Unlock the power of simplicity
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Transcript of Unlock the power of simplicity
UNLOCK THE POWER OF SIMPLICITY
BY HASSEN WESLATISTRATEGIC PLANNER GREY TUNISIA
THE ART OF ART, THE GLORY OF EXPRESSION AND THE SUNSHINE OF THE LIGHT OF LETTERS, IS SIMPLICITY.WALT WHITMAN
WHAT IS SIMPLICITY
THE ABILITY TO SIMPLIFY MEANS TO ELIMINATE THE UNNECESSARY SO THAT THE NECESSARY MAY SPEAK HANS HOFMANN
SIMPLICITY IS NOT A SRATEGYIT’S NOT A MARKETING POSITION
SIMPLICITY IS A STATE OF MIND
SIMPLICITY FOR BRANDS
WHAT MAKES A BRAND SIMPLE ?
A REMARKABLY CLEAR AND UNEXPECTEDLYFRESH BRAND EXPERIENCES
THE INTERACTION A CUSTOMER HAS WITH THE VARIOUS TOUCHPOINTS IN THE PROCESS OF PURCHASING AND
USING A BRAND OR PRODUCT
AWARNESS INTEREST PURCHASEDESIRE USE
WHAT’S A BRAND EXPERIENCE?
BRANDE-MAIL
WEB SITE
CUSTOMER SERVICE
FB PAGE
MOBILE APP
TV ADS
PRINT ADS
PRODUCT
PACKAGING BILLS
STORELOGO
EVENT
BROCHURE
PR
TAG LINE
CATALOGUES
BRANDEMBASSADORS
TOUCH POINTS
WAYS TO SIMPLICITY
COMMUNICATION
MARKETING
PRODUCTCOMMUNICATION
Marketing
Product
BRAND EXPERIENCE
SAVING TIME WITH INCREASED CONVENIENCE AND
ACCESSIBILITY / REDUCING STRESS BY PROVIDING SAVINGS / BRINGING VALUE / EASE OF USE
AND INTERACTIONS.
PRODUCT
SIMPLE PRODCUT
ENABLING CONSUMERS TO GET MORE FROM LIFE: DEEPER
RELATIONSHIPS, EASYGOING LIFESTYLES.
TAKE A CUSTOMER-CENTRIC APPROACH TO EVERYTHING,
INCLUDING ALL TOUCHPOINTS.
MARKETING
SIMPLE MARKETING
COMMUNICATING DIRECTLY, CLEARLY AND WITHOUT JARGON.
COMMUNICATION
SIMPLE COMMUNICATION
COMMUNICATION
MARKETING
PRODUCT
SAVING TIME WITH INCREASED CONVENIENCE AND
ACCESSIBILITY / REDUCING STRESS BY PROVIDING SAVINGS / BRINGING VALUE / EASE OF USE
AND INTERACTIONS.
PRODUCT
ENABLING CONSUMERS TO GET MORE FROM LIFE: DEEPER
RELATIONSHIPS, EASYGOING LIFESTYLES.
TAKE A CUSTOMER-CENTRIC APPROACH TO EVERYTHING,
INCLUDING ALL TOUCHPOINTS.
MARKETING
COMMUNICATING DIRECTLY, CLEARLY AND WITHOUT JARGON.
COMMUNICATION
APPLE CASE STUDY
PACKAGING MARKETINGSIMPLE PACKAGING
STOREMARKETING
SIMPLE STORE EXPERIENCE
WEBSITEMARKETING
SIMPLE WEBSITE NAVIGATION EXPERIENCE
WEBSITEMARKETING
SIMPLE WEBSITE NAVIGATION EXPERIENCECOMMUNICATION
SIMPLE ADS
ADVERTISINGMARKETINGCOMMUNICATION
SIMPLE ADS, COMMUNICATING DIRECTLY, CLEARLY AND WITHOUT JARGON SIMPLICITY BRINGS ORDERTO COMPLEXITYJONATAN IVE APPLE ‘S SENIOR VICE PRESIDENT OF DESIGN
WHY SIMPLICITY IS SO IMPORTANT
SIMPLICITY IN COMMUNICATION
?
HELL NO !!!
THE BEST IDEAS ARE THE SIMPLE ONES
A
B
A
B
SIMPLE IS BETTER
IT’S ABOUT SAYING THE SAME THING IN A SIMPLER WAY
