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UNIVERSITY OF WAIKATO BRANDING GUIDELINES JUNE 2010 1
Main Title Ectus, estis acerrunto quodis mi
Sub Title Mosa sinulpa ribuscias est, ulpa cuptintotas modiat lam
University of Waikato Branding Guidelines June 2010Publications
2 UNIVERSITY OF WAIKATO BRANDING GUIDELINES JUNE 2010
MASTER LOGO – HORIZONTAL
Preferred formats
There are horizontal and vertical versions of the logo (the combination of text and coat of
arms that make up the university logo). The preferred logo format is the colour, horizontal
version illustrated here.
Preferred colour and backgrounds
This is the colour version of the logo. The preferred use is; colour logo floating on a white
background as illustrated opposite. The next preferred use is white text on a red background
(advertising, promotional applications and merchandise). The logo should always appear on a
solid coloured background, never a pattern, texture or photo.
Minimum size
The logo must be used at no less than 40mm wide for crest and text legibility. In some
special circumstances, the Communications Office may give permission for the logo to be
used at a minimum of 22mm wide. At this size the title only is readable.
Clear space
The logo must always feature a minimum amount of clear space as indicated by the
positional blue ‘W’ illustrated on the page opposite, which is taken from the ‘W’ in the word
’WAIKATO’ on the logo. The logo can sit next to partner organisation logos.
It should not be combined with them in any way and the minimum amount of clear space
should always be adhered to.
Electronic file names
These logo versions are named as below for print (also available in other formats):
Waik_Print_CMYK_H.eps
Waik_Print_CMYK_H_Red.eps
Our coat of arms has two key elements: the shield and the name of the institution
The University of Waikato Te Whare Wānanga o Waikato.
The motto, Ko Te Tangata, means “The People” and reflects the university’s philosophy that
people are central to the institution and are our most valued resource. The outside red border
is a stylised fern frond or pitau that symbolises new birth, growth, vitality strength and
achievement. The open book surrounded by the four stars of the Southern Cross is a symbol
of learning. The crest design is in the university’s colours of black, red and gold.
The coat of arms must not appear without the words The University of Waikato Te Whare
Wānanga o Waikato. There may be some exceptional circumstances where the use of the
shield only, may be necessary, eg on memorabilia or clothing. For items of merchandise,
special approval should be obtained from the Communications Office for the use of the
shield without the words The University of Waikato Te Whare Wānanga o Waikato. For
uses other than merchandise, approval must be sought from the Communications Office.
The coat of arms colours, typefaces and proportions cannot be changed or modified.
Previous versions of the coat of arms are now redundant and cannot be used. Please see
this style guideline for all applications including black and white and reversal options.
It is inappropriate to combine separate elements of artwork to make up a logo. You must
always seek to download a legitimate approved logo from the brand style-guidelines.
These are available for downloading from http://unipr.waikato.ac.nz/resources/
When downloading the logo, it is important to select the appropriate version for each specific
use, to ensure a consistency over all applications. You will see a sample of the available logos
on the upcoming pages. For example, when creating a PowerPoint presentation, use the
‘RGB_On_screen’ logos. For web applications use the ‘Web_Colour’ logos. A set of logos for
inserting into word documents is included, named ‘For_Word’.
When producing printed material, use the ‘For_Print’ versions. Included in this set are
two types of files, ‘CMYK’ and ‘PMS_Spot’. As a general rule, use the ‘CMYK’ versions for
magazine or newspaper requirements. The ‘PMS_Spot’ logos are for special runs, such as
stationery or signage. Please consult with your web or graphic designer, printer, advertising
contact or other supplier for specific requirements.
University Coat of Arms Master Logos
UNIVERSITY OF WAIKATO BRANDING GUIDELINES JUNE 2010 3
Logo on brand colours Clear space
W = Minimum Clearspace around logo.
40mm
Minimum size
For readability of crest. For readability of title only.
22mm
4 UNIVERSITY OF WAIKATO BRANDING GUIDELINES JUNE 2010
Master Logos
MASTER LOGO – VERTICAL
Preferred colour and backgrounds
This is the colour version of the logo. The preferred use is; colour logo floating on a white
background as illustrated opposite. The next preferred use is white text on a red background
(advertising, promotional applications and merchandise). The logo should always appear on a
solid coloured background, never a pattern, texture or photo.
Minimum size
The vertical logo must be used at no less than 15mm wide for crest and text legibility.
There are no exceptions.
Clear space
The logo must always feature a minimum amount of clear space as indicated by the
positional blue ‘W’ illustrated on the page opposite, which is taken from the ‘W’ in the word
’WAIKATO’ on the logo. The logo can sit next to partner organisation logos. It should not be
combined with them in any way and the minimum amount of clear space should always be
adhered to.
Electronic file names
These logo versions are named as below for on-screen (also available in other formats):
Waik_OnScreen_RGB_V.eps
Waik_OnScreen_RGB_V_Red.eps
Minimum size
For readability of crest and title.
Clear space
W = Minimum Clearspace around logo.
Logo on brand colours
15mm
UNIVERSITY OF WAIKATO BRANDING GUIDELINES JUNE 2010 5
Minimum size and clear space rules
The same minimum space and clear space rules apply as with the colour logos
(see previous pages).
MASTER LOGO – ONE COLOUR OPTIONS
One colour versions of the logo are available as illustrated.
When to use one colour logos
In situations where four colour printing is not necessary then a one colour logo must be used.
If the one colour being printed is red, then use the red logo. In all other cases the black logo
must be used.
Logo one colour – redLogo one colour – black
6 UNIVERSITY OF WAIKATO BRANDING GUIDELINES JUNE 2010
University colours
Colours vary on different devices and screens. For instance, the
red on your computer screen will vary from that on a colour inkjet
printer, which will vary from a professionally printed red document.
As described earlier (see Logo and coat of arms), it is important to
use the correct colour version according to what it will be used for.
When the logo is used at small sizes in web and on-screen (RGB)
presentations, the detail in the crest begins to blur. For this reason
an alternative, darker red has been used on the Kowhaiwhai pattern
in web and RGB logos. These darker reds should only be used in
an on-screen situation where readability is an issue, and never for
printed publications.
These two darker reds have been added for use ONLY within the
logo in projected and web environments where, at small sizes the
red within the crest needs more definition.
PMS CMYK RGB WEBSAFE
WAIKATO RED PMS 485M: 95
Y: 100
R: 228
G: 24
B: 21
R: CC
G: 00
B: 00
WAIKATO YELLOW PMS 137M: 40
Y: 100
R: 255
G:179
B: 0
R: FF
G: CC
B: 00
BLACK BlackC: 50
K: 100
R: 0
G: 0
B: 0
R: 00
G: 00
B: 00
ALTERNATIVE RED
These two darker reds have been added for
use ONLY within the logo in projected and
web environments where, at small sizes the
red within the crest needs more definition.
R: 190
G: 0
B: 28
R: 99
G: 00
B: 00
UNIVERSITY OF WAIKATO BRANDING GUIDELINES JUNE 2010 7
BLISS – AMPERSANDThe Bliss italic font has an unusual ampersand & (Italic: &) Where possible especially in titles that use italic
font replace this with a non italic ampersand and put a 10% skew on it.
Example as is: &
Example 10% Skew: & Science & Engineering
Primary font – Bliss
Bliss is a fresh, modern, open feeling sans serif font. This font is
friendly and easy to read and should be used for all major external
publications and advertising.
Clarity of communication is its prime focus. Although Bliss has a
large family, only a select number of weights have been chosen.
These are indicated here.
This font is designed by Jeremy Tankard Typography Limited in
London, and must be purchased from him, directly via his website
www.typography.net
This font is intended for use by professional designers and is
not expected to be available on every staff member’s personal
computer. Arial is our preferred alternative.
BLISSLight Light Italic
Regular Italic
Medium Medium Italic
Bold Bold Italic
Extra Bold Extra Bold Italic
Heavy Heavy Italic
BLISSCELight Light Italic
Medium Medium Italic
Bold Bold Italic
Heavy Heavy Italic
A B C D E F G H I J K L M N
O P Q R S T U V W X Y Z a
b c d e f g h i j k l m n o p q
r s t u v w x y z 1 2 3 4 5 6
7 8 9 0 ! @ # $ % & ( ) ?
BLISSCEBlissCE has less options for font styles however the font styles available include the Macrons used in the Māori
language. Please use BlissCE if you need macrons.
Ā Ē Ī Ō Ū
ā ē ī ō ū
8 UNIVERSITY OF WAIKATO BRANDING GUIDELINES JUNE 2010
Internal font – Arial (and Arial Narrow)
Arial and Arial Narrow come standard on all computers. This makes
it an ideal choice for internal documents and web applications.
Please use Arial on:
• emails;
• websites;
• posters and brochures created in Microsoft Word;
• PowerPoint presentations;
• letters, faxes and memos.
A B C D E F G H I J K L M NO P Q R S T U V W X Y Z ab c d e f g h i j k l m n o p qr s t u v w x y z 1 2 3 4 5 67 8 9 0 ! @ # $ % & ( ) ?
UNIVERSITY OF WAIKATO BRANDING GUIDELINES JUNE 2010 9
Letterheads, business cards and compliment slips
Stationery
At the generic university level the stationery system is clean and
crisp, with horizontal logos. The exception is the business card
which obviously uses a vertical logo. This is a far more practical
application given the space available.
Telephone +64 7 838 4300
Facsimile +64 7 838 4300
www.waikato.ac.nz
The University of Waikato
Private Bag 3105
Hamilton, New Zealand
Telephone +64 7 838 4300
Facsimile +64 7 838 4300
www.waikato.ac.nz
The University of Waikato
Private Bag 3105
Hamilton, New Zealand
WITH COMPLIMENT S
John SmithMCom
Administration
Private Bag 3105
Hamilton, New Zealand
Tel +64 7 838 0001
Mob 025 986 416
Fax +64 7 838 4300
www.waikato.ac.nz
10 UNIVERSITY OF WAIKATO BRANDING GUIDELINES JUNE 2010
Stationery
See the blue grid lines provided for spacing and measurement guides.
Electronic templates for letterhead, faxes and memos can be downloaded
from http://unipr.waikato.ac.nz/resources/
Printed stationery can be ordered from Waikato Print, either on-line at
www.waikato-print.co.nz or phone 07 838 4178. Double-sided bilingual
business cards, with contact details in a second language on the back are
also available.
Letterheads, business cards and compliment slips
Public Relations Office
The University of Waikato
Private Bag 3105
Hamilton, New Zealand
Facsimile +64 7 838 4300
www.waikato.ac.nz
Jack Studious
Media Officer
Telephone +64 7 838 0001
Charles Bestman
Marketing Assistant
Telephone +64 7 838 0002
John R Stevenson
Stevenson Associates Ltd
87 Waiheti Road
PO Box 109001
Newmarket
Auckland 1001
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15 October 2003
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Dear John
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Jack Studious
Media Officer
Dr Michael J PrattBAHon Sheff MCom Wits DCom UNISA ACA
Professor and Dean
Private Bag 3105
Hamilton, New Zealand
Tel +64 7 838 0001
Mob 025 986 416
Fax +64 7 838 4300
www.waikato.ac.nz
Public Relations Office
The University of Waikato
Private Bag 3105
Hamilton, New Zealand
Facsimile +64 7 838 4300
www.waikato.ac.nz
Jack Studious
Media Officer
Telephone +64 7 838 0001
Charles Bestman
Marketing Assistant
Telephone +64 7 838 0002
W I T H C O M P L I M E N T S
22mm
F O L D L I N E
F O L D L I N E
20mm
20
mm
10
mm
52
mm
10mm 10mm
8m
m8
mm
6mm6mm
6m
m6
mm
TEXT = ARIAL
10 Point text
14.5 Point Leading
UNIVERSITY OF WAIKATO BRANDING GUIDELINES JUNE 2010 11
Fax headers and memos
Stationery
Public Relations Office
The University of Waikato
Private Bag 3105
Hamilton, New Zealand
Facsimile +64 7 838 4300
www.waikato.ac.nz
Jack Studious
Media Officer
Telephone +64 7 838 0001
Charles Bestman
Marketing Assistant
Telephone +64 7 838 0002
Memo
To
Organisation
Facsimile
Date
No of pages (including cover sheet)
From
Telephone
Facsimile
Jack Studious
+64 7 858 5178
+64 7 838 4300
Andrew Bloggs
Science & Technology
+64 9 520 0014
15 October 2003
2
To
Organisation
Facsimile
Date
No of pages (including cover sheet)
From
Telephone
Facsimile
Facs imil e
Jack Studious
+64 7 858 5178
+64 7 838 4300
John R Stevenson
Stevenson Associates Ltd
+64 9 520 0014
15 October 2003
2
Public Relations Office
The University of Waikato
Private Bag 3105
Hamilton, New Zealand
Facsimile +64 7 838 4300
www.waikato.ac.nz
Jack Studious
Media Officer
Telephone +64 7 838 0001
Charles Bestman
Marketing Assistant
Telephone +64 7 838 0002
To
Organisation
Facsimile
Date
No of pages (including cover sheet)
From
Telephone
Facsimile
Facs imil e
Jack Studious
+64 7 858 5178
+64 7 838 4300
John R Stevenson
Stevenson Associates Ltd
+64 9 520 0014
15 October 2003
2
Public Relations Office
The University of Waikato
Private Bag 3105
Hamilton, New Zealand
Facsimile +64 7 838 4300
www.waikato.ac.nz
Jack Studious
Media Officer
Telephone +64 7 838 0001
Charles Bestman
Marketing Assistant
Telephone +64 7 838 0002
22mm 20mm
20
mm
10
mm
52
mm
10mm
5mm
12
mm
Facsimile
Facsimile
12 UNIVERSITY OF WAIKATO BRANDING GUIDELINES JUNE 2010
A4 covers – front
Publications – Generic A4
Photo (grey area)
Use either a montage with photos slightly overlapping
and multiplied on white or one full striking photo
(Check with Communications Office).
Technical specs
Recommended Baseline grid 2mm starting from top of page.
Margins:
9mm all round. 18mm to main and sub title – left aligned.
Logo:
Top of crest to sit on top margin.
Red panel:
Height 70mm + 3mm Bleed.
Fonts:
Main Title
22pt Bliss or BlissCE Bold Italic (26pt Leading).
Sub Title
14pt Bliss or BlissCE Medium Italic.
Year ie 2010 (optional)
45pt Bliss Bold -90 degrees.
Stroke:
.5pt White
20
10
Logo – Anchor top right.
X = 201mm Y = 9mm
Size: Width = 64mm
Main Title Ectus, estis acerrunto quodis mi
Sub Title Mosa sinulpa ribuscias est, ulpa cuptintotas modiat lam
20
10
44
mm 35
mm
16
mm
57
mm
70
mm
18mm
UNIVERSITY OF WAIKATO BRANDING GUIDELINES JUNE 2010 13
A4 covers – back
Publications – Generic A4
T H E R E ’ S N O S T O P P I N G Y O U
E K O R E E TA E A T E A U K A T I I A K O E
The University of Waikato Toll Free: 0800 WAIKATO
Private Bag 3105 0800 924 528
Hamilton 3240 Email: [email protected]
New Zealand Website: www.waikato.ac.nz
©The University of Waikato, June 2009.
Photo (background link)
Waikato_background_A4.tif
Technical specs
Margins:
9mm all round.
Byline:
Do not change out unless instructed by the Communications Office.
Top Y = 154mm
Centred between margins
Address:
Do not change out unless instructed by the Communications Office.
Centred between margins
Stroke:
Above and below .25pt White
Copyright statement:
CHANGE OUT Copyright statement date.
Copyright statement sits in bottom margin, there is 2mm spacing
between the text and strokes.
Logo:
Top Y = 42mm
Centred X = 105mm
38mm Wide (keep proportion)
15
4m
m
42
mm
9m
m
14 UNIVERSITY OF WAIKATO BRANDING GUIDELINES JUNE 2010
A4 covers – front
Publications – Schools A4
Main Title Ectus, estis acerrunto quodis mi
Sub Title to go along this line
20
10
Logo – Anchor top right.
X = 201mm Y = 9mm
Size: Width = 64mm
Wordmark – Anchor top left.
X = 9mm Y = 10.5mm
Size: height = 8mm
44
mm 35
mm
16
mm
57
mm
70
mm
18mm
Photo (grey area)
Use either a montage with photos slightly overlapping and multiplied on
white or one full striking photo (Check with Communications Office).
Technical specs
Recommended Baseline grid 2mm starting from top of page.
Margins:
9mm all round. 18mm to main and sub title – left aligned.
Wordmarks:
Change out for School/Faculty.
Wordmark to line up with the top of the Text on Logo
Logo:
Top of crest to sit on top margin.
Red panel:
Height 70mm + 3mm Bleed.
Fonts:
Main Title
22pt Bliss or BlissCE Bold Italic (26pt Leading).
Sub Title
14pt Bliss or BlissCE Medium Italic.
Year ie 2010 (optional)
45pt Bliss Bold -90 degrees.
Stroke:
.5pt White
School and Faculty Wordmarks:
UNIVERSITY OF WAIKATO BRANDING GUIDELINES JUNE 2010 15
A4 covers – back
Publications – Schools A4
E N G L I S H B Y L I N E
M Ā O R I T R A N S L A T I O N O F B Y L I N E
The University of Waikato
Private Bag 3105
Hamilton 3240, New Zealand
Toll Free: 0800 WAIKATO
Email: [email protected]
Website: www.waikato.ac.nz
Faculty of Science & Engineering
Phone: +64 7 838 4625
Fax: +64 7 838 4218
Toll Free: 0800 438 254
Email: [email protected]
Website: www.sci.waikato.ac.nz
©The University of Waikato, June 2009.
15
4m
m
42
mm
9m
m
Photo (background link)
Waikato_background_A4.tif
Technical specs
Margins:
9mm all round.
Byline:
This can be changed out, please check with Communications Office.
Top Y = 154mm – Centred between margins
English Byline:
12pt Bliss or BlissCE ExtraBold All Caps, kerning 200pt.
Māori Translation Byline:
12pt BlissCE light all caps, kerning 200pt leading 16pt. Ensure Macrons are used.
Address:
Keep standard University address on left hand.
School address and contact details to go on right hand side as shown here.
Fonts:
7pt Bliss or BLissCE Medium for all details except: The University of Waikato;
School/Faculty Name; and Website addresses which are Bold.
Stroke:
Above and below .25pt White.
Copyright statement:
CHANGE OUT Copyright statement date. Copyright statement sits in bottom margin, there
is 2mm spacing between the text and strokes.
Logo:
Top Y = 42mm
Centred X = 105mm
38mm Wide (keep proportion)
16 UNIVERSITY OF WAIKATO BRANDING GUIDELINES JUNE 2010
A5 Covers – Front
Publications – Generic A5
Ectus, estis acerrunto quodis miSub Title Mosa sinulpa ribuscias est, ulpa cuptintotas modiat
20
10
Logo - Anchor top right.
X=140mm Y=8mm
Size: Width = 46mm
34
mm
27
mm
11m
m
44
mm
52
mm
16mm
Photo (Grey Area)
Use either a montage with photos slightly overlapping and multiplied on white
or one full striking photo (Check with Communications Office).
Technical Specs
Recommended Baseline grid 2mm starting from top of page.
Margins:
8mm all round. 16mm to main and sub title – left aligned.
Logo:
Top of crest to sit on top margin.
Red Panel:
Height 52mm + 3mm Bleed.
Fonts:
Main Title
16pt Bliss or BlissCE Bold Italic (20pt Leading).
Sub Title
10pt Bliss or BlissCE Medium Italic.
Year ie 2010 (optional)
30pt Bliss Bold -90 degrees.
Stroke:
.5pt White.
UNIVERSITY OF WAIKATO BRANDING GUIDELINES JUNE 2010 17
A5 covers – back
Publications – Generic A5
Photo (Background Link)
Waikato_background_A5.tif
Technical Specs
Margins:
8mm all round.
Byline:
Do not change out unless instructed by the Communications Office.
Top Y = 96mm
Centred between margins
Address:
Do not change out unless instructed by the Communications Office.
Centred between margins
Stroke:
Above and below .25pt White
Copyright statement:
CHANGE OUT Copyright statement date.
Copyright statement sits in bottom margin, there is 2mm spacing
between the text and strokes.
Logo:
Top Y = 16mm
Centred X = 74mm
30mm Wide (keep proportion)
T H E R E ’ S N O S T O P P I N G Y O U
E K O R E E TA E A T E A U K A T I I A K O E
The University of Waikato Toll Free: 0800 WAIKATO
Private Bag 3105 0800 924 528
Hamilton 3240 Email: [email protected]
New Zealand Website: www.waikato.ac.nz
©The University of Waikato, June 2009.
96
mm
16
mm
8m
m
18 UNIVERSITY OF WAIKATO BRANDING GUIDELINES JUNE 2010
A5 Covers – front
Publications – Schools A5
Photo (grey area)
Use either a montage with photos slightly overlapping and multiplied on
white or one full striking photo (Check with Communications Office).
Technical specs
Recommended Baseline grid 2mm starting from top of page.
Margins:
8mm all round. 16mm to main and sub title – left aligned.
Wordmarks:
Change out for School/Faculty.
Wordmark to line up with the top of the Text on Logo.
Logo:
Top of crest to sit on top margin.
Red panel:
Height 52mm + 3mm Bleed.
Fonts:
Main Title
16pt Bliss or BlissCE Bold Italic (20pt Leading).
Sub Title
10pt Bliss or BlissCE Medium Italic.
Year ie 2010 (optional)
45pt Bliss Bold -90 degrees.
Stroke:
.5pt White.
Ectus, estis acerrunto quodis miSub Title Mosa sinulpa ribuscias est, ulpa cuptintotas modiat
20
10
Logo – Anchor top right.
X = 140mm Y = 8mm
Size: Width = 46mm
Wordmark – Anchor top left.
X = 8mm Y = 9.3mm
Size: height = 5.5mm
34
mm
27
mm
11m
m
44
mm
52
mm
16mm
School and Faculty Wordmarks:
UNIVERSITY OF WAIKATO BRANDING GUIDELINES JUNE 2010 19
A5 covers – back
Publications – Schools A5
T H E R E ’ S N O S T O P P I N G Y O U
E K O R E E TA E A T E A U K A T I I A K O E
©The University of Waikato, June 2009.
96
mm
16
mm
8m
m
Photo (background link)
Waikato_background_A4.tif
Technical specs
Margins:
8mm all round.
Byline:
This can be changed out, please check with Communications Office.
Top Y = 96mm – Centred between margins
English Byline:
10pt Bliss or BlissCE ExtraBold All Caps, kerning 200pt.
Māori Translation Byline:
10pt BlissCE light all caps, kerning 200pt leading 12pt. Ensure Macrons are used.
Address:
Keep Standard Uni Address on left hand.
School address and contact details to go on right hand side as shown here.
Fonts:
7pt Bliss or BLissCE Medium for all details except: The University of Waikato;
School/Faculty Name; and Website addresses which are Bold.
Stroke:
Above and below .25pt White
Copyright statement:
CHANGE OUT Copyright statement date. Copyright statement sits in bottom
margin, there is 2mm spacing between the text and strokes.
Logo:
Top Y = 16mm
Centred X = 74mm
30mm Wide (keep proportion)
The University of Waikato
Private Bag 3105
Hamilton 3240
New Zealand
Toll Free: 0800 WAIKATO
Website: www.waikato.ac.nz
Faculty of Science & Engineering
Phone: +64 7 838 4625
Fax: +64 7 838 4218
Email: [email protected]
Toll Free: 0800 438 254
Website: www.sci.waikato.ac.nz
20 UNIVERSITY OF WAIKATO BRANDING GUIDELINES JUNE 2010
DLE Covers – front & back
Publications – Generic DLE
Main Title Ectus, estis acerrunto dis mi
Sub Title Mosa sinulpa ribuscias est, ulpa otas modiat lam
Logo – Anchor top right.
X = 94mm Y = 6mm
Size: Width = 44mm
Photo (grey area)
Use either a montage with photos
slightly overlapping and multiplied
on white or one full striking photo
(Check with Communications Office).
Technical specs
Recommended Baseline grid 2mm
starting from top of page.
Margins:
6mm all round. 12mm to main and
sub title - left aligned.
Logo:
Top of crest to sit on top margin.
Red panel:
Height 47mm + 3mm Bleed.
Fonts:
Main Title
14pt Bliss or BlissCE Bold Italic
(16pt Leading).
Sub Title
9pt Bliss or BlissCE Medium Italic.
Stroke:
.5pt White.
T H E R E ’ S N O S T O P P I N G Y O U
E K O R E E TA E A T E A U K A T I I A K O E
The University of Waikato Toll Free: 0800 WAIKATO
Private Bag 3105 0800 924 528
Hamilton 3240 Email: [email protected]
New Zealand Website: www.waikato.ac.nz
©The University of Waikato, June 2009.
96
mm
16
mm
8m
m
Photo (background link)
Waikato background DLE.tif
Technical specs
Margins:
6mm top and sides
8mm bottom.
Byline:
Do not change out unless instructed by
the Communications Office.
Top Y = 96mm
Centred between margins
Address:
Do not change out unless instructed by
the Communications Office.
Centred between margins
Stroke:
Above and below .25pt White.
Copyright statement:
CHANGE OUT Copyright statement date.
Copyright statement sits in bottom
margin, there is 2mm spacing between
the text and strokes.
Logo:
Top Y = 16mm
Centred X = 50mm
30mm Wide (keep proportion)
33
mm
26
mm
10
mm
40
mm 47
mm
12mm
UNIVERSITY OF WAIKATO BRANDING GUIDELINES JUNE 2010 21
DLE Covers – front & back
Publications – Generic DLE
Main Title Ectus, estis acerrunto dis mi
Sub Title Mosa sinulpa ribuscias est, ulpa otas modiat lam
20
10
Wordmark – Anchor top
left. X=8mm Y=9.3mm
Size: Height 5.5mm
Logo – Anchor top right.
X=140mm Y=8mm
Size: Width = 46mm
Photo (grey area)
Use either a montage with photos
slightly overlapping and multiplied on
white or one full striking photo (Check
with Communications Office).
Technical specs
Recommended Baseline grid 2mm
starting from top of page.
Margins:
6mm all round. 12mm to main and
sub title – left aligned.
Wordmarks:
Change out for School/Faculty.
Wordmark to line up with the top of
the Text on Logo
Logo:
Top of crest to sit on top margin.
Red Panel:
Height 47mm + 3mm Bleed.
Fonts:
Main Title
14pt Bliss or BlissCE Bold Italic
(16pt Leading).
Sub Title
9pt Bliss or BlissCE Medium Italic.
Year ie 2010 (optional)
30pt Bliss Bold -90 degrees.
Stroke:
.5pt White.
33
mm
26
mm
10
mm
40
mm 47
mm
12mm
T H E R E ’ S N O S T O P P I N G Y O U
E K O R E E TA E A T E A U K A T I I A K O E
©The University of Waikato, June 2009.
The University of Waikato
Private Bag 3105
Hamilton 3240
New Zealand
Toll Free: 0800 WAIKATO
Website: www.waikato.ac.nz
Faculty of Science & Engineering
Phone: +64 7 838 4625
Fax: +64 7 838 4218
Email: [email protected]
Toll Free: 0800 438 254
Website: www.sci.waikato.ac.nz
Photo (background link)
Waikato background DLE.tif
Technical specs
Margins:
6mm top and sides, 8mm bottom.
Byline:
This can be changed out, please check with
Communications Office.
Top Y = 96mm – Centred between margins.
English Byline:
9pt Bliss or BlissCE ExtraBold All Caps,
kerning 200pt.
Māori Translation Byline:
9pt BlissCE light all caps, kerning 200pt
leading 11pt. Ensure Macrons are used.
Address:
Keep Standard Uni Address on left hand
School address and contact details to go on
right hand side as shown here.
Fonts:
7pt Bliss or BLissCE Medium for all details
except: The University of Waikato; School/
Faculty Name; and Website addresses
which are Bold.
Stroke: Above and below .25pt White.
Copyright statement:
CHANGE OUT Copyright statement date.
Copyright statement sits in bottom margin,
there is 2mm spacing between the text
and strokes.
Logo:
Top Y = 16mm, Centred X = 74mm
30mm Wide (keep proportion).
96
mm
16
mm
8m
m
22 UNIVERSITY OF WAIKATO BRANDING GUIDELINES JUNE 2010
Below is a sample design using approved branding elements. Please use this as a guide,
coupled with the information listed on page 24.
Front
10 panel DLE – example
Accommodation
Living on Campus Guide – 2009
T H E R E ’ S N O S T O P P I N G Y O U
E K O R E E TA E A T E A U K A T I I A K O E
The University of Waikato Toll Free: 0800 WAIKATO
Private Bag 3105 0800 924 528
Hamilton 3240 Email: [email protected]
New Zealand Website: www.waikato.ac.nz
©The University of Waikato, June 2009.
Just 45 minutes to Raglan to ride your own waves or watch the RipCurl Raglan Surf
Classic and only another 45 to the Mount.
Over 20,000 people come to watch some of the world’s most prestigious universities row
the mighty Waikato River each year.
Hamilton has over 60 bars and cafes on one block alone, catering to every taste, from
sports to House to Hip-Hop.
SoundSplash, Parachute and the Edgefest are only a few of the live music events around Hamilton each year.
Some of New Zealand’s best cycling is in and around the Waikato, from the gnarliest rides to the cruisiest.
Waikato is the closest university to Whakapapa ski fi eld.
» Contracts are for a minimum of 37 weeks unless other arrangements
have been made.
» All fees quoted are based on 2009 Halls of Residence fees. Prices will
vary slightly in 2010.
» Applications for Halls of Residence accommodation are due 1
October 2009.
College Hall Student Village Bryant Hall
No. of Rooms 289 252 178
People per Room 1 1 1
Cost per Week $215 $215 $215
Cost for 37 Weeks $7955 $7955 $7955
Deposit $300 $300 $300
Administration Fee $100 $100 $100
Activity Fee $100 $100 $100
Meals per Week 21 21 21
Min Residential
Period in Weeks
37 37 37
Laundry Coin operated Coin operated Coin operated
Linen Hire Duvet blanket, pillow provided $160/yr (incl laundry costs for sheets and pillowcase (if required))
Duvet blanket, pillow provided $160/yr (incl laundry costs for sheets and pillowcase (if required))
Duvet blanket, pillow provided $160/yr (incl laundry costs for sheets and pillowcase (if required))
Phone Communal for local calls. Limited rooms with phone access – own expense
Communal for local calls. Limited rooms with phone access – own expense
Communal for local calls. Limited rooms with phone access – own expense
Internet Access available in bedrooms – own expense
Access available in bedrooms – own expense
Access available in bedrooms – own expense
Computer Room Yes Yes Yes
Parking Limited free parking Limited reserved parking $100/yr
Limited reserved parking $200/yr
Smoking Outside only Outside only Outside only
Other Facilities Library, TV rooms, leisure centre, bike and motorbike sheds
Library, TV rooms, leisure centre, bike and motorbike sheds
Library, games room, TV lounges, projector room, bike and motorbike sheds
FULLY CATERED
College Hall Student Village Bryant Hall Orchard Park
No. of Rooms 27 42 20 110
People per Flat 6 or 7 4, 6 or 7 5 4 or 6
Cost per Week $130 $130 $110 $105
Cost for 37 Weeks $4810 $4810 $4070 $3885
Deposit $300 $300 $300 $300
Administration Fee
$100 $100 $100 $100
Activity Fee $100 $100 $100 $100
Power Included in weekly costs
Included in weekly costs
Additional Additional
Min Residential Period in Weeks
37 37 37 37
Laundry Coin operated Coin operated Coin operated Coin operated
Linen Hire Duvet blanket, pillow provided $160/yr (incl laundry costs for sheets and pillowcase (if required))
Duvet blanket, pillow provided $160/yr (incl laundry costs for sheets and pillowcase (if required))
Duvet blanket, pillow provided $160/yr (incl laundry costs for sheets and pillowcase (if required))
Duvet blanket, pillow provided $40/yr for sheets and pillowcase (if required)
Phone Access available in bedrooms, own cost
Access available in bedrooms, own cost
Internet Access available in bedrooms – own expense
Access available in bedrooms – own expense
Access available in bedrooms – own expense
Access available in bedrooms – own expense
Computer Room Yes Yes Yes Yes
Parking Limited free parking
Limited reserved parking $100/yr
Limited reservedparking $200/yr
Limited reserved parking $75/yr
Smoking Outside only Outside only Outside only Outside only
Other Facilities Library, TV rooms, leisure centre, bike and motorbike sheds
Library, TV rooms, leisure centre, bike and motorbike sheds
Library, games room, TV lounges, projector room, bike and motorbike sheds
Fully furnished. 1st-year students welcome, disability access cottage, recreation room, spa, bike and motorbike shed
SELF-CATERED
STUDY LIVE PLAY
Accommodation on campus offers you a great place to live, study and make new friends. Waikato has four Halls of Residence which
offer a friendly, safe atmosphere and a home away from home.
For more information visit: www.waikato.ac.nz
LOCATION
Located in Hamilton, New Zealand , The University of
Waikato has everything within easy reach.
J g ywaves or watch the RipCurl Raglan Surf
Classic and only another 45 to the Mount.
Over 20,000 people come to watch some of the world’s most prestigious universities row
the mighty Waikato River each year.
Hamilton has over 60 bars and cafes on one block alone, catering to every taste, from
sports to House to Hip-Hop.
, Parachute and are only a few of c events around ch year.
w Zealand’s best and around the
Napier
Tauranga
Auckland
GisborneTaupo
Mount Ruapehu
New Plymouth
Wellington
Rotorua
Whangarei
CoromandelPeninsula
Palmerston North
Wanganui
Lake Taupo
HAMILTON
Living on Campus – Rooms that are cleaned
regularly, fully furnished and heated along with
delicious meals in fully catered halls and free
weekly shopping trips if you’re self-catering.
UNIVERSITY OF WAIKATO BRANDING GUIDELINES JUNE 2010 23
Back
10 panel DLE – Example
STUDY LIVE PLAY
Far enough from home to not have to clean your room.
Close enough to still have your laundry done.
Live on campus and you can concentrate on enjoying your first year
at uni without the headache of landlords, leases and lazy flatmates.
Waikato has four Halls of Residence, all on campus and all just a
short walk from lecture theatres, the library, the gym, shops, the pool
and other university facilities. Over 900 students live on campus
so it’s an excellent way to meet new people and make new friends.
A room in the halls comes with a built-in social life, from organised
events like balls, dinners and inter-hall sports competitions to impromptu
touch rugby on the fields. The halls have strong social, cultural and
sporting programmes and an academic support programme that’ll help
keep you on track with your studies.
The halls provide a safe, friendly and supportive atmosphere that will help
ease you into university life. Our residential staff are all students too, so
they’ll know the kind of issues you’ll face and how to figure them out.
Special needsWe can meet special requirements if there is sufficient demand.
Past examples include providing an alcohol-free area, a single-sex area,
a Kaupapa Māori unit and an international students area.
Kaupapa Māori UnitsHe Papa Kaupapa Māori kei ngā wharenoho katoa e whāngai tira ana mo
te hunga e pīrangi ana ki te noho ki te wāhi tautoki i te manaakitanga, i te
whanaungatanga, i te reo Māori, me ngā tikanga Māori. Kei te whakahaua te
kaha o te mahi a te taukana me te teina e noho ana ki ēnei papa.
He tautoko nō ēnei tikanga i te whakapakari matuaranga.No reira nau mai
haere mai.
Kaupapa Māori floors are available at fully catered halls for people who
wish to live in an environment that fosters manaakitanga, whanaungatanga,
Te Reo Māori and tikanga Māori. A strong interaction between first-year
residents and senior residents living on these floors is also encouraged.
These elements provide a positive environment for academic development.
No reira, nau mai, haere mai.
Halls Academic Programme » Programme includes study skills e.g. essay writing, critiquing
and exam preparation
» Additional subject and individual tutorial help available
» All residents are expected to participate
» Individual progress is monitored so students are fully supported
Halls Events » Annual ball
» Inter-hall sports
» Valedictory dinner
» Top Town competition
» Orientation programme
» Inter-hall cultural evening
» Midwinter Christmas dinner
HOW TO APPLY
1. Pick up a Waikato Halls of Residence application form from your
school careers office, download it from the web or phone the
number below. Complete Sections A, B and C.
2. Attach a $20 (non-refundable) application fee and two recent
passport-sized photos (head and shoulders only).
3. Ask your school principal/referee to complete the common
confidential reference form and ensure that both the application
form and the reference are sent to the Accommodation and
Conference Services Office at the address below.
Acceptance
Deposit
Once you have been accepted into a Hall of Residence, you will
be required to pay a $200 contingency deposit and four weeks of
accommodation fees in advance.
Code of Practise
The University of Waikato has agreed to observe and be bound
by the Code of Practice for the Pastoral Care of International
Students published by the Minister of Education. Copies of
the code are available on request from the university or from
http://www.minedu.govt.nz
The University of Waikato has agreed to observe and be bound by
the NZ Code of Practice for Tertiary Student Accommodation. Copies
are available on request from the Accommodation and Conference
Services Office at the address below.
Application Forms
If you are no longer at secondary school, or your school has run out
of application forms, or if you have any questions, please contact:
THE ACCOMMODATION &
CONFERENCE SERVICES OFFICE
The University of WaikatoPrivate Bag 3105, Hamilton 3240, New Zealand
Toll Free: 0800 WAIKATO (NZ Only) 0800 924 528
Phone: +64 7 838 4084
Fax: +64 7 838 4058
Email: [email protected]
Website: www.waikato.ac.nz
ORCHARD PARK
» 26 self-catered cottages
» Apply as an individual or with a group of flatmates
» Single sex or mixed sex options
» Free weekly supermarket trips
» Ideal pre-flatting experience
COLLEGE HALL
» 289 fully catered single study bedrooms
» Six self-catered bedsits and four self-catered units
» Option of single-sex floors
» Lounge and snack-making facilities on each floor
» Next to the pool, fields and squash and tennis courts
STUDENT VILLAGE
» 252 fully catered single study bedrooms
» Eight self-catered, fully furnished units
» Common areas with Sky TV, pool tables and more
» Near the rec centre, banks and buses
» Close and culturally diverse community
BRYANT HALL
» 178 fully catered single study bedrooms
» Only 20-25 residents per floor
» Four self-catered, fully furnished cottages
» Common areas with Sky TV, pool tables and more
» Close to the rec centre, banks and buses
Living on Campus – There is a Diverse ethnic and
cultural population and its a great way to make new
friends and meet potential fl atmates.
Living on Campus – It’s close to the library,
computer labs, lecture theatres, the rec centre
and sports fi elds. It has easy access to computers,
photocopiers, fax, phone and internet. For
entertainment there is Sky TV, games rooms and
lounges for hanging out with your mates.
Below is a sample design using approved branding elements. Please use this as a guide,
coupled with the information listed on page 24.
24 UNIVERSITY OF WAIKATO BRANDING GUIDELINES JUNE 2010
The Following is a list of templates that are available to approved University graphic design suppliers. These can be obtained from the Communications Office.
All of these documents are to be used in conjunction with the University of Waikato Writing Style Guide.
Templates and guideline
Styles NOT to use:
Do not use Line Widths .3pt, .6pt.
Do not use Denim Background
Do not use the arrow shape
Do not use this shape
Do not use Screen Matrix
Do not use this shape to frame photos use
Do not use this as a base filler colour (commonly know as ‘Features of a Degree Box’)
UNIVERSITY OF WAIKATO BRANDING GUIDELINES JUNE 2010 25
Brand styles to use:
Line Widths to be either .25pt, .5pt, .75pt or 1pt.
Always use Silk Background.
For emphasis you may use this symbol: Use in either red or black, if being used on colour reverse out. If being used larger than 6mm height use in a 10% black tint. This is a Screen Matrix single glyph, place two together with a -100 kerning then convert to paths and use from there as needed. NOTE: This is the ONLY time to use Screen Matrix font.
Bullets» This is the recommended bullet with a 5mm indent. Bliss Glyph GID175 Unicode 00BB
Use this shape, with corners rounded 5mm:
To frame photos use:
This Shape may be used to outline Graphs or Tables
For example:
Use % of Black as a base screen colour use:
Example font styles are loaded into the Example DLE Template. These are recommended, however it is at the discretion of the designer as to whether they suit the style of the project being worked on.
College Hall Student Village Bryant Hall
No. of Rooms 289 252 178
People per Room 1 1 1
Cost per Week $215 $215 $215
Cost for 37 Weeks $7955 $7955 $7955
Deposit $300 $300 $300
Administration
Fee
$100 $100 $100
Activity Fee $100 $100 $100
Meals per Week 21 21 21
Min Residential
Period in Weeks
37 37 37
Laundry Coin operated Coin operated Coin operated
Linen Hire Duvet blanket, pillow provided $160/yr (incl laundry costs for sheets and pillowcase (if required))
Duvet blanket, pillow provided $160/yr (incl laundry costs for sheets and pillowcase (if required))
Duvet blanket, pillow provided $160/yr (incl laundry costs for sheets and pillowcase (if required))
Phone Communal for local calls. Limited rooms with phone access – own expense
Communal for local calls. Limited rooms with phone access – own expense
Communal for local calls. Limited rooms with phone access – own expense
Internet Access available in bedrooms – own expense
Access available in bedrooms – own expense
Access available in bedrooms – own expense
Computer Room Yes Yes Yes
Parking Limited free parking Limited reserved parking $100/yr
Limited reserved parking $200/yr
Smoking Outside only Outside only Outside only
Other Facilities Library, TV rooms, leisure centre, bike and motorbike sheds
Library, TV rooms, leisure centre, bike and motorbike sheds
Library, games room, TV lounges, projector room, bike and motorbike sheds
FULLY CATERED
10%
Black
20%
Black
26 UNIVERSITY OF WAIKATO BRANDING GUIDELINES JUNE 2010
These guidelines have been put together by the University of Waikato
Communications Department. They are intended to help keep the University
Brand consistent.
Please contact the Communications Department for advice and to organise
Graphic Design work through one of the University’s preferred suppliers.
Contacts
