilfried Lemke, today held his introduction presentationwith the young leaders and was delighted with their passion, and with the splendour of the 1964 Olympic facilities.
"We are delighted to be hosting our Youth Leadership Camp in Tokyo this year. After the cities successful bid to host the 2020Olympics and Paralympics, I can only see Japans presence in the Sport for Development movement become more prominent.The Olympic legacy is still vibrant in Tokyo, and the participants of the camp will have the irreplaceable experience of usingthe facilities, still in daily use, from the Tokyo Olympics 1964."
An additional feature to the Tokyo camp will be the excursion to Northern Japan, to an area struck by an earthquake in 2011.The young participants will take part in community work and exchange ideas with local students from the city of Ishinomaki, inthe Miyagi Prefecture, on how they can use sport for societal and community development.
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Youth Leadership Camp Gwangju 2013
Tokyo Youth Leadership Camp only 50 days awayTokyo Youth Leadership Camp only 50 days away
30 November 2013
Today marks 50 days to go until the start of the 8th Youth Leadership Camp (YLC) and the first time to be held in Tokyo, Japan.Over the past two years this flagship sport initiative of the United Nations Office on Sport for Development and Peace (UNOSDP)has gone from strength to strength, with interest coming from all over the world to host the Programme.
UN Special Adviser on Sport for Development and Peace, Mr Wilfried Lemke, tirelessly promotes the programme on his missionsfor future host countries and potential participants. The next year four camps will be placed strategically around the world to bestsupport the youth sport leaders in some of the most disadvantaged communities.
Sport is a powerful tool in promoting gender equality, inclusion of people with disabilities, world peace and development. Assuch, this programme helps the young community leaders better take advantage of sport from grassroots to facilitate positivechanges social changes. Highlights the UN Special Adviser.
By helping youth develop their leadership skills in Sport for Development and Peace, this programme not only contributes to thepersonal development of youth, it contributes to community development. By providing opportunities for youth to develop andexercise their leadership skills, the programme can strengthen a communitys capacity to build on its strengths and respond topressing community needs.
With Tokyo, the first of the year and following the first Asian camp in the Republic of Korea, participants will originate from Asiaand the Middle-East. Looking to provide an educational platform for the young leaders, the Tokyo YLC will be the temporary homefor 30 participants from 14 different countries.
The Tokyo Youth Leadership Camp is organised in collaboration with the NGO Right to Play and will be hosted by the JapaneseMinistry of Education, Culture, Sports, Science and Technology and will be implemented by the Jigoro Kano MemorialInternational Sport Institute.
It is with pleasure that we host the 8th UNOSDP Youth Leadership Camp here in Tokyo in this exciting time in sports history. Notonly are we able to showcase the unique culture of Japan, but we are able to host the future leaders in sport for development andpeace. We look forward to continuing this great programme here in Japan as we move develop or relationship with the UNOSDP.
This 11 day event will take place 20 30 January 2014, at National Institution for Youth Education National Olympics MemorialYouth Centre (NYC) in Tokyo.
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