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DECLARATION

I Mr. ALI JAMAL the student of M.Com Business Management 3rd

Semester (2013-2014) hereby declare

that I have completed the project on A Study into the Consumer Preference towards Croma

The information submitted is true and original to the best of my knowledge.

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ACKNOWLEDGMENT

My sincere Thanks to Dr. Ms Rajeshwary G, K.P.B. Hinduja College of Commerce, Mumbai

for her valuable guidance and support at all time.

Also, I would like to thank and remember my neighbours & friends for their effort and helping

hand.

Every effort has been made to enhance the quality of work. However, I owe the sole

responsibility of the shortcoming, if any, in the study.

ALI JAMAL

Roll No. 24

M. Com - III Semester

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TABLE OF CONTENT

Sr. No TOPIC PAGE

1 Introduction 1

2 History & Background 4

3 Mission & Vision 5

4 Objectives of the Study 6

5 Limitations of the Study 8

6 Range of Products 9

7 Initiatives towards the Customers 13

8 Factors Behind the Success of Croma 20

9 Competitors of CROMA 27

10 Conclusion 31

11 Findings And Suggestions 33

12 Bibliography 35

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Introduction to the study.

In each and every management training scheme there is a provision for real time job experience

within the academics time period. Call it summer training or corporate training or corporate

interaction: the main aim of this is to utilize and implement the theoretical knowledge of class

room into corporate world. It is well said nothing is much practical than a good theory. But on

very same we cant deny Practical is better than theory. Theses phrases are opposing to each

other but also are complement to each other. Experiencing both in a good dedicated manner

really plays a lot in ones professional life.

In the field of marketing there is no expectation with the market. Field experience is very much

necessary for the market professionals. In the stream of business the application of theory is very

frequent. From the consumer behavior to consumer satisfaction, we have to study all this in the

field of marketing. Marketing is now so much diversified that now it can be done by mere use of

mobile phone and internet, the experiencing the real marketing tactics is only possible by

working in the field.

Recently Volkswagen paved the way for sustainable market activities in India. With the

investment agreement signed at the end of 2006 the brand sets a new course that unites two

success storiesVolkswagen and India.

Understanding the Indian consumer preference is definitely a tough task for every foreign entity

entering India. Volkswagen was very well able to tackle this situation. A proud John Chacko,

chief representative, Volkswagen Group India, prefers to look at the bigger picture: "We changed

the game." That's because in four years Volkswagen has become the sixth-biggest car company

in India beating much older Ford and GM who have been here since the 1990s.

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