LeaderLab /

12-13 Oktober, 2011

Sofus Midtgaard, Managing Partner LeaderLab & Rebuild21

Unlock your customers and create raving fans!

We unite leaders to rebuild leadership, business and organizations for the 21st century.

LEADERLAB 2011A LEADING SCANDINAVIAN INNOVATION & LEADERSHIP NETWORK

L LEADERLAB

Next years conference: June 12 & 13 2012

Hvordan kan virksomheder øge kundefokus, loyalitet og innovation ved at åbne op og involvere

medarbejdere, kunder og partnere i deres kerneprocesser og hvilke krav stiller det til

fremtidens virksomhed.

A bit of history...

Who knows this guy?

In the old days we had to shout out the message…

...the primary way to influence consumers was to buy TV, Radio or Print

advertising...

...them theese guys came along...

...and this guy...

...and today brands are hiring Chief Listening

Officers...

The corporate disconnect...

Paid Owned Earned

Print, Television, Radio, Magazines, Cinema, Outdoor, Banners, Direct mail, SEM/Paid Search, in-store media

Brochure, retail stores, company website, Microsite, community, Facebook Fanpage, Mobile apps etc.

Word of mouth, Facebook, Google+ Twitter, Digg, Youtube, Flickr, blogs, forums

Strangers Customers Fans

http://www.flickr.com/photos/7752651@N05/3298941756

How to create raving fans...

Starbucks has recieved more than 80.000 ideas for business innovation from customers

MyStarbucksIdea.com 2010

http://www.flickr.com/photos/rudelovers/65007512/

http://www.portlandsentinel.com/mississippidistrict?page=4

Costumer Service

Sales

Communication

MarketingR&D /Product Development

Net Promoter Score (NPS)- the one measure to rule them all

1 2 3 4 5 60 7 8 9 10

Detractors Passives Promoters

Net Promoter Score = % promoters - % detractors Source: Bain & Company

På en skala fra 0-10 hvad er sandsynligheden for,at du vil anbefale os til en ven eller kollega?

21. september, 2011

Sofus Midtgaard, Managing Partner LeaderLab & Rebuild21

Thank you for your time and participation

Email: sofus@leaderlabWeb: www.leaderlab.com eller www.rebuild21.org Twitter: @sofus