UNIVERZA V LJUBLJANI

EKONOMSKA FAKULTETA

DIPLOMSKO DELO

DOMEN NAHTIGAL

UNIVERZA V LJUBLJANI EKONOMSKA FAKULTETA

DIPLOMSKO DELO

DELNA AVTOMATIZACIJA SISTEMA NAROANJA IN PLAEVANJA V GOSTINSKIH OBRATIH

Ljubljana, marec 2008 DOMEN NAHTIGAL

IZJAVA

tudent Domen Nahtigal izjavljam, da sem avtor tega diplomskega dela, ki sem ga napisal pod mentorstvom prof. dr. Alea Vahia, in dovolim objavo diplomskega dela na fakultetnih spletnih straneh. V Ljubljani, dne _______ Podpis: __________________

KAZALO

1. UVOD ............................................................................................................................................ 1

2. POVZETEK.................................................................................................................................. 2

2.1. KRATEK OPIS PODJETJA.................................................................................................... 2 2.2. PRILONOST IN STRATEGIJA ............................................................................................ 2 2.3. CILJNI TRG ........................................................................................................................... 2 2.4. KONKURENNE PREDNOSTI ............................................................................................ 3 2.5. EKONOMIKA, DOBIKONOSNOST IN MONOST ETVE ............................................... 3 2.6. VODSTVENA SKUPINA IN KADRI....................................................................................... 3

3. PANOGA DEJAVNOSTI, PODJETJE, PROIZVODI IN STORITVE.................................. 3

3.1. PANOGA DEJAVNOSTI ........................................................................................................ 3 3.2. PROIZVODI........................................................................................................................... 5 3.3. PATENT ................................................................................................................................. 7 3.4. STRATEGIJA VSTOPA IN RASTI .......................................................................................... 8

4. TRNA RAZISKAVA IN ANALIZA ........................................................................................ 8

4.1. KUPCI ................................................................................................................................... 8 4.2. OBSEG TRGA IN TRENDI .................................................................................................... 9

4.2.1. Velikost slovenskega trga ................................................................................................ 10 4.2.2. Vrednostna velikost svetovnega potencialnega trga........................................................ 11 4.2.3. Trendi .............................................................................................................................. 11

4.3. KONKURENCA ................................................................................................................... 11 4.4. SPROTNO OCENJEVANJE TRGA...................................................................................... 13

5. EKONOMIKA POSLOVANJA PODJETJA .......................................................................... 14

5.1. KOSMATI DOBIEK IN DOBIEK IZ POSLOVANJA ...................................................... 14 5.2. ANALIZA DONOSNOSTI..................................................................................................... 15 5.3. VARIABILNI IN POLVARIABILNI STROKI ...................................................................... 16 5.4. FIKSNI STROKI................................................................................................................. 17 5.5. UPRAVLJANJE Z DENARNIM TOKOM PODJETJA ......................................................... 17

6. NART TRENJA .................................................................................................................... 18

6.1. CELOTNA TRENJSKA STRATEGIJA ............................................................................... 18 6.2. CENOVNA STRATEGIJA IN PRODAJNA POLITIKA ........................................................ 19 6.3. TRNO KOMUNICIRANJE................................................................................................. 21 6.4. PRODAJNE POTI ................................................................................................................ 22

7. PROIZVODNI IN STORITVENI NART.............................................................................. 24

7.1. GEOGRAFSKA LOKACIJA................................................................................................. 24 7.2. POSLOVNI PROSTORI, MATERIAL IN RAZISKOVALNA OPREMA ................................ 24 7.3. OPERATIVNI CIKLUS ...................................................................................................... 24

8. NART RAZVOJA.................................................................................................................... 25

8.1. STATUS RAZVOJA IN PRIHODNJE NALOGE................................................................... 25 8.2. KRITINA RAZVOJNA VPRAANJA .................................................................................. 27 8.3. IZBOLJAVE PROIZVODA IN NOVI PROIZVODI ............................................................ 27 8.4. SREDSTVA, NAMENJENA RAZVOJU ................................................................................ 28 8.5. INDUSTRIJSKA LASTNINA ................................................................................................ 28

9. PODJETNIKA SKUPINA IN KADRI ................................................................................... 29

9.1. ORGANIZACIJSKA STRUKTURA IN KLJUNO VODSTVENO OSEBJE......................... 29 9.2. POLITIKA ZAPOSLOVANJA IN NAGRAJEVANJA V PODJETJU..................................... 29 9.3. DRUGI LASTNIKI IN INVESTITORJI, NJIHOVE PRAVICE IN OMEJITVE ..................... 30

9.4. PROFESIONALNI SVETOVALCI IN STORITVE ................................................................ 30

10. TERMINSKI NART................................................................................................................ 30

10.1. TERMINSKI NART IN KLJUNE AKTIVNOSTI V PRVEM POSLOVNEM LETU .......... 30

11. PREDVIDEVANJE KRITINIH TVEGANJ IN IZZIVOV ................................................. 32

11.1. MAKRORAVEN ................................................................................................................... 32 11.2. MIKRORAVEN (RAVEN PODJETJA) ................................................................................. 32

12. FINANNI NART ................................................................................................................... 33

12.1. PREDPOSTAVKE IN POSEBNOSTI FINANNEGA NARTA .......................................... 33 12.1.1. Koliine prodanih in oddanih sistemov order-pay...................................................... 33 12.1.2. Sezonska komponenta.................................................................................................. 33 12.1.3. Zaloge.......................................................................................................................... 34 12.1.4. Lastnosti in cene posameznih segmentov kupcev sistema order-pay .......................... 34 12.1.5. Poslovni nart samo za del podjetja............................................................................ 35 12.1.6. Valuta .......................................................................................................................... 35

12.2. PREDRAUN IZKAZA POSLOVNEGA IZIDA ................................................................... 35 12.3. PREDRAUN BILANCE STANJA ....................................................................................... 36 12.4. PREDRAUN BILANC FINANNIH TOKOV .................................................................... 36 12.5. DAVNI STATUS ................................................................................................................ 37 12.6. NADZOR STROKOV.......................................................................................................... 37

13. PRIDOBIVANJE IN UPRAVLJANJE Z VIRI....................................................................... 37

13.1. ZAELENO FINANCIRANJE IN PRIDOBIVANJE VIROV FINANCIRANJA .................... 37

14. SKLEP ......................................................................................................................................... 39

LITERATURA .................................................................................................................................... 40

VIRI ...................................................................................................................................................... 41

PRILOGE

1

1. UVOD Poslovni nart je pisni dokument, ki ga pripravi podjetnik in ki opisuje vse pomembne zunanje in notranje elemente, vpletene v zaetek novega posla. Pogosto g