Unleashing the Power of Social Media: Building a Successful Social Media Strategy
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Transcript of Unleashing the Power of Social Media: Building a Successful Social Media Strategy
UNLEASHINGTHE POWEROF SOCIAL MEDIA
IMAGINE SOCIAL WOW www.imaginesocialwow.com SOCIAL MEDIA MADE EASY
BUILDING A SUCCESSFUL SOCIAL MEDIA STRATEGY FOR 2014
IMAGINE SOCIAL WOW www.imaginesocialwow.com
IMAGINE…A BETTER WAY TO DO SOCIAL MEDIA• Know where to spend your time• Stop wasting hours in your day• Gain new connections by
expanding your reach • Establish your business as the go-
to professional within your community
• Work a daily social media strategy that is both easy and effective.
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IMAGINE SOCIAL WOW www.imaginesocialwow.com
WHO WE ARE
REBEKAH RADICE
Co-Founder, Imagine Wow and
CEO, Rebekah Radice LLC.
17 years in the mortgage and real
estate industry with a focus on
marketing, both online and offline.
JESSICA PETERSONCo-Founder, Imagine Wow and
CEO, Customer WOW Project
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IMAGINE SOCIAL WOW
IMAGINE SOCIAL WOW www.imaginesocialwow.com
3. 3D MDELING
WHY IT’S A MUSTTHE CHANGING LANDSCAPE OF SOCIAL MEDIA
CONSUMERS ARE ONLINE
97% of consumers search for
local businesses online.
2013 Study, Relevanza
72% of adult internet users in
the U.S. are now active on at
least one social network.”
MediaPost)
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CONSUMERS ARE SOCIAL
IMAGINE SOCIAL WOW www.imaginesocialwow.com
GETTING SOCIALTHE POWER BEHIND SOCIAL MEDIA
AWARENESS
Stay top-of-mindVISIBILITY
Increase likeabilityCREDIBILITY
Build influence and remain
relevant in consumers’
consciousness.
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TAKE CONTROLBUILD A BETTER SOCIAL MEDIA STRATEGY
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1. STAY CONSISTENT
Consistency breeds trust and trust builds relationships
2. STAY CURRENT
Keep up-to-date on all market trends and technology
3. STAY RELEVENT
Share topical information that keeps you in the forefront of the consumers mind
IMAGINE SOCIAL WOW www.imaginesocialwow.com
TWITTERTwitter is a social networking and micro blogging
service that allows users to tweet their message
in140 characters or less.
GOOGLE PLUSGoogle Plus is the social network of search engine
giant Google. It is an excellent place to establish
relationships and create social relevance.
YOUTUBEYouTube offers a cost-effective marketing
platform for businesses. It is to date the cheapest
form of advertising channel.
LINKEDINLinkedIn is your online resume and so much
more. Improve your network and make
connections vital to sustainability.
THE TOP FIVEUNDERSTANDING YOUR OPTIONS
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IMAGINE SOCIAL WOW www.imaginesocialwow.com
FACEBOOKTHE SOCIAL MEDIA POWERHOUSE
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With over 1 billion active
users, Facebook is a
global phenomenon that
continues to grow
exponentially since its
launch.
IMAGINE SOCIAL WOW www.imaginesocialwow.com
1. DEFINE GOALS
Determine the WHO,
WHAT, WHERE and
WHEN of your plan.
2. RESEARCH
Research social networks
and your audience. Know
where they spend their time.
3. CONTENT
What content do you have
that can be repurposed for
social media?
4. GET INVOLVED
Get in the conversation! You
can’t hide behind an avatar.
You must engage!
5. GET FACE-TO-FACE
Create deeper, more
meaningful relationships.
6. TRACK & MEASURE
Track, measure, analyze and
adjust. Your top four ‘must-
do’s’ of social strategy.
BEGINING STAGES6 KEY INGREDIENTS TO A SUCCESSFUL STRATEGY
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IMAGINE SOCIAL WOW www.imaginesocialwow.com
DIVING INKEY QUESTIONS TO ASK BEFORE YOU BEGIN
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• WHO are you trying to reach?
• WHAT makes you unique?
• WHERE will you find your potential customers?
• WHEN will you post content?
• WHY are you using social media?
• HOW will you connect with the right customers?
IMAGINE SOCIAL WOW www.imaginesocialwow.com
1. TACTICAL APPROACH
2. MAIN OBJECTIVE
3. SHORT TO LONG TERM FOCUS
4. DESIRED RESULTS
APPROACH
OBJECTIVE
FOCUS
RESULTS
STEP 1: LAUNCHAPPROACH AND EXECUTION
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IMAGINE SOCIAL WOW www.imaginesocialwow.com
DIFFERENTIATIONSTAND OUT FROM THE CROWD
DEFINE YOUR USP
CONTENT
COMPLETE BIO’S
GIVE IT AWAY
CUSTOMIZE
GRAPHICS LANDING PAGES
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IMAGINE SOCIAL WOW www.imaginesocialwow.com
STEP 1: LEAD GENERATION
STEP 2: LEAD QUALIFICATION
STEP 3: LEAD CONVERSION
STEP 4: LEAD MAINTENACE
MARKETING FUNNEL CREATING YOUR CAPTURE SYSTEM
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SPREAD YOUR MESSAGEHow will you get the word out and manage
your social media consistently:
Third party tools:
• Hootsuite
• Sprout Social
• BufferApp
MANAGE RELATIONSHIPSStay connected, listen in on conversations
and be proactive in your approach.
STEP 2: MANAGEMENTCREATING CONSISTENCY
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IMAGINE SOCIAL WOW www.imaginesocialwow.com
IMAGINE SOCIAL WOW www.imaginesocialwow.com
CONVERTING SALES TO LEADS:
THE ROI OF SOCIAL MEDIA
How to set up and
maintain a winning
social media strategy!
LAUNCH
MANAGEOPTIMIZE
THE ROI OF SOCIALTURNING SALES INTO LEADS
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IMAGINE SOCIAL WOW www.imaginesocialwow.com
1. CROSS-PROMOTE
2. CLAIM YOUR VANITY URL’S
3. ADD YOUR SOCIAL NETWORKS TO YOUR WEBSITE AND BLOG
4. CREATE ADS
5. DESIGN A PERSONALIZED LOOK AND FEEL
FACEBOO
KYOUTUBE
GOOGLE PLUS
STEP 3: OPTIMIZATIONHOW TO BEST LEVERAGE YOUR SOCIAL NETWORKS
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IMAGINE SOCIAL WOW www.imaginesocialwow.com
BUILDING BUZZGETTING THE WORD OUT
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1. SHARE
2. ENGAGE
3. PROMOTE
REASSESS AND ADJUST
STAY CONSISTENT
CULTIVATE RELATIONSHIPS
BUILD RELATIONSHIPS
GIVE, GIVE AND GIVE SOME MORE
KNOW YOUR MARKET
6 GOLDEN RULESBUILD AWARENESS AND LOYALTY
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IMAGINE SOCIAL WOW www.imaginesocialwow.com
DEFINE YOUR GOALSDetermine specific social media objectives and
goals.
RESEARCHKnow where your clients spend their time and
how they consume content on social media.
GOALSRESEARCHENGAGE
YOUR HOMEWORKCREATING A SOCIAL MEDIA STRATEGY
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ENGAGEJoin the conversation and begin forging
relationships.
YOUR CHECKLISTREADY TO CAPITALIZE ON
THE POWER OF FACEBOOK? DOWNLOAD OUR FREE
FACEBOOK MARKETING CHECKLIST!
http://bit.ly/imaginefacebook
LET’S CONNECT!21
CONNECT WITH REBEKAH:
TWITTER: @REBEKAHRADICE FACEBOOK: REBEKAH.RADICE
CONNECT WITH JESSICA:TWITTER: @CUSTOMERWOWPROJECTFACEBOOK: JESSICACUSTOMERWOWPROJECT