ANNUAL REPORT 2012-2013JULY 2012 - JUNE 2013

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Statement of Purpose . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2

Message from the Regional Vice President / General Manager . . . . . 3

Letter from President / CEO, Arizona Sports & Tourism Authority . . . . 4

Summary of Accomplishments . . . . . . . . . . . . . . . . . . . . . . . . 5

Facility Overview . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6

Floor Plans . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7-9

Our People . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10

Organizational Chart . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11

How Are YOU Doing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12-14

Customer Satisfaction Surveys . . . . . . . . . . . . . . . . . . . . . . . . 16-17

Patron Surveys . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18-19

Stadium Partners . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20-21

Financial Performance . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22

Market Segment Results . . . . . . . . . . . . . . . . . . . . . . . . . . . 23

Event Value Descriptions . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24

Signature/New Events . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 25-29

Trade and Consumer Events . . . . . . . . . . . . . . . . . . . . . . . . . . 30-31

Special Events, Social Functions and Graduations . . . . . . . . . . . . . 32-33

Facility Improvement Projects . . . . . . . . . . . . . . . . . . . . . . . . . 34

Industry Associations, Trade Groups, and Awards . . . . . . . . . . . . . 35

Community Involvement . . . . . . . . . . . . . . . . . . . . . . . . . . . . 36-37

Public Safety . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 38

Client Testimonials . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 39

Future Outlook . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 40-41

The University of Phoenix Stadium is dedicated to providing a unique and unparalleled entertainment experience for its patrons while enhancing the quality of life and generating significant economic impact for the residents of Maricopa County .

2 STATEMENTof Purpose

The management and staff of the University of Phoenix Stadium

recognize that the most efficient way to fulfill this mission is

to provide the best customer experience possible . The staff is

committed to making each and every event successful and

memorable for both producer

and patron, thereby establishing

the facility as one of the premier

stadiums in the country .

Fiscal year 2013 proved to be another prosperous year for the

facility under the management of Global Spectrum . The 2012-

2013 season featured numerous major ticketed events including

a Mexican National Team soccer match, a U .S . Women’s National

Soccer team game, and a new motorsports racing event, Robbie

Gordon’s Stadium SUPER Trucks . Global Spectrum and our stadium

partners also continued to increase the event programming which

takes place in the venue’s exterior spaces and parking lots . This

past year they included five (5) recreational vehicle sales (11 total

including interior events), multiple new/used car sales, ride and drive

events hosted by Pirelli and Chevrolet, and Scout-A-Rama, an event

attended by 10,000 area Boy Scouts during the same weekend

as the International Sportsmen’s Expo . The opportunity to execute

these types of events, many of which take place while different

events are occurring inside the stadium, is a direct result of the

operational partnership shared by Global Spectrum and the Arizona

Cardinals . In addition to increases in exterior events and vehicle

sales, Global Spectrum continued to secure many non-traditional

stadium events including eleven (11) banquet/meeting functions,

another high school prom, and a Goodwill of Arizona Career Expo .

From a financial perspective, FY 2013 became the 7th year in a

row in which Global Spectrum was able to provide AZSTA with an

improvement to the operating budget of the facility . As a result

of shared interest activities with Rojo Event Management (REM),

Global Spectrum was able to achieve a net positive improvement

over budget totaling $1,371,784 dollars . Since fiscal year 2007

Global Spectrum and its stadium partners have achieved a total

combined savings, as compared to budget, of $9,264,809 . These

figures continue to be attributed to booking more events, creating

operational savings, and improved food & beverage sales .

Fiscal year 2013 also continued the trend of Global Spectrum

creating and executing new events including the inaugural Festival

Fiesta Volleyball Tournament, a Nissan New Car Sale, and two

(2) weddings . As part of these efforts, the Global Spectrum team

assisted and/or partnered with 3rd party producers to develop

the event concepts, design floor plans, and execute marketing/

operational activities . In the case of the Festival Fiesta Volleyball

Tournament, Global Spectrum partnered with a major volleyball

tournament producer to create an annual reoccurring event at

the facility . In its first year the event generated over $57,000 in

event value and the tournament is anticipated to grow in both size

and revenue for 2014 . Global Spectrum also continued to assist

operationally with events

staged by REM including the

Big Red Rib & Music Festival,

multiple vehicle sales events,

and other corporate/social

functions . As such, new events

created by Global Spectrum

and REM continued to drive

incremental revenue and

attendance for the stadium and

its partners during 2013 .

In all, the stadium attracted

and hosted 126 events (170

event days) and exceeded the

budgeted financial benchmarks

established for FY 2013 .

As we enter our 8th year of

successful management, we

remain excited about the opportunities which still exist to book and

create new events and increase revenue from existing ones . As the

event business continues to evolve, and consumer tastes fluctuate,

Global Spectrum feels confident it has positioned the stadium well

to capitalize on these changes and will continue to present first class

entertainment for the citizens of Maricopa County .

We are pleased to present this annual report on behalf of the Global

Spectrum management team and we look forward to another

successful year working with AZSTA and its board members .

Peter C . Sullivan

General Manager/Regional Vice President

University of Phoenix Stadium

Message from Peter C . Sullivan GENERAL MANAGER / REGIONAL VICE PRESIDENT

3MESSAGEfrom the General

Manager

4 LETTERfrom Tom Sadler

On behalf of the Arizona Sports and Tourism Authority, and its board members, I would like to thank you and

your staff for booking and executing another successful year of events at University of Phoenix Stadium . In

addition to the Arizona Cardinals games and Tostitos Fiesta Bowl, the stadium hosted several other major

events including two soccer matches; Mexican National team vs . Denmark and US Women vs . Ireland . Events

including Robbie Gordon’s Stadium Super Trucks, a record eleven RV sales and the first Festival Fiesta

Volleyball Tournament which generated $57,000 in event value its first year, demonstrates the facility’s multi-

purpose functionality and their ability to service a variety of clients/event types .

In addition to the events mentioned above, the Global Spectrum staff

continued participation in shared interest strategies with Rojo Event

Management which drove incremental revenue for the facility and its

partners .

The AZSTA staff and board members appreciate the preparation and

hard work required to manage the stadium in a first class manner and we look forward to another successful

year working with you and your team!

Sincerely,

Tom Sadler

President and CEO, Arizona Sports and Tourism Authority

Message from Tom Sadler PRESIDENT & CEO, AZSTA

5

Message from Tom Sadler PRESIDENT & CEO, AZSTA

In 2013 The University of Phoenix Stadium achieved over 4,458,673

in gross ticket sales, generating total Global Spectrum/Manager event

income of 3,958,818 .

Events Actual

Number of Events 126

Number of Event Days 170

Attendance 1,034,915

From July 2012 – June 2013 the facility hosted 529 public and private tours attracting approximately 10,093 guests to the stadium .

RevenueFor FY 2013 stadium events generated $1,089,519 in event income $340,275 in Facility User Fees and $2,529,024 in tax recapture, totaling $3,958,818 .

ExpensesIn regard to indirect expenses, a savings of $103,728 was realized for FYE 2013 as compared to budget . This savings was realized through cost savings initiatives throughout all Global Spectrum departments .

New & Expanded Event Attraction Initiatives

As a the leader in public facility marketing and public relations, Global

Spectrum places a high priority on the activities it undertakes to attract/

create events and make them successful . In addition, as part of these

efforts, our team provides show producers/clients with marketing and

promotional services which aid in achieving some of the event numbers

listed above . Listed below are some of the highlights from FY 2013:

• The Global Spectrum in-house marketing and public relations department was, once again instrumental in promoting major, non-Cardinals, stadium events and many of the facilities’ trade and consumer shows . The activities consistently included online and social media marketing, placement of paid media, public relations/press release writing, grass roots activities, and the handling of onsite and media interviews/events . During events such as Stadium SUPER Trucks, Mexico vs . Denmark, and The U .S . Women’s soccer match, the department acted in many roles ensuring the financial success of each event for the facility .

• From a technical standpoint, Global Spectrum continued to utilize its national GPS sales/lead generating system to share business leads throughout the companies’ 115 venues . As such, the facility was able to secure the LEGO KidsFest consumer show for July 2013 . The event had taken place at a Global Spectrum managed venue in Richmond, VA, and a referral, and positive experience, generated from that facility assisted the stadium in securing the show . Global Spectrum also utilized its media monitoring service, TV Eyes, to capture and share with event producers/partners video news clips and media coverage generated by publicity efforts and marketing .

• In addition to executing marketing efforts on behalf of existing events, the Global Spectrum sales & marketing team continued its efforts to secure large scale public and private events for the facility . As such, Global Spectrum completed, or assisted in the preparation of, numerous RFP responses and event attraction proposals during FY 2013 . They included proposals to host WrestleMania (2015-2016), the new college football national semifinal game, a Mexican National Soccer Team match, a major concert event, and an international soccer game featuring Real Madrid . In addition, the sales & marketing team participated in numerous industry events and site visits in an effort to grow bookings in the corporate, social, and youth sports event categories .

• During 2013, the stadium continued its participation in the Global Spectrum cooperative advertising program designed to pool marketing funds and enhance national exposure for the facility . The stadium was once again marketed, at a substantially discounted rate, in major industry publications EXPO Magazine and Trade Show Executive . In addition, the stadium was represented by Global Spectrum’s national sales team at industry trade conferences including the National Association of Consumer Shows and the International Association of Exhibitions .

• On February 16-18, 2013 Global Spectrum created and executed it’s first-ever, in-house promoted, girls volleyball tournament . The event was formed in partnership with a 3rd party promoter and featured 165 teams competing on 26 courts on the stadium floor . The tournament, which required over a year of planning, marketing, and logistics, created over $57,000 in event value for the facility . It is anticipated that the event will grow in 2014 to include over 200 clubs from across the country and Canada .

Shared Interest Strategies

• Cross-promotional opportunities for Global Spectrum, the Arizona Cardinals, and the Rojo companies continued to expand under the shared interest strategies adopted in 2010? . During FY 2013 the partners worked together in promoting events including LEGO KidsFest, Scout-A-Rama/Sportsmen’s Expo, two international soccer events, and multiple car/vehicle sales events . In addition, the entities assisted each other from an operational standpoint during the Tostitos Fiesta Bowl, the REM promoted Big Red Rib Fest, and preparations for the first year of Cardinals Training Camp at the facility .

Summary of ACCOMPLISHMENTS

5SUMMARYof Accomplishments

Amenities• Approximately 63,400 permanent seats, expandable to 73,000 seats • 88 luxury Lofts, 3 party lofts, approximately 7,400 Club Seats, Two (2) 39,000

square foot Club Lounges • 160,000 square feet of contiguous exhibit space, 20,000 square feet of meeting

room space • Two (2) high resolution video scoreboards • 77 Public Restrooms (30 Men’s, 35 Women’s and 12 Family) • 47 Concession stands

Design• Designed by world-renowned architect Peter Eisenman, in conjunction with HOK

Sport, Hunt Construction Group and Urban Earth Design• University of Phoenix Stadium was designed to be a truly multi-purpose facility

with the ability to host football, basketball, soccer, concerts, consumer/trade shows, motorsports, rodeos and corporate events

• The exterior of the facility was designed to represent the barrel cactus, a plant indigenous to Arizona

Operational Advantages & Features• The stadium encompasses 1.7 million square feet of space• The stadium features the first fully retractable natural grass playing field in

North America• Utility floor boxes spaced on 30 x 60 increments throughout stadium floor• Direct stadium floor access for consumer and trade show event patrons• Restroom and attendee amenities on show floor and exhibit hall level• Fully air conditioned• 14,000 on-site parking spaces, 12,000 adjacent spaces• Conveniently located off the loop 101 freeway approximately 20 minutes from

downtown Phoenix

The Field

• The natural grass field rolls in and out of the stadium on a 18.9 million pound tray containing a built-in sprinkler system

• The field remains outside the stadium until game day obtaining the maximum amount of sunshine, and providing unrestricted access to the stadium floor for events and staging

• The field is 234 feet wide x 403 feet long and 39 inches tall

The Roof• The translucent “Bird-Air” fabric roof allows the stadium to have an open, airy

feel even when the roof is closed. The roof has two large retractable panels which uncover the entire playing field while providing maximum shading for fans. The roof can be closed, and the facility air conditioned, in the hot months and opened during the Valley’s world-famous climate in cooler months

The University of Phoenix Stadium, with its retractable roof & field, is unlike any other stadium in North America and a marvel of design, engineering, and technology . University of Phoenix Stadium is home to the NFL’s Arizona Cardinals, as well as the annual Tostitos Fiesta Bowl, concerts, trade/consumer shows, corporate events and special occasions of all kinds .

Facility Overview

6 FACILITYOverview

Floor Plans

FIELDLEVEL

7FLOORPlans

Floor Plans (continued)

MAINLEVEL

8 FLOORPlans

Floor Plans (continued)

CLUBLEVEL

9FLOORPlans

For the past 8 years of successful operations, the Global Spectrum stadium staff has been under the leadership of

industry veteran, General Manager and Regional Vice President, Peter C . Sullivan . Under Sullivan’s leadership, the

facility has been able to attract and maintain one of the most experienced staffs in the venue management field .

Our team has over 125 years of combined event production experience and many on the staff assist the NFL in

producing the Super Bowl and related events in host communities . This combined experience, and knowledge

of the facility and mega event productions, allows Global Spectrum to efficiently manage University of Phoenix

Stadium and provide exceptional customer service to our patrons and clients

On major event days the combined number of stadium employees (full and part time) exceeds 2,000.

Management Team

Executive

Peter C . Sullivan, General Manager / Regional Vice President

Melissa Wasson, Assistant General Manager

Finance

BJ Morley, Director of Finance

Operations

Fred Corsi, Executive Director of Operations

Tim Landis, Director of Operations

Dan Callender, Operations Manager

Event Services

Tarena Smith, Director of Event Services

Myles Gabel, Guest Services & Event Manager

David Widoff, Event Manager

Marketing/Public Relations

Scott Norton, Director of Marketing & Public Relations

Security

Joseph Coomer, Director of Security & Services

Human Resources

Susie Quintela, HR Administrator

Sales

Shawnda Krohn, Director of Sales

Staffing

Full-Time Employees 31

Part-Time Employees 214

Our PEOPLE

10 OURPeople

ORGANIZATIONALChart

GENERAL MANAGERREGIONAL VP

EXECUTIVE DIRECTOROF OPERATIONS

RECEPTIONIST

EXECUTIVEASSISTANT

UTILITY CREWLEADER

UTILITY CREWLEADER

UTILITY CREWLEADER

UTILITY CREWLEADER

UTILITY CREWLEADER

MAINTENANCETECHNICIAN

ELECTRICIAN

MECHANIC

PAINTER

CARPENTER PLUMBER

EVENTACCOUNTANT

OPERATIONSSUPERVISOR

OPERATIONSSUPERVISOR

OPERATIONSSUPERVISOR

EVENTCOORDINATOR

HR/PAYROLLADMINISTRATOR

OPERATIONSMANAGER

EVENT MANAGERGUEST SERVICES &EVENT MANAGER

DIRECTOR OFOPERATIONS

& ENGINEERING

DIRECTOR OFSECURITY SERVICES

DIRECTOR OFSALES

DIRECTOR OFEVENTS

DIRECTOR OFMARKETING & PR

DIRECTOR OFFINANCE

ASSISTANT GENERALMANAGER

Our PEOPLE

11ORGANIZATIONALChart

Guest Services Program

The University of Phoenix Stadium continues to utilize the popular, Global Spectrum developed, customer service program How Are You Doing’?

As part of the program, employees at the University of Phoenix Stadium welcome visitors with a smile and a “How Are You Doing?”

Our team wants to go above and beyond our customer’s

expectations to make sure they are appreciated . The “How

Are You Doing?” philosophy is a facility-wide customer

service program which puts the customer first . It is a simple

way to ensure that every customer has the best experience

possible each time they visit the stadium .

All full-time and part-time employees at The University of

Phoenix Stadium are introduced to this philosophy when

viewing the “How Are You Doing?” video, featuring stadium

employees, and at customer service training sessions . In

addition, a yearly staff rally is conducted at the beginning of

each season to reinforce the principles of the program in a

fun and interactive format that recognizes employees for a

job well-done .

Our goal at the University of Phoenix Stadium is to make

every visitor’s first impression and lasting memory a positive

one . The “How Are You Doing?” program encourages

staff to go out of their way to make every guest feel more

comfortable and treat them with courtesy during their stay .

Customers are our “Most Valuable Players” and their

experiences are what count the most . This philosophy gives

our customers a chance to provide us with feedback on how

we’re doing, as well as a chance to let us know how they’re

doing .

By asking the simple question “How Are You Doing’?” the

staff at the University of Phoenix Stadium will constantly

evaluate the satisfaction and enjoyment of every guest who

enters the building . We believe it is the best way to provide

the greatest customer satisfaction to all guests .

12 GUEST SERVICESProgram

CUSTOMER FIRSTUse all resources available to serve internal and external customer interactions

GOLDEN RULETreat co-workers and customers with complete respect, fairness, and courtesy

LISTENAsk open-ended questions, be attentive, and clarify understanding to improve accuracy of responses

THINK “YES”Consistently demonstrate a can-do approach in thoughts and actions

BE PROFESSIONALRepresent Global Spectrum in an ethical and positive manner with all interactions

POSITIVE ATTITUDESolve problems creatively by making decisions that positively impact the entire organization

24-HOUR RULEAct with an appropriate sense of urgency when responding to any and all requests

EVERYBODY SELLSSuggest and implement new ways to drive and improve our business

ENTHUSIASMWork with a passion towards achieving individual, team, and organizational growth and success and encourage others to do the same

DO IT NOWDeliver on the things you have committed to doing and/or are accountable for producing

Top Ten Principles of the “HAYD Program”

13GUEST SERVICESProgram

During FY 2013, the Global Spectrum staff continued to utilize proven guest

relations strategies to engage our patrons and encourage employees to

promote and practice great customer service . These principles are reinforced by

our “You Crew” team members who actively publicize the program during major

stadium events . Global Spectrum also asks stadium vendors and suppliers to

embrace the HAYD principles and the program continues to receive positive

reviews from promoters who send us in letters praising the customer service

demonstrated by our staff .

As a way to reward our team members, employees are invited to learn

and use the top ten principles of the program while

at the facility . Employees who do so, and go out of

their way to provide excellent customer service, are

rewarded by receiving “You’re doing Great” cards . The

cards, pictured to the left, are entered into a drawing for

monthly recognition awards as a way to say thanks to our

employees for caring about our guests

Guest Services Program

Your ticket to the bestcustomer service

Your ticket to the bestcustomer service

14 GUEST SERVICESProgram

FY 2013 became the 7th consecutive year that Global Spectrum hosted an annual employee rally to prepare all of the different

stadium partner staffs for the coming season . The event traditionally serves as a vehicle to reinforce the customer service

principles that we expect our staff to display as part of the HAYD program . Every year the rally has provided our employees the

opportunity to learn about trends in customer relations and any new technology or changes related to the program . The annual

rally also works to reward our full and part-time staff and allows them meet and interact with new team members . For the first

time ever, the event was emceed by the Arizona Cardinals Spanish language radio broadcast team of Gabriel Trujillo and Rolando

Cantu . The duo brought a Latin flare to the event with rousing renditions of famous Cardinals play-by-play calls from years

past . The crowd was also treated, once again, to a sing along HYAD parity song, set to the backdrop this year, of “Let it be” by

the Beatles . In addition, video messages from Head Coach Bruce Arians and multiple Cardinals players were played prior to an

in-person message from Team President Michael Bidwill . The evening also included the ever-popular raffle prize drawings, dinner,

and a ceremony for the stadium employees of the year .

Annual Stadium Staff Rally

15ANNUAL STADIUMStaff Rally

Customer Satisfaction Surveys

The performance of Global Spectrum at the University of Phoenix Stadium continues to be measured through the use of a client

satisfaction survey system . During FY 2013 the stadium switched to a new more user friendly/functional system with the national

online survey company Survey monkey . The new surveys are sent via email to each licensee (promoter) . Our customers are asked

to rate their experience at the facility in a variety of areas . These areas included building cleanliness, staff knowledge, patron safety,

professionalism, staff attentiveness, and overall impression of the facility .

Global Spectrum has consistently maintained exceptional averages in these areas . In FY 2013 the Global Spectrum staff

maintained a combined average rating of 4 .81, out of a possible 5 . In addition, when asked if clients would recommend booking the

stadium to others, and using it again for their own events, the response, for the fourth year in a row, was a perfect 100% .

2011-2012 Cleanliness – Average = 4.83

Restrooms were clean and maintained regularly 4 .88 Excellent - 90 .57% Above Avg - 7 .15% Public spaces were clean and maintained regularly 4 .82 Excellent - 82 .02% Above Avg - 13 .51% Parking areas were clean and lighted adequately 4 .81 Excellent - 78 .20% Above Avg - 9 .18%

2012-2013 Cleanliness – Average = 4.85

Restrooms were clean and maintained regularly 4 .73 Excellent - 80 .49% Above Avg - 7 .14% Public spaces were clean and maintained regularly 4 .76 Excellent - 82 .05% Above Avg - 12 .82% Parking areas were clean and lighted adequately 4 .88 Excellent - 88 .57% Above Avg - 11 .43%

2011 – 2012 Sales & Event Staff Professional and Knowledgeable – Average = 4.93

Sales representative was professional & knowledgeable 4 .88 Excellent - 91 .27% Above Avg - 3 .1% Event Coordinator was professional & knowledgeable 4 .98 Excellent - 96 .10% Above Avg - 5 .73%

2012 – 2013 Sales & Event Staff Professional and Knowledgeable – Average = 4.84

Sales representative was professional & knowledgeable 4 .73 Excellent - 80 .89% Above Avg - 10 .53% Event Coordinator was professional & knowledgeable 4 .89 Excellent - 89 .47% Above Avg - 10 .53%

16 CUSTOMERSatisfaction Surveys

Customer Satisfaction Surveys

2011 – 2012 Attentiveness – Average = 4.79Responses to your inquiries to rent the facility 4 .68 Excellent - 73 .64% Above Avg - 16 .10% were received in a timely fashion

Communication between you and your Event Coordinator 4 .91 Excellent - 91 .2% Above Avg - 5 .76% prior to your event was adequate and timely

2012 – 2013 Attentiveness – Average = 4.74Responses to your inquiries to rent the facility 4 .63 Excellent - 79 .95% Above Avg - 5 .25% were received in a timely fashion

Communication between you and your Event Coordinator 4 .84 Excellent - 89 .47% Above Avg - 5 .26% prior to your event was adequate and timely

2011 – 2012 Average = 4.82Overall satisfaction with the University of Phoenix 4 .80 Excellent - 80 .3% Above Avg - 21 .2% Stadium as a facility

Overall satisfaction with the Global Spectrum staff 4 .85 Excellent - 86 .9% Above Avg - 11 .10%

2012 – 2013 Average = 4.84Overall satisfaction with the University of Phoenix 4 .84 Excellent - 84 .21% Above Avg - 15 .79% Stadium as a facility

Overall satisfaction with the Global Spectrum staff 4 .84 Excellent - 84 .21% Above Avg - 15 .79%

2011 – 2012 Overall Satisfaction RatingsWould you recommend the University of Phoenix Stadium to others? YES 100% NO 0%

Would you use the University of Phoenix Stadium again? YES 100% NO 0%

2012 – 2013 Overall Satisfaction RatingsWould you recommend the University of Phoenix Stadium to others? YES 100% NO 0%

Would you use the University of Phoenix Stadium again? YES 100% NO 0%

17CUSTOMERSatisfaction Surveys

Patron SurveysIn FY 2013, Global Spectrum continued its commitment to guest satisfaction by using a professional

patron survey company to capture customer comments during public events . The data is key in helping

staff continue to improve the experience of all guests at the Stadium . The program entails guest services

personnel surveying customers, face-to-face, about their experiences while at the stadium . The Stadium

uses six (6) iPads for data collection purposes and the system allows us to conduct unlimited surveying . The

questions touch on a variety of guest related items including safety, building cleanliness, food & beverage,

and staff attentiveness . Listed below is a sample of the questions asked of our guests and their combined

average responses:

On a scale of 1 to 5 (5 being excellent) how would you rate the overall experience at this event?

Average = 4.4 Average = 4.2 Average = 4.2

On a scale of 1 to 5 (5 being excellent) how would you rate the greeter’s friendliness?

On a scale of 1 to 5 (5 being excellent) how clean were the restrooms?

39.0%

0%0% 9%

51%

Overall Survey1%

1%

11%

37%

50%

Overall Survey

8%30% - N/A

35%

25%

Overall Survey1%

1%

5 - Excellent 4 - Good 3 - Average 2 - Below Average 1 - Poor

18 PATRONSurveys

Average = 3.8 Average = 3.8 Yes = 89% No = 11%

On a scale of 1-5 (5 being excellent) how was your overall concessions experience?

On a scale of 1-5 (5 being excellent) how would you rate the quality of the food you purchased?

Were you satisfied with the concession’s variety at the stadium?

2%2%

16%22%

58%

Overall Survey

2%

18%24%

54%

2%Overall Survey

11%

89%

Overall Survey

19PATRONSurveys

ARIZONA SPORTS AND TOURISM AUTHORITY

The Arizona Sports and Tourism Authority is the owner and operator of the University of

Phoenix Stadium . AZSTA is a Municipal Corporation dedicated to enhancing the economy and

the community’s quality of life through the development of professional and amateur sports

facilities, the attraction of entertainment, sporting, and business events, and through tourism

promotion . Global Spectrum works closely with AZSTA to secure and support major stadium

events as well as youth and amateur sports programs .

ROJO HOSPITALITY GROUP

Rojo Hospitality Group (RHG) is the exclusive food and beverage provider at the University

of Phoenix Stadium . RHG provides all concession, catering, and premium seat/loft

services at the facility . During FY 2013, RGH continued to make investments in the facility,

customer convenience upgrades, and improvements in revenue/per cap increases . As

part of these efforts, Global Spectrum and RHG worked together to create more points of

sale at stadium events and increase the food and beverage offerings for participating show

vendors and personnel .

TSE

TSE, a division of GES, is the exclusive provider and service contractor for temporary utility

services at the University of Phoenix Stadium . These services include connections for

electrical, water and drain services, compressed air and gas . TSE establishes utility order

accounts for all shows at the Stadium and manages all exhibitor/vendor orders and payments .

The delivery of these paid utility services is handled through the combined efforts of TSE and

Global Spectrum staff .

Stadium Partners

20 STADIUMPartners

Stadium Partners (continued)

S.A.F.E.

S .A .F .E . Management is the exclusive provider of security and guest services staffing at University of

Phoenix Stadium . S .A .F .E . recruits, hires and trains security staff in accordance with state, league and facility

requirements for the 24-hour building security as well as for all events . S .A .F .E . also provides event day guest

services staffing in the form of ushers, ticket takers and directionals . S .A .F .E ., which was established over 18

years ago, provides similar services for the NFL’s Ravens, Lions and Jaguars . S .A .F .E . has contracted with the

National Football League to provide its services at the past eight Super Bowls . In addition to the professional

sports environment, S .A .F .E . furnishes staffing services at the collegiate level for the United States Naval

Academy and the University of Florida as well as for numerous arenas, convention centers, and special events .

During FY 2013 S .A .F .E . played an important role in executing the new, NFL mandated, guest screening/

hand wanding protocols instituted at Arizona Cardinals game and other events . In addition, the organization

plays a pivotal role in the “How Are You Doing?” program, guest safety, and emergency planning .

S .A .F .E .’s mission is to provide all guests and fans of the University of Phoenix Stadium the most pleasant

experience possible by:

¤ Creating & maintaining an enjoyable & SAFE environment

¤ Communicating correct information

¤ Promoting a professional image

21STADIUMPartners

Fiscal Year Ending June 30, 2013 Actual Budget VarianceNumber of Events 126 127 (1)

Number of Event Days 170 175 (5)

Number of Stadium Tours 529 475 54

Attendance- General 435,220 372,725 62,495

Attendance- Football 599,695 609,500 (9,805)

Building Net Revenue $465,033 $550,288 $(85,255)

Ancillary Income $624,486 $361,763 $262,723

Facility User Fee $340,275 $153,686 $186,589

Estimated Tax Recapture $2,529,024 $1,728,404 $800,620

Total Global Event Income $3,958,818 $2,794,141 $1,164,677Cardinals/Fiesta Bowl Game Day Expenses $2,939,497 $3,039,903 $100,406

Indirect Expenses $7,357,228 $7,460,956 $103,728

Operating Net Income (Loss) $(6,337,907) $(7,706,718) $1,368,811Other Income/Expense, net $2,937 - $2,937

Total Income (Loss) related to Stadium Operations $(6,334,934) $(7,706,718) $1,371,784

IMPROVEMENT OVER BUDGET $1,371,784

Financial Performance

22 FINANCIALPerformance

Event Type No. of Events Football 11 9%

Other Sporting Events 3 2%

Entertainment 2 2%

Consumer 22 17%

Trade 2 2%

Banquets & Meetings 12 10%

Graduations & Proms 24 19%

Other Special Events 50 40%

Total 126

2%

2%

2%

42%

9%

10%

19%17%

Football

Other Sporting Events

Entertainment

Consumer

Trade

Banquets & Meetings

Graduations & Proms

Other Special Events

Market Segment Results

2%

2%

2%

42%

9%

10%

19%17%

Football

Other Sporting Events

Entertainment

Consumer

Trade

Banquets & Meetings

Graduations & Proms

Other Special Events

Market Segment Results

2%

2%

2%

42%

9%

10%

19%17%

Football

Other Sporting Events

Entertainment

Consumer

Trade

Banquets & Meetings

Graduations & Proms

Other Special Events

Market Segment Results

Market Segment Results

23MARKETSegment Results

Event Type PercentageConsumer Shows 43%

Other Sporting Events 16%

Entertainment Events 6%

Trade Shows 1%

Banquets & Meetings 1%

Other Special Events 29%

Stadium Tours 1%

Graduations 3%43%

29%

2% 3%

16%

6%

1%1%

Consumer Shows

Other Sporting Events

Entertainment Events

Trade Shows

Banquets & Meetings

Other Special Events

Stadium Tours

Graduations

Event Value

43%

29%

2% 3%

16%

6%

1%1%

Consumer Shows

Other Sporting Events

Entertainment Events

Trade Shows

Banquets & Meetings

Other Special Events

Stadium Tours

Graduations

Event Value

43%

29%

2% 3%

16%

6%

1%1%

Consumer Shows

Other Sporting Events

Entertainment Events

Trade Shows

Banquets & Meetings

Other Special Events

Stadium Tours

Graduations

Event Value

Event Value Descriptions

24 EVENT VALUEDescriptions

Arizona Cardinals Football Games August – December 2013

2012-2013 was an exciting year on the field, and in the stands, for the Arizona Cardinals . The team continued its streak of selling out all home games, bringing the total, since 2006, to 73 straight games . During this time the stadium hosted over 634,000 fans, and new during 2012-2013, was the opening of the stadium’s plaza area for fans to enjoy prior to gates opening . As part of its major game day responsibilities, Global Spectrum continued to assist the club in numerous areas including enhanced plaza/security screening, TV productions, and sponsor activations .

42nd Annual Tostitos Fiesta Bowl January 3, 2013

The stadium’s 9th college bowl game, the annual Tostitos Fiesta Bowl game, was hosted on January 3, 2013 . Once again stadium partners, Global Spectrum, the Fiesta Bowl, and the Arizona Cardinals worked together to execute all of the onsite pre-game parties and associ-ated pageantry for the event . Each year the event requires extensive pre-planning and coordination between the parties and the game continues to be recognized as one of the best produced bowls in the country . This year’s game featured two top ten teams, Oregon and Kansas State, in a match up that again drew large groups of visiting fans to metro Phoenix at the beginning of January .

AIA State Football Championships November 24, 2012

On November 24, 2012, the University of Phoenix Stadium hosted another Arizona Interscholastic Association Division I 5A High School Football championship game at the facility . This marked the 7th year that the facility played host to event . This year’s match up featured Chandler Hamilton vs . Mountain Pointe with the Hamilton Huskies coming out on top 31-16 .

Festival Fiesta Volleyball Tournament February 16-18, 2013

During FY 2013, the Global Spectrum staff created and produced the first ever Festival Fiesta Volleyball Tournament at the facility . The 3 day event played host to over 170 female volleyball teams from throughout the southwest and generated over $57,000 in event value for the stadium . With the stadium floor filled to capacity (24 courts) this year, the goal is to expand the tournament in 2014 and make it an annual signature event for the facility . The event also was responsible for 320+ hotel room nights in Glendale and surrounding areas and the hope is to double that number in future years .

Robby Gordon’s Stadium Super Trucks April 6, 2013

On April 6th the stadium hosted the inaugural event of Robby Gordon’s Stadium SUPER Trucks (SST) racing series . The high flying event featured a new breed of off-road racing which drew over 20,000 attendees to the facility for a night of motorsports action . The show was also taped for national broadcast on NBC . From a rev-enue standpoint, the Global Spectrum staff was able to sell in excess of $35,000 in premium seating and the event generated substantial parking and food and beverage income . As part of the first time event, 6,000 yards of dirt were trucked in and the Stadium received rent for 9 days of technical/production rehearsals .

FY 2013 Signature Events

25SIGNATUREEvents

U.S. Women National Soccer Team vs. IrelandDecember 1, 2012

The U .S . Women’s National Soccer Team returned to the Greater Phoenix area

on December 1, 2012 when they faced off against the Republic of Ireland’s

national club as part of their Fan Tribute Tour . The teams again used the

favorable Arizona climate to train in metro Phoenix prior to the match which

accounted for additional hotel room nights during their respective stays .

The game marked the return of the women to the venue almost a year to the day since they tied Sweden 1-1 at the stadium in November 2011.

26 SIGNATUREEvents

Mexico vs. Denmark January 30, 2013

The facility continued to host major international soccer matches during FY

2013 when Mexico’s National team played Denmark to a 1-1 tie in front of

43,345 . The game, promoted by Soccer United Marketing (SUM), featured a

Mexican side who had not been to the venue since the 2011 Gold Cup, thus

generating one of the largest soccer crowds in the stadium’s history .

Based on the success of the match, it is anticipated that SUM will continue to bring international matches to the facility and consider it in future years for the Gold Cup Tournament.

28 SIGNATUREEvents

TRADE & CONSUMER

Maricopa County Home Show Two (2) events in FY 2013

Crossroads of the West Gun Show Three (3) events in FY 2013 (Increase of one show from 2012)

La Mesa RV Sale Eleven (11) events during FY 2013

Recruit Military Career Fair Two (2) events during FY 2013

Desert Southwest Fire & EMS Leadership Expo July 25, 2012

Nissan New Car Sale October 18-21, 2012

International Sportsmen’s Expo February 21-24, 2013

Goodwill Career Expo April 11, 2013

Phoenix Pet Expo April 20, 2013

1

2

3

4

5

7

9

8

6

31TRADE/CONSUMEREvents

In FY 2013 Global Spectrum continued to program the facility with unique/non-traditional stadium events .

This year’s special events and social functions included Cirque du Soleil performances; two (2) weddings, a

high school prom, and multiple ride & drive events in the stadium’s parking lots . In addition, the venue hosted

multiple large-scale corporate events/banquet functions . Listed below are some of the different events that

the stadium staff was able secure in these categories during FY 2013:

Special Events & Social Functions

Arizona Department of Public

Transportation meeting

Cirque du Soleil performances (July

shows)

Dunlap-Wakitsch Wedding

Barajas-Cinquini Wedding

Make-a-Wish dinner

Lenovo meeting

Fusion-IO meeting

Symantac Corporation meeting

Bechtel Corporation dinner

Panasonic meeting

Event concierge luncheon

Verrado High School Prom

Pfizer Corporation dinner

Pirelli Ride & Drive Event

Chevrolet Ride & Drive Event

Arizona ASUG luncheon

32 SPECIALEvents

During FY 2013 the facility hosted 23 graduation events, 21 High School commencements, and

2 collegiate ceremonies . The University of Phoenix Stadium remains the premiere venue for large

scale High School and College commencements in the greater Phoenix area . The 21 High School

ceremonies in one year set a new record for the facility and the collective events brought close to

90,000 graduates/attendees through the venue . The stadium’s reputation for hosting logistically

successful ceremonies, and our ability to host multiple commencements on the same day, also

continues to provide us with new/future booking opportunities in this event category .

Graduation Ceremonies — 2013

33COMMENCEMENTCeremonies

Each year Global Spectrum plans and completes numerous facility improvement projects

to achieve cost savings/efficiencies, generate new revenue opportunities, or enhance

the guest experience at the venue . Listed below are some of the projects completed in

FY 2013 .

Major Lighting Fixture RetrofitAs part of a concerted effort to reduce power consumption, Global Spectrum worked with the stadium’s utility provider to negotiate discounted pricing on new energy-saving fixtures with extended-life lamps. Utilizing the new equipment, the staff accomplished the following retrofits:

•Replaced 100 fixtures on the service level and reduced the total number of utilized lights from 170 to 100.

•Converted over 300 lights on the main concourse, and under the south bridge, from metal halide to CFL fixtures

•Replaced 25 fixtures in the loading dock/lot A area with LED/induction lights.

As a result of these changes, and other prior cost saving measures, it is anticipated the facility will achieve a 15-20% electrical usage savings each month. The facility also received rebates from our utility provider for converting to new energy saving fixtures. In addition, a savings will be realized in service maintenance hours and the new lamps will provide enhanced light coverage in these areas.

Gutter InstallationTo reduce water damage, and associated maintenance, Global Spectrum contracted a vendor to install a gutter drainage system to capture and redistribute rain water at the entry/exit area near section 128. This was designed as a sample area to test the effectiveness of controlling the water flow during storms. The system allows for the majority of run off to be redirected around the doorways/entrances and eliminates the waterfall effect at the doorways. Moving forward the plan is to add to the number of entry/exit areas, including the administrative entrance, to alleviate rain water issues during Arizona’s monsoon season.

Refinishing of Colored Concourse Floor AreasIn the continued effort to enhance the durability and color of the stadium’s concrete entry and exit rays, Global Spectrum worked with a contractor to complete as many rays as possible this past year. We have worked primarily on the club and main levels and changed the top coat finish product to improve the durability and look of the rays. Work was done in coordination with event schedule and activities planned. The process will continue throughout 2013-2014 to complete the upper levels of the facility.

Field Level Restroom RetrofitsDuring FY 2013, Global Spectrum retrofitted all of the remaining public/service level restrooms with appropriate waterless urinals and hand dryers. As such, all public men’s rooms in these areas now contain waterless urinals/hand dryers and cost-saving hand dryers were installed in the 5 women’s rooms.

Conversion of Exterior Water FixturesIn our continued effort to repurpose seldom used drinking fountains, Global Spectrum contracted a service contractor to remove four drinking fountains from the plaza and replace them with dual purpose ports. The four areas now have a ¾ inch and 1 ½ inch ports for hose connections, and are secured by a locked cage. Converting these fountains to more useful purposes provides a cost savings in running hoses from across the plaza to the gates or from disconnects in the landscaping areas to supply water for our port-a-cools and vendors. It also provides us with an alternate water source for events.

CompostingAs part of increased efforts to recycle refuse and food waste, Global Spectrum engaged the facility’s waste management company to set up a composting program to collect direct food waste from the stadium kitchen and suites. The program helped reduce food waste tonnage to the stadium’s trash compactor by close to 18 tons and the compost material is diverted from the landfill for use as fertilizer. The program has proved successful and we are now considering expanding the composting efforts to other areas of the facility.

Facility Improvement Projects

34 FACILITYImprovement Projects

Global Spectrum continues to be involved in leadership roles with numerous civic and industry related organizations .

This participation allows us to keep a pulse on local and national industry trends and maintain consistent interaction with

business leaders, event producers, and venue management professionals . These public relation and industry advocacy

efforts also allow the stadium to be positioned well, and recognized within, national industry publications and trade

organizations .

AssociationsThis past year Global Spectrum actively participated in the following industry trade organizations and pier groups:

International Association of Exhibitions and Events (IAEE)

Greater Phoenix Convention & Visitors Bureau (GPCVB)

Arizona Office of Tourism (AOT)

Phoenix Regional Sports Commission (PRSC)

Glendale Convention & Visitors Bureau (GCVB)

Stadium Managers Association (SMA)

Valley Hotel & Resort Association (VHRA)

Meeting Planners International (MPI)

International Association of Venue Managers (IAVM)

Arizona Lodging & Tourism Association

Awards(IAVM) Venue Excellence Award for stadiums

During FY 2013 the stadium received the coveted International Association of Venue Managers (IAVM) Venue Excellence

Award for stadiums . The Venue Excellence Award was created to annually recognize each of the four IAVM venue types

(convention centers, stadiums, arenas and performing arts centers) which demonstrate excellence in management of

public assembly venues and service to their respective communities .

As the recipient of the award, the stadium demonstrated how it excelled in the four criteria listed below and how its staff

delivers a positive customer and client experience at the facility .

• Operational Excellence

• Teambuilding/Professional Development

• Safety & Security

• Service to the Community

Industry Associations & Trade Groups

35INDUSTRYAssociations

The University of Phoenix Stadium Staff continues support our local community

by engaging in various cause events and activities throughout the year . Since

its inception in 2011, the Global Spectrum Community Service Committee

has selected numerous different benefactors for our non-profit outreach and

encourages all stadium staff to participate . During FY 2013, University of

Phoenix Stadium staff participated in four (4) different charity events, in addition

to supporting numerous organizations through the donation of event tickets and

other in-kind items . Listed below are the community service initiatives executed

in FY 2013 .

Ronald McDonald House

As part of the community service program, a group of stadium employees prepared meals for children and adults at the

Phoenix Ronald McDonald House . Having first volunteered at the house in 2011, the Global Spectrum staff returned in FY

2013 to donate and prepare a meal to its residents and staff . Ronald McDonald House provides families with children in

area hospitals a place to stay and eat while their kids receive treatment .

Community Involvement

36 COMMUNITYInvolvement

Mothers Against Drunk Driving (MADD) March

FY 2013 saw the third year that stadium employees participated,

as a group, in the Mothers Against Drunk Driving (MADD) March .

The event, which raises money and awareness of the dangers of

drunk driving, took place at the Phoenix Zoo . The Zoo provided

fun scenery along the designated walk route . Over 25 stadium

employees and their families took part in this year’s March .

AWEE Clothing Drive

This year Global Spectrum and its stadium partners S .A .F .E . and

Rojo Hospitality Group hosted a clothing drive benefiting AWEE

(Arizona Women’s Education & Employment) . AWEE is a workforce

development organization focused on training and educating

participants, both men and women, to excel in the workforce . The

clothes collected specifically went to the Father’s Day Shop for

Free Event . Employees from Global Spectrum, S .A .F .E . and Rojo

Hospitality Group were able to collect over 1,000 pieces of clothing

donating the largest volume of men’s clothing in AWEE’s history .

St. Mary’s Food Bank Volunteer Day

Global Spectrum staff continued its support of St . Mary’s Food

Bank Alliance by participating in a volunteer day . In years past

Global Spectrum has hosted food drives to generate donations for

St . Mary’s Food Bank Alliance . The Food Bank serves two-thirds

of Arizona’s 13 counties and distributed over 70 million pounds of

food during 2012-2013 . During the visit stadium staff assisted in

the packaging of over 1,100 donation boxes .

Arizona Cardinals Charities

Each year Global Spectrum proudly supports Arizona Cardinals

Charity functions and causes . Cardinals Charities support

numerous local non-profits organizations and issues grants to

worthy recipients throughout Arizona .

Phoenix Children’s Hospital

During FY 2013 Global Spectrum provided Phoenix Children’s

Hospital with tickets to a U .S . Women’s National Team Soccer

match and the Mexico vs . Denmark game to create a “make-a-

wish” type event for two different patients and their families .

In addition, Global Spectrum proudly supported

numerous non-profit organizations, including the

following, through donations and in-kind support:

¤ Luke Air force Base¤ Comcast-Spectacor Charities¤ The American Cancer Society¤ Phoenix Disabled Veterans

Foundation¤ Phoenix/Glendale Big Brothers &

Big Sisters

37COMMUNITYInvolvement

FY 2013 proved to be another highly successful year for public safety at the University of Phoenix Stadium . The facility

continued to host nationally/internationally recognized events and guests while maintaining its excellent safety record and award

winning security practices . During this time the stadium was free of any major security related incidents and, once again, was

viewed as a model for instituting the NFL’s public safety initiatives .

Listed below are some of the accomplishments/public safety highlights from FY 2013:

• For the 5th straight year the facility received a level 1 rating (highest rating possible) from the NFL in meeting or exceeding the NFL Best Practices Security Directive

• Fully implemented the NFL mandated “hand wanding” security screening for all fans attending Arizona Cardinals Games & employed the same policy at the 2013 Fiesta Bowl game

• Completed a facility-wide fire prevention evaluation and analysis

• Worked with local, state, and federal law enforcement agencies to conduct active shooter training exercises and table-top disaster readiness programs

• Attended NFL and National Center of Spectator Sports Safety and Security conferences to assist in formulating the new “clear bag” policy for the 2013 NFL season

Additionally, we continue to work closely with local law enforcement, state officials, and federal homeland security departments

in ongoing assessments, planning, and mitigation of threats against the facility and our guests .

Public Safety

38 PUBLICSafety

Soccer United Marketing/Major League Soccer has hosted numerous events at

the Global Spectrum managed University of Phoenix Stadium and always looks

forward to working with your staff to promote and market our games . Over the

years your team has supported our staff in the areas of public relations, event

promotion, and press operations . These services have helped deliver successful

events for SUM/MLS and our fans, and all involved very much enjoy the customer

service at your world class facility . We would like to thank you for all the hard

work and assistance you provide our staff and team personnel .

SUM/MLS looks forward to building upon the successful relationship we have

enjoyed with Global Spectrum and continuing to produce premier soccer events

at the University of Phoenix Stadium .

Gabe Gabor Senior International Communications Consultant Major League Soccer

Each year, the Fiesta Bowl hosts its annual Tostitos Fiesta Bowl game at the

University of Phoenix Stadium . Over the years, your team has supported our events

in the areas of public relations, media operations and media interviews/access .

This past season, your staff went above and beyond the call in providing images,

technical information and diagrams that were an integral part of Arizona’s bid to

secure the 2016 College Football National Championship Game . Your services

have helped deliver and secure successful events for the Fiesta Bowl and our staff

is always impressed by the client service they receive at the facility . We thank you

for all the hard work and assistance Global Spectrum provides our staff and team

personnel .

The Fiesta Bowl looks forward to continuing the successful relationship we have

enjoyed with your staff and continuing to produce elite college football games at

the University of Phoenix Stadium .

Andrew Bagnato Chief of Communications Fiesta Bowl

We would like to thank your entire staff for their professionalism and diligence in

assisting us with a successful event at your facility . From event operations and

customer service, to public relations, the Global Spectrum staff was attentive to our

needs and helped us execute the type of first class event our attendees and vendors

have come to expect .

We use approximately 15 NFL stadiums to host our job fairs in, nationally . It is safe

for me to say that the University of Phoenix Stadium stands out as one of the nicest

maintained facilities that we use .

We look forward to returning to the University of Phoenix Stadium and continuing the

successful relationship our organization has enjoyed with the Global Spectrum staff .

John Lundberg Director of Event Operations & Logistics Recruit Military

We only trust the Emmy brand and our Rocky Mountain Southwest Chapter’s

reputation to vendors that can provide a flawless evening . In every instance the team

at Global Spectrum exceeded our expectations and raised the caliber of our event .

Over the two-year relationship, we have come to view the Global Spectrum team

as an extension of our organization during the planning stages and on event night .

When a problem inevitably arises, your crew creatively and promptly comes to our

rescue . Every time . Thank you for the opportunity to bring our event to the University

of Phoenix stadium

Lara Gates Executive Director National Academy of Television Arts & Sciences Rocky Mountain Southwest Chapter

Thanks again for all the hard work and support your team provided for our first ever

Robby Gordon’s Stadium SUPER Trucks event . Being that is was our first event,

your staff was instrumental in making sure logistics, TV production, and public

relations were properly handled and we very much appreciate the assistance .

We are hopeful that all the stadium’s we visit have the same customer service, but

your team has certainly set the bar high . Thanks again for all the help

Chuck Howard Director of Media, Public Relations, & Broadcast Robby Gordon’s Off Road/Stadium SUPER Trucks

In the early part of this year Soccer United Marketing promoted an international

soccer match at University of Phoenix Stadium . The event was considered a

success for our organization and the participating teams Mexico and Denmark and

their fans had a great experience .

We would like to thank you and your staff for the support in assisting us with

the execution of this event at your venue . From operations, marketing and public

relations, to ticketing and customer service, the Global Spectrum staff was attentive

to our needs and timely with responses . The complete execution of the match from

start to finish was seamless and we appreciate the efforts made on your end to

ensure it .

We look forward to our next event at University of Phoenix Stadium .

Melanie Fitzgerald Marketing Manage Soccer United Marketing/Major League Soccer

Client Testimonials

39CLIENTTestimonials

GLOBAL SPECTRUM LOOKS FORWARD TO A SUCCESSFUL 2012-2013During FY 2013 the stadium continued to be recognized as one of the busiest in the country and Global Spectrum anticipates maintaining that status during FY 2014.

As such, the management staff has been working in earnest to grow the facility’s bookings and diversify its event

schedule . In addition to announcing the venue will host college football national semifinal games (2016 & 2019)

during this past fiscal year, Global Spectrum is hopeful to secure other events during 2013-2014 which may include a

major concert, an international motorcycle expo, an expanded youth volleyball tournament, and the return of the hugely

successful LEGO kidsFest .

To ensure these results, the Global Spectrum team will continue to engage our local and national event producer

contacts to program the facility or have them consider new event concepts for the venue . We will also assist the Arizona

Cardinals in shared interest strategies with the goal of increasing exterior/parking lot events and corporate/social

functions . In addition, we will continue to work with TV production companies, Destination Management Company

(DMC) partners, and enthusiasts clubs, to book new commercial shoots, corporate team building events, and car/

motorsports shows .

In the sporting event category, Global Spectrum is confident that the facility will secure one or more major soccer events

during 2013-2014 and interest in the venue remains strong amongst sports content producers . In addition, Global

Spectrum will be responding to, and/or assisting with, requests for proposals for events including the NCAA’s Final Four

Men’s Basketball Tournament, CONCACAF’s Gold Cup Soccer Tournament, College Football’s National Championship

Game, and other major sporting/entertainment events .

40 FUTUREOutlook

¤ Arizona Cardinals Football games

¤ Annual Tostitos Fiesta Bowl

¤ U.S. Men’s and Women’s National Soccer team matches

¤ International/Mexican League soccer events

¤ College Football’s Biggest Party/Fiesta Bowl Alumni pre-game parties

¤ Lego KidsFest

¤ National Fire Chiefs Expo

¤ Festival Fiesta Volleyball Tournament

¤ International Motorcycle Expo

¤ Corporate Team Building Events

¤ Goodwill Career Expo

¤ Multiple Vehicle Ride & Drive Events

¤ Crossroads of the West Gun Shows

¤ The International Sportsmen’s Expo & Boat Show

¤ The Big Red Rib & Music Festival

¤ AIA High School Football

¤ Sollenberger Classic High School Football Doubleheader

¤ Maricopa County Home Shows

¤ Multiple Recreational Vehicle Sales Events

¤ Multiple New/Used Car Sales Event

¤ International Sportsmen’s Expo

¤ Multiple Graduations/Proms/Weddings

¤ Numerous meeting & banquet functions

THE STADIUM’S SCHEDULE WILL FEATURE A VARIETY OF NEW AND RETURNING EVENTS INCLUDING:

41FUTUREOutlook