Unmetric facebook analysis
1
Copyright © 2012 Balvor LLC. All Rights Reserved. Wal-Mart JCPenny Target Macy's Sears Old Navy Kohl's Nordstorm Gap 30.1% 35.7% 20.6% 10.3% 39.3% 18.3% 27.4% 11.2% 13.3% Negative Sentiment* 1 Facebook & Sentiment Analysis: Lessons Learned Source: unmetric (link: http:// bit.ly/ZXe3Du ) *Represents share of posts, excluding admin posts. Source: Balvor LLC Facebook can be another platform to help improve customer service Sentiment analysis can help identify trends and issues affecting the shopping experience
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Transcript of Unmetric facebook analysis
Copyright © 2012 Balvor LLC. All Rights Reserved. 1
Wal-
Mart
JCPenny
Targe
t
Macy's
Sears
Old Nav
yKohl's
Nordsto
rm Gap
30.1%
35.7%
20.6%
10.3%
39.3%
18.3%
27.4%
11.2%13.3%
Negative Sentiment*
Facebook & Sentiment Analysis: Lessons Learned
Source: unmetric (link: http://bit.ly/ZXe3Du ) *Represents share of posts, excluding admin posts.Source: Balvor LLC
Facebook can be another platform to help improve customer service
Sentiment analysis can help identify trends and issues affecting the shopping experience