Unlocking the Secrets to 50 Percent More Profit - Biz2Credit
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Transcript of Unlocking the Secrets to 50 Percent More Profit - Biz2Credit
Disclaimer: This presentation is for internal purpose only. Copyright@Biz2Credit 2015
BIZ2CREDIT PRESENTS:
GROW YOUR PROFITS 50% IN FIVE WEEKS
(WITHOUT NEW CUSTOMERS)
Dawn M. Fotopulos
Hidden Profit Prophet.com
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Disclaimer: This presentation is for internal purpose only. Copyright@Biz2Credit 2015
Grow Profits 50% in 5 Weeks
3 Questions – GPS for your business
Making money?
Enough cash to pay the bills?
Building wealth or destroying it?
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Disclaimer: This presentation is for internal purpose only. Copyright@Biz2Credit 2015
Grow Profits 50% in 5 Weeks
You Are Here
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Disclaimer: This presentation is for internal purpose only. Copyright@Biz2Credit 2015
My Gift to You
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Disclaimer: This presentation is for internal purpose only. Copyright@Biz2Credit 2015
Grow Profits 50% in 5 Weeks
Dawn Fotopulos Hidden Profit Prophet.com
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Disclaimer: This presentation is for internal purpose only. Copyright@Biz2Credit 2015
Grow Profits 50% in 5 Weeks
Are You making money?
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Disclaimer: This presentation is for internal purpose only. Copyright@Biz2Credit 2015
Grow Profits 50% in 5 Weeks
Profits hide
Working longer hours not the answer
Your accountant won’t tell you
Your bookkeeper won’t tell you
Your salespeople won’t tell you
Customers won’t tell you
Thousands of business owners have unlocked 50% or
more profit
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Disclaimer: This presentation is for internal purpose only. Copyright@Biz2Credit 2015
Grow Profits 50% in 5 Weeks
Your net income statement holds the key
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Disclaimer: This presentation is for internal purpose only. Copyright@Biz2Credit 2015
Net Income Basics
Net Income Statement
P&L
Profit and Loss Statement
Congratulations!
Making money= (+)
Breakeven= (0)
Losing money= (-)
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Disclaimer: This presentation is for internal purpose only. Copyright@Biz2Credit 2015
Grow Profits 50% in 5 Weeks
Take the 50% More Profits 5 Weeks
Week 1 Clean the Books
Week 2 Review Net Income Statement Overall
Week 3 Review Net Income Statement Product/
Service- rebalance
Week 4 Weighted Average Gross Margin
Week 5 Gross Margin by Customer- rebalance
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Disclaimer: This presentation is for internal purpose only. Copyright@Biz2Credit 2015
Week 1- Clean the books
Clear visibility
Current- reconciled every 30 days
Accurate
no double counting
poor allocations
all discounts taken
all bills paid
Complete- all transactions
Easily accessible- user-friendly reports
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Disclaimer: This presentation is for internal purpose only. Copyright@Biz2Credit 2015
Week 1- Clean the books
If IRS audited
your business
today, would you
pass with flying
colors or an ulcer?
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Disclaimer: This presentation is for internal purpose only. Copyright@Biz2Credit 2015
Week 1- Clean the Books
Find A Pro-Advisor.com
“Angie’s List” for bookkeepers and
accountants
Unless you’re a CPA, you should NOT
be doing your books- you should be
growing profits
Look at your financial statements
regularly
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Disclaimer: This presentation is for internal purpose only. Copyright@Biz2Credit 2015
Week 2- Net Income Statement Overall
You run your business
on gross margin or
gross profit……. not
revenues
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Disclaimer: This presentation is for internal purpose only. Copyright@Biz2Credit 2015
Week 2- Net Income Statement Overall
Start with gross margin...not revenues
The goal is gross margin > 30%
If gross margin < 30% look at
Products/ services mix
Customer mix
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Disclaimer: This presentation is for internal purpose only. Copyright@Biz2Credit 2015
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Disclaimer: This presentation is for internal purpose only. Copyright@Biz2Credit 2015
Grow Profits 50% in 5 Weeks
Survey
Do you have at least 30% gross margin overall?
“Yes”, “no”, “I don’t know”
“No” or “I don’t know” means you’re losing $$$$
Look at gross margin by product or service
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Disclaimer: This presentation is for internal purpose only. Copyright@Biz2Credit 2015
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Disclaimer: This presentation is for internal purpose only. Copyright@Biz2Credit 2015
Week 3- Gross Margin per product/ service
How do you know?
Price per unit
Discounts offered/ taken
Fully loaded direct costs
What’s leftover before operating expenses
Common service pitfalls: Interior Designer
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Disclaimer: This presentation is for internal purpose only. Copyright@Biz2Credit 2015
Week 3- Revenues vs. Gross Margin
Review each product or service
Which ones are easy to sell?
High closure rates
Makes you most gross margin?
Biggest spread between cost to you and px to client
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Disclaimer: This presentation is for internal purpose only. Copyright@Biz2Credit 2015
Week 3- Revenues vs. Gross Margin
Your business needs to work hard for you
What products or services work hard for you?
What products or services cost you money to deliver?
Which customers pay the bills?
Which customers bleed you dry?
Map your entire product or service line- here’s how
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Disclaimer: This presentation is for internal purpose only. Copyright@Biz2Credit 2015
Product/ Service Matrix
High Margin
Tough Sell
High Margin
Easy Sell
Low Margin
Tough Sell
Low
Margin
Easy Sell
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Disclaimer: This presentation is for internal purpose only. Copyright@Biz2Credit 2015
Week 4- Revenues vs. Weighted Avg. Gross Margin
How much of each product/ service was sold?
Average gross margin by product or service
How important was each product/ service to total
gross margin
Example: Photographer
Product A- highest gross margin- sell the least?
Product C- lowest gross margin- sell the most?
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Disclaimer: This presentation is for internal purpose only. Copyright@Biz2Credit 2015
Keep, discard, pivot- products/ services
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Disclaimer: This presentation is for internal purpose only. Copyright@Biz2Credit 2015
Grow Profits 50% in 5 Weeks
News flash
Just changing your product mix can unlock unbelievable
amounts of profit in your business
Are your sales and marketing efforts focused on profitable
products and services?
Easiest to deliver
Highest gross margin potential
EX: Trey Wheels on Credit
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Disclaimer: This presentation is for internal purpose only. Copyright@Biz2Credit 2015
Week 5- Gross Margin by Customer
Net Income Statement-
Customer view
Largest customers often not
profitable
Over servicing unprofitable
clients
Under servicing profitable
clients
Guessing is expensive!
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Disclaimer: This presentation is for internal purpose only. Copyright@Biz2Credit 2015
Week 5- Gross Margin by Customer
Top 100 customers or Top
30% of database
Revenues per client?
Product or service
purchases by client last
12 months?
Gross margin per client?
Hint: You must know gross
margin by product or
service to do this
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Disclaimer: This presentation is for internal purpose only. Copyright@Biz2Credit 2015
Week 5- Gross Margin by Customer
Observations
Which ones are paying your bills?
How closely are you managing these relationships?
What can you do to grow these relationships?
Are your sales and marketing efforts targeting profitable
potential clients?
Are you making it easy for happy customers to
refer others to your business?
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Disclaimer: This presentation is for internal purpose only. Copyright@Biz2Credit 2015
Week 5- Gross Margin by Customer
What clients are bleeding the business?
Are you over servicing unprofitable clients?
Can you convert them to profitable?
Change pricing or discount schedule
Change product/ service mix
Streamline after sales services
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Disclaimer: This presentation is for internal purpose only. Copyright@Biz2Credit 2015
Grow Profits 50% in 5 Weeks
News Flash
Identifying profitable customers and focused effort on
them will unlock profits overnight
Example: Photographer
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Disclaimer: This presentation is for internal purpose only. Copyright@Biz2Credit 2015
Steps to Unlock Your Hidden Profits
“Can we review that one more time?”
“Can my colleague hear you?”
“Do you have notes?”
“I know 50 people who need this”
“This was the most mind expanding experience I’ve
ever had..”
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No qualifications needed
It doesn’t matter if you’re not an accountant.
You don’t have to have any pre-knowledge
You can even hate accounting and it won’t matter!
If you follow my proven system, you will find hidden
profits you never knew where there.
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Disclaimer: This presentation is for internal purpose only. Copyright@Biz2Credit 2015
The Hidden Profit Academy 5 Week Challenge
Figures out in a few short weeks how to get you there
Roadmap that’s super easy to follow
Does in five weeks what years of struggling can’t accomplish
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Disclaimer: This presentation is for internal purpose only. Copyright@Biz2Credit 2015
Hidden Profit Academy 5 Week Challenge
5 Quick Courses- 5 Weeks- Weekly calls
Week 1- 50% More Profits
Week 2- 100% More Cash Flow
Week 3- Build a Million Dollar Business You Can Sell
Week 4- Guerrilla Marketing
Week 5- Sales Secrets
Dawn on a live call each week to answer your questions
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Disclaimer: This presentation is for internal purpose only. Copyright@Biz2Credit 2015
Hidden Profit Academy
50% More Profits- Net Income Statement
Dawn guiding you directly
Pitching investors? Banks?
Payment terms from suppliers?
You need to know this stuff!
Fast! Funny!
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Disclaimer: This presentation is for internal purpose only. Copyright@Biz2Credit 2015
Hidden Profit Academy
100% More Cash Flow- Cash Flow Statement
How to manage payment terms up front.
Include this on an invoice so a client can’t wait to pay you.
Insider tips to frequency and average invoice sizes so your
invoices get first priority.
The painless way to collect from customers who owe you
money.
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Disclaimer: This presentation is for internal purpose only. Copyright@Biz2Credit 2015
Hidden Profit Academy
Build a Million Dollar Business You Can Sell- The
Balance Sheet
How to manage short term and long term debt
When to take on debt and when to run for the hills
Mistakes you can avoid to improve your loan acceptance
rate
Simple ways to build your asset base to build owner’s
equity- the key to a million dollar valuation
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Disclaimer: This presentation is for internal purpose only. Copyright@Biz2Credit 2015
This is important for you….
Your accountant isn’t going to run your business
anymore than your mechanic is going to drive your
car.
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Disclaimer: This presentation is for internal purpose only. Copyright@Biz2Credit 2015
Hidden Profit Academy
Guerrilla Marketing
Grow revenues AND gross margin without adding new
customers
Reduce cost of new client acquisition with leverage not
more expense
Using customer complaints like retention judo
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Disclaimer: This presentation is for internal purpose only. Copyright@Biz2Credit 2015
Hidden Profit Academy
Sales Secrets
Top 10 ways world class companies ring the cash
register faster
Never cold call again and double or triple closure rates
How to get customers to become your free salesforce
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Disclaimer: This presentation is for internal purpose only. Copyright@Biz2Credit 2015
Value for you
Keeping Score
• 50% More Profit- Net Income Statement $497
• 100% More Cash Flow- Cash Flow Statement $497
• Build a Million Dollar Business to Sell $497
Bonus #1-Guerrilla Marketing $497
Bonus #2- Sales Secrets $497
Bonus #3- Study guides $250
Bonus #4- Award-winning book AND study guide $100
Total Value: $2,835
http://knowledgelinktv.com/hiddenprofitacademy/courses-and-pricing/
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Disclaimer: This presentation is for internal purpose only. Copyright@Biz2Credit 2015
Grow Profits 50% in 5 Weeks
November 15th Grow Profits 50%
December 16th Grow Cash Flow 100%
January 6th Million Dollar Business for Sale
https://www.biz2credit.com/knowledge-center/webinar/part1-unlocking-the-
secrets-to-50-percent-more-profits-cash-flow-growth
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Disclaimer: This presentation is for internal purpose only. Copyright@Biz2Credit 2015
Keep Best Business Book 2015 My gift to You
http://knowledgelinktv.com/hiddenprofitacademy/courses-and-pricing/
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Disclaimer: This presentation is for internal purpose only. Copyright@Biz2Credit 2015
4th Bonus…two one on one sessions with Dawn
My mission is to make sure you succeed.
Two personal consultations after you’ve taken the course.
I’ll review your Net Income Statement aggregate, by customer, by product
or service in advance
You leave with 90 day action plan.
http://knowledgelinktv.com/hiddenprofitacademy/courses-and-pricing/
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Disclaimer: This presentation is for internal purpose only. Copyright@Biz2Credit 2015
Two strategy sessions with Dawn
Strategy Session w/ Dawn : $2,500 value !
Courses, Guides, Weekly Calls: $2,835
Total Value: $5,335
http://knowledgelinktv.com/hiddenprofitacademy/courses-and-pricing/
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Disclaimer: This presentation is for internal purpose only. Copyright@Biz2Credit 2015
This could be you…
Example:
Auto dealer $6MM losing money
Four businesses: sell, finance, service cars, roadside towing
Week 2, he watched first three courses, sent Dawn financials
One hour we restructured his business (cut revs 75%)
Found extra $150K profit PER MONTH
June 10th, 2015
http://knowledgelinktv.com/hiddenprofitacademy/courses-and-pricing/
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Disclaimer: This presentation is for internal purpose only. Copyright@Biz2Credit 2015
What is 50% more profit worth to you?
Special price for Biz 2 Credit webinar guests:
Today only $1,997
Total Value $5,335
Dawn Fotopulos personal consult
100% Money back guarantee
You must take action today. http://knowledgelinktv.com/hiddenprofitacademy/courses-and-pricing/
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Disclaimer: This presentation is for internal purpose only. Copyright@Biz2Credit 2015
Reach Dawn
Hidden Profit Prophet.com
Dawn Fotopulos Linkedin
Email me: [email protected]
http://knowledgelinktv.com/hiddenprofitacademy/courses-and-
pricing/
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Disclaimer: This presentation is for internal purpose only. Copyright@Biz2Credit 2015Copyright@Biz2Credit 2015
Thank you!Dawn’s gift to you
Your Cash Flow Statement is Speaking, Can You Hear lt?
Questions?