University & Bike Club Partnerships:

Creating a Successful

Bike Helmets and Lights Campaign

– 501(c)3 subsidiary of Seattle’s Cascade Bicycle Club

– Safety, Education, and Commuter Programs

Partners

Partners

University of Washington

• Transportation Department

• Health Center

University Bike Helmets and Lights Campaign

• Started in 2001

• Goal to get students (and faculty/ staff) wearing helmets and using lights

• Sold 1000 low-cost light sets since ‘01

• Sold 1000 helmets

• Health-Center Sales with Student Volunteer Fitters

Program Details

• Initial talks with campus bike shop

• Transportation office -- interest in promoting bike transportation and $ in budget

• Transp office made connection with health center

Program Development

•Brochure design

•Initial purchase of helmets

•Peer educators

•Helmet ordering

Program Development -Yr 2

• Added lights program

• Partnered with bike shops

• Included more models

Background of Transportation Program

• U-PASS is a comprehensive transportation program since 1991

• Bicycle commuting from 1989 went from 8% to 5% in 2002

• Create more added value for U-PASS bike riders

Partnership with Cascade Bicycle Club, Transportation Office and Hall

Health

• Logistics of Administration

• Funding (helmets, marketing)

• Marketing

Transportation Office’s Marketing Efforts

• Target Market• Distribution method• Evaluation• Inclusion of

information in other transportation marketing material

Starting Your Own Program

• Be flexible

• Have some cash

• Work with – Transp ofc– Dean’s ofc– Campus security – Bookstore