© 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 1

Unleashing the Power of Virtualization with an Unified Data Center Practice

Speaker Name 20PTBenny ChanTechnology GTM DC Lead- APAC

WW Partner Organization

Cisco Systems Inc.

Stephen HungTechnology GTM - Data Center

WW Partner Organization

Cisco Systems Inc.

© 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 2

201020001990198019701960 2009

Mainframe

Client Server

Minicomputer

Web

Cloud

Virtualization

Computing Architecture Evolution

© 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 3

201020001990198019701960 2009

Mainframe

Client Server

Minicomputer

Web

Cloud

Virtualization

Cloud

Disrupter:

Virtualization

Computing Architecture Evolution

© 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 4

201020001990198019701960 2009

Mainframe

Client Server

Minicomputer

Web

Cloud

Virtualization

Cloud

Disrupter:

Virtualization

TAM for WW Data Center Exceeds $350B Annually

- Half spent on hardware and software- Half spent on services and labor

Computing Architecture Evolution

© 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 5

201020001990198019701960 2009

Mainframe

Client Server

Minicomputer

Web

Cloud

Virtualization

Cloud

Disrupter:

Virtualization

TAM for WW Data Center Exceeds $350B Annually

- Half spent on hardware and software- Half spent on services and labor

It is estimated that virtualization and Private Cloud infrastructure

will represent $85B or 20% of total TAM within 3-5 years.

Computing Architecture Evolution

© 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 6

201020001990198019701960 2009

Mainframe

Client Server

Minicomputer

Web

Cloud

Virtualization

Cloud

Disrupter:

Virtualization

TAM for WW Data Center Exceeds $350B Annually

- Half spent on hardware and software- Half spent on services and labor

It is estimated that virtualization and Private Cloud infrastructure

will represent $85B or 20% of total TAM within 3-5 years.

Bottom line: This is a very large

opportunity for us!!!

Computing Architecture Evolution

© 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 7

0

2,000

4,000

6,000

8,000

10,000

12,000

2007 2008 2009 2010 2011 2012 2013

ANS DC LAN MGMT SW Security SAN Sw UCS

Cisco APAC DC Market Opportunity

$10B+by 2013

© 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 8

New server spending

Server mgmt. and admin. costs

Power and cooling costs

Source: IDC

Data Center InfrastructureOperations & Maintenance Now ~80% of IT Budgets and Growing

$0

$50

$100

$150

$200

$250

$300

Spending(US$B)

0

5

10

15

20

25

30

35

40

45

50

55

60

60

Virtualization increases management complexity

1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010

Physical server installed base

(millions)

Logical server installed base

(millions)

Source: IDC 2009

Fastest Growing

Costs

© 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 9

A New Architectural Approach Is NeededTomorrow’s Data Center Can’t Be Built On Yesterday’s Technology

• The data center needs to evolve

• Both computing and networking have to change

• Management needs to be native, not an after-thought

• Virtualization is changing the focus

• Applications no longer tied to server hardware

• Applications are now objects moving through the network

• Cisco is leading Data Center innovation

• Cisco Unified Fabrics was the first step

• Cisco UCS is the next step

• Cisco UCS is a clean sheet approach for next

generation virtualized data centers

© 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 10© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialProject Squirrel/os © 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential 10

Data Center Networking

Unified Fabric

Unified Computing

Inter-Cloud

Private Clouds

Cisco Data Center 3.0 Innovation Roadmap

Consolidation Virtualization Automation Utility Market

2008

2009

Cisco MDS

Nexus 7000

Nexus 5000

Nexus 1000V

Nexus 2000

UCS B Series

UCS C Series

Nexus 4000

Cisco ACE

Cisco WAAS

Cisco Catalyst

2010

© 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 11

$0

$1,000

$2,000

$3,000

$4,000

$5,000

$6,000

2008 2009 2010 2011 2011 2012

Virtualization Software ($M)

$0

$52

$105

$157

$210

$262

$314

2008 2009 2010 2011 2011 2012

Virtualization Software ($M)

Cisco: Best for Virtualization

APAC Market Opportunity

UCS: IDC & Gartner Server, Workload, Virtualization. Virtualization Software: IDC Nov 2009

UC

SV

irtu

ali

zati

on

SW

“Visionary”

Nexus

© 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 12

Data CenterNetwork

Infrastructure

Compute&

Virtualization

StorageNetworking

Building a Unified Data Center PracticeWith Cisco

UnifiedData Center

Practice

© 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 13

Call to Actions

Enablement

DCNI & DCSN Specializations

Build Technical Skill Set

Organizational

Drive Cisco Data Center /Virtualization Solutions Adoption

UCS B-series UCS C-series

Unified Fabric / Nexus 7K / 5K / 2K / 1Kv

ACE / WAAS MDS SAN Sw

Unified DC Business Practice

© 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 14

Data CenterNetwork

Infrastructure

Compute&

Virtualization

StorageNetworking

What’s New: Specializations / ATPs / C-Series Trainings

SpecializationAdvanced Data Center Network Infrastructure

(DCNI)

SpecializationAdvanced Data Center

Storage Networking(DCSN)

ATPData Center Unified Computing System (DCUC B-Series)

C-Series TrainingC-Series Online

Training

© 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 15

What’s New: Partner Incentives – VIP, DCAIP

Data CenterNetwork

Infrastructure(DCNI)

Compute&

Virtualization(ATP)

StorageNetworking

(DCSN)

VIPDC/Virtualization

VIP – StorageVIP - UCS

N5K/2K,C6K,C4KFXD,ACE, UCS C-Series

B-Series

Cisco Channels

(VIP)

NEW with VIP 14

MDS

NEW with VIP 14

DCAIP

N5K/FCoE

OSMChannels(DCAIP)

DCAIP

MDS / FC & E Blades

© 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 16

UCS B-Series and C-Series

Compute&

Virtualization

• DC Architect• DC Engineer

UCS B-Series

UCS C-Series

New Training

• C-Series AM• C-Series SE

Restrictions

• Restricted To ATP Partners

• Open Distribution – No Restrictions

© 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 17

What’s New: DC Network InfrastructureUnified Fabric Developments

Data CenterNetwork

Infrastructure

Nexus 521 Online Labs

Unified Fabric Bundles (Save 40%)

2nd Generation CNAs (Qlogic)

Unified Fabric Case Studies

Nexus 7000 Price Reductions

© 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 18

Data Center - Virtualization Design Guides

12-15 pages

Data Center - Virtualization Deployment Guides

50 pages

Systems & Network Management Integration

Guides

CVD SolutionAt-A-Glance2 pages each

Partner Enablement AssetsAt-a-Glance, Partner Benefits, How

to Sell, Customer Presentation

Service & Support Deployment Guide8 pages

Smart Business Architecture for Midsize Networks

Cisco Smart Care Service Deployment Guide

⇐Partner Cover Letter

⇐Executive Overviews

Standard Overview for all PartnersCustomized for Adv UC Partners

⇐Design Guide

⇐Deployment Guide

⇐Unified Communications

Rapid Deployment Guide

Channel Kits and Training

Reduced Time & Cost to design and implement

solution

Cisco Validated Designs (CVD’s)Data Center/Virtualization - Key Elements

© 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 19

Cisco Validated Designs (CVD)Pre-Validated and Tested Open Eco-System Reference Architectures

Secure Multi-Tenancy Vblock

© 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 20

Summary / Call to Actions

Enablement

Complete DCNI & DCSN Specializations

Register for Profitability & Sales Progs

Organizational

Drive Cisco Data Center /Virtualization Solutions Adoption

UCS B-series UCS C-series

Unified Fabric / Nexus 7K / 5K / 2K / 1Kv

ACE / WAAS MDS SAN Sw

Unified DC Practice

© 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 21