Unlocking Profits: How to drive dollars from more than just memberships
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Transcript of Unlocking Profits: How to drive dollars from more than just memberships
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Brought to you by:
Welcome to the webinar! We will begin the presentation shortly.
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Speaker: Michael Scott ScudderCEO at Wellness Business Council
Speaker: Greg SklootVP Growth at Netpulse
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3 Key Takeaways for Today
1. Why ancillary profits are so important for clubs
2. The top 5 sources of ancillary profits
3. How to use technology to increase ancillary profits
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Why is this so darn important?
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It’s all in the data
Recession of ‘91-’94 and ‘00-’01...
Clubs with the lowest ancillary salesMost likely to go out of business.
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Clubs often don’t make profit onmemberships until month 18...
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Memberships aren’t enough
Average membership price is lowest in decades
Club are relying on ancillary sales to stabilize profitability.
High Value
Low Price
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20%+ profit generators
Small group
training
Speciality GEX
classes
1-2-1 personal training
Specialty programs
Food and beverage
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We’re busy.How do we pull this off?
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Do you reach more than just regulars?
Only 30% of members come to the club regularly. We must go after the other 70% outside the club’s walls.
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Do you connect with members the way
they want to connect?
Click here to try a FREE small group training session!
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Do you make it easy for
customers to understand, buy and schedule?
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Do you make it connected & systemized?
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This is best done with your Club Mobile App
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Free infographic with Michael’s survey data
http://blog.netpulse.com/infographic-health-club-growth-metrics-2015-q1
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netpulse.com877-NETPULSE
wellnessbusinesscouncil.com575-613-1004
Free Demo