The Google way how they manage innovation and a comparison ...
Unleashing innovation for economic recovery Innovation ... Preso.pdf · Olivier Esper Director,...
Transcript of Unleashing innovation for economic recovery Innovation ... Preso.pdf · Olivier Esper Director,...
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*Google Confidential and Proprietary
Innovation Stimulus AgendaUnleashing innovation for economic recovery
Olivier EsperDirector, Public Policy and Government RelationsGoogle, Inc.
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*Google Confidential and Proprietary
GDP growth expected to decline by 1.5% in US and EU this year. Unemployment rates remain high globally, averaging 9% in the US.
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*Google Confidential and ProprietarySource: www.valueoftheweb.com
The internet accounts for 21% of GDP growth in mature countries over the past 5 years and generates 2.6 jobs for every one that is lost.
The Internet remains a bright spot of economic renewal
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Innovation Stimulus Agenda
● Creating opportunities for growth
● Reforming the public sector
● Investing in human capital
● Using data to innovate and grow
● Building tomorrow’s innovation through R&D
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Creating opportunities for growth
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*Google Confidential and ProprietarySource: www.valueoftheweb.com
Adoption of cloud computing could drive as much as 0.1-0.4% GDP growth in the EU through productivity enhancements alone.
Jobs created by cloud computing over 5-10 years
Encourage cloud adoption to drive productivity and growth
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Reduce barriers to doing business
Google Confidential and Proprietary
Trim away regulatory barriers that create obstacles entrepreneurs and small businesses that lack resources to navigate compliance.
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*Google Confidential and Proprietary
Amanda Palmer raised over $1M, the most funds ever raised for a musical project on Kickstarter. Over 500,000 people have used crowdfunding sites to raise more than $300M.
Enable distributed access to capital
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*Google Confidential and Proprietary
Uber's value comes from combining mobile technology + car transportation services + convenience
Uber launched in 2010 but has hit regulatory uncertainty
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Reforming the Public Sector
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Require that public sector information can be open and accessible
Open, accessible PSI can be used to unleash benefits far greater than the value of the data alone.
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Investing in Human Capital
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Openly license publicly funded educational resources
● The internet tears down barriers to high-quality education.
● Khan Academy & MIT's OpenCourseWare help make education more equitable and make more resources openly available.
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● Portugal’s investment in e-learning for students aged 6-10 will create 1,470 jobs and produce a total economic impact of €2.26B.
● Studies in New Zealand conclude that increased digital literacy skills would result in national productivity gains of $1.7B.
Supplement traditional learning with online tools
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Using data to innovate and grow
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Online data is transforming the innovation process in creative industries such as advertising.
Promote data-driven decision making
Digital advertising agencies like Albion London are helping clients such as Wonga, Skype, and Telefonica create innovative campaigns by using metrics and data to drive decision making.
Source: NESTA, Rise of the Datavores
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● Innovation in transportation vehicles is creating an imperative to establish standard means of collecting and sharing data about transport use.
● As vehicles are built to include more and more sensors, they will be able to make informed decisions that—in aggregate—will optimize use of the network as a whole.
Promote open standards for transportation data
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Building tomorrow's innovation through R&D
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Convene grand challenges to spur open innovation
The “grand challenge” to map the human genome yielded tremendous returns for the economy, estimated at nearly $140 for ever $1 invested by the government.
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Open up access to publicly funded research
Galaxy Zoo enables users to collaborate with astronomers in identifying images of galaxies.
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Unleashing innovation transforms economies
We need to think creatively about taking these ideas and translating them into policies that will promote the creation, exchange and implementation of new ideas across the economy.
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Thank you!