Unleash Site SearchTO DRIVE EFFECTIVEONLINE MERCHANDISING

Marcel MuñozCTO, Thanx Media

CONTENT

ISKING

What % of Users Prefer Site Search Versus Navigation

E-COMMERCE TIMES SAID

50%

Site Search Users Are

More Likely To Convert

MARKETINGSHERPA SAID

3 TIMES

Good Site Search Can Easily Increase Conversions By

PRACTICAL E-COMMERCE SAID

100%

YOUR CURRENTSITE SEARCH ENGINE

POTENTIALUNTAPPED

SITE SEARCH TIPS FROM

YESTERDAY

retractable pens

Match What You Can

Sparse Results Versus Comprehensive Results

Rank Based On Relevance

Readily Available Business Metrics

Keyword Algorithms

Analytics

Users spend an average of

deciding to stay on a site

MARKETINGSHERPA SAID

8 secs

Provide Useful Refinements

Facet Search

Sliders

Multi-Selects &Dynamic Display

Single Select

MORELESS IS

Break Out The Tylenol

100%?IS THE COVERAGE

STANDARDIZED /

NORMALIZED?

ARE THE VALUES

Yesterday Content Required1. Web-Ready Product

Content2. Business Metrics3. Standardized /

Normalized Facets

SITE SEARCH TIPS TO DO

TODAY

KEYWORDSTAKE ADVANTAGE OF

Synonyms

Cross Reference Data

Taxonomy Optimization

Exploit Subject Matter Expertise

Increase Match Reach

Improve Matching and Navigation

TOUCHPOINTS

INCREASE THE

Search As You Type

Power Keyword Redirects

Search As You TypeCANDY

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