Unlock your VMWare Investment with Pivotal CF (VMworld 2014)

A NEW PLATFORM FOR A NEW ERA

© Copyright 2014 Pivotal. All rights reserved. 2© Copyright 2014 Pivotal. All rights reserved.

Unlock your VMWare Investment with Pivotal CF

Powered by Cloud Foundry

Cornelia Davis @cdavisafc [email protected], Platform Engineering, Cloud FoundryPivotal

mailto:[email protected]

© Copyright 2014 Pivotal. All rights reserved.

Agenda

Factors driving Software Innovation in Enterprises

Evolution of Cloud Architecture

Enterprise PaaS: Pivotal CF

Demo

Customers


“Software is Eating the World”


Software is Changing Industries

$3.5B valuationFinancial Services

$3.5B valuationTravel & Hospitality

$3.5B valuation Transportation

$3.2B Acquisition by GoogleHome Automation

$20B valuation Entertainment

$1.1B acquisition Monsanto - Agriculture


Every Company Needs to Build Great Software

Francisco Gonzalez, CEO

“Banks need to take on Amazon and Google or die. The shift to digital requires a complete overhaul of banks technology…it is a matter of survival.”


Business Expectations Exceed IT Capabilities

Cloud

IT Technology Eras

Mainframe Client-Server The exponential increase in business expectations is unsustainable for IT

MILLIONS OF APPS BILLIONS

OF USERS

* Source: Gartner, 2013: “Hunting and Harvesting in a Digital World: The 2013 CIO Agenda”

$ $ $ $ $ $

ABILITY OF IT TO DELIVER S/W

STEADY IT BUDGETS*

BUSINESS EXPECTATIONS


Rapid Innovation Requires a New Approach

Dramatically improve developer experience

Agile teams, rapid iteration

Ingest and incubate open source advancements and new data services

Continuous delivery, no planned downtime

Instant scaling of apps and data services

Automation and deployment consistency at every step

DEVELOPERS AND APP OPERATORS OPERATORS


Agenda




Demo

Customers


The Cloud Platform EvolutionTRADITIONAL IaaS

Virtualization Platform

Operating System

Dat

aba

se

Web

S

erve

r

Mes

sagi

ng

Your Application Code

Physical Servers

Dat

aba

se

Web

S

erve

r

Mes

sagi

ng


IaaS


PaaS

Virtualized Infrastructure

PaaS


Pivotal CF Packaging

Application ZonePIVOTAL CF

Elastic Runtime

Application DropleApplication Drople

vSphere or vCHS

Service Zone

Pivotal CF Operation Manager

PIVOTAL

RabbitMQ

AMQP API

Service Broker

API

PIVOTAL

HD

HAWK/M/R API

Service Broker

API

Application Instance

deployed in a Container

SW components specified via Buildpacks

Pre-existingDatabases / other services not running on PCF based VMs

PIVOTAL

MySQL

SQL API

Service Broker

API

PIVOTAL

RabbitMQ

MSG API

Service Broker

API

MySQL Service Broker

RabbitMQ Service Broker

Pivotal HD Service broker

User Provided Connector


Agenda




Demo

Customers


The Cloud Foundry Foundation : Industry StandardPlatinum

Gold

Silver


Incredible Cloud Foundry Ecosystem


Pivotal CF: Leverage your VMware Investment

Deploy, Operate, Update & Scale with minimal downtime on IaaS

….and more

Built-in and Ecosystem Services

Easy to add and customize

• Auto-detect frameworks

• “Push and it works” - .WAR- Dockerfile- .NET

• Simple service binding

• Agile Microservices

Simple, Developer Friendly Commands & API

Easy to add and customize

• Instant dynamic routing• Log stream aggregation• Access controls & policies• Built-in Containerization• APM & Operational metrics• 4 Layers of High

Availability

Operational Benefits for Every Application

• App-Instance • Availability

Zone

• Process

• Virtual Machine

• Applications- Rabbit MQ- MySQL HA- Cassandra- Elasticsearch- Jenkins (CI)- Memcached- MongoDB- Neo4j- Redis- Riak CS

• Data/Analytics- Elastic Hadoop - HAWQ- GemFire XD

• Mobile- Push

Notification- Data Synch- API Gateway


Taking the Application Lifecycles From Months…


…to Hours and Minutes

DEVELOPER AND APP OPERATOR PLATFORM OPERATOR

App Deployment: 30-90 seconds

Auto-select runtimesDeploy app

Select and bind ServicesScale app

Cloud Deployment: 2-4 hours

Establish infrastructureProvision

Add capacityControl Auth, Policies, HA


Agenda




Demo

Customers


Removing Developer and Operator Constrains

BUILD APPLICATION

PUSH FIRST RELEASE

MAINTAIN APPLICATION

UPDATE APPLICATIONS

RETIRE APPLICATIONS

• Auto-detect frameworks

• Self-service deploy• Dynamic routing

• Elastic scale• Integrated HA• Autoscaling and APM• Log aggregation• Policy and Authentication

• A/B versioning• Live upgrades

• Self-service removal


Agenda




Demo

Customers


Enterprises are Placing Their Bets

We need to innovate or we die. Pivotal and Cloud Foundry is our big bet to leapfrog the competition.

With Cloud Foundry, we built what looks like a software company… Moving from silos to a single platform.

Cloud Foundry's potential to transform business is vast. companies leveraging SW will outperform their peers.

From Idea to production in a day with Cloud Foundry


Warner Music Software Factory Platform

Fail, Learn, Adapt, Repeat

• Before: 6 months, team of 10 developers

• After: 6 weeks, same team. Prototype in days

• Speed/Agility: 400% faster on new platform

• Savings: $1.1M per application update delivered

• Standards: From silos to a single platform


One Billion Page Views a Day, Powered By Cloud Foundry


Real Estate Analytics Company Prepares for a Software-Driven Era

Challenge:• Leader in Real Estate Transaction Services must innovate

with speed of new market entrants, while contending with years of disparate, legacy infrastructure

• Growth through M&A resulted in disconnected infrastructure• Systems were expensive and time consuming to maintain

Solution:• Standardize development infrastructure to convert 700+

applications to 300• Transform development process and culture with new

methodology, technology and skills that mirror the disruptive app development approaches of today's Internet giants

Pivotal Solution includes: Pivotal CF


Large Publishing House Aims to Become World’s Largest Digital Publisher, Leverages Platform as a Service

Challenge:• Publishing business is changing rapidly. Goal: become world’s

largest digital publisher• Desired portability, flexibility in and choice in development and

deployment of technology to support core business abilities

Solution:• Leveraged Pivotal Cloud Foundry solution provided by FjordIT

to enabling “pay as you go” consumption of IT• Take advantage of significant community momentum around

Cloud Foundry development, providing options in future deployment

• Sustainable, Green Data Center, hosted within European borders

Pivotal Solution includes: Pivotal CF, Pivotal Labs


Large Health Insurer Increases Agility, Customer Intimacy

Challenge:• Desire for improved, “Retailer-like” relationship with Insured

Customers. • Increase Agility, move quickly, code w/o barriers of traditional

IT

Solution:• Engage Pivotal Labs to create mobile version of existing

rewards application to make members healthier, lower healthcare costs

• Pop up lab to educate and share agile development practices• Enable Fluid, agile development platform so that the teams can

be productive from day one

Pivotal Solution includes: Pivotal CF, Pivotal Labs


Telecom Company Establishes Scalable Infrastructure to Incubate, Launch and Grow Digital Businesses

Challenge:• Telecom company sought to become country’s trusted partner

for “Big Data” enabling enterprises to drive economic growth. • Desired infrastructure for companies to easily explore,

collaborate, analyze, upload, and transform internal data and augment with industry data to create new applications

• Desire for low-touch, self service, scalable platform for clients to deploy applications

Solution:• Provided foundation for massive data storage, where customers

can connect and collaborate to build applications • Data Science practice helps customers understand value of data• Automated Dev Ops: Customers can come in & create apps

against the data, start paying for data when apps are deployed

Pivotal Solution includes: Pivotal CF, PHD, HawQ, Chorus, Alpine


Telco Builds New Platform for Developers, Leverages Data as Differentiator Against Amazon

Challenge:• Create platform for development to establish new revenue

relationships with customers• Leverage massive amounts of collected mobile data to

differentiate from existing IaaS vendors

Solution:• Create a seamless, integrated PaaS to existing cloud

infrastructure, with a familiar web console and look and feel to manage all data services

• Leverage native security, authentication, billing, and other infrastructure

• Enable new generation of mobile development that embeds mobility into user experience

Pivotal CF, Pivotal Labs


90%

Dramatic Increase in Server to Admin Ratio

Reduction in Operation Costs

Big Cost Saving$


IaaS without PaaS capabilities becoming a dying breed

In 2014... IaaS providers with no PaaS services…and no ecosystem of developers will go the way of the dodo bird

The single most powerful thing you can do this year is to enable your developers with a fast and flexible PaaS. Cloud Foundry fits the bill nicely, and the ease of deployment is the same whether you're deploying a Node.js prototype or a Java project with scads of external services.

A NEW PLATFORM FOR A NEW ERA

Unlock your VMWare Investment with Pivotal CF (VMworld 2014)

Technology

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