COLLEGE OF ENGINEERING AND PHYSICAL SCIENCES

University of New Hampshire

Marketing Team

•Glee Corsetti (Co-leader)• Bobby Valickus (Co-leader)• Nate Berg• Rachel Casey•Sarah Davison• Mike DeAngelo• Liz Merriken• Alana Reeves• Bridget Robinson

Agenda

Statement of work Overall Impressions Research Plan

Secondary ResearchPrimary Research

Promotional Ideas SpringFest Strategic Plan

Recommendations

Statement of Work

Create a marketing campaign for CEPSIncluding:

○ Slogan○ Branding○ Social Media Networking○ Perception: Current, Future, Alumni○ Adjusting Website

Impressions Survey: 219 Social Media

Twitter: 23Facebook: 30LinkedIn: 51

EventPress Releases

○ Seacoast Media Group: 23,000○ Portsmouth Herald: 63,000

Facebook: 1,974Attendees: 800+

Total = 129,097

Research Plan Secondary

School reviewsWebsite reviews

PrimarySurveys

○ High school, Undergrad, GraduatesInterviews

○ Dean Mukasa, Deb Williams○ Students (Undergraduate, Graduate)○ Alumni

Focus groups

SECONDARY RESEARCH

CEPS Website

University of Utah

Syracuse University

Yale University

PRIMARY RESEARCH

Survey Results

219 Respondents 140 from NH; 79 out of state

41% going to grad school

63%

37%

New HampshireOut-of-State

Class Standing of Respondents

18%

27%

19%

18%

16%1%

Freshman

Junior

Senior

Graduate

Sophomore

Influential Factors

Future Job Placement

Reputable Faculty

Campus Location/Size/Appearance

Study Abroad Programs

Overall Reputation

Ethnic Diversity

Appealing/Interactive Website

0% 10% 20% 30% 40% 50% 60% 70% 80% 90%

Most Important Characteristics in Choosing a School

Not Important to Somewhat Important Important to Very Important0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

The ability to receive appropriate, secure, and lucrative job placement after graduation

Most Important Characteristics in Choosing a School

Not Important to Somewhat Important Important to Very Important0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

The ability to interact and work closely with an ex-perienced, award-winning faculty

Most Important Characteristics in Choosing a School

Not Important to Somewhat Important Important to Very Important0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Having access to new state-of-the-art learning en-vironments, equipment, and buildings

How Students Hear of Schools

Tours

YouTube

Word-of-mouth

College Fairs

Surfing the Web

Current Students/Alumni

Princeton Review/Referral Books

Other

0% 10% 20% 30% 40% 50% 60% 70% 80%

Focus Group

Graduate Students

Lack of communication

Exceptional facilities

“Gap” between professors

and students

Cultural barriers with international students

Educational goals and classroom experience mismatch

Undergraduate Students

Exceptional facilities Knowledgeable professors

Would not choose CEPS for graduate school

Want more “professional” experiencePeer Advising

Environmental

engineering

Social media

More publicity around research and projects

PROMOTIONALIDEAS

Slogans

“Work hard. Play hard” “Kingsbury: A land of hope” “Innovations for the future” “Applications for the future.” “CEPS: Where ideas become realities”

Logos

Gear drives Compass Microscope Infinity sign Light bulb with atom center

Sample T-Shirts

Additional T-Shirts

Postcard

Collateral Material

Spring Fest 2011 Promotions

Spring Fest Press Releases

Portsmouth Herald

Seacoast Media Group

Spring Fest Event 800+ Attendees Complimentary Food Entertainment Additional Workshop Clients

Tradeport, Children’s Museum, UNH Housing, OSVPR CEPS Table

iPod Touch GiveawayFlyersSurvey (T-shirt, slogan, logo)Rubik’s Cube Contest

Spring Fest Flyers

Promotional VideoSteel Bridge Team

STRATEGIC PLAN

Recommendations

New Logo and Slogan Revamp Website Social Media Peer and/or Alumni Advisor- a resource for

students Networking Opportunities Student Intern Promotional Event

Website Suggestions

Website Suggestions

Social Media

LinkedIn

Facebook

Twitter

Internship Opportunity

Questions?

Survey