University Advancement - advance.msudenver.edu · Introduction to University Advancement 2....
Transcript of University Advancement - advance.msudenver.edu · Introduction to University Advancement 2....
1/28/2015
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UNIVERSITY
ADVANCEMENT
Continuum of Services
OVERVIEW: Fundraising at MSU Denver
1. Introduction to University Advancement
2. Alumni/Donor database and BBNC
3. Digital Engagement and Social Media
4. Annual Gift Fundraising
5. Major Gift Fundraising
6. Partnering with University Advancement
INTRODUCTION:
UNIVERSITY
ADVANCEMENT
John Burtness Vice President University Advancement and CEO of MSU Denver Foundation
Laura Cline Interim AVP – AdvancementOperations
Andrea Gonzales Manager of Information Services
Jamie Hurst Director of Annual Giving
Janine Flores Assistant Director of Development-Research
Fallon Hand Office Manager
Tanida Ruampant Associate Director of Digital Engagement
• Who We Are
• Functions
• Organization
• Fundraising at MSU
Denver
• Private Funding
• Continuum of Services
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INTRODUCTION:
UNIVERSITY
ADVANCEMENT • Fundraising
• Alumni and Donor Outreach
• Support and Strategy
• Financial Tracking andAccounting
• Who We Are
• Functions
• Organization
• Fundraising at MSU
Denver
• Private Funding
• Continuum of Services
INTRODUCTION:
UNIVERSITY
ADVANCEMENT • Development
• Alumni Relations
• Advancement Services
• MSU Denver Foundation
• Who We Are
• Functions
• Organization
• Fundraising at MSU
Denver
• Private Funding
• Continuum of Services
INTRODUCTION:
UNIVERSITY
ADVANCEMENT OSRP-Office of Sponsored Programs
• Public Funding Sources
UA-University Advancement
• Private Funding Sources
• Who We Are
• Functions
• Organization
• Fundraising at MSU
Denver
• Private Funding
• Continuum of Services
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INTRODUCTION:
UNIVERSITY
ADVANCEMENT UA cultivates and solicits private
funding sources including:• Alumni
• Past/Current Donors
• Individual Prospects
• Corporations
• Sponsors
• Private Foundations
• Who We Are
• Functions
• Organization
• Fundraising at MSU
Denver
• Private Funding
• Continuum of Services
INTRODUCTION:
UNIVERSITY
ADVANCEMENT• Tools
• Resources
• Experts
• Support
The Continuum of Services helps you
engage and fundraise alumni and donors
• Who We Are
• Functions
• Organization
• Fundraising at MSU
Denver
• Private Funding
• Continuum of
Services
HOW WE DO ITThe Raiser’s Edge and Blackbaud NetCommunity
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ALUMNI & DONOR
DATABASE
Raiser’s Edge (RE) is MSU Denver’s
official alumni and donor database
• Data Integrity and Maintenance
• Dynamic data collection
• Finder Services:
• Contact info | Addresses (NCOA ) | Deceased
• Outreach efforts:
• One-on-one meetings| student call center | Grad Finale
Outcomes Survey | alumni events
• Robust records
• Degree | Scholarship | Athletic | Giving | Interests | Class
Notes
• Integrated with BBNC
• Raiser’s Edge
• BBNC
ALUMNI & DONOR
DATABASE
Blackbaud NetCommunity (BBNC)
integrates in real time with Raiser’s
Edge to support online activities• Raiser’s Edge
• BBNC
Online Event
Registration
Branded Email
Donation Forms
Online Alumni
Community
MetricsIntegrated
WHAT WE CAN DO FOR YOUTools and Resources
Communications
Engagement/Event Management
Community
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COMMUNICATIONS
• Branded Email
Templates
• Newsletters
COMMUNICATIONS
• Branded Email
Templates
• Newsletters
EVENT
MANAGEMENT
• Email Event
Invitation
• Online Registration
Form
• Fee Collection
• RSVP Management
• Mobile Check-In
• Supply Rental
• Pledge Cards
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EVENT
MANAGEMENT
• Email Event
Invitation
• Online Registration
Form
• Fee Collection
• RSVP Management
• Mobile Check-In
• Supply Rental
• Pledge Cards
EVENT
MANAGEMENT
• Email Event
Invitation
• Online Registration
Form
• Fee Collection
• RSVP Management
• Mobile Check-In
• Supply Rental
• Pledge Cards
EVENT
MANAGEMENT
• Email Event
Invitation
• Online Registration
Form
• Fee Collection
• RSVP Management
• Mobile Check-In
• Supply Rental
• Pledge Cards
Page 127th Annual Outstanding Women's Awards1/27/2015
Full Name Participation Unit Status Award Sponsor Registration AttendedNo. Units
Event Name: 2014 - 27th Annual Outstanding Women's Awards
Megan Al-Yasiry
Primary E-Mail:
Primary Phone: (720)
404-8332
<Unknown> Registered No 1Student
AnnJanette A. Alejano-Steele
Primary Phone: (303)
697-4244
Primary E-Mail:
<Unknown> Registered No 1Individual
Libbie Alejano-Steele
Primary E-Mail:
<Unknown> Registered No 1Student
Lillie Ben
Primary E-Mail:
Primary Phone: (303)
805-4800
<Unknown> Registered No 1Individual
Sarah Berg
Primary E-Mail:
Primary Phone: (575)
491-7651
<Unknown> Registered No
Kenneth D. Bisio
Primary Phone: (303)
352-4958
Primary E-Mail:
<Unknown> Registered No
Niki Blunn
Primary E-Mail:
<Unknown> Registered No 1Student
Kayln Bohl
Primary E-Mail:
<Unknown> Registered No 1Student
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EVENT
MANAGEMENT
• Email Event
Invitation
• Online Registration
Form
• Fee Collection
• RSVP Management
• Mobile Check-In
• Supply Rental
• Pledge Cards
EVENT
MANAGEMENT
• Email Event
Invitation
• Online Registration
Form
• Fee Collection
• RSVP Management
• Mobile Check-In
• Supply Rental
• Pledge Cards
EVENT
MANAGEMENT
• Email Event
Invitation
• Online Registration
Form
• Fee Collection
• RSVP Management
• Mobile Check-In
• Supply Rental
• Pledge Cards
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COMMUNITY
• Social Media
• OurMSUDenver
COMMUNITY
• Social Media
• OurMSUDenver
CONVERTING ENGAGEMENT
INTO DOLLARS
Data Collection and Analytics
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VALUE OF DATA
• Data Collection
• Data Analysis
Updated Biographical & Contact Information
Event Attendance
Giving History
Relevant Content/Email Opens
Employer Information
Visited Websites
Communications Preferences
VALUE OF DATA
• Data Collection
• Data Analysis
19,000+
College of Professional Studies Alumni
16,000 have emails/phone numbers on record
1,200donated
695 donated
within five years
18,500 living
128given this year
SHOW ME THE MONEY
Fundraising Tools and Support
Annual Gift Fundraising
Major Gift Fundraising
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FUNDRAISING SUPPORT
Annual Gift Fundraising
Gifts under $1,000
Major Gift Fundraising
Gifts over $1,000
ANNUAL GIFT
FUNDRAISING
• Giving Pages
• Direct Mail
• E-Solicitations
• Call Center
• Crowdfunding
HelloHeather:
The2015MetroStateBaseballteamwilltakethefieldthisspringwithourmosttalentedroster
yet.WeareputtingintheworktomakearunforanRMACchampionship,butwecan’tdoitalone.
CompetinginoneofthetoughestregionsinNCAADivisionII,philanthropicsupportiswhatallows
ourstudent-athletestoparticipateinthehighestcaliberofcompetition,andpositionsourteamfor
consistentpost-seasonsuccess.Yourgenerousdonationnotonlyenhancesthestudent-athlete
experience;itensuressuccessintheclassroomandonthefield.
Thisyear,theteamparticipatedinaHit-a-Tho
ntoprovideadditionalsupportfortheprogram’s
operationalandequipmentbudget.Thefundsgeneratedfromthiseventwillbeusedtooffsetthe
ever-increasingexpensesassociatedwithcompetingatthepremiercollegiatelevel.
Nomatterthesize,yourcontributionmatters.Whetheryouwanttopledgeyoursupportin
dollars-per-footorinonelumpsum,theRoadrunnerBaseballFamilyisbetterbecauseofyourgift.
ThankyouforyoursupportofMetroStateBaseball!#GetRowdy!
JerridOates SPONSOREDPLAYER: PlayerFirstPlayerLast
HeadBaseballCoach TOTALFEETHIT: 400
_________________________________________________________________________________________________________________
_________________________________________________________________________________________________________________
_________________________________________________________________________________________________________________
_________________________________________________________________________________________________________________
_________________________________________________________________________________________________________________
NAME: First Last
ADDRESS: Address
CITY/ST/ZIP: City, ST Zip
*Make checks payable to: Metro State Baseball
☐ YES! I will sponsor Player First per total feet (400) he hit:
☐ $0.05 per ft = $20.00
☐ $0.10 per ft = $40.00 ☐ $0.15 per ft = $60.00
☐ $0.25 per ft = $100.00 ☐ $0.50 per ft = $200.00
☐ $1.00 per ft = $400.00
☐ YES! I will make a lump sum donation to the softball program:
☐ $50 ☐ $250
☐ $500 ☐ $750
☐ $1000 ☐ OTHER $__________
I PREFER TO MAKE MY PAYMENT BY CREDIT CARD: ☐ AmEx ☐ Visa ☐ Discover ☐ MasterCard
NAME ON CARD: _____________________________________ EXP DATE: _______________ CID: ______________
CARD #: __________________________________________ ___
SIGNATURE: _________________________________________
APPEAL ID: 15AFDM – BBHit
Athletics Annual Fund
You can also make your gift securely online at:
advance.msudenver.edu/baseball/hit-a-thon
Metro State Baseball
PO Box 173362
Campus Box 9
Denver, CO 80217
ANNUAL GIFT
FUNDRAISING
• Giving Pages
• Direct Mail
• E-Solicitations
• Call Center
• Crowdfunding
MATTERS
YOUR GIFT
219Your gift supports
degreeoptions
And the
22,316students pursuing them
Your annual support matters;
regardless of size, any gift tothe Annual Fund is a choice that affects
student lives
Your gift allows MSUDenver to remain the
of Colorado's largest four-year universities
It helped award
students with need-basedaid during the 2013-2014
academic year
10 ,263
your gift
Your gift supportsthe
Coloradans that to attendMSU Denver
1 5in
And educated79,223TRANSFORMS LIVES
alumni since 1965
least expensive
chooseLEAD.
your gift
TEACH.Current MSU Denver students can be found in more
20
TRANSFORMS LIVES
TRANSFORM.
400MSU Denver is among the largest teacher preparationprograms in the state of Colorado with more than1,700
Our students enjoy affordable excellence withopportunities for involvement in multiple fieldexperiences in diverse settings, learning to workwith cutting edge educational technology.
school districts and more than
schools support our field and student teaching experience
than
students in the School of Education.T EN102005 it 's been year s since...
NAME: _______________________________________
ADDRESS: _______________________________________
CITY/ST/ZIP: _______________________________________
☐ YES! I will become a Friend of OWOW with a one-time gift of:
☐ Turks Pond $55
☐ Horsetooth Reservoir $1900
☐ Jefferson Lake $111
☐ Antero Reservoir $2500
☐ San Miguel Instream Flow Water Right (Nucla) $325 ☐ Pueblo Reservoir $4600
☐ Colorado River Instream Flow Water Right (Clifton) $581 ☐ Blue Mesa Reservoir $9180
☐ Lake Nighthorse $1500
☐ Other $ _______________
☐ My employer has a matching gift program. I work for: ____________________________________ Title: ____________________________________
I PREFER TO MAKE MY PAYMENT BY CREDIT CARD: ☐ AmEx ☐ Visa ☐ Discover ☐ MasterCard
NAME ON CARD: _____________________________________ EXP DATE: __________ CID: ________
CARD #: _____________________________________________
D
SIGNATURE: _________________________________________
Please make checks payable to: MSU Denver Foundation, Inc.
APPEAL ID: 15AFDM – OWOW Annual Fund
Youcanalsomakeyourgiftsecurelyonlineat:www.msudenver.edu/makeagift
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ANNUAL GIFT
FUNDRAISING
• Giving Pages
• Direct Mail
• E-Solicitations
• Call Center
• Crowdfunding
ANNUAL GIFT
FUNDRAISING
• Giving Pages
• Direct Mail
• E-Solicitations
• Call Center
• Crowdfunding
ANNUAL GIFT
FUNDRAISING
• Giving Pages
• Direct Mail
• E-Solicitations
• Call Center
• Crowdfunding
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MAJOR GIFT
FUNDRAISING
• Fundraising
Spectrum
• Strategy
Major
Gifts
President’s Society
Annual Gifts
Engagement
$15,000+
$1,000-
$14,999
< $1,000
$0
MAJOR GIFT
FUNDRAISING
• Fundraising
Spectrum
• Strategy
Right Fundraiser
Right Prospect
Right Amount
Right Project
Right Time
WHERE TO START
ADVANCE Portal, Approval and Awareness
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GETTING
STARTED
• ADVANCE Portal
• Approvals
GETTING
STARTED
• ADVANCE Portal
• Approvals
• No dollar goal
• Suggested Approval = ChairGoal:
Engagement
• Required Approval = Chair
• Suggested Approval = DeanGoal: $0-14,999
• Required Approval = Chair and Dean
• Suggested Approval = Provost
Goal: $15,000-$50,000
• Required Approval = All LevelsGoal: Over
$50,000
QUESTIONS?
- Give us a call
- Set a meeting
- First ContactFallon Hand x68424
ADVANCE.msudenver.edu