Virtual worldsOpen for business?Pauline RandallManaging Directorvirtual-e Ltd

www.slideshare.net/virtuale

virtual-e•Virtual world developers•Second Life Gold Partner•Global client list• Imperial College

London• Ashridge Business

School• University of Hawaii• JISC RSCs

Second Life – a virtual world

Second Life• 3-d persistent environment• Bulk of content creation is by users• Been around for 6 years• Current peak daily concurrent logins 80k• Owned by Linden Lab• Is a web 2.0 company that is making money• www.secondlife.com

Statistics

Other virtual environments• Open sim• Forterra Systems – Olive• Entropia• Twinity – beta• Blue Mars – early beta

JISC RSC SE

Ashridge Business School

Friends of the Earth Scotland

Imperial College London

http://www.hawaii.edu/secondlife/

University of Hawaii

Why?• @virtualewit tell them SL is a great way to

experience global venture building like in RL and for dev management & cultural skills

• @virtualewit that we exist in a mixed reality? • @virtualewit Tell them that SL is a great way to

learn about realities and necessity of marketing RL business without much financial risk.

Business ROI - IBMUsing virtual world space for conferences

Reduce costsReduce carbon footprintReduce lost time from office

http://work.secondlife.com/en-US/successstories/case/ibm/

ROI $320kCost 1/5th cost of real world event

University of Texas• A one-year project to explore the

use of virtual worlds in learning which brings in the 16 campuses of the university.

• “Like many higher learning organizations, the University of Texas System’s has an imperative to continually enrich the learning experience for students while reducing—or even eliminating—expensive brick-and-mortar costs while becoming energy efficient. These are the key drivers that led the University of Texas to invest in a virtual learning environment in Second Life.”

• https://blogs.secondlife.com/community/learninginworld/blog/2009/09/15/the-first-statewide-rollout-of-a-virtual-world-learning-environment-the-university-of-texas-system-in-second-life

Border Crossing Patrols• Loyalist College used Second Life for part of their training

of border guards

• http://www.youtube.com/watch?v=PCUWcpVPtMM

Fleet Risk Management

Some other examples• St George’s Hospital using SL for paramedic

training (

https://blogs.secondlife.com/community/workinginworld/blog/2009/10/28/three-questions-about-pivote-by-daden-as-used-by-st-george-s-university-london-sgul-in-second-life)

• USA based architect using it to collaborate with clients in Cairo (

http://archsl.wordpress.com/2009/05/04/dispatch-from-cairo-a-message-from-db-bailey-david-denton-architect/)

• The National Oceanic and Atmospheric Administration (NOAA)http://www.esrl.noaa.gov/outreach/

Resources• http://wiki.secondlife.com/wiki/Business_and_Mark

eting• http://www.jvwresearch.org• http://work.secondlife.com/en-US/successstories/• http://virtualworldwatch.net/• www.virtual-e.co.uk