UNIVERSITY CURRICULUM VITAE FORMAT · Web view2009 – 2010: Principal Investigator on Subcontract...

DATE: June 2019

NAME: M. Jane Lewis, DrPH

PRESENT TITLE: Associate Professor – Health Behavior, Society and Policy and Curator – Trinkets and Trash Surveillance System and Archive

OFFICE ADDRESS: Liberty Plaza, 335 George St; Suite 2100, New Brunswick, NJ 08901

HOME NUMBER: (732) 247-8897

E-MAIL ADDRESS: [email protected]

CITIZENSHIP: U.S.A.

EDUCATION: Undergraduate

Colorado Women's CollegeDenver, ColoradoB.A. (Liberal Arts), 1967

Graduate and ProfessionalUniversity of MissouriColumbia, MissouriM.A. (Journalism), 1972

University of Texas School of Public Health Houston, Texas Dr.P.H. (Health Promotion/Health Education), 1993

EMPLOYMENT/WORK EXPERIENCE: Associate Professor/Tenured Health Education and Behavioral Science

Rutgers School of Public Health2011 – present

Associate Professor/Tenure TrackHealth Education and Behavioral Science

Rutgers - School of Public Health2005 – 2011

Assistant Professor/Tenure TrackHealth Education and Behavioral Science1996– 2005

Rutgers, The State University of New JerseyMember, Graduate Faculty 1999-present

Division of Community Health Education, Department of Environmental and Community MedicineUMDNJ-Robert Wood Johnson Medical SchoolActing Director1999 – 2003

Division of Community Health Education Department of Environmental and Community MedicineUMDNJ-Robert Wood Johnson Medical SchoolAssistant Professor

mailto:[email protected]

CURRICULUM VITAE pg. 2M. Jane Lewis

1996 – 1999

Public Health Program, Department of Health Care Sciences, George Washington University, Washington, D.C.Small Group Instructor1996

Center for Health Promotion Research and DevelopmentUniversity of Texas-Houston School of Public HealthResearch Associate and Project Director1990 – 1993

ACADEMIC APPOINTMENTS: Associate Professor/Tenured

Health Education and Behavioral Science Rutgers School of Public Health

20011 – present

Associate Professor/Tenure TrackHealth Education and Behavioral Science

UMDNJ School of Public Health2005 – 2011

Assistant Professor/Tenure TrackHealth Education and Behavioral ScienceUMDNJ School of Public Health1996– 2005

Rutgers, The State University of New JerseyMember, Graduate Faculty 1999-present

Division of Community Health Education, Department of Environmental and Community MedicineUMDNJ-Robert Wood Johnson Medical SchoolActing Director1999 – 2003

Division of Community Health Education, Department of Environmental and Community MedicineUMDNJ-Robert Wood Johnson Medical SchoolAssistant Professor1996 – 1999

Public Health Program, Department of Health Care Sciences, George Washington University, Washington, D.C.Small Group Instructor1996

Center for Health Promotion Research and DevelopmentUniversity of Texas-Houston School of Public HealthResearch Associate and Project Director1990 – 1993

HONORS AND AWARDS:

Master Educators GuildUMDNJ Stuart D. Cook, M.D.2008 - present


Honorary member, Delta Omega(Honorary society, graduate studies in Public Health)2008 – present

Community/Campus Partnership AwardUMDNJ-School of Public Health2006

Hod Ogden Award Public Health Promotion/Health Education Section American Public Health Association 2005

Excellence in Teaching AwardFoundation of the University of Medicine and Dentistry of New Jersey 2003

MEMBERSHIPS, OFFICES AND COMMITTEE ASSIGNMENTS IN PROFESSIONAL SOCIETIES and OTHER PROFESSIONAL COMMITTEES:

Advisory Committee, Drexel University DrPH/Health Policy and Social Justice Program 2012-2014

American Public Health Association: Public Health Education and Health Promotion Section; Resolutions Committee member and Chair, 1996-1998Section Council, 1998-2001Long-term Planning Committee, 1998Governing Council, 2001 – 2003, 2006-2008, 2010-2012Governing Council Whip, 2007, 2012 1987 - present

Society for Public Health Education. Chair, Health Communications and Social Marketing Special Interest Group, 1993-1996Planning Committee, 2003 Mid-year Meeting. Member, Environmental Health Promotion Project Advisory Committee (EHP-PAC) 2005 - 071993 - present

New Jersey Society for Public Health Education. Member, Ad-Hoc Committee on Bioterrorism,2002

New Jersey Public Health AssociationHealth Literacy Conference Planning Committee.2001

Society for Research on Nicotine and Tobacco.Member2007- present

American Academy of Health Behavior2011 – present

National Conference on Tobacco or Health. Planning Committee – Tobacco Industry Co-Chair, 2009

SERVICE ON NATIONAL EXPERT, GRANT REVIEW PANELS, STUDY SECTIONS, COMMITTEES:

2019 NIH Special Emphasis Panel/Scientific Review Group 2019/01 ZRG1 RPHB-N (56) R


2018 NIH Special Emphasis Panel (ZRG1 RPHB-N) (56) R2016 NIH Special Emphasis Panel (ZRG1 BBBP-Z (04) Depression, Sleep, Addictions, and

Child/Adolescent Health). 2014 NIH Special Emphasis Panel/Scientific Review Panel ( PAR-13-080)

Accelerating the Pace of Drug Abuse Research Using Existing Data 2012 NIH Special Emphasis Panel/Scientific Review Group Panel (ZCA1 SRLB-Y

(M1) R) International Tobacco and Health Research and Capacity Building Program

2010 NIH Special Emphasis Panel/Scientific Review Group 2010/08 (ZCA1 SRLB-Y (O1) B) – State and Community Tobacco Control Policy and Media Research

2009 Special Emphasis Panel NIH RC1 ARRA Challenge Grants (ZRG1 RPHB-A(58))

SERVICE ON JOURNALS/PUBLICATIONS:

1984 Guest Editorial Board for Health Education Quarterly Special Issue on Cancer Patient Education.

1998-present Manuscript Reviewer for the following journals: American Journal of Public Health Tobacco Control Health Education and Behavior Nicotine and Tobacco Research Tobacco Induced Diseases Cases in Public Health Communication and Marketing Social Science and Medicine Journal of Adolescent Health Family and Community Health Risk Analysis Addiction Preventing Chronic Disease American Journal of Industrial Medicine Health Education Research

SERVICE ON UNIVERSITY COMMITTEES:

2005 – 2007 Member, UMDNJ Pandemic Influenza Task Force2011 – 2012 Member, UMDNJ Faculty Senate 2012 - 2017 Member, Rutgers Senate2013 – 2014 Member Edward J. Bloustein School of Planning and Public Policy Dean’s Evaluation Committee

SERVICE ON SCHOOL OF PUBLIC HEALTH COMMITTEES:

2015- present Faculty Search Committees2009 – present Faculty Representative to the SPH Executive Council 2009 –2017 Member, SPH Committee on Committees2004- present Member-SPH By-laws and Election Committee; chair 2004 – 2009,

2012- 20181997 – present Member, Academic Standing Committee 2004 – Present.

Chair New Brunswick Academic Standing Committee, 2012 – 2016 2012- 2015 Member, Faculty Affairs Committee2013 –2017 Member, Awards Committee2015-2019 DrPH Subcommittee of SPH Doctoral Committee

SERVICE TO THE COMMUNITY:

2002 – present Curator and PI, Trinket and Trash Surveillance System and Archive

2009 –2011 Member, Mayors Wellness Committee, Highland Park, NJ


SPONSORSHIP OF CANDIDATES FOR POSTGRADUATE DEGREE:

Masters in Public Health Fieldwork AdvisorAnne Lubenow (1997) Gayle Cornish (1998)* Suzanne Miro (1998)* GG Somerville (1999)* Lori Auerbach (1999) JeanHee Hong (1999)* Michelle Munier (2000) Raychel Adler (2000)* Leyna Bautista (2001)* Michael Ahmadi (2001) Donna Malquist (2003) Olivia Wackowski (2003)* Maricruz Velez (2004) Joy Manara (2004) Shana Nichols (2004) Michelle Kennedy (2005) Jennifer Sokol (2006)* Sarita Pillai (2006) Dina Freeman (2006) Robyn Schwartz (2007)* Mafudia Bangura (2008)* Jessica Morton (2008) Maria Pellerano (2009) Toya Simmons (2009), Margaret Helmig (2009), Leena Masoud (2010) Iesha Suber (2010)* Whitney Arons (2010) Kathleen Szymoza (2010)* Jaimee Ryan (2011)* Coiel Ricks (2011), Carianne Raggazino (2012), Bianca Freida (2012,) Carianne Raggazino (2012) Mike Cestare (2013) Caroline Harris (2014) Sara Kanoff (2014)* Erin Brady (2015) Andrea Lewis (2015) Veronicah Njoki Mwanik (2015) Mary Kate Marasco (2016) Suzanne Millward (2016) Uchenna Esomonu (2016) Nataly Patino (2016), Sara Ghauri (2017), Jessica Dziedzic (2019), Emily McEvoy (2019)

* Fieldwork published or presented at professional meeting

Doctoral StudentsOlivia Wackowski, MPH, Tyree Oredein, MPH, Jose Cruz, Sara Elnakib, MPH, Jennifer Turner, Kimeesha Evans, Camilla Comer-Carruthers

Participation on Doctoral Dissertation CommitteeLaura Heminger, MPH, Marta Figueroa, MPH, Daniel Gundersen, MPH, Rajita Bhavaraju, MPH. Kim Evans, MPH, Daniel Giovenco, MPH, Jennifer Turner, MPH, Sara Elnakib, MPH, Heather Jordan, MPH,

Participation in Doctoral Qualifying ExamsStephen Spayd (Fall 2005) Diane Applebaum (Fall 2005) Jennifer Eiring (Spring 2006) Chizoba X. Nwankwo (Spring 2006) Laura Heminger (Fall 2006) Brett Hagman (Fall 2007) Olivia Wackowski (Fall 2008), Brent Altemos (Spring 2008) Marija Borjan (Spring 2008) Tyree Oredein (Spring 2009), Daniel Gundersen (Fall 2009), Lindsay Lefenfeld (Fall 2009) Rajita Bhavaraju (Fall 2009) Mitch Gayer (Spring 2010), Kiameesha Evans (Spring 2012) Claire O’Connoll (Spring 2014), Daniel Giovenco (Fall 2014), Mawuena Quarcoo (2015) Binu Singh(2016), Joetta Khan (2016) Sara Elnakib (2016), Jennifer Turner (2016), Michelle Doose (2017)

TEACHING RESPONSIBILITIES:Developed and presents two courses and a portion of another in the HealthEducation/Behavior Science Department, Rutgers School of Public Health – The two courses are: “Social Marketing (1996 to present) and “HealthCommunication/Risk Communication” (1997 to present).

Also responsible for Qualitative Methods sessions for Applied Research Methodologies (2009 to present).

Small Group Facilitator, Environmental and Community Medicine II, UMDNJ-Robert Wood Johnson Medical School, 1999, 2001.

Small Group Instructor, Public Health Program, Department of Health Care Sciences, George Washington University, Washington, D.C., 1996.

Lecturer, Health Behavior and Health Education, Public Health Program, Department of Health Care Sciences, George Washington University, 1995 – 96

Lecturer, University of Texas School of Public Health: Health Promotion/Health Education Intervention II, 1991 – 93Evaluation II, 1992-93.Social and Behavioral Aspects of Community Health, 1993-94.

GRANT SUPPORT:


9/1/18-8/31//23 U54CA229973 (Tobacco Centers for Regulatory Science FDA Center for Tobacco Products) Title: Examining the Effects of Advertising, Packaging and Labeling on Perceptions, Use and Exposure of Combustible Tobacco Products (Center MPIs: Delnevo, Rutgers /Strasser, U Penn)Award: $18,636,913 (Total) - PI of Project 4: Studying the Impact of Potentially Misleading Claims in Cigarette Advertising and Labeling.$2,034,621 (direct/indirect, estimated 5 years)) - Co-PI Tobacco Industry Marketing Core $1,058,266 direct/indirect, estimated 5 years))

09/01/09 – 07/31/20 Principal Investigator on Subcontract to University of California at San Francisco: Understanding Smokeless Tobacco and Electronic Cigarette Marketing (R01CA141661) $538,618

7/06/00 – 07/31/19 Principal Investigator on Subcontract to University of California at San Francisco: Analysis of Tobacco Industry Documents (R01CA087472) 173,268

4/04/14 – 03/31/18 Principal Investigator on subcontract to University of California at San Francisco: Trinkets & Trash Website Access (050814-UCSF) $20,000

2013-2018 Principal Investigator on subcontract to University of Texas Health Science Center at Houston (P50DA036116-01) National Institutes of Health/Food and Drug Administration ($1,182,950)

2012 – 2014 Co-Principal Investigator: Comparative Evaluation of the Perceptions and Utilization of Nicotine Inhalation Devices. Cancer Institute of New Jersey CPC Research Development Pilot Award.

2012 –2014 Co-investigator: Novel Psychosocial Influences on Successful Tobacco Cessation among Treatment Seekers. Cancer Institute of New Jersey CPC Tobacco Research Development Pilot Award.

2011 - 2013: Principal Investigator: Investigating the scope of tobacco industry direct mail and its impact on smoking. (1R21CA155956-01) National Cancer Institute ($333,941)

2011-2013: Co-investigator. Understanding the growth in moist snuff: a mixed methods study. (R21CA159160) National Cancer Institute ($373,230)

2009 – 2015: Principal Investigator on Subcontract to University of California at San Francisco: Understanding Smokeless Tobacco Marketing (1R01CA141661) National Cancer Institute ($310,276).

2009 – 2010: Principal Investigator on Subcontract to University of California at San Francisco: “Tobacco Market Research to Counter-Engineer Young Adult Tobacco Marketing.” Funded by Public Health Trust ($63,518)

2006-2010: Principal Investigator: “Tobacco Industry Direct Mail Marketing.” (R03 CA126433-0) National Cancer Institute. ($155,500)

2006-2007: Principal Investigator: “New Jersey Tobacco Industry Marketing Surveillance" Memorandum of Agreement with the New Jersey Department of Health and Senior Services. ($39,027)

2005-2007: Principal Investigator: “Trinkets and Trash: Content Analysis of Tobacco Industry Direct Mail.” Funded by UMDNJ Foundation ($17,500).

2005 – 2007: Principal Investigator: “Barriers and Incentives to Participation in Cancer Clinical Trials by New Jersey African Americans, Hispanics and Medically Underserved Whites.” Funded by Cancer Institute of New Jersey ($65,000)

2002-2005: Principal Investigator: “Artifacts of the Tobacco Epidemic: Trinkets and Trash.” Funded by The Robert Wood Johnson Foundation ($359,328)

2002: Principal Investigator, “Trinkets and Trash for Smokers and Booze.” Funded by The Robert Wood Johnson Foundation ($55,000)


2001-2003: Principal Investigator, “Improving Access to Accurate Internet Information on Cancer and Cancer Clinical Trials Through Public Libraries.” Funded by New Jersey Commission on Cancer Research. ($9,265).

1999 – 2002: Co-Investigator, Tobacco Surveillance and Evaluation Research Program (TSERP), Memorandum of Agreement with the New Jersey Department of Health and Senior Services ($5,089,000). Responsible for Tobacco Control/Counter Marketing Media and Tobacco Marketing Research, estimated at $225,000 yearly. 2003– 2005: Co-Principal Investigator, Tobacco Surveillance and Evaluation Research Program (TSERP), Memorandum of Agreement with the New Jersey Department of Health and Senior Services ($2,077,300). Responsible for Tobacco Control/Counter Marketing Media and Tobacco Marketing Research, estimated at $225,000 yearly).

1998 – 2005: Principal Investigator, “Evaluation of Middlesex County Health Department Drug and Alcohol Project.” Contract with Middlesex County Health Department. ($62,500)

2000 – 2001: Principal Investigator, “Focus Groups on Knowledge and Perceptions of Cancer Clinical Trials Among Middlesex County African Americans and Hispanics.” Funded by Robert Wood Johnson Foundation. ($15,000)

1999-2001: Principal Investigator, “Cancer-Related Behaviors Among Major Latino subgroups in a Latino Urban Community.” Funded by the Cancer Institute of New Jersey ($15,000) and Robert Wood Johnson Foundation. ($15,000).

1998 – 1999: Principal Investigator, “Measuring Hispanic Urban Neighborhood Perceptions of Risk.” Funded by the Environmental and Occupational Health Sciences Institute through an NIEHS Center Exploratory Pilot Study grant. ($15,000).

1998- 1999: Principal Investigator, “Differences in Perceptions and Propensity Towards Domestic Violence Among Caribbean Latinos in Perth Amboy.” Funded by the Violence Institute of New Jersey ($22,447).

1998 – 1999: Co-Investigator, “A Community Outreach, Education and Research Program for Genetic Disorders Occurring in the Ashkenazi Jewish Population.” Funded by Newark Beth Israel Healthcare Foundation ($11,500)

1998: Principal Investigator and Project Director, “Evaluation of a Communication OnAllergic Reactions to Natural Rubber Latex and Dissemination of that Communication.” Funded by the National Institute for Occupational Safety and Health (NIOSH) ($40,000).

1997 – 1999: Principal Investigator, “Content Analysis of Newspaper Coverage of A Proposed Increase in the New Jersey Tobacco Tax.” Funded by the American Cancer Society, New Jersey Division, and the New Jersey Breathes Coalition ($2,500) 1997 – 1998: Principal Investigator, “An Evaluation of Informed Consent Forms Being Utilized in New Jersey Hospitals to Identify Adherence to Requirements of the Code of Federal Regulations for the Protection of Human Subjects and for Reading Grade Level and Comprehensibility.” Funded by New Jersey State Commission on Cancer Research.

PUBLICATIONS

Articles in Preparation

Lewis MJ, Ackerman, C. and, Ling PM. Content Analysis of Pro-Tobacco Industry Sponsored Advocacy Websites

Lewis MJ, Wackowski O, Manderski M and Delnevo C. Smokers Participation in Brand Specific Websites.


Lewis MJ, Wackowski O, Manderski M and Delnevo C. Smokers Experience With and Perceptions of Tobacco Industry Direct Mail: Focus Group Research

Articles Under Review

Lewis MJ, Jeong M and Ackerman C. Naturally Similar: Natural American Spirit and Nat Sherman’s new Nat’s cigarettes. Submitted to Tobacco Control.

Refereed Original Article in Journal

1) Pearson JL, Moran M. Delnevo CD, Villanti, and Lewis MJ. Widespread belief that organic and additive-free tobacco products are less harmful than regular tobacco products: results from the 2017 US Health Information National Trends Survey. Nicotine and Tobacco Research ntz015,

https://doi.org/10.1093/ntr/ntz015

2) Lewis MJ, Zimmerman M, Delnevo CD and Steinberg M. Tobacco Industry Direct Mail Advertising to Patients at a Quit Smoking Program. Tobacco Control. Jul 2018, 27 (e1) e65; DOI: 10.1136/tobaccocontrol-2017-054182

3) Wackowski OA, Giovenco DP, Singh B, Lewis MJ, Steinberg MB and Delnevo CD. Content Analysis of US News Stories About E-Cigarettes in 2015. Nicotine and Tobacco Research. 2018 Jul 9;20(8):1015-1019. doi: 10.1093/ntr/ntx170.

4) Wackowski OA, Lewis MJ. E-cigarette brand mocks tobacco control warning labelsTobacco Control Published Online First: 23 November 2017. doi: 10.1136/

5) Hendlin YH; Veffer,J, Lewis MJ, Ling, PM Beyond the Brotherhood: Skoal Bandits' role in the evolution of marketing moist smokeless tobacco pouches. Tobacco Induced Diseases TIND-D-17-00049

6) Pierce JP, Sargent JD, Portnoy DB, White M. . . Lewis MJ, Hyland, A. Association Between Receptivity to Tobacco Advertising and Progression to Tobacco Use in Youth and Young Adults in the PATH Study. JAMA Pediat. 2018; 172(5):444-451. Doi:10.1001/jamapediatrics.2017.5756

7) Singh B, Hrywna M, Wackowski OA, Delnevo CD, Lewis MJ, Steinberg MB. Knowledge, recommendation, and beliefs of e-cigarettes among physicians involved in tobacco cessation: A qualitative study. Preventive Medicine Reports, In Press. doi.org/10.1016/j.pmedr.2017.07.012

8) Wackowski OA, Evans K., Harrell M, Loukas A. Lewis MJ, Delnevo CD, Perry C. In their own words: young adults’ menthol cigarette initiation, perceptions, experiences and regulation perspectives. Nicotine & Tobacco Research, doi: 10.1093/ntr/ntx048. [Epub ahead of print]

9) Giovenco DP, Lo EJM, Lewis MJ, Delnevo CD. “They’re pretty much made for blunts”: Product features that facilitate marijuana use among young adult cigarillo users. Nicotine Tob Res. 2016 Jul 20. pii: ntw182. [Epub ahead of print

10) Wackowski OA, Giovenco DP, Singh B, Lewis, MJ, Steinberg MB, Delnevo CD. Content analysis of U.S. news stories about e-cigarettes in 2015. Nicotine & Tobacco ResearchJAMA Pediat, doi.org/10.1093/ntr/ntx170. [Epub ahead of print]

https://doi.org/10.1093/ntr/ntx170

https://www.ncbi.nlm.nih.gov/pubmed/29065205

https://www.ncbi.nlm.nih.gov/pubmed/29065205

https://doi.org/10.1093/ntr/ntz015


11) Wackowski OA, Manderski M, Lewis MJ, Delnevo CD. The impact of smokeless tobacco risk information on smokers’ risk perceptions and use intentions – a news media experiment. Health Communication DOI: 10.1080/10410236.2017.1407226

12) O’Connor RJ, Lewis MJ, Adkison S, Bansal-Travers M and Cummings, Perceptions of ‘natural’ and ‘additive-free’ cigarettes and intentions to purchase. Health Educ Behav. 2017;44(2):222-226. Epub 2016 Jul 19. PMID: 27281493.

13) Giovenco DP, Duncan DT, Coups EJ, Lewis MJ, Delnevo CD. Census tract correlates of vape shop locations in New Jersey. Health Place. 2016;40:123-128. doi: 10.1016/j.healthplace.2016.05.008.

14) Giovenco DP, Casseus M, Duncan DT, Coups EJ, Lewis MJ, Delnevo CD. Association between electronic cigarette marketing near schools and e-cigarette use among youth. In Press J Adolesc Health

15) Jiang N, Cortese DK, Lewis MJ and Ling PM. Booze and butts: A content analysis of the presence of alcohol in tobacco industry lifestyle magazines. Addictive Behavior Reports (2016) 14-20.

16) Wackowski OA, Lewis MJ & Delnevo CD. Interviews with smokers about smokeless tobacco products, risk messages, and news articles. Tob Control, doi:10.1136/tobaccocontrol-2015-052412. PMCID:PMC4870160.

17) Wackowski OA, Manderski MT, Giovenco D, Lewis, MJ, Delnevo CD. Smokers’ early e-cigarette experiences, reasons for trying, not continuing use, and future use intentions. Tobacco Regulatory Science, 2016; 2(2):133-145. NIHMSID: 756509

18) Lewis MJ, Bover-Manderski M, Delnevo CD. Tobacco industry receipt and coupon use among young adult smokers. Preventive Medicine 71(2015) 37-39.

19) Lewis MJ. Ling PM. “Gone are the days of mass-media marketing plans and short term customer relationships”: Tobacco industry direct mail and database marketing strategies. Tobacco Control 2015 Vol7:37-. http://dx.doi.org/10.1016/j.ypmed.2014.11.030

20) Stapleton, J. L., Darabos, K., Carpenter, A., Lewis, M. J., Greene, K., & Hudson, S. V. Indoor tanning users' experiences with tanning salon direct to consumer marketing. Research Letter. Journal of the American Academy of Dermatology. 72, 1092-1094. PMCID: PMC4524539

21) Giovenco DP, Lewis MJ, Delnevo CD. Factors associated with e-cigarette use: A national population survey of current and former smokers. Am J Prev Med. 2014;47(4):476-480. doi: 10.1016/j.amepre.2014.04.009

22) Steinberg M, Hanos Zimmermann M, Delnevo CD, Lewis MJ Shukla P, Coups, E, and Foulds, J. E-cigarette vs. Nicotine Inhaler: Comparing the Perceptions and Experiences of Inhaled Nicotine Devices. Journal of General Internal Medicine J Gen Intern Med 2014:29(11):1444-50.

23) Wackowski OA, Lewis MJ, Delnevo CD. An analysis of smokeless tobacco risk comparisons and other “debate” messages captured in the news. Health Behav Policy Review. 2014. 1(3):183-190.

24) Oredein T and Lewis MJ. Violence in Hip-Hop Journalism: A Content Analysis of the Source, A Leading Hip-Hop Magazine. Journal of Community Medicine and Health Education. 2013, 3:4

25) Wackowski OA, Lewis MJ, Delnevo CD and Ling PM. A Content Analysis of Smokeless Tobacco Coverage in U.S. Newspapers and News Wires Nicotine Tob Res (2013): 10.1093/ntr/nts332

26) Gundersen D, Echeverria S, Lewis MJ, Giovino G, Ohman-STrickland P and Delnevo C. Heterogeneity in Past Year Cigarette Smoking Quit Attempts among Latinos. Journal of Environmental and Public Health. Vol 2012 (2012), Article ID 378165,

http://dx.doi.org/10.1016/j.ypmed.2014.11.030

https://www.nihms.nih.gov/db/sub.cgi?mid=756509&type=PDF&from=track_recent&page=file

https://doi.org/10.1080/10410236.2017.1407226


27) Evans KR, Lewis MJ, and Hudson SH. The Role of Health Literacy on African American and Hispanic/Latino Perspectives on Cancer Clinical Trials. Journal of Cancer Education, 2012:27(2), 299-305 Journal of Cancer Education.

28) Wackowski O, Lewis MJ, Hrywna M. Banning smoking in New Jersey casinos – a content analysis of the debate in print media. Substance Use & Misuse. 2011;46(7):882-8.

29) Wackowski O, Lewis MJ, Delnevo CD. Qualitative analysis of Camel Snus’ website message board – users’ product perceptions, insights and online interactions. Tobacco Control,2011; 20(2): p. e1

30) Wackowski O, Delnevo CD, Lewis MJ. (2010). Risk perception of menthol cigarettes compared to non-menthol cigarettes among New Jersey adults. Nicotine and Tobacco Research, 12(7), 786-790.

31) Sokol J, Wackowski O and Lewis MJ. Marketing Pharmaceutical Drugs to Women: A Content Analysis of Direct-to-Consumer Advertising of Prescription Medications in Women's Magazines. American Journal of Health Behavior 2010 34(4) 402-411.

32) Cortese D, Lewis MJ, Ling P. Tobacco Industry Lifestyle Magazines Targeted to Young Adults. American Journal of Adolescent Health. 2009 Sept 45(3): 268-280

33) Wackowski O and Lewis MJ. (2008) USA: Continued Promotion of “Green” Brand Tob Control 2008; 17(6): 370-371.

34) Wackowski O and Lewis MJ. (2008) Camel Snus Plays Up Swedish Heritage. Tob Control 2008; 17(3): 148-149.

35) Hrywna, MA, Delnevo CD, and Lewis MJ. Adult Recall of Tobacco Advertising on the Internet. Nicotine and Tobacco Research. 2007 Nov 9(11): 1103-1107

36) Lewis MJ, Peterson SK. Perceptions of Genetic Testing for Cancer Predisposition Among Ashkenazi Jewish Women. Community Genetics. 2007 March 10(2)

37) Delnevo CD, Lewis, MJ & Foulds J. (2007) Taxing moist snuff by weight ain’t worth spit. Tobacco Control. Feb 16: 69.

38) Momperousse D. Delnevo CD, & Lewis, MJ. Exploring the Seasonality of Cigarette Smoking Behavior. Tobacco Control. 2007 Feb 16: 69-70.

39) Lewis MJ and Wackowski O. (2006) USA: Kool’s “Be True” funding. Tob Control 2006; 15: 420-421.

40) Lewis MJ and Wackowski O. (2006) USA: Salem's new look website. Tob Control. 2006 Apr;15(2):81-82.

41) Lewis MJ, Wackowski O. Dealing with an innovative industry: A look at flavored cigarettes promoted by mainstream brands. American Journal of Public Health. 2006 Feb;96(2):244-51.

42) Vassilev ZP, Shiel M, Lewis MJ, Marcus SM, Robson MG, (2006) Assessment of barriers to utilization of poison centers by Hispanic/Latino populations. Journal of Toxicology and Environmental Health. 69(18): 1711-18.

43) Lewis MJ, West B, Bautista L, Done-Perez I, and Greenberg AM. (2005) Perceptions of service providers and community members on intimate partner violence within a Latino community. Health Education and Behavior. Vol 32, 69-83.

44) Delnevo CD, Hrywna, MJ, Lewis MJ. ( 2004) Predictors of smoke-free workplaces: Who is left unprotected? American Journal of Industrial Medicine. Vol 46, No 2, 196-202.


45) Lewis MJ, Yulis SG, Delnevo CD, Hrywna M. (2004) Tobacco industry direct marketing after the MSA. Health Promotion Practice. Vol. 5 (3 Suppl): 75S-83S.

46) Delnevo, CD, Pevzner, ES, Hrwyna, M. Lewis MJ. (2004) Bidi use among young adults in 15 states. Preventive Medicine 39 207-211.

47) Delnevo CD, Lewis MJ, Abatemarco DJ, and Kaufman I. (2004) Defining cigarette smoking status in young adults. American Journal of Health Behavior 28(4):374-380.

48) Lewis MJ, Delnevo CD, Slade J. (2004) Tobacco industry direct mail marketing and participation by New Jersey adults. American Journal of Public Health. 94(2): 257-259.

49) Delnevo CD, Hrywna M, Lewis MJ and Yulis S. (2003) Voodoo cigarillo: Bidis in disguise? Tobacco Control 12(1):109-110.

50) Delnevo CD, Hrywna M, Abatemarco D, Lewis MJ. (2003) Relationships between cigarette smoking and weight control in young women. Family and Community Health. 26 (2): 140-146.

51) Lewis MJ, Council R, Sammons-Posey D. (2002) Barriers to breast and cervical cancer screening among New Jersey African American and Latinos. New Jersey Medicine Vol. 99(1-2)27-33.

52) West B, Lewis MJ and Greenberg M. (2001) Journalists’ views of the environment: Issues and challenges. Risk: Health, Safety & Environment Vol. 12(3/4)299-310.

53) Greenberg M and Lewis MJ. (2000) Brownfields redevelopment, preferences and public involvement: A case study of an ethnically mixed neighborhood. Urban Studies Vol. 37(13); 2501-2514.

54) Maxfield A, Lewis MJ, Lachenmyer Sue, Tisdale J, and Lum M. (2000) A NIOSH alert sent to hospitals and the intentions of hospital decision-makers regarding policies to control for latex allergy. Health Education Research, Vol. 15 (4):463-467.

55) Maxfield AM, Lewis MJ, Tisdale JA, Lachenmayr S, Lum M. (1999) The effects of a preventive message in the organizational context: Occupational latex allergy in hospitals. American Journal of Industrial Medicine Supplement, 1,3.

56) McCormick L, Bartholomew K, Lewis MJ, and Hanson C. (1997) Barriers to immunization in a major multi-ethnic urban area. Health Education Research, Vol. 12(3):355-362.

57) Lewis N, Nash E, Bailey C, Rimer BK, Lewis MJ, and Koplan J. (1997) Evaluation of three methods for improving mammography rates in a managed care plan. American Journal of Preventive Medicine 13(4):298 – 302.

58) Lewis N, Lewis MJ, Rimer BK, Harvey C, and Koplan J. (1997) Evaluation of a phone intervention aimed at improving mammography rates among women aged 50 to 65 in a managed care plan. American Journal of Health Promotion 11(4):247-249.

59) Basen Engquist K, O'Hara Tompkins N, Lovato CY, Lewis MJ, Parcel GS, and Gingiss, P. (1994) The effect of two types of teacher training on implementation of a tobacco use prevention curriculum. J Sch Health. 64(8):334-339.

60) Blumberg BD and Lewis MJ. (1983) Developing materials to meet the educational needs of adolescents with cancer. Oncol Nurs Forum. 10(1):35-39.

61) Blumberg BD, Kerns PR, and Lewis MJ (1983) Adult patient education: An overview. J Psychosoc Oncol. 1(2):19 39.

A. Books, Monographs and Chapters


Co-author of Marketing Chapter for Surgeon General’s Report: Call to Action on Youth and E-Cigarettes (2015) West BA, Lewis MJ. Greenberg M, Sachsman D, and Rogers R. (2003) The Reporters Environmental Handbook, 3rd Ed. New Brunswick: Rutgers Press. Lewis MJ. (uncredited author) When someone in your family has cancer. National Cancer Institute, NIH Publication No. 86 2685, December 1985.

Lewis MJ. (uncredited author) Young people with cancer: A handbook for parents. National Cancer Institute, NIH Publication No. 82 2378, April 1982.

Blumberg B, Flaherty M, and Lewis J. (Eds.) Coping with cancer: A resource for the health professional. National Cancer Institute, NIH Publication No. 80 2080, 1980.

Blumberg BD, Lewis MJ, and Susman EJ. (1983) Adolescence: A time of transition. In Impact of Chronic Disabling Conditions of Self and Family: A Life Span Approach. M.G. Eisenberg and M.A. Jansen, editors. New York: Springer Publishing Co. pp. 3 35.

Blumberg BD, Ahmed P, Flaherty M, Lewis J, and Shea J. (1981) Living with cancer: An overview. In Living and Dying with Cancer. Paul Ahmed, editor. New York: Elsevier, North Holland, pp. 133 149.

B. Other Articles and Other Professional Communications

Williams R, Jane Lewis, Kurt Ribisl. Effectiveness of age verification restrictions on tobacco company brand marketing websites. University of North Carolina at Chapel Hill; n.d.

Wackowski O, Lewis MJ, Hrywna. (2009). Tobacco Surveillance Data Brief: Print coverage of tobacco news and CTCP programs. Volume 3, Issue 1. UMDNJ-School of Public Health, New Brunswick, NJ.

Wackowski O, Lewis MJ, Hrywna. (2008). Tobacco Surveillance Data Brief: Print coverage of the casino smoking ban debate. Volume 2, Issue 4. UMDNJ-School of Public Health, New Brunswick, NJ.

Wackowski O, Lewis MJ. (2007). Tobacco Surveillance Data Brief: Point-of-Purchase TobaccoMarketing. Volume 1, Issue 5. UMDNJ-School of Public Health, New Brunswick, NJ.

Delnevo CD, Hrywna M, Wackowski O, Lewis MJ, Hoffman BR. (2005). Independent evaluation of the New Jersey Comprehensive Tobacco Control Program: key outcome indicators. UMDNJ-School of Public Health, New Brunswick, NJ.

Delnevo CD, Hrywna M, Lewis MJ, Osinubi OY, Ritch W, Abatemarco D, Kaufman I. (2003) Independent evaluation of the New Jersey comprehensive tobacco control program: Annual update for the New Jersey Department of Health and Senior Services. UMDNJ-School of Public Health. New Brunswick, NJ.

C. Abstracts

Lewis MJ and Ackerman C. MST Tobacco Brand Websites: Strategies and Implications. Presentation at 2018 National Summit on Smokeless Tobacco Prevention. Sacramento, CA.

Giovenco D, Spillane T, Delnevo C and Lewis MJ. Regional Sales of Natural American Spirit Cigarettes in the U.S. and Correlates of Brand Popularity. Presented at SRNT 2019 Conference

Pearson J., Moran, M., Delnevo C and Lewis MJ. Do the descriptors ‘tobacco and water’ or ‘organic’ affect a cigarette brand’s perceived relative harms? Results from an online experiment. Presented at SRNT 2019 Conference

Lewis MJ, Ackerman C and Ling P. A Content analysis of Tobacco Industry-sponsored Pro-tobacco Advocacy Websites Presentation at 2017 American Public Health Association, Atlanta Ga.


Lewis MJ and Delnevo CD. American Spirit direct mail: Building relationships with consumers andreinforcing brand positioning. Presentation at 2017 Society for Research on Nicotine and Tobacco. Florence, IT

Lewis MJ and Ling PM. Tobacco Marketing: How it Works and what’s new. Presentation at 2017 National Conference on Tobacco or Health. Austin TX.

O’Connor RJ, Lewis MJ, Adkison SE, and Bansal-Travers M. Perceptions of “natural” and “additive-free” cigarettes and intentions to purchase. Presentation at 2016 Society for Research on Nicotine and Tobacco. Chicago IL.

Wackowski, Evans, Harrell, Loukas, Lewis, Delnevo. Young adults' menthol cigarette perceptions, experiences and use intentions. Presentation at 2016 Society for Research on Nicotine and Tobacco. Chicago IL.

Giovenco, Casseus, Lewis, Delnevo. Electronic cigarette availability and advertising around a sample of New Jersey high schools. Presentation at 2016 Society for Research on Nicotine and Tobacco. Chicago IL.

Giovenco, Lo, Lewis, Delnevo. Perceptions about product features and the pervasiveness of blunt use among young adult cigarillo users. Presentation at 2016 Society for Research on Nicotine and Tobacco. Chicago IL.

Zimmerman M, Lewis MJ, and Steinberg M. Tobacco Industry Direct Mail Advertising to Patients at a Quit Smoking Program. Presentation at 2016 Society for Research on Nicotine and Tobacco. Chicago IL.

Giovenco DP, Delnevo CD, Wackowski OA and Lewis MJ. Smokeless tobacco brand perceptions among current moist snuff and sus users. Presentation at 2015 Society for Research on Nicotine and Tobacco. Philadelphia, PA

Wackowski OA and Lewis MJ. Interviews with smokers about smokeless tobacco products, risk messages and news articles. Presentation at 2015 Society for Research on Nicotine and Tobacco. Philadelphia, PA

Lewis MJ and Wackowski. Smokers experience with and perceptions of tobacco industry direct mail: Focus Group Research. Presentation at 2015 Society for Research on Nicotine and Tobacco. Philadelphia, PA

Lewis MJ and Delnevo CD. The Growth of Grizzly: Marketing and Product Innovation. Presentation at 2013 Smokeless Summit. Missoula Montana

Lewis MJ, Wackowski O. Tobacco Brand E-Mails: 2011 and 2012. Presentation at 2012 American Public Health Association. San Francisco, CA.

Wackowski O, and Lewis MJ. Selling the ‘Switch’: A review of marketing promoting switching to Camel Snus. Presentation at 2012 American Public Health Association. San Francisco, CA.

Lewis MJ. Trends in novel non-cigarette tobacco products. Presentation at 2012 National Conference on Tobacco or Health. Kansas City, MO

Lewis MJ. New trends in tobacco marketing. Presentation at 2012 National Conference on Tobacco or Health. Kansas City, MO August 2012

Veffer JR, Lewis MJ, and Ling PM. From Skoal Bandits to Marlboro Snus: The evolution of marketing moist smokeless tobacco pouches. Presentation at 2010 American Public Health Association.

Bangura M, Lewis MJ, Hudson S and Hill AM. We speak your language? The nature of language services for potential participants in New Jersey cancer clinical trials who have limited English proficiency. Presentation at 2010 American Public Health Association.


Ling P, Cortese D, Lewis MJ. Booze and butts: Alcohol imagery in young adult tobacco lifestyle advertising. Presentation at 2009 American Public Health Association.

Lewis MJ. Why and How of Tobacco Industry Direct Mail Marketing: Evidence from Tobacco Industry Documents. Presentation at 2009 American Public Health Association

Lewis MJ. Promoting Smokeless Tobacco: Content and Advantages of Ads, Direct Mail, and Brand Websites. Presentation at 2009 Smokeless Summit.

Wackowski O & Lewis MJ. Tobacco brand coupons – enticing promotions mailed directly to smokers. Presentation at the National Conference on Tobacco or Health. Phoenix, AZ, June, 2009.

Lewis MJ, Wackowski O. Tobacco industry marketing– direct mail and digital marketing: current practices and strategies. Presentation at the National Conference on Tobacco or Health. Phoenix, AZ, June, 2009.

Wackowski O, Lewis MJ. Moving online: tobacco brands’ use of digital marketing. Presentation at the American Public Health Association Annual Meeting. San Diego, CA, October, 2008.

Wackowski O & Lewis MJ. Tobacco deals delivered straight to smokers: a look at tobacco brand coupons. Presentation at the American Public Health Association Annual Meeting. San Diego, CA, October, 2008.

Lewis MJ & Wackowski O. Smokeless tobacco advertising – an analysis of changing messages and strategies. Presentation at the American Public Health Association Annual Meeting. San Diego, CA, October, 2008.

Lewis MJ, Wackowski O. Perceptions about cancer clinical trial participation among Latinos in New Jersey. Presentation at the American Public Health Association Annual Meeting, San Diego, CA, October 2008.

Lewis MJ, Wackowski O. Tobacco industry brand websites: Features and industry strategies. Paper presented at the 135th Annual Meeting of the American Public Health Association. Washington, DC. November, 2007.

Wackowski O, Lewis MJ. Online smoker communities: A content analysis of tobacco brand website message boards. Paper presented at the 135th Annual Meeting of the American Public Health Association, Washington, DC. November 2007.

Cortese DK, Lewis MJ. Conquering young adult consumers: A documents and content analysis of tobacco industry produced controlled circulation magazines. Poster presented at the 135th Annual Meeting of the American Public Health Association. Washington, DC. November 2007.

Simard EP, Delnevo CD, Hrywna M, Lewis MJ, Foulds J. Changes in smokeless tobacco consumption among men in the United States. Poster presented at the 135th Annual Meeting of the American Public Health Association, Washington, DC. November 2007.

Lewis MJ, Wackowski O. Tobacco Industry Brand E-Mails: A Content Analysis. Poster presented at National Conference on Tobacco or Health, Minneapolis, MN. October 2007

Lewis MJ, Wackowski O. Tobacco Brand Loyalty Programs: Past, Present and Future. Poster presented at National Conference on Tobacco or Health, Minneapolis, MN. October 2007.

Lewis MJ, Almquist V, Sneegas KS, Love JM. Smokescreen: Big Tobacco's Current Marketing and PR Efforts/Sub-plenary. Panel presented at National Conference on Tobacco or Health, Minneapolis, MN. October 2007.

Lewis MJ, Dewhirst TL. How the Industry Uses the Media. Panel presented at National Conference on Tobacco or Health, Minneapolis, MN. October 2007.


Lewis MJ, Wackowski O. Tobacco brand-specific websites: Features and Implications. Presentation at World Conference on Tobacco or Health, July 2006.

Lewis MJ, Wackowski O. Tobacco industry direct mail: A q analysis. Poster presentation at World Conference on Tobacco or Health, July 2006

Wackowski O, Lewis MJ. Brand loyalty programs: A look at “the Camel casino.” Poster presented at World Conference on Tobacco or Health, July 2006.

Hill AM, Robles E, Hudson S, Lewis MJ. Improving minority participation and access to cancer clinical trials (CCTs) in New Jersey (IMPACT NJ): Lessons learned. Poster presented at World Cancer Congress, July 2006,

Lewis MJ, Wackowski O. Trinkets and Trash: Surveillance of tobacco industry marketing and products. Panel presentation (with Almquist V, Cruz TB and Rhodes-Devey A, “Tracking and responding to industry marketing and outreach efforts”) at the National Conference on Tobacco or Health, Chicago, IL May 2005. Lewis MJ. Marketing of other tobacco products. Panel presentation (with Delnevo C, and Giovino G, “Multi-level surveillance of tobacco products: Consumption, behavior & Marketing”) at the National Conference on Tobacco or Health, Chicago, IL May 2005.

Wackowski OA, Lewis MJ¸ Hrywna M. An analysis of smoking on MTV’s Show “The Real World.” Paper presented at the National Conference on Tobacco or Health, Chicago, IL May 2005.

Lewis MJ, Wackowski O. A surveillance tool for tracking tobacco industry products and marketing. Poster presented at the National Conference on Tobacco or Health, Chicago, IL May 2005.

Hrywna M, Delnevo CD, Lewis MJ, Ribisl K. Tobacco Advertising on the Internet. Poster presented at the National Conference on Tobacco or Health, Chicago, IL May 2005.

Delnevo CD, Lewis MJ, Momperousse D. Exploring the seasonality of cigarette smoking behavior. Poster presented at the National Conference on Tobacco or Health, Chicago, IL May 2005.

Vassilev ZP, Shiel M, Robson MG, Lewis MJ, Marcus S. Assessment of barriers to utilization of poison centers by Hispanic/Latino populations. Paper presented at Preventive Medicine Conference, Wash, D.C. February 2004.

Lewis MJ, Yulis S, Niederdeppe J, Hersey J, Lindsey D, Mierzwa F. Use and perceptions of safety of alternative smoking products. Paper presented at the National Conference on Tobacco or Health, Boston, MA. December 2003.

Yulis S, Lewis MJ. “Advertainment” marketing strategies used by the tobacco industry. Panel presented at the National Conference on Tobacco or Health, Boston, MA. December 2003.

Lewis MJ, Kaufman S. Facing new public health threats: Communicating risk. Society for Public Health Education Midyear Scientific Conference. 2003.

Lewis MJ, Delnevo C, Yulis SG, and Pevzner ES. Emerging tobacco products: Marketing, access, and surveillance. National Conference on Tobacco or Health, 2002.

LewisMJ, Yulis S and Greenberg A. First impressions: Using newspaper content analysis to evaluate public relations efforts of a statewide tobacco control program. American Public Health Association, November 2002.

Lewis MJ, Tarengo O, Freeman Y. Risk communication 101 – What you should know. Society for Public Health Education, November 2002.

Lewis MJ, Adler R, Shah M, and Slade J. Cigarette smoking and participation in tobacco promotional marketing among New Jersey college students. Annual Retreat on Cancer Research in New Jersey. 2002.


Lewis MJ, Hill AM, Merced M, and Greenberg A. Perceptions of and barriers to participation in cancer clinical trials among African Americans and Hispanics. Annual Retreat on Cancer Research in New Jersey. 2002.

Lewis MJ, Adler RK, Shah M, Slade J, Malka ES and Kaufman I. Tobacco industry direct mail marketing in New Jersey. National Conference on Tobacco or Health, November 2001.

Lewis MJ, Adler RK, Shah M. Tobacco marketing targeting college students in New Jersey. National Conference on Tobacco or Health, November 2001.

Lewis MJ, Malka E, Kaufman I, Shah M, Adler RK. Using an adult tobacco survey for media tracking. American Public Health Association, October 2001.

Lewis MJ, Adler RK. Utilizing content analysis for the evaluation of a statewide tobacco control program’s media relations. American Public Health Association, October 2001.

Lewis MJ, West BM, Hong JH, Bautista L and Done-Perez I. Perceptions of family violence among Caribbean Latinos: Findings of key informant interviews. American Public Health Association, November 2000.

Adler RK, Lewis MJ, and Slade J. Tobacco marketing to the college aged population: A cross-sectional analysis. American Public Health Association, November 2000.

Udasin IG and Lewis MJ. The impact of employee training as a strategy to reduce violence in the workplace in the health care industry. American Public Health Association, November 2000.

Lewis MJ, Schwalb M, and Young T. Perception of genetic testing for cancer predisposition among Ashkenazi Jewish women in New Jersey. Retreat on Cancer Research in New Jersey, May 2000.

Cornish G, Lewis MJ., Hill AM. Are informed consent forms written to be understood? A study of reading grade and writing ease levels of informed consent forms as possible barriers to participation in clinical trials. American Public Health Association, November 1999.

Lewis M.J., Lachenmayr S, Downs L, and Randazzo C. Tobacco tax increase: A content analysis of newspaper coverage. American Public Health Association, November 1998.

Lewis M.J., Council R, Sammons-Posey D. Giving a voice to underserved women: Results of focus groups on breast and cervical cancer. American Public Health Association, November 1998.

Cornish G, Lewis M.J., and Downs L. From just another coalition to “The expert source:” Overview of a successful social marketing campaign in tobacco control. American Public Health Association, November 1998.

Miro S, Lewis MJ, Council R, and Sammons-Posey D. Circle of friends: An evaluation plan for an outreach/education program in senior housing projects. American Public Health Association, November 1998.

Maxfield AM, Lewis MJ, Tisdale JA, and Lachenmyer S. The effects of a preventive message in the organizational context: Occupational latex allergy in hospitals. American Public Health Association, November 1998.

Maxfield AM, Lewis MJ, Tisdale JA, and Lachenmyer S. The effects of an educational alert on hospital policy making: Communication organizational change occupational latex allergy in hospitals. Presented at the Seventh Joint Science Symposium on Occupational Safety and Health, October 1998.

Lewis MJ, Council R, and Sammons-Posey D. “Knowledge, attitudes, and barriers to breast and cervical cancer screening among limited income minority women in New Jersey: Results of focus groups with


African Americans, Hispanics, and Native Americans”.Annual Retreat on Cancer Research in New Jersey, May 1998.

Cornish G, Lewis MJ and Hill AM. “An evaluation of informed consent forms currently being utilized in New Jersey hospitals to identify adherence to requirements of the code of federal regulations for the protection of human subjects and for reading grade level and comprehensibility”. Annual Retreat on Cancer Research in New Jersey, May 1998.

Lewis MJ. "Developing patient education materials for low literacy audiences". 2nd Annual Patient and Family Education Conference sponsored by M.D.Anderson Cancer Center and Hermann Hospital, Houston Texas, November 1994.

Lewis MJ. “Diffusion theory for practitioners: Workshop for state health department personnel.” Society for Public Health Education Midyear Scientific Conference, Austin, Texas, June 1992.

Gingiss PL, O'Hara Tompkins N, Basen Engquist K, Smith D, McDaniels G, Lewis J, and Parcel GS. “District, campus, and teacher dynamics influencing implementation and maintenance of a tobacco prevention education program.” American Public Health Association Annual Meeting, Washington, DC, 1992.

Lewis MJ and O'Hara-Tompkins N. Smart Choices: “Diffusion of an effective tobacco prevention program.” Conference on Drug Free Schools and Communities, Washington, DC, 1992.

Lewis MJ. “Social marketing and materials development for health educators.” Texas Society for Public Health Education Summer Workshop, 1994.

D. INVITED PRESENTATIONS

Lewis MJ. Behavioral Economics and Understanding How People Think - Strategies to Mazimize Message Effectiveness. NJ SOPHE 2018 Annual Program: Health Communication: Strategies for Maximum Impact, Connections, and Self-Awareness. November 2018

Lewis MJ. Tobacco Industry Marketing. Presentation at 2018 Partner Information Exchange: Building Strong Foundations for Tobacco Control. Indianapolis, In. August 2018

Lewis MJ. Tobacco Marketing 2.0. State and Community Tobacco Control Research Initiative 2015 meeting. Washington, D.C., April 2015

Lewis MJ Smokeless Tobacco Industry Marketing: Overview of Current Trends & Practices. Sub-plenary presentation at 2013 Smokeless Summit. Missoula, Montana. August 2013

Lewis MJ. What’s New in Tobacco Industry Marketing. Plenary presentation at 2013 Tobacco Free Nebraska State Conference. Cornhusker Marriott. Lincoln, NE April 17, 2013.

Lewis MJ. “Under the Radar” Marketing –What Industry Documents Tell Us About Direct Mail and E-Mail. Breakout Session 2013 Tobacco Free Nebraska State Conference. Cornhusker Marriott. Lincoln, NE April 17, 2013.

Lewis MJ. “Under the Radar” Tobacco Industry Marketing: Direct Mail, E-Mail & Websites. Public Health Grand Rounds, University of Oklahoma College of Public Health. January 27, 2011

Lewis MJ. Working under the Radar: Tobacco Industry Tactics to Recruit and Keep Customers. Plenary presentation at Minnesota Tobacco Conference: Shifting into High Gear: The Next Decade of Tobacco Prevention and Control conference next Monday and Tuesday at the Earle Brown Heritage Center. Minneapolis December 6-7, 2010

Lewis MJ. Tobacco Industry Marketing – Current Practices and Strategies. Keynote address at Kansas Public Health Association Conference. Topeka, KS September 2008.


Lewis MJ, Wackowski O. Tobacco Brand Websites. Annual meeting of the New York Tobacco Control Program. Albany, NJ Sept 2005.

CONSULTATIONS/ACTIVITIES:

Special Government Employee, FDA Center for Tobacco Products, Fall 2014. Prepared special report for FDA staff regarding a topic of relevance to implementation of a Congressional mandate for the CTP.

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