University Advancement - advance.msudenver.edu · Introduction to University Advancement 2....

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1/28/2015 1 UNIVERSITY ADVANCEMENT Continuum of Services OVERVIEW: Fundraising at MSU Denver 1. Introduction to University Advancement 2. Alumni/Donor database and BBNC 3. Digital Engagement and Social Media 4. Annual Gift Fundraising 5. Major Gift Fundraising 6. Partnering with University Advancement INTRODUCTION: UNIVERSITY ADVANCEMENT John Burtness Vice President University Advancement and CEO of MSU Denver Foundation Laura Cline Interim AVP – Advancement Operations Andrea Gonzales Manager of Information Services Jamie Hurst Director of Annual Giving Janine Flores Assistant Director of Development- Research Fallon Hand Office Manager Tanida Ruampant Associate Director of Digital Engagement Who We Are Functions Organization Fundraising at MSU Denver Private Funding Continuum of Services

Transcript of University Advancement - advance.msudenver.edu · Introduction to University Advancement 2....

Page 1: University Advancement - advance.msudenver.edu · Introduction to University Advancement 2. Alumni/Donor database and BBNC 3. Digital Engagement and Social Media 4. ... 805-4800 Individual

1/28/2015

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UNIVERSITY

ADVANCEMENT

Continuum of Services

OVERVIEW: Fundraising at MSU Denver

1. Introduction to University Advancement

2. Alumni/Donor database and BBNC

3. Digital Engagement and Social Media

4. Annual Gift Fundraising

5. Major Gift Fundraising

6. Partnering with University Advancement

INTRODUCTION:

UNIVERSITY

ADVANCEMENT

John Burtness Vice President University Advancement and CEO of MSU Denver Foundation

Laura Cline Interim AVP – AdvancementOperations

Andrea Gonzales Manager of Information Services

Jamie Hurst Director of Annual Giving

Janine Flores Assistant Director of Development-Research

Fallon Hand Office Manager

Tanida Ruampant Associate Director of Digital Engagement

• Who We Are

• Functions

• Organization

• Fundraising at MSU

Denver

• Private Funding

• Continuum of Services

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INTRODUCTION:

UNIVERSITY

ADVANCEMENT • Fundraising

• Alumni and Donor Outreach

• Support and Strategy

• Financial Tracking andAccounting

• Who We Are

• Functions

• Organization

• Fundraising at MSU

Denver

• Private Funding

• Continuum of Services

INTRODUCTION:

UNIVERSITY

ADVANCEMENT • Development

• Alumni Relations

• Advancement Services

• MSU Denver Foundation

• Who We Are

• Functions

• Organization

• Fundraising at MSU

Denver

• Private Funding

• Continuum of Services

INTRODUCTION:

UNIVERSITY

ADVANCEMENT OSRP-Office of Sponsored Programs

• Public Funding Sources

UA-University Advancement

• Private Funding Sources

• Who We Are

• Functions

• Organization

• Fundraising at MSU

Denver

• Private Funding

• Continuum of Services

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INTRODUCTION:

UNIVERSITY

ADVANCEMENT UA cultivates and solicits private

funding sources including:• Alumni

• Past/Current Donors

• Individual Prospects

• Corporations

• Sponsors

• Private Foundations

• Who We Are

• Functions

• Organization

• Fundraising at MSU

Denver

• Private Funding

• Continuum of Services

INTRODUCTION:

UNIVERSITY

ADVANCEMENT• Tools

• Resources

• Experts

• Support

The Continuum of Services helps you

engage and fundraise alumni and donors

• Who We Are

• Functions

• Organization

• Fundraising at MSU

Denver

• Private Funding

• Continuum of

Services

HOW WE DO ITThe Raiser’s Edge and Blackbaud NetCommunity

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ALUMNI & DONOR

DATABASE

Raiser’s Edge (RE) is MSU Denver’s

official alumni and donor database

• Data Integrity and Maintenance

• Dynamic data collection

• Finder Services:

• Contact info | Addresses (NCOA ) | Deceased

• Outreach efforts:

• One-on-one meetings| student call center | Grad Finale

Outcomes Survey | alumni events

• Robust records

• Degree | Scholarship | Athletic | Giving | Interests | Class

Notes

• Integrated with BBNC

• Raiser’s Edge

• BBNC

ALUMNI & DONOR

DATABASE

Blackbaud NetCommunity (BBNC)

integrates in real time with Raiser’s

Edge to support online activities• Raiser’s Edge

• BBNC

Online Event

Registration

Branded Email

Donation Forms

Online Alumni

Community

MetricsIntegrated

WHAT WE CAN DO FOR YOUTools and Resources

Communications

Engagement/Event Management

Community

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COMMUNICATIONS

• Branded Email

Templates

• Newsletters

COMMUNICATIONS

• Branded Email

Templates

• Newsletters

EVENT

MANAGEMENT

• Email Event

Invitation

• Online Registration

Form

• Fee Collection

• RSVP Management

• Mobile Check-In

• Supply Rental

• Pledge Cards

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EVENT

MANAGEMENT

• Email Event

Invitation

• Online Registration

Form

• Fee Collection

• RSVP Management

• Mobile Check-In

• Supply Rental

• Pledge Cards

EVENT

MANAGEMENT

• Email Event

Invitation

• Online Registration

Form

• Fee Collection

• RSVP Management

• Mobile Check-In

• Supply Rental

• Pledge Cards

EVENT

MANAGEMENT

• Email Event

Invitation

• Online Registration

Form

• Fee Collection

• RSVP Management

• Mobile Check-In

• Supply Rental

• Pledge Cards

Page 127th Annual Outstanding Women's Awards1/27/2015

Full Name Participation Unit Status Award Sponsor Registration AttendedNo. Units

Event Name: 2014 - 27th Annual Outstanding Women's Awards

Megan Al-Yasiry

Primary E-Mail:

[email protected]

Primary Phone: (720)

404-8332

<Unknown> Registered No 1Student

AnnJanette A. Alejano-Steele

Primary Phone: (303)

697-4244

Primary E-Mail:

[email protected]

<Unknown> Registered No 1Individual

Libbie Alejano-Steele

Primary E-Mail:

[email protected]

<Unknown> Registered No 1Student

Lillie Ben

Primary E-Mail:

[email protected]

Primary Phone: (303)

805-4800

<Unknown> Registered No 1Individual

Sarah Berg

Primary E-Mail:

[email protected]

Primary Phone: (575)

491-7651

<Unknown> Registered No

Kenneth D. Bisio

Primary Phone: (303)

352-4958

Primary E-Mail:

[email protected]

<Unknown> Registered No

Niki Blunn

Primary E-Mail:

[email protected]

<Unknown> Registered No 1Student

Kayln Bohl

Primary E-Mail:

[email protected]

<Unknown> Registered No 1Student

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EVENT

MANAGEMENT

• Email Event

Invitation

• Online Registration

Form

• Fee Collection

• RSVP Management

• Mobile Check-In

• Supply Rental

• Pledge Cards

EVENT

MANAGEMENT

• Email Event

Invitation

• Online Registration

Form

• Fee Collection

• RSVP Management

• Mobile Check-In

• Supply Rental

• Pledge Cards

EVENT

MANAGEMENT

• Email Event

Invitation

• Online Registration

Form

• Fee Collection

• RSVP Management

• Mobile Check-In

• Supply Rental

• Pledge Cards

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COMMUNITY

• Social Media

• OurMSUDenver

COMMUNITY

• Social Media

• OurMSUDenver

CONVERTING ENGAGEMENT

INTO DOLLARS

Data Collection and Analytics

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VALUE OF DATA

• Data Collection

• Data Analysis

Updated Biographical & Contact Information

Event Attendance

Giving History

Relevant Content/Email Opens

Employer Information

Visited Websites

Communications Preferences

VALUE OF DATA

• Data Collection

• Data Analysis

19,000+

College of Professional Studies Alumni

16,000 have emails/phone numbers on record

1,200donated

695 donated

within five years

18,500 living

128given this year

SHOW ME THE MONEY

Fundraising Tools and Support

Annual Gift Fundraising

Major Gift Fundraising

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FUNDRAISING SUPPORT

Annual Gift Fundraising

Gifts under $1,000

Major Gift Fundraising

Gifts over $1,000

ANNUAL GIFT

FUNDRAISING

• Giving Pages

• Direct Mail

• E-Solicitations

• Call Center

• Crowdfunding

HelloHeather:

The2015MetroStateBaseballteamwilltakethefieldthisspringwithourmosttalentedroster

yet.WeareputtingintheworktomakearunforanRMACchampionship,butwecan’tdoitalone.

CompetinginoneofthetoughestregionsinNCAADivisionII,philanthropicsupportiswhatallows

ourstudent-athletestoparticipateinthehighestcaliberofcompetition,andpositionsourteamfor

consistentpost-seasonsuccess.Yourgenerousdonationnotonlyenhancesthestudent-athlete

experience;itensuressuccessintheclassroomandonthefield.

Thisyear,theteamparticipatedinaHit-a-Tho

ntoprovideadditionalsupportfortheprogram’s

operationalandequipmentbudget.Thefundsgeneratedfromthiseventwillbeusedtooffsetthe

ever-increasingexpensesassociatedwithcompetingatthepremiercollegiatelevel.

Nomatterthesize,yourcontributionmatters.Whetheryouwanttopledgeyoursupportin

dollars-per-footorinonelumpsum,theRoadrunnerBaseballFamilyisbetterbecauseofyourgift.

ThankyouforyoursupportofMetroStateBaseball!#GetRowdy!

JerridOates SPONSOREDPLAYER: PlayerFirstPlayerLast

HeadBaseballCoach TOTALFEETHIT: 400

_________________________________________________________________________________________________________________

_________________________________________________________________________________________________________________

_________________________________________________________________________________________________________________

_________________________________________________________________________________________________________________

_________________________________________________________________________________________________________________

NAME: First Last

ADDRESS: Address

CITY/ST/ZIP: City, ST Zip

*Make checks payable to: Metro State Baseball

☐ YES! I will sponsor Player First per total feet (400) he hit:

☐ $0.05 per ft = $20.00

☐ $0.10 per ft = $40.00 ☐ $0.15 per ft = $60.00

☐ $0.25 per ft = $100.00 ☐ $0.50 per ft = $200.00

☐ $1.00 per ft = $400.00

☐ YES! I will make a lump sum donation to the softball program:

☐ $50 ☐ $250

☐ $500 ☐ $750

☐ $1000 ☐ OTHER $__________

I PREFER TO MAKE MY PAYMENT BY CREDIT CARD: ☐ AmEx ☐ Visa ☐ Discover ☐ MasterCard

NAME ON CARD: _____________________________________ EXP DATE: _______________ CID: ______________

CARD #: __________________________________________ ___

SIGNATURE: _________________________________________

APPEAL ID: 15AFDM – BBHit

Athletics Annual Fund

You can also make your gift securely online at:

advance.msudenver.edu/baseball/hit-a-thon

Metro State Baseball

PO Box 173362

Campus Box 9

Denver, CO 80217

ANNUAL GIFT

FUNDRAISING

• Giving Pages

• Direct Mail

• E-Solicitations

• Call Center

• Crowdfunding

MATTERS

YOUR GIFT

219Your gift supports

degreeoptions

And the

22,316students pursuing them

Your annual support matters;

regardless of size, any gift tothe Annual Fund is a choice that affects              

student lives

Your gift allows MSUDenver to remain the           

of Colorado's largest four-year universities

It helped award

students with need-basedaid during the 2013-2014

academic year

10 ,263

your gift

Your gift supportsthe 

Coloradans that             to attendMSU Denver

1 5in

And educated79,223TRANSFORMS LIVES

alumni since 1965

least expensive

chooseLEAD.

your gift

TEACH.Current MSU Denver students can be found in more

20

TRANSFORMS LIVES

TRANSFORM.

400MSU Denver is among the largest teacher preparationprograms in the state of Colorado with more than1,700

Our students enjoy affordable excellence withopportunities for involvement in multiple fieldexperiences in diverse settings, learning to workwith cutting edge educational technology.

school districts and more than  

 

schools support our field and student teaching experience

than

students in the School of Education.T EN102005 it 's been year s since...

NAME: _______________________________________

ADDRESS: _______________________________________

CITY/ST/ZIP: _______________________________________

☐ YES! I will become a Friend of OWOW with a one-time gift of:

☐ Turks Pond $55

☐ Horsetooth Reservoir $1900

☐ Jefferson Lake $111

☐ Antero Reservoir $2500

☐ San Miguel Instream Flow Water Right (Nucla) $325 ☐ Pueblo Reservoir $4600

☐ Colorado River Instream Flow Water Right (Clifton) $581 ☐ Blue Mesa Reservoir $9180

☐ Lake Nighthorse $1500

☐ Other $ _______________

☐ My employer has a matching gift program. I work for: ____________________________________ Title: ____________________________________

I PREFER TO MAKE MY PAYMENT BY CREDIT CARD: ☐ AmEx ☐ Visa ☐ Discover ☐ MasterCard

NAME ON CARD: _____________________________________ EXP DATE: __________ CID: ________

CARD #: _____________________________________________

D

SIGNATURE: _________________________________________

Please make checks payable to: MSU Denver Foundation, Inc.

APPEAL ID: 15AFDM – OWOW Annual Fund

Youcanalsomakeyourgiftsecurelyonlineat:www.msudenver.edu/makeagift

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ANNUAL GIFT

FUNDRAISING

• Giving Pages

• Direct Mail

• E-Solicitations

• Call Center

• Crowdfunding

ANNUAL GIFT

FUNDRAISING

• Giving Pages

• Direct Mail

• E-Solicitations

• Call Center

• Crowdfunding

ANNUAL GIFT

FUNDRAISING

• Giving Pages

• Direct Mail

• E-Solicitations

• Call Center

• Crowdfunding

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MAJOR GIFT

FUNDRAISING

• Fundraising

Spectrum

• Strategy

Major

Gifts

President’s Society

Annual Gifts

Engagement

$15,000+

$1,000-

$14,999

< $1,000

$0

MAJOR GIFT

FUNDRAISING

• Fundraising

Spectrum

• Strategy

Right Fundraiser

Right Prospect

Right Amount

Right Project

Right Time

WHERE TO START

ADVANCE Portal, Approval and Awareness

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GETTING

STARTED

• ADVANCE Portal

• Approvals

GETTING

STARTED

• ADVANCE Portal

• Approvals

• No dollar goal

• Suggested Approval = ChairGoal:

Engagement

• Required Approval = Chair

• Suggested Approval = DeanGoal: $0-14,999

• Required Approval = Chair and Dean

• Suggested Approval = Provost

Goal: $15,000-$50,000

• Required Approval = All LevelsGoal: Over

$50,000

QUESTIONS?

- Give us a call

- Set a meeting

- First ContactFallon Hand x68424

ADVANCE.msudenver.edu