University of Oklahoma Department of Intercollegiate Athletics

University of Oklahoma Department of Intercollegiate AthleticsMcClendon Center for Intercollegiate Athletics | 180 West Brooks St. | Norman, Oklahoma 73019

Telephone: (405) 325-8000 | Fax: (405) 325-7003

SoonerSports.com

The University of Oklahoma Athletics Department 2010-11 Annual Report was produced under the supervision of Vice President for Intercollegiate Athletics Programs and Directorof Athletics Joe Castiglione and Senior Associate Athletics Director Kenny Mossman with writing assistance from Director of Publications Debbie Copp. The report was designedby Director of Graphic Design Scott Matthews. This publication was printed by Transcript Press and distributed at no cost to the taxpayers of Oklahoma. Photo Credits: Photoscourtesy of Jerry Laizure, Lisa Hall, Stacey West, Shevaun Williams & Associates and Ty Russell. The University of Oklahoma is an equal opportunity institution. (August 2011)

Football won its seventhBig 12 Championship bydefeating Nebraska 23-20 at CowboysStadium in Arlington.

SoonerSports.com 32 2010-11 Oklahoma Athletics Annual Report

Joe CastiglioneVice President for Intercollegiate Athletics Programs -Director of Athletics

UNIVERSITY OF OKLAHOMA DEPARTMENT OF INTERCOLLEGIATE ATHLETICS

2010-11 ANNUAL REPORT

LETTERWhat an incredible time to be an Oklahoma Sooner!

The academic year most recently concluded was another in aseries of champions for the Sooners. It included another Big 12Championship for the Sooner football team, the seventh in ourhistory and more than any other school in the league. It saw ourmen’s and women’s gymnastics teams finish second and third inthe NCAA Championship, respectively. It saw our softball teammake a trip to the Women’s College World Series, our sixth tripto the WCWS in our 17th consecutive year in the NCAA field,and our women’s basketball team, after going to the Final Fourtwo years in a row, make it to the Sweet 16 in its 12th consec-utive appearance in the NCAA, but it’s bigger than that.

It’s also about our men’s and women’s track and field teamproducing three national individual champions. It’s about ourmen’s cross country/track and field teams finishing fifth in theannual program rankings conducted by the USTFCCA and ourwomen’s outdoor track team finishing an all-time best of fourthat the NCAA Championships. It’s about the men’s and women’stennis teams advancing to the NCAA Championships as did thesoccer and volleyball squads. It’s about our men’s golf teamearning a trip to the NCAA for the first time since 2006 and ourwomen’s golf team advancing to the NCAA Regionals for thefirst time since 2008. It’s about outstanding individual perform-ances in wrestling and baseball and continuing success in ournewest sport, rowing. It’s about success throughout theprogram that helped us finish an all-time best of 10th in theLearfield Director’s Cup, an annual review of overall programexcellence. Again, though, it’s bigger than that.

It’s about record numbers of student-athletes making a 4.0 in theclassroom and another record-setting number when you look atstudent-athletes with at least a 3.0 GPA. It’s about Academic All-Americans and OU student-athletes who won major nationalawards for overall excellence. Yet, it’s bigger than that.

It’s about a continuing commitment to excellence … by ouradministration, our coaches, our support staff and most impor-

tantly, our student-athletes. Thepeople may change but thecommitment to succeed remainsa constant that all of us, includingyou as our supporters, embrace.

We have a Strategic Plan that weuse as the basis for everydecision we make in thisdepartment and part of that planis a commitment to our mission,Inspiring Champions Today,Preparing Leaders for Tomorrow.That mission will not change andour core values, the pathway tothat mission, are at the heart ofevery decision that is made.

This booklet reviews the pastyear and how our efforts, made possible through yourunchanging support, have aligned with our core values and ourmission. Our Strategic Plan is a living, breathing document andthis report will demonstrate how the working parts of that planhave advanced our mission. Still, it is bigger than that.

This booklet will show each of you how your efforts, combinedwith those of our staff and student-athletes, come together tomake the sum greater than its parts. We are all in this efforttogether and that’s the big story of Sooner Athletics. We lookforward to continuing to celebrate our success with you as weembrace the challenge of measuring up to our Strategic Plan.

3 ..............OUR STUDENT-ATHLETES

6 ..............OUR SPORTS PROGRAMS

12 ............OUR STAFF

14 ............OUR STAKEHOLDER RELATIONS

20 ............FINANCIALS

• Improve student-athleteacademic performancethat surpasses requiredstandards.

• Provide an environmentthat promotes the health,safety and welfare of allstudent-athletes.

• Compete with honor,sportsmanship andintegrity.

• Conduct effective lifeskills programs, eventsand initiatives thatenhance the intellectual,personal, career andcivic interests ofstudent-athletes.

• Facilitate the campusintegration of student-athletes.

• Incorporate appreciationof diversity and promoteinclusion amongstudent-athletes.

• Provide a championshipexperience for student-athletes.

Suzy BolovskyVolleyball

Ellen MuellerWomen’s Golf

Brian LepakFootball

Danielle RobinsonWomen’s Basketball

COsidA ACAdEmiC ALL-AmERiCANs

During the 2010-11 school year, Oklahoma had 118 student-athletes earn undergraduatedegrees, the most ever. In addition, 18 earned Master’s degrees and one earned aDoctorate. Also 23 former student-athletes returned to OU to complete their degrees.U

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Brittany BormanTrack and Field

Eric BaileyTrack and Field

4 2010-11 Oklahoma Athletics Annual Report SoonerSports.com 5

OUR sTUdENT-ATHLETEs OUR sTUdENT-ATHLETEs

Amy Backel (right) received theNCAA Top VIII award for herachievements as a student-athleteat the University of Oklahoma. Shewas among eight collegiate athletesnationwide to earn the prestigiousaward for success on the field, inthe classroom and in the community.She accepted the award fromAthletics Director Joe Castiglione.

Members of the OU football andwomen’s basketball teams took partin the Hope for Haiti mission trip.Overall, OU student-athletes loggedover 1400 hours of communityservice in 2010-11.

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Quinton Carter was one of the 11 Division I college football players named to the Allstate Good Works team. Carter alsowon the Wooden Cup which recognizes those athletes whose character represents the highest and best in sport andwho make the greatest difference in the lives of others.

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UUU In the 2010-11 school year, Oklahoma had 130 student-athletes, including Whitney Hand (left ), earn perfect4.0 GPAs. Also, the women's track and field team earned Outdoor Scholar Team of the Year from the USTrack and Field and Cross Country Coaches Association after posting a team GPA of 3.04 and finishingfourth in the 2011 NCAA Outdoor Championships. The award is the first in school history.


• Maintain a respectednational reputation.

• Recruit students whodemonstrate thepotential for bothacademic and athleticsuccess.

• Demand coaching thatis consistent with ourmission and values.

• Communicate andsupport championship expectations.

• Provide resources forteams to pursue championships.

• Maintain and develop facilities designed forthe development ofchampions.

• Promote and reward ahigh standard of fanbehavior.

• Provide exposure andinitiatives to increaselocal, regional andnational interest andsupport of all our sportsprograms.

Football won its seventh Big 12 Championship and its 26th bowlchampionship by defeating Connecticut in the Fiesta Bowl. TheSooners also picked up their 800th victory in defeating Utah Statein the season opener and broke the school record for consec-utive sellouts. The mark now stands at 74 games.

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Volleyball finished the season 23-11 overall, the mostwins since 2006. The Sooners, led by All-AmericanBrianne Barker (right), finished third in the Big 12 andadvanced to its’ third Sweet 16 in program history.

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OUR sPORTs PROgRAms

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Wrestling finished the 2010-11 regular season with a 13-2 overall record and its threewins in Big 12 action was a feat Oklahoma had not accomplished since the 2002-03season. Three Sooners – Jarrod Patterson (125 pounds), Zack Bailey (141) (below) andTyler Caldwell (165) –earned All-America honors at the 2011 NCAA Championships.

Soccer returned to the Big 12Tournament for the first timesince 2006 and advanced to theprogram’s first conferencechampionship game. TheSooners earned a spot in theNCAA Tournament for the secondtime in program history (2003).

Cross Country finished aprogram-best fifth at the NCAACross Country Championships.OU won the first NCAA Regionalin program history by capturingthe NCAA Midwest Regional.Kevin Schwab (below) earnedOU’s fifth All-America honor incross country. U

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OUR sPORTs PROgRAmsOUR sPORTs PROgRAms

Men’s Gymnasticsfinished second atthe 2011 NCAAChampionship andthe MPSF

Conference Championship. The Soonersclaimed three individual NCAA NationalChampionships as sophomore JacobDalton (right) claimed the title on floor andvault and sophomore Alex Naddourclaimed the title on pommel horse.

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Women’s Basketball made a Big 12-leading 12th consecutive appearance in theNCAA Championship and advanced to a third straight Sweet 16. DanielleRobinson (left) was an AP All-American for the second consecutive season, anAcademic All-American and a unanimous pick for the All-Big 12 Team. She wastaken sixth overall by San Antonio in the 2011 WNBA Draft.

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Women’s Tennis finished the regular season with the team’s best recordunder head coach David Mullins and tied the program’s best Big 12record (9-2). OU qualified for the NCAA Tournament for the secondconsecutive season and just the seventh time in program history.

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Men;s Tennis earned a spot in the Big12 Championship match for the firsttime in program history. The Soonersqualified for the NCAA Tournament forthe second consecutive season andjust the seventh time in programhistory.

Men’s Basketball extended its home non-conference winning streak to 27 games(has won 85 of last 87). OU was led downthe stretch by senior Cade Davis, whopaced team in scoring in each of finalseven games (averaged 20.7 pointsduring stretch).

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Women’s Gymnasticsfinished in third place atNCAA Championships.The Sooners finished theregular seasonundefeated (15-0) for the third time in four seasonsand won their second straight NCAA Regional titlewith a program-best postseason score of 197.350in the Norman Regional. OU had four individualsqualify for NCAA event finals, Madison Mooringwas the national runner-up on vault, NatashaKelley finished in fourth on beam and MeganFerguson finished in eighth place on beam.

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Softball won theNormanRegional andthe TucsonSuper Regional

to make a sixth trip to the Women'sCollege World Series and the firstsince 2004. The Sooners finished theseason with a 43-19 record and rankedseventh in the country. The 2011season also saw Coach Patty Gassoreach the 800-win milestone.

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The OU Track and Field women recorded their best finishes in programhistory when they took fourth at the NCAA Outdoor Championships and sixth

at the NCAA Indoor Championships. Three Sooners won individual NCAA titles: MookieSalaam (left) captured the 200-meter dash win at the NCAA Indoor Championships whileBrittany Borman (javelin) and Candyce McGrone (100-meter dash) earned wins at theNCAA Outdoor Championships. The OU women accounted for 11 first team All-Americahonors and eight second team honors, while the men accounted for five first team All-America honors and four second team honors.

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Men’s Golf earned its 32nd NCAA Championship trip followingits performance at the NCAA East Regional. The NCAAChampionship appearance for the Sooners was their firstunder second-year head coach Ryan Hybl and first since 2006.Sophomore Abraham Ancer (right) won the NCAA EastRegional individual crown by one stroke, his second victory ofthe year, with a 6-under 210 performance.

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Baseball made its 34th appearance inthe NCAA Tournament and fourthstraight. OU produced the thirdstraight season with 40 regular seasonwins and finished third in the Big 12Conference standings. The Soonersled the Big 12 and ranked second inthe nation with a program-best 11players selected in the 2011 MajorLeague Baseball Draft.

Rowing made its first appearance inthe CRCA/US Rowing poll in schoolhistory, debuting at No. 20. Thevarsity eight was the first boat totally a first-place finish in a finalsrace in the historic San DiegoCrew Classic, taking a win overNo. 11 UCLA.

Women’s Golf shattered school records allseason long. The four lowest scores in around in program history have came fromtheir 2010-11 campaign, along with the threelowest 54-hole scores. Senior Ellen Mueller(left) set the school record for lowest 54-holescore, firing a 209 when she won the DaleMcNamara Invitational this past fall.

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OUR sPORTs PROgRAmsOUR sPORTs PROgRAms

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• Hire qualified,competent and diversestaff.

• Retain qualified,competent and diversestaff.

• Provide the resourcesand support necessaryfor staff to succeed intheir professionalduties.

• Promote the continualimprovement and professional devel-opment of staff.

• Expect commitment torules compliance by allstaff.

• Enhance morale andfoster staff connectionto our shared mission.

OUR sTAff

NEW HiREs

Chris CrutchfieldAssistant CoachMen’s Basketball

Steve HensonAssistant CoachMen’s Basketball

Lewis HillAssistant CoachMen’s Basketball

Mike ShepherdDir. of OperationsMen’s Basketball

Pamela DeCostaAssistant Coach

Women’s Basketball

Jared FrayerAssistant Coach

Wrestling

John GartinAssistant Coach

Rowing

Marvin GibsonAssistant CoachTrack and Field

Christopher HutchinsAssistant CoachTrack and Field

Michael SpenceAssistant CoachTrack and Field

Aric ThomasAssistant Coach

Baseball

Guard YoungAssistant CoachMen’s Gymnastics

sTAff HONORsSoccer’s Nicole Nelson was named Co-Big 12 Coach ofthe Year.

Women’s Basketball’s Sherri Coale received the inauguralUnited Nations NGO Positive Peace Award for her team’spositive contributions to the world community.

Women’s Gymnastics’ K.J. Kindler was named the SouthCentral Regional Coach of the Year for the second straightyear. Lou Ball and Tom Haley were named South CentralRegional Co-Assistant Coaches of the Year.

Track’s Martin Smith was named the 2010 Roy GriakMidwest Region Cross Country Coach of the Year.

Track’s Dana Boone was named the USTFCCCA MidwestRegion Women’s Assistant Coach of the Year.

Women’s tennis assistant coach Brook Connellywas namedthe 2011 ITA Central Region Assistant Coach of the Year.

Alex Brown, A.T.C. was inducted into the OklahomaAthletic Trainers Association Hall of Fame.

Bob Hines, M.D. was named Head Team Physician for the2011 Wrestling World Championships in Istanbul, Turkey,and Head Team Physician for the Pan American WrestlingChampionships.

Brock Schnebel, M.D. was named Team Physician, USABasketball World University Games, Shenzhen, China.

Lon Kruger, who spent the last seven seasonsas the head coach at UNLV, became part of theOklahoma basketball tradition as he wasnamed the school's 14th head coach. He bringswith him a victory total that stands just 21 shy of500 at 479 and post-season appearances in 16of his last 19 campaigns on thecollege level.

Mark Cody, the reigning nationalcollege wrestling coach of theyear, joined the Sooner staff asthe head wrestling coach at theUniversity of Oklahoma. Hesucceeds Jack Spates, whoretired from the position following the2011 season, his 18th with the Sooners.

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The OU Athletics Department spent aday this past holiday seasonperforming community serviceprojects around the Norman andOklahoma City areas for an eventcalled Boomer Blessings -- SpreadingSooner Magic.

During this season of giving, it was OU'sway of giving back to the local commu-nities that give so much in support ofthe athletics program, its coaches,student-athletes and support staff.

More than 130 Athletics Departmentstaff members and student-athletesvolunteered for the effort.

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• Effectively reach out toand engage universityfaculty and staff andstudent groups.

• Enhance theinvolvement of privatedonors in the mission ofthe department.

• Increase the partici-pation of corporatestakeholders in thepursuit of our mission.

• Enhance collaborationbetween the athleticsdepartment anduniversity administrators.

• Demonstrate exemplaryfiscal responsibility.

• Create exceptionalgame day experiencesfor fans at all events.

• Communicate withstakeholders throughour resources and othermedia outlets.

• Execute a modellicensing/ trademarkprogram

• Expect good sports-manship, integrity andrules compliance in allour interactions.

Initiated the fund-raising for the Sooner Housing Center with an initial funding planidentified. The facility will be approximately 220,000 square feet and five storiestall, a significant new campus presence. It will be designed in the style of theUniversity’s historic buildings, as well as modern additions like the Gaylord Family- Oklahoma Memorial Stadium, across Jenkins Avenue.

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Athletics Development has received more than $22 millionin major gift pledges for the Sooner Housing Center.Additionally, 2011 annual giving is currently tracking tosurpass $20 million, which would be an all-time high.

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major phase of the McCasland Field House renovation. Repair, replacement and improvementto all exterior elements including roof, windows,brick, doors, and all other structural and aestheticcomponents.

OUR sTAkEHOLdER RELATiONs

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Hosted the Sooner Spectacular to celebrate OU Athleticsand Sam Bradford (above) and raise money for theSooner Housing Center. Over 1,300 guests attended,netting over $400,000 to support the new Housing Center.U

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OUR sTAkEHOLdER RELATiONsOUR sTAkEHOLdER RELATiONs

In July, the Oklahoma Athletics Department launched the most comprehensive youth initiative in its history.The Sooner Jr. Program will partner our brand and assets with the expertise of University staff to teachOklahoma youth key life lessons in four pillars of education; Fitness Fun, Academics, Nutrition and Sports-manship. We will connect to our youth through a redesign of Boomer and Sooner by a former Walt Disneyanimator (right), support the messages in a three-minute music video using live action and animation to a newcustom youth theme song “Sooner Someday,” launch of an extensive educational kids iPhone application andbring the program to life with a minimum of 20 elementary school visits across the state with our student-athletes,coaches, staff, spirit and mascots. Finally, merchandise vendors across the state will communicated the four pillarsby promoting our educational messages on in-store racks and signage.

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In 2010-11 OU generated over $44 million in ticket sales (plus over$20 million in donations). The Sales and Fan Development Divisiongenerated over $400,000 with over 30,000 group tickets sold andpassed $1 million in its first three years.

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POsT sEAsON PARTiCiPATiON

In 2010-11, OU Athletics celebrated the Year of the Fan. The Department set out to say “ThankYou” to all fans as the football program reached two major milestones, its 800th victory andthe breaking OU’s consecutive football sellout record with 70 games. Sooner fans fromacross the county submitted their favorite Sooner Football memories and six stories becamethe design of the football season tickets. Each winner was highlighted with an on-fieldpresentation. The Year of the Fan was more than a football promotion, it crossed-over to allsports when head coaches surprised fans in Random Acts of Crimson by personally deliveringtheir season tickets. Fans were treated to a collectable lapel pin program with one pin foreach OU sport.

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Sooner Sports Properties generated more than $12 million in totalgross sales to include advertising, promotion, merchandise anddistribution. They produced and distributed more than 255 broad-casts and 100 telecasts for football, basketball, baseball, softball,coaches shows, and daily reports.

2010-11 PREmiER PARTNERs

LEARfiELd sPORTs diRECTORs’ CUP fiNAL sTANdiNgs

1. Stanford 2. Ohio State 3. California 4. Florida

5. Duke6. North Carolina7. Virginia8. Texas A&M

9. Florida State10. Oklahoma11. UCLA12. Texas


OUR sTAkEHOLdER RELATiONsOUR sTAkEHOLdER RELATiONs

Oklahoma’s Licensing department had a record year withgross royalties totaling approximately $3.78M, an increaseof 6% over last year and the highest total in the last 10 years.Royalties have increased each year for the past six consec-utive years. Oklahoma once again ranked in the top 15royalty-producing universities in the CLC consortium andcontinues to make strides to bring new and creativelicensed products into the marketplace.

In 2010-11, OU Event Management managed andcoordinated over 800 events in athletics andprivate facilities with a revenue total of $131,858.They coordinated 220 events alone in OklahomaMemorial Stadium private facilities with revenuetotal of just under $40,000. They also hostednumerous post-season championships,including Big 12 Outdoor Track and Field and theWomen’s College World Series. For the 2011-12year, OU is currently scheduled to host at leastseven postseason championships.

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Oklahoma’s Digital Media department saw its social media platforms grow to engage more than a quarter millionfans. OU’s Facebook following alone is the largest in the state. SoonerSports.com is consistently updated with dailyrecaps, feature stories and blogs and is constantly in a leadership position on emerging technology, online trendsand new programs.

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During the 2010 football season, SoonerVision released thefirst of a four-part History of Oklahoma Football DVD, titled“Birth of a Champion.” The DVD featured many of thefounding fathers of OU football and highlights the legacy ofBennie Owen (left). For the next three years, each seasonwill bring with it a new release in the compilation,highlighting the Bud Wilkinson, Barry Switzer and BobStoops eras. To purchase the DVDs, visitSoonerSports.com.

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20 2010-11 Oklahoma Athletics Annual Report

REPORT

Football 35%

Sponsorship/Advertising 9%

Trademarks/Licensing 3%

Other 8%

Men’s Basketball 3%

Women’s Basketball 1%

Conference Distribution 14%

Contract Revenues 3%

Contributions 24%

REVENUEREVENUETotal Revenue: $93,683,000

Other 9%

University Commitments 4%

Women’s Other Sports 10%

Women’s Basketball 4%

Oper. Support Services 12%

Men’s Other Sports 7%

Men’s Basketball 8%

Internal Services 4%

Football 20%

External Services 8%

Debt Service 10%

Academic Support Services 4%EXPENSESEXPENSESTotal Expenses: $93,657,000

“The Athletics Department makes animportant contribution to the spirit of ourentire institution and our determinationto be the best in every area. The abilityto win at life is the most importantimpact of the department and all of itsstaff members on our student-athletes.The Athletics Department is dedicatednot only to the development of athletictalent, but also to academic skills,personal values and character.”

-President David L. BorenUniversity of Oklahoma

University of Oklahoma Department of Intercollegiate Athletics

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