UNIVERSITY ADVANCEMENTALUMNI ASSOCIATION • UNIVERSITY COMMUNICATIONS • DEVELOPMENT

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TABLE OF CONTENTS

DIVISION ORGANIZATION CHART

VICE PRESIDENT FOR UNIVERSITY ADVANCEMENT

ALUMNI ASSOCIATION

UNIVERSITY COMMUNICATIONS

UNIVERSITY DEVELOPMENT

DEVELOPMENT - ADVANCEMENT SERVICES

DEVELOPMENT - CORPORATE AND FOUNDATION RELATIONS

DEVELOPMENT - PLANNED GIVING

COLLEGE OF ARTS AND HUMANITIES

KREMEN SCHOOL OF EDUCATION AND HUMAN DEVELOPMENT

CRAIG SCHOOL OF BUSINESS

COLLEGE OF HEALTH AND HUMAN SERVICES

HENRY MADDEN LIBRARY

JORDAN COLLEGE OF AGRICULTURAL SCIENCES AND TECHNOLOGY

LYLES COLLEGE OF ENGINEERING

COLLEGE OF SCIENCE AND MATHEMATICS

COLLEGE OF SOCIAL SCIENCES

STUDENT AFFAIRS

ATHLETICS - THE BULLDOG FOUNDATION

THE CAMPAIGN FOR FRESNO STATE

DIRECTORS OF DEVELOPMENT

DIRECTORS OF DEVELOPMENTCOLLEGE OF ARTS AND HUMANITIES

Lee Ann Jansen, Senior Director • Moon-ja Yunouye, Assistant Director • Trisha Koenig, Development Coordinator

CRAIG SCHOOL OF BUSINESS Lyndsey Scully Quist, Director • Analyse Ledesma-Bromley, Development Coordinator

COLLEGE OF HEALTH AND HUMAN SERVICES Dana Lucka, Director • Beth Wilkinson, Development Coordinator

HENRY MADDEN LIBRARY Marcie Morrison, Director • Sharon Ramirez, Administrative Assistant

JORDAN COLLEGE OF AGRICULTURAL SCIENCES AND TECHNOLOGY Alcidia Freitas Gomes, Senior Director • Pamela Weathers, Administrative Assistant • Shannon Fast, Associate Director • Sadie Hemsath, Event Coordinator

KREMEN SCHOOL OF EDUCATION AND HUMAN DEVELOPMENT Lee Ann Jansen, Senior Director • Sarah Schmidt, Associate Director • Brooke Lindblad, Development Coordinator

LYLES COLLEGE OF ENGINEERING Caty Perez, Director • Sue Oldham, Administrative Assistant (Part-time, 20% development)

COLLEGE OF SCIENCE AND MATHEMATICS VACANT, Director • Teresa Zenteno, Administrative Assistant (Part-time, 25% development)

COLLEGE OF SOCIAL SCIENCES Kent Karsevar, Director • Fabiola Alvarez, Administrative Analyst

STUDENT AFFAIRS VACANT, Director

ATHLETICS - THE BULLDOG FOUNDATION Jared Coy, Director • Adam Brooks • Pat Ogle, Development Officer • Judy Lea, Administrative Assistant

Ellen Jamra, Executive Director of Advancement Services

• Pam Laird, Assistant to the Associate Vice President for Development and Executive Director of Advancement Services

• Donna Lanier, Administrative Assistant

• Stephen Austin, Data Tech Assistant/Lead Gift Entry

– Vera Ponomarov, Gift Data Entry Operator

• Maggie Espinoza, Supervisor of Biographical and Demographic Information

– Frank Johnson, Data Entry Operator

– Diane Maciel, Data Entry Operator

– Monica Nino, Data Entry Operator

– Connie Medina, Data Entry Operator (Temporary)

– Jere Yost, Data Entry Operator (Temporary)

• Kevin Medeiros, Web Coordinator

• Rusty Estrada, Programmer/Analyst

• Leticia Reyna Cano, Director of Donor and Volunteer Relations

– Yvette Angeles, Administrative Assistant

• VACANT, Development Research Analyst

– Karla Rodela, Administrative Assistant

Dan Kimball, Director of Corporate and Foundation Relations

Steve Spriggs, Director of Planned Giving

• Bill Perry, Assistant to the Director of Planned Giving and Director of Corporate and Foundation Relations

Angel Langridge, Assistant to the Associate Vice President

Margarita Adona, Administrative Assistant

Cary Edmondson, University Photographer

Randy Haar, Videographer

Kathleen Rhodes Schock, Director of Media and Development Communications

• Eddie Hughes, Writer/Editor

• Tom Uribes, Public Information Specialist

• VACANT, Writer (position frozen)

• VACANT, Social Media Coordinator (hiring underway)

Bruce Whitworth, Executive Director of Web Communications and Publications

• Todd Graves, Senior Graphic Designer

• Joel Beery, Graphic Designer

• April Schulthies, Catalog Editor

• Dawn Truelsen, Associate Director of Web Communications

– Adriana MacDonald, Web Coordinator

– Jason Newsome, Web Designer

– Rob Robinson, Web Developer

– Fatih Yenen, Web Designer

– VACANT, Web Content Writer (hiring underway)

DEVELOPMENTUNIVERSITY COMMUNICATIONS

VACANT Associate Vice President

Shirley Melikian Armbruster Associate Vice President

Joanne Deaver, Administrative Assistant

Patricia O’Connor, Director of Annual Giving

• Amanda Kiene, Administrative Assistant

Janie Porrez, Alumni House Manager (Temporary)

Peggy Ramos, Outreach and Programs Coordinator

Peter Robertson, Director of Alumni Marketing and Engagement

Blair Smittcamp, Assistant Director of Alumni Engagement

Matthew D. Schulz, Assistant Director of Parent Engagement and Discovery Programs

Kathleen Adamo, Event Coordinator

ALUMNI ASSOCIATION

Jacquelyn K. Glasener Executive Director

UNIVERSITY ADVANCEMENTVICE PRESIDENT FOR UNIVERSITY ADVANCEMENT - PAULA CASTADIO

Gwen Burks, Assistant to the Vice President

Helen Bailey, Administrative Assistant

Denise Nunez, Administrative Assistant

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The Vice President of University Advancement oversees a team that manages the University’s programs in Development, University Communications and Alumni Relations. The Advancement program at Fresno State is among the four top-tier and mature programs in the CSU, along with San Diego State, Long Beach State and Cal Poly San Luis Obispo. We are the second CSU to launch and complete a comprehensive fundraising campaign (Cal Poly in 2004).

Helen BaileyHelen Bailey is an Administrative Support Coordinator and maintains the calendar for the Vice President for Advancement. She also coordinates and completes the VP’s travel and other arrangements, coordinates and schedules meetings with campus community, and organizes and arranges meetings and special events with community leaders, luncheons and receptions for donors. She is responsible for VPUA budget and reimbursements, database information, acquisition and maintenance. Helen works in the Henry Madden Library, 4th Floor.

Gwenevera “Gwen” Burks

Gwen Burks is the Executive Assistant to the Vice President for University and Program/Budget Manager for the Division of University Advancement. She oversees an office team of 2 full-time staff and student assistant(s) that handles the University Advancement Vice President office functions and programs and the Campus Operator. She also serves on the President’s Commission for Human Relations and Equity committee. Gwen is located in the Henry Madden Library, 4th floor.

UNIVERSITY ADVANCEMENT

VICE PRESIDENT

PAULA CASTADIO

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KEY OPPORTUNITIES• Leveraging the excitement and enthusiasm of the

first change in presidential leadership in 22 years.

• Maximizing momentum of recent success in the Campaign for Fresno State. In the most difficult of economic times, our first-ever campaign raised $214.2 million, 7 percent beyond the goal.

• Measuring and growing Fresno State’s culture of philanthropy. The principal non-monetary goal of the Campaign for Fresno State was to create a culture of philanthropy on campus. There is ample evidence this occurred, but now it needs to be nurtured.

KEY CHALLENGES• Preparing for a second comprehensive campaign

by investing appropriately in Advancement and implementing the five-year plan called for in the report of the Commission on the Future of Development. Our program is still the lowest funded of the top-tier campuses in the CSU.

• Creating and sustaining a campus-wide model of student and alumni engagement. Our alumni association recently dropped its dues program in order to shift resources and energy to aggressive engagement of students, young alumni and mature alumni.

• Adapting our models of philanthropy, communication and engagement to the changing profile of our alumni population. The student body is now majority minority, and soon our alumni and donor population will reflect this trend.

• Extending the reach of our Advancement efforts beyond the Central Valley to Southern California, the Bay Area and key cities in the U.S. where we have noteworthy concentrations of alumni.

KEY INITIATIVES• Collaborating with Academic Affairs to understand

its vision for the next five to 10 years, and preparing for a campaign to secure private support to fund those initiatives.

• Implementing a Parent and Discovery program. Our parent program has enormous potential for growth, in terms of parental involvement in advocacy and fundraising. We are launching a Discovery program to connect with thousands of non-donor, unassigned alumni throughout California.

• Expanding the pool of identified and qualified prospects for our development efforts. Recently acquired tools and technologies have made it possible to identify thousands of high-wealth alumni who heretofore have not been identified or assigned to development staff.

• Continuing to roll out our new branding and integrated marketing program. This award-winning program has not only provided a unified theme and direction for the campus, but it has been used as an example of how to correctly approach a rebranding effort at many conferences and workshops around the country.

PRIDE POINTSUnit managers will list pride points for their programs in the pages to follow. From the vice president’s perspective, my single greatest pride point is a staff of talented and dedicated individuals who work tirelessly to advance the mission and message of Fresno State.

Denise Nunez

Denise Nunez is an Administrative Assistant responsible for managing the campus operator line, the University Advancement student assistant(s), office inventory and Advancement listserv. She also provides assistance to the Vice President for Advancement. She works in the Henry Madden Library, 4thFloor.

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ALUMNI ASSOCIATION

Founded in 1912, the Fresno State Alumni Association is past students, alumni and graduates’ official: Bulldog Connection. For Life. The FSAA Board of Directors recently eliminated membership dues and embraced these three tenants for the organization:

Engagement To be the recognized leadership organization that engages our students, alumni and friends to connect to Fresno State through meaningful alumni activities, volunteerism and advocacy.

Scholarship To be a visible leader in growing our scholarship endowment that helps to attract the “best and brightest students” to Fresno State.

Recognition To regularly showcase and recognize Fresno State alumni who have achieved success in their chosen field and/or have made significant community contributions.

EXECUTIVE DIRECTOR

JACQUI GLASENER (MPP)

Jacqui Glasener is the Executive Director of Alumni Relations. Jacqui is responsible for the Alumni Relations and Annual Giving departments. She leads the Fresno State Alumni Association, a separate 501(c)(3), along with a 26-member board of directors. She oversees the facility management of the Smittcamp Alumni House and the Annual Giving staff, which manages the Call Center and President’s Circle programs. Jacqui is located in the Smittcamp Alumni House.

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Patricia O’Connor (MPP)

Patricia O’Connor, Director of Annual Giving, is responsible for building alumni participation and raising annual gifts from alumni, friends and parents. Patricia is responsible for the President’s Circle for Excellence, the Fresno State Annual Fund and the Student Call Center. Patricia works in the Keats Building.

Amanda Kiene

Amanda Kiene is an Administrative Analyst/Specialist for Annual Giving. Amanda is responsible for clerical and administrative support for all aspects of the Annual Giving function, monitoring Annual Giving accounts in consultation with the Director, and processing all travel and reimbursement requests. Amanda works in the Keats Building.

Janie Porrez (Temporary)

Janie Porrez is the temporary Smittcamp Alumni House manager. She is responsible for operations and reservations at the Smittcamp Alumni House. Janie works in the Smittcamp Alumni House.

Joanne Deaver

Joanne Deaver is an Administrative Analyst Specialist and responsible for a number of operational and accounting functions including accounts payable and receivable, budget preparation and payroll. Her role also includes financial oversight for 20 chapters, clubs and networks, plus the supervision of student employees. Joanne works in the Smittcamp Alumni House.

Peggy Ramos

Peggy Ramos is Outreach and Programs Coordinator and provides administrative support. Peggy works in the Smittcamp Alumni House.

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Peter Robertson (MPP)

Peter Robertson is Director of Alumni Marketing and Engagement. He oversees the fundraising, marketing and public relations aspects of the Fresno State Alumni Association, as well its class notes, website and bi-annual magazine submissions. Peter assists with engaging and recognizing alumni through strategic regional events, email correspondence and social media outlets. He assists the clubs, chapters, alumni and friends in establishing endowed student scholarship funds. Peter works in the Smittcamp Alumni House.

Blair Smittcamp

Blair Smittcamp is Assistant Director of Student and Alumni Engagement. Blair is responsible for creating and implementing student and alumni activities including Grad Fest, Bulldogs For Life, You’re an Alum from Day One Campaign, Student Texting Campaign, Hump Day Hangouts and student Commencement activities. Blair is located in the Smittcamp Alumni House.

Matthew D. Schulz (MPP)

Matthew Schulz is Assistant Director of Parent Engagement and Discovery Programs. His newly-created position with the Fresno State Alumni Association focuses on developing long-lasting relationships with alumni and current students. He serves as the staff liaison for 20 chapters, clubs and networks. Matthew is located in the Smittcamp Alumni House.

Kathleen Adamo

Kathleen Adamo, Event Coordinator

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KEY OPPORTUNITIES• Fresno State Magazine: The bi-annual

magazine affords the opportunity for the FSAA to secure advertising revenue to assist with supporting its mission and objectives. One of the most popular sections of the magazine has proven to be the Class Notes section about alumni.

• Chapters and Clubs: Both of these groups provide the FSAA with a vast menu of events that engage and connect with alumni and friends on a face-to-face basis.

• The Bulldog Byte: Each month, the FSAA designs and distributes an award-winning e-newsletter to alumni and friends, as well as to faculty and staff, which includes a Class Notes section about alumni.

KEY CHALLENGES• Sustainability: Securing sustainable funding

is of utmost importance. Maintaining and/or increasing student and alumni services with a growing population of 5,000 graduates each year.

• Data: Funding email appends for an increasing audience base on a regular basis.

• Staying relevant: The changing world has embraced online engagement and social media for virtual connections, and the FSAA needs to continue to embrace this rapidly evolving technology.

• Chapters and Clubs: Both of these groups require a tremendous amount of staff support, from data needs to assistance with publicity, deposits and check requests.

KEY INITIATIVES• Students: The FSAA has developed new

programs to connect with students before they graduate. Included in these programs is a texting acquisition campaign.

• Young alumni: This constituency group desperately wants jobs and welcomes internship and mentoring opportunities. The FSAA is looking to assist in connecting students with alumni who have such opportunities available.

• Victor E. Preferred Partners: The FSAA is establishing a list of preferred vendors that will be showcased and highlighted via FSAA publicity streams.

PRIDE POINTS• Smittcamp Alumni House: The opportunity

to secure off-campus rentals has proven to be an untapped revenue source. Highlighting the venue for weddings is currently being promoted.

• Top Dog Alumni Awards Gala: For more than 80 years, the FSAA has been producing this event, which showcases distinguished alumni of Fresno State. The event attracts nearly 1,000 attendees and is held at the Save Mart Center each fall.

• Student Scholarships: The FSAA maintains a $2.2 million endowment that provides, on an annual basis, more than $125,000 in student scholarships. FSAA scholars are also recognized at the Top Dog Alumni Awards Gala. The FSAA is proud to lead all of the alumni associations in the 23-campus CSU system with student scholarship giving.

• Board of Directors: The FSAA attracts diverse leadership to its board. It is now looking to add a larger student and young alumni representation, as well as leaders from chapters and clubs.

• Awards: In the past year, the FSAA has won awards from the Council for Advancement and Support of Education (CASE), Fresno Advertising Federation (ADDY) and the Public Relations Society of America (PRSA).

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UNIVERSITY COMMUNICATIONS

Shirley Melikian Armbruster is Associate Vice President for University Communications and Integrated Marketing. She oversees an award-winning communications team of 18 staff and nine students that handles the University’s media traditional and social relations, publications, Web communications, development communications, graphic design, photography, videography and branding. Shirley also leads campus-wide Integrated Marketing Communications efforts. As a member of the Cabinet, she provides media and public relations counsel to the President and senior administrators. Shirley is located in the Henry Madden Library, 4th floor.

ASSOCIATE VICE PRESIDENT

SHIRLEY MELIKIAN ARMBRUSTER (MPP)

Angel Langridge

Angel Langridge is an Administrative Analyst who provides primary coordination of the daily operation and administration of University Communications. She supervises and reviews work performed by clerical staff and student assistants. She is responsible for department budget and event planning. She is also a campus Equal Opportunity Designee. Angel is located in the Henry Madden Library, 4th floor.

Margarita Adona

Margarita Adona is an Administrative Assistant, she collects the Fresno State news clips, maintains media listservs, posts press releases online, oversees Bulletin Board, updates the online university directory and assists with general office clerical duties. Margarita is located in Keats 106.

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Cary Edmondson

Cary Edmondson is the Photographer for University Communications. Along with showcasing the atmosphere of campus, Cary’s photography tells stories that showcase Fresno State’s people, their achievements and their impact within our community. He works with all departments on campus and has been recognized with a Grand Gold award as the International CASE Photographer of the Year in 2009 for his work. Cary works in Speech Arts Room 182 (Photo Studio).

Randy Haar

Randy Haar is the Video Producer/Director for University Communications. He shoots and edits video productions in HD, is video manager for the University’s YouTube Channel and is certified in Final Cut Pro editing. Randy’s office is located in the Speech Arts Building, Room 159.

Kathleen Rhodes Schock (MPP)

Kathleen Schock directs the planning, development and implementation of public relations, media communications, news and media relations and Development communications. Development communications is responsible for communications and presentations for a number of boards, and communications and marketing support for development directors and the university. The News Division provides university information and news to internal and external groups. Working closely with colleges, departments and programs, the News Division prepares news releases and media advisories, and arranges news conferences. Kathleen works in the Madden Library, 4th floor.

Eddie Hughes

Eddie Hughes is the Senior Editor/Writer on the News Team. Eddie serves as editor for FresnoState Magazine, planning and assigning content, and is responsible for editing and producing news releases, brochures, speeches, video scripts and other collateral. Eddie also assists with the university’s official social media presence and media relations. Eddie is located in the Madden Library, 4th floor.

Tom Uribes

Tom Uribes is a public information officer and primary contact point for media relations as part of the News Team. He advises with colleges, departments, programs, and on certain occasions, students, on media relations. He prepares news releases and media advisories, arranges news conferences and connects university experts with media on an array of topics. Tom is located in the Madden Library, 4th floor.

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Bruce Whitworth (MPP)

Bruce Whitworth is Executive Director of Web Communications and Publications. He manages a team of Web developers, graphic designers, editors and student assistants who are responsible for publishing and design, Web design, communications and content standards, the university online catalog, and printing of FresnoState Magazine, as well as maintaining and enforcing university branding and graphic standards. Bruce works in the Keats Building, Room 106.

Todd Graves

Todd Graves is the University’s Senior Graphic Designer. He provides artistic and creative direction to integrate strategically the University’s graphic communication efforts. With the support and his supervision of the Graphic Designer II, they design print collateral, advertising, packaging and maintain the university’s brand. Todd works in Speech Arts Building, 182 (Photo Studio).

Joel Beery

Joel Beery is a Graphic Designer and is responsible for creating print-ready designs such as brochures, programs, fliers and invitations for special events. His expertise is in illustration, and in 2012 he was commissioned to paint the official portrait of former President John D. Welty. Joel works in Speech Arts Building, Room 182 (Photo Studio).

April Schulthies

April Schulthies is the editor for the university’s General Catalog. She is responsible for implementing curriculum changes that impact degree content, maintaining University catalog policies and procedures and coordinating the production of catalog website content. April works in Speech Arts Building, Room 156.

VACANT POSITIONS

Social Media Coordinator (hiring underway)

Web Content Writer (hiring underway)

Writer (position frozen)

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Adriana MacDonald

Adriana MacDonald is a Web Coordinator who is responsible for implementing consistent, unified design “look-and-feel” for university websites across campus, helps to maintain the primary University website and WordPress news site (fresnostatenews.com), and provides consultation to the campus Web development community to facilitate use of Web design standards. Adriana works in Keats Building, Room 106.

Rob Robinson

Rob Robinson is a Web Developer who is responsible for monitoring, maintaining and quantifying the campus web presence. He is an administrator for the Web content management system, google analytics, MySQL server and the campus Web servers. Rob works in Keats Building, Room 106.

Jason Newsome

Jason Newsome is a Web Designer who is responsible for Web server administration, training campus users on usage of the Web Content Management System and managing Compliance Sheriff (Web accessibility compliance tool). He assists campus departments, updates site content as needed, coordinates and triage work requests from campus users, assists in coordinating project tasks and consults campus departments on new Web requests. Jason works in Keats Building, Room 106.

Fatih Yenin

Fatih Yenen is a Web Developer and is responsible for the website development, maintenance and implementation. He is an administrator for the Web content management system and Google Search Appliance. Fatih works in Keats Building, Room 106.

Dawn Truelsen (MPP)

Dawn is the Associate Director of Web Communications and manages the WebComm team, which is responsible for the university’s Rackspace server, Web Content Management System and 98 percent of the campus’ public-facing websites, including fresnostate.edu, catalog, map, FresnoStateNews.com, directory and many more. WebComm also provides campuswide Web support, training, information architecture and analytics. Dawn also participates on the ATI and the IT Strategic Plan working group. Dawn is located in Keats Building, Room 106.

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KEY CHALLENGES• Improving internal communications: Faculty and staff are not fully engaged in communications issues

within the university community. A work group has surveyed the campus and is developing recommendations.

• A changing media landscape: News outlets have fewer resources, resulting in reduced coverage of university events beyond major announcements and issues.

• Changing information consumption patterns: We are working to make all products mobile accessible.

• No advertising/marketing budget: This prevents us from strengthening our brand and driving messages we want to keep before the public in a sustained, consistent manner.

KEY OPPORTUNITIES• Media interest and community interaction with our new president will allow us to showcase Fresno State’s

people and programs.

• The success of the Campaign for Fresno State provides positive stories about how the community’s help allows students and faculty to flourish.

• Social media provides the opportunity to reach and engage with students, prospective students, employees and the community.

KEY INITIATIVES• Strengthening integrated marketing communications culture.

• Next steps in Web Content Management System (WCMS) conversion; information architecture; content improvement

• Using social media to foster spirit and loyalty and build our brand.

PRIDE POINTS• FresnoState Magazine

• Excellent media relations

• Successfully introduced new branding initiative and logo

• Web Content Management System

• Numerous CASE and PRSA awards

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Pam Laird

Pam Laird, an Administrative Analyst/Specialist, is assistant to the Associate Vice President for Development and the Executive Assistant for Advancement Services. Pam is the meeting and project coordinator, as well as liaison for administrators, management, staff, faculty, students and community leaders. She oversees internal office operations, maintenance and budget. Pam is located in the Keats Building, Room 101.

Donna Lanier

Donna Lanier is an Administrative Assistant. Donna provides a variety of receptionist and administrative duties in the Office of University Development. Under the supervision of the Administrative Analyst/Specialist. Donna works in the Keats Building, Room 101, at the front desk.

ASSOCIATE VICE PRESIDENT

VACANT (MPP)

Under the leadership of the Associate Vice President, the 26-person Development team at Fresno State includes fundraising professionals who are assigned to one or more colleges or units, where they work with the dean or director to advance fundraising priorities. The team comprises central fundraising, two Senior Directors of Development who oversee multiple colleges and staff, and Ellen Jamra, who oversees the 14-person Advancement Services team. In addition, the central fundraising units include planned giving and corporate/foundation relations and stewardship. The staff is headquartered in the Keats building, with college officers housed in their respective units.

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UNIVERSITY DEVELOPMENT

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KEY OPPORTUNITIES• Potential donors: We have a large number of alumni, most of whom have not been solicited. Our recent

analysis identified more than 3,000 high-wealth, high-propensity prospects, most of whom are not currently managed as prospects.

• Growth in research: Cohort hiring of faculty and an increased emphasis on research affords us great openings to discuss philanthropic funding with related corporations, foundations and interested individuals.

• Clear fundraising priorities: We undertook a comprehensive planning process to identify key philanthropic priorities for the next five and 10 years. These priorities will help us pursue prospects for specific initiatives, making our prospecting more efficient.

KEY CHALLENGES• Gap in alumni data and history of contact: Prior to the 1990s, little investment was made in maintaining

good records. Furthermore, we often find that our contact with 60+ year-old graduates is the first they have heard from us. We are rapidly trying to build engagement with limited resources.

• Historic misunderstanding of the need for support: California’s groundbreaking Master Plan of 1960 created an expectation among citizens that our universities would be state-funded. Graduates from the 1960s and thereabout need to be educated on the small percentage of funding that comes from the state, and the role that private philanthropy plays in excellence for Fresno State.

KEY INITIATIVES• Leadership structure: Last year we reorganized our unit development team by identifying top performers,

promoting them to Senior Director of Development and giving them a role in the management of the Development function. This provides a career ladder and offers incentive for performance, while providing a structure for mentorship of junior staff. It furthermore fosters collaboration in development efforts, which is vital for future success.

• Technology infrastructure: We have made investments in technology to make all staff more productive and to better identify potential prospects. This includes a state-of-the-art constituent database, a tool that identifies likely donors and a marketing program for our planned giving unit.

• Goal setting and performance metrics: We put in place a system to set progress goals for each unit, based on the objective need in each case. These goals include not only funds raised, but focus on the development of a sustainable prospect pool for future giving.

PRIDE POINTS• Campaign success: Successful completion of Fresno State’s first-ever comprehensive campaign: more than

$214 million raised; more than 7 percent over goal.

• Campaign Dynamics: The campaign was largely cash-funded rather than long-term pledges, which avoids a long delay in future fundraising.

• Efficient use of resources: Our team returned more than $7 per dollar invested over the course of the campaign, an ROI higher than CSU and national averages.

Stephen Austin

Stephen Austin, Lead Gift Processor, is responsible for processing gifts to the University (checks, cash, credit cards, securities, gift-in-kinds). He does the daily deposit and processes credit card transactions. He takes calls from donors and staff regarding gift and Advance questions. He trains new users on how to use Advance. He builds non-annual and major annual pledges on Advance. He prepares the documentation for the weekly gift audit reports that go to Stewardship. He is located in Keats Building, Room 101.

Vera Ponomarov

Vera Ponamarov, Gift Processor. Vera processes gifts to the University (checks, cash, check copies). She does the daily deposit. She sends out gift receipts to donors. Vera builds the pledges on Advance from the Phonathon reports and updates records on Advance from gift documentation. Vera runs the monthly pledge reminders for pledges over $1,000. Located in Keats Building, Room 101.

EXECUTIVE DIRECTOR OF ADVANCEMENT SERVICES

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ADVANCEMENT SERVICES

Ellen Jamra is Executive Director of Advancement Services. Ellen is responsible for the Advancement database, gift processing and receipting, data entry and report writing; corporate matching gifts; donor relations and stewardship; prospect research and management; fundraising reports; department policies and procedures, enforcement of IRS guidelines in gift acceptance; and gift and bequest agreements.

ELLEN JAMRA (MPP)

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Maggie Espinoza

Maggie Espinoza is Supervisor for Bio and Demographic Information. She supervises the Data Entry Team, which maintains the Bio and Demographic Information for the Advancement Services Database. She produces and distributes projects and oversees workload and productivity for the Data Entry Team. She is located in Keats Building, Room 101.

Frank Johnson

Frank Johnson is a Data Technician responsible for researching, entering, updating and maintaining data on the Advance Web-based donor database. He is responsible for receiving, logging, posting and processing of donations; sorting and distribution of office mail; and provides back-up reception duties for the University Development office. Frank is located in Keats Building, Room 101.

Diane Maciel

Diane Maciel is a Data Entry Technician. Diane is responsible for researching, entering, updating and maintaining data on the Advance web based donor database, receiving, logging, posting and processing of donations, sorting and distribution of office mail and back-up reception duties for the University Development Office. She is located in Keats Building, Room 101.

Monica Nino

Monica Nino is Data Entry Technician. Monica is responsible for performing data entry of information to maintain database(s) through custom software. She ensures accuracy, efficiency and retrieval of processed data, proofs material entered as required and generates data reports as required. She is located in Keats Building, Room 101.

Connie Medina (Temporary)

Connie Medina is a Data Entry Technician. Connie is responsible for performing data entry of information to maintain database(s) through custom software. She ensures accuracy, efficiency and retrieval of processed data and proofs material entered as required. She also generates data reports as required. Connie is in the Keats Building, Room 101.

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Jere Yost (Temporary)

Jere Yost is a Data Entry technician. Jere is responsible for updating Advance database from various sources. He searches for duplicate records and purges from database when duplicates have been identified, and makes other changes as needed. Jere is located in the Keats Building, Room 101.

Kevin Medeiros

Kevin Medeiros is the Web Coordinator for Development. He is responsible for coordinating Web-related campaign initiatives and the Web presence for Advancement Services/Development and Alumni Relations. He is located in Keats Building, Room 101.

Rustico (Rusty) Estrada Jr.

Rustico (Rusty) Estrada Jr. is a Programmer/Analyst. Rusty maintains, builds reports and supports Fresno State’s Web-based donor, prospect and events management system called Advance. He is located in Keats Building, Room 101.

Leticia Reyna Cano (MPP)

Leticia Reyna Cano is Director of Donor and Volunteer Relations. Leticia provides interaction with and shows appreciation toward donors, while seeking to engage, train and steward volunteers. In addition, she oversees stewardship which thanks, celebrates, honors and protects the commitments donors make to the University. She is located in the Keats Building, Room 101.

Yvette Angeles

Yvette Angeles is an Administrative Assistant for Donor and Volunteer Relations who is responsible for assisting the coordination of various events hosting prospective donors, current donors and various community members. She also assists with the coordination of student scholarship thank you letters, which includes informing the donors of such letters. She is located in the Keats Building, Room 101.

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DEVELOPMENT - ADVANCEMENT SERVICES

KEY OPPORTUNITIES• Offering better response to staff and administration

requests for research on prospects.

• Being able to expand opportunities in stewardship to further engage donors with the university.

• Provide more ad hoc reports/lists from the database. More user-friendly reporting system.

• Encourage better cross-training and provide more capacity to undertake and complete projects in a timely manner.

KEY CHALLENGES• Staff shortage – A backlog of data entry and

report-writing projects exists, and there is only one person in the Research division. Donor & Volunteer Relations needs a stewardship coordinator to assist with events and also with the program that promotes students writing thank you letters to their scholarship benefactors.

• Providing more staff training and professional development.

• Inconsistency in gift or pledge documentation — All affiliated and fundraising support organizations need to use standard gift agreement templates and provide complete information for our central database.

KEY INITIATIVES• Migration to Advance Web Access (AWA), along

with the purchase and implementation of Reeher software package for discovering new fundraising opportunities and improving return on investment.

• Maturing the Student Call Center, which began in 2007 – managed by RuffaloCODY.

• Implementing best business practices for recording and tracking donations and pledges.

• Keep Policies and Procedures Manual up to date.

PRIDE POINTS• Centralization of handling of gift agreements and

corporate matching gifts, as well as establishing a point person for IRS questions and interpretation of guidelines.

• Providing services to front-line fundraisers so they could reach their goals and successfully complete Fresno State’s first comprehensive campaign.

• Low staff turnover.

Karla Rodela

Karla Rodela is a Research Assistant who is responsible for assisting the Research Analyst in identifying new prospects, gather data on prospects utilizing various resources, provide profiles on prospects to the President, and respond to research inquiries from the Development staff. Karla is located in the Keats Building, Room 101.

VACANT POSITIONS

Development Research Analyst

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Daniel Kimball is Director of Corporate and Foundation Relations responsible for increasing the visibility of the University in the region. Identifying, cultivating, soliciting and stewarding corporations, corporate foundations and private foundations on behalf of all schools within the University. He is actively engaged in working to establish long-term partnerships and strengthen existing relationships with the corporate and foundation sector, as well as other key communities, that result in funding for the immediate and long-term goals of the University. He is also Student Affairs primary contact for Aetna and Target. Dan works in Keats Building, Room 101.

DIRECTOR

DAN KIMBALL (MPP)

CORPORATE AND FOUNDATION RELATIONS

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Bill Perry

Bill Perry, Administrative Analyst for the offices of Planned Giving and Corporate and Foundation Relations. Bill maintains all estate gift records for our Heritage Society members and plans events for planned giving prospects. In addition, he does corporation and foundation funding research, and processes and distributes grant funds to recipient colleges and programs. Bill works in the Keats Building, Room 101.

DIRECTOR

STEVE SPRIGGS (MPP)

Steve is the Director of Planned Giving. He is responsible for providing university-wide faculty/staff/volunteer training and support on planned giving, marketing of all planned giving opportunities, managing the issuance and maintenance of all charitable gift annuities and coordinating all bequest agreements and bequest intention notifications. He monitors all gifts of real estate and gifts of securities, tracking all open estates until gift distribution; develops relationships with estate attorneys, financial planners and CPAs; maintains emeriti relations; administers the Fresno State Heritage Society; and provides ongoing stewardship for the life of each donor who plans to leave a gift to Fresno State after he or she has passed away. Steve works in the Keats Building Room 101.

PLANNED GIVING

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DEVELOPMENT - PLANNED GIVING

KEY INITIATIVES• Supporting the development officers and volunteers: Providing confidential technical and strategic

support to the Development Team and all affiliated units within the university is the primary function of this office. Planned Giving receives no direct monetary “credit” for personal production, as the individual units are credited with gift activity.

• Identification of new planned giving prospects: Marketing of planned gifts is difficult at best. Ruffalo Cody’s senior call center specialists provide (through our call center contract) a specialized “planned giving survey” that successfully identifies those who have already included us in their wills and those who are interested in learning how to do so. The next survey is scheduled to begin in September. Prospects derived from this survey will be contacted as time permits over the following weeks and months.

• Heritage Society stewardship: Those alumni and friends who have notified us that they have included Fresno State in their estate plans are automatically members of the Fresno State Heritage Society. One of our primary responsibilities is to nurture each of these relationships (presently 118) until the death of the donor.

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SENIOR DIRECTOR OF DEVELOPMENT

LEE ANN JANSEN (MPP)

COLLEGE OF ARTS AND HUMANITIES AND KREMEN SCHOOL OF EDUCATION AND HUMAN DEVELOPMENT

Lee Ann Jansen serves as Senior Director of Development for Advancement Services and is responsible for the success of all philanthropic fundraising for the College of Arts and Humanities and the Kremen School of Education and Human Development. Lee Ann’s office is in Music Building, Room 198.

Moon-ja Yunouye

Moon-ja Yunouye is Assistant Director of Development for the College of Arts and Humanities. Moon-ja is responsible for identifying and engaging early stage major gift prospects for the college, implementing successful annual giving programs, donor stewardship, scholarships and special events. Moon-ja works in Music Building, Room 199.

Trisha Koenig

Trisha Koenig is the Development Coordinator for the College of Arts and Humanities. She coordinates details for meetings and events with our Advisory Boards, current donors, alumni and potential new prospects. She processes donations, reimbursements, Moves Management forms and other necessary items for the Development office. She updates our donor database and generates lists for events, mailings and potential donors in areas we are visiting. Trisha is in the Music Building, Room 199.

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ASSOCIATE DIRECTOR

SARAH SCHMIDT (MPP)

KREMEN SCHOOL OF EDUCATION AND HUMAN DEVELOPMENT

Sarah Schmidt is an Associate Director of Development for the Kremen School of Education and Human Development. She is responsible for the identification, cultivation and solicitation of major gifts from individuals and establishing industry and organizational partnerships in support of the School. Sarah is located in the Education Building, Room 220A.

Brooke Lindblad

Brooke Lindblad is a Development Coordinator and is responsible for administrative support of the Development team including: mailings, gift processing, development special events, scheduling, preparing reports, serving as primary contact and maintaining donor database. Brooke is in the Education Building, Room 220C.

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INTERIM DIRECTOR OF DEVELOPMENT

LYNDSEY SCULLY QUIST (MPP)

CRAIG SCHOOL OF BUSINESS

Lyndsey Scully Quist is the interim Director of Development for the Craig School of Business. Lyndsey is responsible for major gift cultivation, solicitation and stewardship, along with managing the membership organizations of the business school. She is in Peters Business Building, Room 231.

Analyse Ledesma-Bromley

Analyse Ledesma-Bromley is the Development Coordinator. Her role includes assisting in cultivation and solicitation of prospects and donors, managing a number of the Craig School boards and planning various events for the school throughout the year. She is in Peters Business Building, Room 233.

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DIRECTOR OF DEVELOPMENT

DANA LUCKA (MPP)

COLLEGE OF HEALTH AND HUMAN SERVICES

Dana Lucka, AFP’s 2013 Outstanding Professional Fundraiser of the Year, is Director of Development for the College of Health and Human Services, along with its institutes and centers. She handles major gifts, corporate/foundations grants, community partnerships and alumni giving. Dana is located in the H Wing of McLane Hall, Room 282.

Beth Wilkinson

Beth Wilkinson is Development Coordinator and is responsible for event planning, assisting Director of Development with stewardship of donors, processing gifts and expenses, mailings to prospects, managing social media for the college and other clerical duties. Beth is located in McLane Hall, Room 282B.

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DIRECTOR OF DEVELOPMENT

MARCIE MORRISON (MPP)

HENRY MADDEN LIBRARY

Marcie Morrison is Director of Development for the Henry Madden Library. She works with donors, prospective donors and library boards, including the Friends of the Madden Library, the Arne Nixon Center Advocates, the Waterways Project Advisory board and the Central Valley Political Archives board. She also works with the Friends of the Madden Library for its events and publishes the FriendScript, a newsletter for donors. She coordinates a Donor Recognition Event each year, at which the Donor of the Year and sometimes an Advocate of the Year are honored. She also works on some of the exhibitions, particularly in regard to fundraising for them.

Sharon Ramirez

Sharon Ramirez is part-time assistant to Development Director Marcie Morrison and splits her time with the Administration department at the Henry Madden Library. Her development duties include gift processing and other paperwork, planning some events and supporting the Friends of the Madden Library board and website. Sharon is in the Henry Madden Library, Room 3207.

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SENIOR DIRECTOR OF DEVELOPMENT

ALCIDIA GOMES (MPP)

JORDAN COLLEGE OF AGRICULTURAL SCIENCES AND TECHNOLOGY

Alcidia Freitas Gomes is Senior Director of Development and Executive Director of the Ag One Foundation. Alcidia directs and administers the fundraising programs for the Jordan College of Agricultural Sciences and Technology. Under her leadership, the single largest cash gift to the California State University system - $29.5 million - was made to Ag One in 2009. Alcidia is located in the CATI Administration Building on the Jordan College’s University Agricultural Laboratory.

Shannon Fast (MPP)

Shannon Fast is the Associate Director of Development for the Jordan College of Agricultural Sciences and Technology and for the Ag One Foundation. Shannon is responsible for identifying prospects, cultivating, building and stewarding donor relationships and generating philanthropic support. She works collaboratively with Corporate and Foundation Relations, Planned Giving and other development directors as needed. Shannon also works closely with committees, volunteers and board members and with the dean of the Jordan College. Shannon is located in the CATI Administration Building.

Sadie Hemsath

Sadie Hemsath is an event coordinator and frequently organizes and presents a wide range of special events designed to engage prospects. She develops printed materials and electronic media, serves as a liaison to campus units, assists with donor stewardship, and interacts with volunteer leaders and boards to engage them in the mission of Ag One/Jordan College Development. Sadie is in the CATI Administration Building.

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Pamela Pruitt

Pamela Pruitt is the receptionist, administrative assistant, accounts payable and receivable administrative assistant for Ag One, Jordan College of Agricultural Sciences and Technology. She also tracks income and expenses for all Ag One events, as well as taking reservations and creating spreadsheets for all of the various information we need to capture. She works at most events, greeting and tracking attendance and filling in wherever needed. Pamela is in the CATI Administration Building.

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DIRECTOR OF DEVELOPMENT

CATY PEREZ (MPP)

LYLES COLLEGE OF ENGINEERING

Caty Perez is the Director of Development and is responsible for strategic planning for philanthropy, major gift fundraising, cultivation, stewardship and identification for the Lyles College of Engineering. The work is done in close partnership with Dean Ram Nunna. Caty is also the fundraising lead for the garden project in the College of Science and Math and is primary for a major donor in the Craig School of Business. Caty is in Engineering East Building, Room 290.

Sue Oldham

Sue Oldham is a Development Assistant who handles gift report transaction processing, correspondence, data gathering, coordination with the Advancement Office, administrative support for Director of Development, and special events. Her development duties are approximately 20 percent of her job assignment. She is located in the Dean’s office in Engineering East Building, Room 124.

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Not Pictured

DIRECTOR OF DEVELOPMENT

VACANT (MPP)

COLLEGE OF SCIENCE AND MATHEMATICS

Search is underway. Caty Perez is assisting on the CSM garden project.

Teresa Zenteno

Teresa Zenteno, Administrative Analyst, works in the College of Science and Mathematics Dean’s office and is responsible for 25 percent administrative support for the Director of Development of the college.

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DIRECTOR OF DEVELOPMENT

KENT KARSEVAR (MPP)

COLLEGE OF SOCIAL SCIENCES

Kent Karsevar, is Director of Development for the College of Social Sciences and is responsible for all college fundraising efforts including general scholarships, support for the new City and Regional Planning degree scholarships, Mock Trial Team funding, Latino Commencement Celebration sponsorships and other projects with Dean Luz Gonzalez. Kent works in the Social Science Building, Room 106.

Fabiola Alvarez

Fabiola Alvarez, Administrative Support Coordinator. Fabiola is the front office Administrative Assistant for the College of Social Science. She processes all travel and payment paperwork that comes in to the Dean’s Office. She also coordinates events and updates the College Directory. Fabiola works in the Social Science Building, Room 108.

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DIRECTOR OF DEVELOPMENT

VACANT (MPP)

STUDENT AFFAIRS

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DIRECTOR OF DEVELOPMENT

JARED COY

ATHLETICS – THE BULLDOG FOUNDATION (BDF)

Jared Coy is the Director of Development for Fresno State Athletics (The Bulldog Foundation) and is responsible for overseeing all major gifts fundraising for The Bulldog Foundation. He also is responsible supporting all aspects of the annual fund with a focus on Green V Society ($10K annual gifts and above). Jared oversees a portfolio of 150-200 Green V Society and Major Gift Prospects. Jared is located in the North Gym, Room 152.

Adam Brooks

Adam Brooks is responsible for supporting all aspects of the annual fund with a focus on high-end annual gifts ($10k and above). Adam oversees a portfolio of 125 Green V Society and major gift prospective donors. Adam is also the Sport Club Liaison for the Dugout Club (Baseball), Lacrosse Legacy (Lacrosse) and the Side Out Club (Women’s Volleyball). Adam is in the North Gym, Room 152.

Pat Ogle

Pat Ogle semi-retired in 2009 after 28 years as Executive Director of the Bulldog Foundation. Now as a part-time Development Officer, he focuses on planned and estate gifts for athletics, oversees special project assignments and counsels from an historical perspective for Bulldog athletics. He is located in the Save Mart Center.

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Judy Lea

Judy Lea is a Development Assistant for Athletics and administrative support for Paul Ladwig Sr., Associate Athletics Director for External Relations. Judy also maintains donor files and prospective donor files and plans and coordinates all donor events for the department. Judy is located in the North Gym, Room 152.

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The Campaign for Fresno State, the first comprehensive campaign in Fresno State’s 103-year history and among the largest in the California State University system, raised a total of $214,222,190 in support of scholarships, faculty, programs and facilities. The final figure is more than 7 percent above the $200 million goal set in 2005.

During the nearly eight-year campaign, 34,629 donors made a total of 163,212 gifts. Donations ranged in size from $25 gifts from alumni just embarking on their careers, to multimillion dollar gifts that established programs, named colleges, created endowments and built new facilities.

THE CAMPAIGN FOR FRESNO STATE

11% 53% 36%

$113,086,865FROM GIFTS BETWEEN

$10,001 AND $1 MILLION

$23,623,625FROM GIFTS UNDER

$10,000

HOW WE RAISED $214,222,190

$77,511,699FROM GIFTS MORE THAN

$1 MILLION

Highlights of the Campaign for Fresno State include:

• $29.5 million from the Jordan family to the Ag One Foundation in support of the Jordan College of Agricultural Sciences and Technology

• $10 million from William Lyles and his family to the Lyles College of Engineering

• $10 million from the Table Mountain Rancheria to the Henry Madden Library

• $6 million from an anonymous donor to establish the Beck Endowed Scholarship Fund

• $3.5 million from Jan and Bud Richter to create the Richter Center for Community Engagement and Service-Learning

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The fundraising total was announced April 20, 2013, in conjunction with a gala at the Save Mart Center celebrating the career of President Welty, who retired that summer.

When the campaign launched in 2005, community leaders Jan and Bud Richter volunteered to lead the effort as co-chairs. In 2009, alumni Omel Nieves (1983) and Dennis Woods (1969) took over as co-chairs of the drive.

One of the most noticeable examples of philanthropy on campus is the Table Mountain Rancheria Tower at the Henry Madden Library. The Table Mountain gift financed the design, landscaping and furniture enhancements that make the tower an architectural landmark, and also funded the new directional signage system for the campus.

The Jordan College of Agricultural Sciences and Technology attracted the most money, raising more than $51 million. The gift from the Jordan family was the largest single cash gift in the history of the CSU and will finance a 30,000-square-foot research center now under construction. Donations to the college also paved the way for the new Rue and Gwen Gibson Farm Market and Foster Farms Poultry Education and Research Facility. Both buildings opened in March 2013.

Fresno State Athletics generated more than $45.8 million in support during the campaign. The program received nine gifts of more than $250,000, including support from the Chukchansi and Tachi Yokuts tribes. Student-athletes were also enriched by the Meyers family, whose generosity made way for the state-of-the-art Meyers Family Sports Medicine Center that opened in 2013.

William Lyles and his family forever changed engineering education in Central California with $10 million contribution to what is now the Lyles College of Engineering.

A multitude of centers and programs were born out of the campaign, including the Center for Creativity and the Arts, the Gazarian Real Estate Center and the Dandoy Center for Excellence which supports faculty development and leadership in education.

The university’s faculty leadership grew thanks to two Bronco Wine Chairs in the Department of Viticulture and Enology, the Roshan Professorship in the College of Arts and Humanities, the Robert Duncan Nicol Endowed Chair in the Silent Garden for the Department of Communicative Disorders and Deaf Studies and the Pistachio Physiology and Pomology endowed professorship from the California Pistachio Research Board.

Opportunities like the Husband-Boeing Honors Scholars program in Engineering, the Smittcamp Family Honors College, Jensen scholarships, Cook nursing scholarships, Brown liberal arts scholarships, Alice and Paul Vincent scholarships, Verna Mae Brooks scholarships and Harvey scholarships provide life-changing support to students every year.

TOTAL GIFTSDONORS 34,629163,212

73,898GIFTS FROM ALUMNI