Unlimited Self Process Book

Graphic DesiGn stuDio 1

Design MethoDology process book

Rachel WaRneR

table ofcontents

Studio 1 | Rachel WaRneR | unlimited Self

introDuction - assignment objective - topic - essence of topic - exhibit name

DiscoVerY - research

DesiGn - attribute list - mind map - moodboard

1. iDentitY -Discovery

-design inspiration research

-Design

- thumbnail sketches

- Development

- digital layouts

- Final Solution - identity design - font/colors - graphic elements

2. enVironMentaL Graphics -Discovery


-Design


- Development

- digital layouts

- Final Solution - identity treatment - exhibit introduction treatment - information element treatment

- environmental advertising signage treatment

3. narratiVe Literature -Discovery


-Design


- Development

- digital layouts

- Final Solution

4. pacKaGinG -Discovery


-Design


- Development

- digital layouts

- Final Solution

5. FinaL proGraM -Project 2

-Project 3

-Project 4

citinG

process

introDuction

assignment objective

topic

essence of topic

name of exhibit


objective :

topic :

essence of topic :

exhibit naMe :

To establish personal design solutions to problems by incoporating research, concept ideation, design exploration and development. The personal design solutions are to be found through the challenge of creating an identity program for a museum exhbition.

egon schiele

I wanted to show Schiele’s interesting personal style that is so identifiable. I also wanted to relate that to his life and how he is often misrepresented or misunderstood. I was inspired by a quote from the manifesto he wrote for the Neukunstgruppe (“New Art Group”).

In this quote he describes what he believes the artist is to be, and ultimately, what he expects himself to be:

“the ‘neukünstler’ (‘new artist’) is and must be his unlimited self, he must be a creator, he must be able to build his foundations completely alone, directly, without all the past and the traditional.... each one of us must be—himself”

unlimited self


Discovery

research


egon schieleSchie le was born on June 12 , 1890 in Tul ln on the Danube. S ince His father was the stat ion master of the Tul ln stat ion ra i l road, Schie le was around tra ins for most of h is ch i ldhood. He was fasc inated with them, constant ly drawing them. He spent so much t ime drawing tra ins that h is father fe l t the need to destroy h is sketchbooks . Schie le was seen as a strange, shy, and reserved chi ld to those around h im. He d id poor ly in school except for drawing and ath let ics .

After h is father d ied and he was left to the care of h is uncle , he was g iven an art tutor. From there, he went to two di f ferent art schools but left out of f rustrat ion f rom the conservat ive sty le the instructors taught . Schie le then became a protégé of Gustave Kl imt . Under Kl imt , he had severa l exhib i t ions and founded the Neukunstgruppe (New Art Group) with other art students l ike h im.

As Schie le ’s work became more famous, he became more notor ious . H is unusual work and re lat ionships were d isturbing to most . He was arrested for seducing a g i r l under the age of consent . The charges for the seduct ion were dropped, but he was charged with “offenses against mora l i ty” for d isp lay ing h is drawings of nudes in a p lace where chi ldren could see them. After spending t ime in ja i l for h is sentence, Schie le served in Wor ld War I , as a c lerk in a POW camp near the town of Muhl ing . He was st i l l ab le to focus on h is work and have exhib i t ions dur ing th is t ime.

Egon Schie le passed away on October 31 , 1918 , a v ict im of the Spanish f lu . Schie le ’s work has become immorta l through i ts or ig ina l i ty and raw emot ion . The themes of death and rebirth , sexual i ty, and human nature remain constant through h is work and st i l l attract and compel v iewers today.


Design

mind map

attribute list

moodboard


attributelist


expressive

sexual

shy

reserved

strange

delinquent

complex

erotic

rebellious

fragile

misunderstood

uncompromising

narcissistic

infantile

immature

notorious

defiant

introverted

intense

twisted

disturbing

thematic

grotesque

distinct

personal

vulgar

sinister

graphic

MinDMap


MooDboarD


expressive

strange

complex

erotic

misunderstood

introverted

disturbing

personal

iDentity

discovery

design

development

final solution


Discovery IDENTITY


design reference

Design


thumbnail sketches

IDENTITY

DevelopMent


digital layouts

I took a few ideas from my sketches and

developed them digitally.

I knew I wanted to combine a basic

sans-serif typeface with a more free,

hand-written type, remiscient of Egon

Schiele’s signature

IDENTITY

DevelopMent


I developed this idea, playing

with different shapes, lines, and

postive and negative space.

IDENTITY

final solution


I chose this as the final identity. It

successfully combines sans-serif type

with a handwritten type. The word

“self” represents Schiele’s unique

style. The shape that surrounds the

text is also reminiscent of the bold

contour lines found in his work. This

identity shows his personal style, but

still remains sleek, and simple.

identity

IDENTITY

final solution


c - 60%

m - 64%

y - 63%

k - 63%

c - 59%

m - 70%

y - 75%

k - 79%

c - 62%

m - 58%

y - 79%

k - 62%

c - 5%

m - 6%

y - 26%

k - 0%

c - 8%

m - 96%

y - 100%

k - 1%

c - 16%

m - 89%

y - 98%

k - 6%

font and color palette

Avenir LT Std

A B C D E F G H I J K L M NO P Q R S T U V W X Y Z

a b c d e f g h i j k l m no p q r s t u v w x y z

1234567890

!@#$%^&*( )

The colors I chose are colors that

Schiele used repeatedly. The neutrals

are the main colors used, while the

red is used as an accent color.

The typeface is clean and simple, and

doesn’t overpower Schiele’s work, but

instead compliments it quietly.

IDENTITY

final solution


graphic elements

This graphic element was

inspired by Schiele’s bold

marks and lines

IDENTITY

environMentalgraphics

discovery

design

development

final solution



Discoverydesign inspiration research

After looking at lots of different environmental

graphics for different exhibitions, I knew I

wanted something bold and large.

I was really attracted to the walls with bold

colors on them and the graphics that wrapped

around walls.

This research inspired my thumbnail sketches.

ENVIRONMENTAL GRAPHICS

Design


thumbnail sketches


DevelopMent


digital layout

I was very inspired by this self portrait.

In this portrait, Schiele portrays himself

as the martyr, St. Sebastian, who is

represented in art as having been

repeatedly shot with arrows.

Schiele shows himself as the artist,

burdened with the task of perpetual

creativity. The arrows that pierce him

represent arrows. He is portraying

himself as the artist as a martyr.

I felt that this drawing really spoke to

Schiele as a person and as an artist,

and decided to make this one of my

graphic elements used at the beginning

of the exhibit .


final solution


identity treatment


final solution


exhibit introduction treatment


final solution


I placed the identity and exhibit introduction onto the portrait I wanted to use

as a wall graphic. This design wraps around the first two walls of the exhibit

combined treatments


final solution


information text treatment


final solution


environmental advertising signage treatment

For the advertisement signage, I looked back at

my thumbnails from the exhibition graphics and

and drew from those ideas that I did not use.

I took other portraits by Schiele that I felt fit the

overall essence of the exhibit and made designs

based on these portraits.


narrativeliterature

discovery

design

development

final solution



Discoverydesign inspiration research

After browsing various brochure designs, I

had a few ideas I wanted to try out.

I was especially attracted to the designs

that had unusual layouts and made the

viewer interact with the brochure, looking

at it from many different angles.

I knew I wanted to create something that

was informative about the exhibition, but

was also attractive enough that the viewer

would want to keep it and maybe even

hang it up in their home.

NARRATIVE LITERATURE


Designthumbnail sketches




The main idea I really wanted was a

big “reveal.” I wanted the viewer to

interact with the piece and feel like they

are discovering something when they

initially open it.

I wanted the brochure to unfold to

reveal more to the viewer. I had the

idea of showing only a small amount of

a self-portrait, encouraging the viewer

to further investigate the brochure. As

they open it, they discover more of the

portrait, and read info about the piece

and Egon Schiele himself.

I made digital mock-ups of a few

different ideas, but these ideas were

eventually discarded.



DevelopMentdigital layouts


These layouts all use the same brochure format. These all played

with the idea of revealing something.

After printing these out and creating physical mock-ups, this idea

was abandoned.

I went back to my original sketches and found another idea i

could further develop.




I developed the idea of a folded poster by creating a cover for it. The cover

would be a small folded piece of paper were the folded poster would be.

I went back to the idea of a “reveal” and decided to cut out the “self” in my logo.

When the poster is inside the cover, the portrait will be able to be seen through

the word “self.” This gives the viewer just a hint of what is inside the cover and

makes them want to interact with the brochure.


final solution2D design


I chose this self portrait because it is a beautiful

example of Egon Schiele’s work, but also because

it is a mysterious looking piece, creating interest

for the viewer. It lures them in, leaving them

wanting to know more. This echoes the original

concept for the narrative literature.

The colors were chosen to match the portrait,

while the text was made simple so as to not try to

out-do the portrait.

packaging

discovery

design

development

final solution



Discoverydesign research

While I was doing research for my

narrative literature, I found lots of images

that inspired my packaging concept.

I wanted to create a sketchbook that

featured sketches and quotes by Egon

Schiele. It would be a small glimpse into

the mind of the artist, that also grows

personal creativity.

I researched sketchbook design as well as

compiled numerous sketches and quotes

of Egon Schiele

PACKAGING



PACKAGING


DevelopMentthumbnail sketches

I wanted to design more than just the

quotes that would appear on the pages, so

I thought of different ways I could design.

I came up with the idea of a small card

that would lay flat on the first page of the

book when you open it. On the front, it

has Egon Schiele’s signature, and on the

back would be a photograph of him.

I also decided to design a band that would

wrap around the book, with the logo and

small description of what is inside the

sketchbook on it.

PACKAGING



Figuring out how I wanted to treat the type for

the quotes was very challenging. I wanted it to

have a very personal feel to it, but did not want

it to take away from the sketches or look cliche.

I eventually found a very simple, sleek way to

display the text that did not detract from the

sketches, but inside added to them.

PACKAGING


final soution2D design

The text was treated simply, as to not take away from the sketches. I tried

to pair quotes and sketches that in someway related to or complimented

each other.

Some longer quotes were placed on pages by themselves so as to not

overwhelm a sketch.

PACKAGING


final soution2D design

The final design for the card and band were treated simply. I

wanted the focus of the card to be his signature and on the

opposite side his photo. I decided to not include any other text

for this reason.

This band is simple to not overwhelm the potential buyer. It

is simple to lure the buyer in to want to know more. The

description on the back is put simply to pique interest.

PACKAGING

finalprograM



project 2environmental graphics


project 3narrative literature


project 4packaging

citing


Quote (paGe 4) - “neukunstgruppe.” artfact.com, 2003. Web. 16 January 2013. http://www.artfact.com/fine-art-genre/neukunst gruppe-i59lau7dic

Bio (paGe 6) - “egon Schiele.” Wikipedia.org, 2013. Web. 16 January 2013. http:// en.wikipedia.org/wiki/egon_Schiele

- “egon Schiele.” neuegalerie.org, 2011. Web. 16 January 2013. http://www.neuegalerie.org/collection/artist-profiles/egon- schiele

Unlimited Self Process Book

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