Université Paris 1 Panthéon-Sorbonne · 15 3 EDTI Master 2 FR Tourism destination strategies 15 3...

Université Paris 1 Panthéon-Sorbonne 12, place du Panthéon 75231 Paris Cedex 05 – Tel.: +33 (0)1 44 07 80 00 – www.univ-paris1.fr

IREST

InstituteofResearchandHigherEducationinTourism

MODULELISTFORERASMUSSTUDENTS

MODULES:USEFULINFORMATION

- Pleasechoosefromthemoduleslistedinthisbooklet.- PayspecialattentiontotheperiodofyourERASMUSstayandtheteachingperiods(Sep-Jan

orJan-May).- Remembertotakeintoaccountthelevelofstudy(Master1orMaster2)andnottoselect

modulesfromdifferentlevels.- Paycarefulattentiontospecializations:

o Coremodules (TCs)arecommontoall specializationsandcan thereforebechosenwithinanyspecialization.

o GATT, EDTI, DATT and GVTP denote modules belonging to the four differentspecializations. To avoid any timetable clashes, pleasedonot selectmodules fromdifferentspecializations.

o MoredetailedinformationoneachspecializationcanbefoundontheIRESTwebsite:https://www.univ-paris1.fr/ufr/institut-de-recherche-et-detudes-superieures-du-tourisme-homepage/

- ModuletimetablesmustbecheckedontheURBAonlineschedule:o https://irest.urbaonline.com/o TherearenoclassesonthedaysmarkedingreybecauseIRESTstudentswillbeona

professionalplacementoranapprenticeshipscheme.o Thereareclassesonallotherdays.o Timetablesareupdatedthroughoutthesemester.o PleasecheckURBAregularlyfortimetable/roomchanges.o Studentsmustattendclassesfromdayone.o Forclassroomlocations,pleaserefertopage25ofthisbooklet.

- Learning Agreement (LA) validation: please send the LA by email in pdf format [email protected]

- For any questions regarding the administration side of your enrolment, please write [email protected]

- For any questions regarding the academic side of your enrolment, please send your LA toMrs Zouaoui, M1 administrative manager ([email protected]), or Mrs Rabot,M2administrativemanager([email protected]).


Semester1:September/January Hours ECTSERASMUS SPECIALIZATION LEVEL LANGUAGE

Management 25 3 Commoncore(TC) Master1 FRKeyconceptsineconomics 20 3 Commoncore(TC) Master1 FRThebasicsoftourismmarketing 20 3 Commoncore(TC) Master1 FRLawandtourism 15 2.25 Commoncore(TC) Master1 FRGeographyoftourism 25 3.75 Commoncore(TC) Master1 FRTourismandsocialanthropology 15 3 Commoncore(TC) Master1 FRTerritorialgovernancewithinasustainabledevelopmentframework 20 3 Commoncore(TC) Master1 FR

Tourismstakeholdersystems 10 2.25 Commoncore(TC) Master1 FRObservationtoolsandmethodsfortourism 10 2.25 Commoncore(TC) Master1 FRCulturalandnaturalheritage:today’schallenges 20 3 Commoncore(TC) Master1 FR

Budgetaryandfinancialmanagementfortourismprojects 15 2.25 Commoncore(TC) Master2 FR

Qualitymanagementintourismorganizations 15 2.25 Commoncore(TC) Master2 FRTourismandsustainabledevelopment 20 3 EDTIGATH Master2 FRAnglo-Americanpublicandprivateinternationaltourismlaw 15 3 EDTI Master2 FR

Attractivenesspolicies–nationaltourismandterritories 15 3 EDTI Master2 FR

Tourismdestinationstrategies 15 3 EDTI Master2 ENTourismfromaEuropeanperspective 15 2.25 EDTI Master2 FRTourismintheMediterraneanarea 15 2.25 EDTI Master2 EN,FR

Internationalcooperationpolicies 15 2.25 EDTI Master2 ENEconomicsandheritage 20 2 EDTI Master2 FRInternationaltourismandpovertyreduction 15 2.25 EDTI Master2 ENMetropolization,globalizationandtourism 20 3 EDTIDATT Master2 FRInnovationintourism 15 1.5 GATH Master2 FRFinancialplanningfortourismprojects 25 3 GATHGVTP Master2 FRAdministrativeandaccountingprocedures 15 3 GATH Master2 FRRevenuemanagement 15 3 GATH Master2 FRHumanresourcesmanagement 15 3 GATH Master2 FRHotelfinancing 15 3 GATH Master2 FRManagementoffacilitiesandculturalsites 15 3 GATH Master2 FRIntermediationande-tourism 15 1.5 GATH Master2 FRFinancialplanningforculturalandheritageprojects 25 2.25 GVTP Master2 FR

Organizationanddevelopmentofmuseuminstitutions 15 2.25 GVTP Master2 FR

Financingandpatronage 15 1.5 GVTP Master2 FRTerritorialstrategiesandheritagesites 15 1.5 GVTP Master2 FRInterpretingheritageandnewtechnologies 15 1.5 GVTP Master2 FRWorldHeritage(WH):concepts,conventionsandmethods 15 3 GVTP Master2 FR


AnalysisandenhancementoftangibleandintangibleWorldHeritage(WH) 20 3 GVTP Master2 FR

TourismmanagementofWorldHeritage(WH)sites 20 3 GVTP Master2 FREN

WorldHeritage(WH)sitenetworking 15 3 GVTP Master2 FRPreservation,managementandpromotionoftheGrandssitesdeFrance 20 3 GVTP Master2 FR

Economicsandheritage 20 3 GVTP Master2 FROperationaltourismplanningandfinancialplanningforprojects 25 2.5 DATT Master2 FR

Sustainablemanagementoftourismprojects 15 2.25 DATT Master2 FRTourismdestinationstrategies 15 2.25 DATT Master2 FRDevelopmentandmanagementofmountainandcoastalresorts 15 2.25 DATT Master2 FR

Tourismandtheenvironment 25 3.75 DATT Master2 FRHeritagizationandterritories 20 3 DATT Master2 FRCitybranding,territorialconstructionandtourism 10 1.5 DATT Master2 FR

Tourismandgeographicimaginaries 15 3 DATT Master2 FRTourismprojects,artificialworldsandthemedenvironments 20 3 DATT Master2 FR

English 18 2 SGEL Othermodernlanguages2 18 2 SGEL


Semester2:January/May Hours ECTS SPECIALIZATION LEVEL LANGUAGE

Tourismmarkets 15 2.25 Commoncore(TC) Master1 FRTouristicdevelopmentofsites 7.5 2.25 Commoncore(TC) Master1 FRMarketingstudies 15 2.25 Commoncore(TC) Master1 FRInternationalinstitutions,geopoliticsandglobalization 15 3 EDTI Master1 FR

Internationaltourismandemergingeconomies(BRIC) 15 2.25 EDTI Master1 EN

Attractivenesspolicies:aninternationalperspective 15 2.25 EDTI Master1 FR

Internationalfinanceandtourism 15 2.25 EDTI Master1 FRInternationalizationoftourismdemand 15 2.25 EDTI Master1 FRTourismandinternationaltransport 15 2.25 EDTIDATT Master1 FRSpecializationintourismandinternationalcompetitiveness 15 2.25 EDTI Master1 FR

Quantitativeapproachtotourism 15 2.25 EDTI Master1 EN

Tourismandinterculturality 20 3 EDTIGATH Master1 FR

Hotelmanagement 20 3 GATH Master1 FRTravelorganization:principlesandmethods 20 3 GATH Master1 FRSociallawandtourismenterprise 15 3 GATH Master1 FRHotelmarketing 15 3 GATH Master1 FRStrategiesoftourismfirms:competitivestrategies 25 3 GATH Master1 FR

Managementoftourismandhotelbrands 25 3 GATH Master1 FRCulturalheritage:theoreticalandpracticalapproaches 10 2.25 GVTP Master1 FR

Culturalmediationandtourism 20 3 GVTP Master1 FRPreservationofculturalsites:generalprinciplesandcasestudies 20 3 GVTP Master1 FR

Multimedia,newtechnologiesandheritage 10 2.25 GVTP Master1 FRToolsfortheprotectionofnaturalandculturalheritage 10 2.25 GVTP Master1 FR

Territorialeventsandactivities 15 2.25 GVTPDATT Master1 FRMethodsofpublicandprivateheritagemanagement 10 2.25 GVTP Master1 FR

Heritagestakeholdersandcareers 10 1.5 GVTP Master1 FRCulturaltourismmarketingandsectors 15 2.25 GVTP Master1 FRTerritorialdiagnostics,feasibilitystudies,impactstudies 10 2.25 DATT Master1 FR

Legalproceduresfortourismprojects 15 2.25 DATT Master1 FRProceduresforsettinguppublic–privateprojects 15 2.25 DATT Master1 FR

Tourismdevelopmentandplanning 20 3 DATT Master1 FRTourismandurbanspaces 15 2.25 DATT Master1 FRTourismcities:observationtoolsandtechniques 15 3 DATT Master1 FR


English 18 2 SGEL Othermodernlanguages2 18 2 SGEL


ModuledescriptionsOperationaltourismplanningandfinancialplanningforprojectsTheaimofthismoduleistohighlighttheglobaldimensionoftourismprojectsandtheconditionsfortheirsuccess, from firstdefinition tooperational set-up. Itwill showhowtogauge the relevanceofa tourismproject as regards markets, territories and dynamics between stakeholders, and it will recommendoperationalkeysforthesettingup,governanceandfinancialframeworkofaprogramme.Themoduleisorganizedaroundacasestudy,namelytourismdevelopmentintheBaiedeSommeandinparticularthedefiningofthesailinglayout.Astudydaywillbeorganizedatthestartofthemoduletoallowstudentstounderstandthedifferentelementsofaproject(stakeholders,territories,strategies,constraints,etc.).Themodulewillalsocomprisetheoreticalcontributions,supportedbymanyexamples.StudentswillproduceapracticalinformationsheetbasedontheBaiedeSommecasestudy,whichwillformpartofthemoduleassessment.AnalysisandenhancementoftangibleandintangibleWHLecturers: Sébastien Jacquot (Geography), Université Paris 1 Panthéon-Sorbonne, IREST, EIREST andFrancescaCominelli(Economics),UniversitéParis1PanthéonSorbonne,IREST,EIREST.Content: The 1972 and 2003 World Heritage Conventions, which established, respectively, the WorldHeritage List (tangible) and the Representative List of the Intangible Cultural Heritage, support theclassificationofheritageintotwoheritagecategories:tangibleandintangible.Theapproachofthismoduleis to focus on this difficult binary division to explore the procedures for recognizing and enhancing theintangibledimensionsofheritagethroughfiveproceduresorissues.First,itwillshowtheoverlapbetweentangible and intangible heritage and the need to take the intangible dimension of so-called tangibleheritage intoaccount. Itwill thenexplore theconstructionof thenotionof intangibleheritagebasedoninstitutional constraints, particularly at the global level, to consider tangible and intangible heritagealongsideone another.Amore specific assessmentof thenotionsof community and territorywill allowstudentstoquestionthespecificityofthenotionofintangibleheritage.Thefinaltwopartstothemodulewill explore other approaches besides this tangible-intangible distinction, on the one hand, through theheterogeneous development of a creative paradigm, reconnecting intangible heritage with circulationphenomena, and, on the other, through the exploration ofmemorial challenges and their heritagizationandtouristicdevelopment.Ineachsession,tourismwillbeareferencepointallowingstudentstoquestionthesafeguardingnotionsandpoliciesinplace.AquantitativeapproachtotourismThemainobjectiveofthismoduleistofamiliarizestudentswiththedifferentsourcesoftourismstatisticsand consumer surveys used by tourism professionals to obtain an understanding of the quantitativedevelopmentsof tourism.Studentswilldiscoverdifferent statistical sources, includingUNWTO,Eurostat,WTTC,FlashEurobarometer,TravelSAT,Reiseanalyse.Theywillexamineeachsourceindetailandfindoutwhat typeof questions they canhelp to answer. Studentswill practise using these various sourceswithreal-lifeexamplesandexperiencesfromtourismdestinationsandcompanies.Workingingroups,studentswill tackle example problems and develop their own conclusions based on the data. Quantitativeapproachestosustainabletourismareincludedinthisapproach.Citybranding,territorialconstructionandtourismCitybranding isarecentlydevelopednotionwithanewapproachthat is implementedatdifferent levels(national,cityandregional) toattract inhabitants, touristsor investorstoanarea.Thismodulewillallowstudents,firstofall,togainanunderstandingofboththeemergenceofthis“branding”practiceasappliedtoterritoriesanditspoliticalandeconomicissues.Itwillthendemonstratethedifferentcitybrandingtoolsthroughvariouscasestudies.Thelinksbetweenterritorialbrandingandtouristicdevelopmentwillalsobediscussed,revealingthatbrandingstrategiesalsodrawonlongstandingtourismpromotionmethodsatthesametimeastheysupportandinspirenewtourismpractices.


TourismdevelopmentandplanningThismoduleaims toprovideanunderstandingof thechallengesandchanges in tourismplanning. Itwillbeginbyexaminingthedomain’snewprinciples,whichareinsyncwiththebroaderchangestakingplaceinterritorial planning, including the importance of the strategic dimension and structural framework of aproject,contractingbetweenterritorialauthoritiesandpublicandprivatestakeholdersandthedeclineofboth theState’s role in tourismplanningand the structuring roleof local territories. Theobjective is forstudentstounderstandthatbehindtheideaofamulti-layeredinstitution,thereisanewmodelofpublictourismaction,whichgeneratesnewdomainsoftourisminitiatives.Themodulewillexamineopportunitiesforlocaltourismplanningthroughthestrategiesandtoolsinvolved.Thetransversalissueofmanagementwill also be studied through existing tourismplanning (brownfield sites, reconversions of tourist resorts,naturalareas,etc.).Whilethemodulefocusesmainlyonplanning inFranceandEurope, italso looksatexamplesfromotherregionsoftheworld.DevelopmentandmanagementofmountainandcoastalresortsThisisaseven-hourmodulethatsetsoutthecontextinwhichresortshaveemergedinFranceandpresentsthechallengesfacedbymountainresorts.It also analyses the specificities of coastal and insular tourism and highlights the challenges that coastalresortswillfaceinthefuture.Anglo-AmericanpublicandprivateinternationaltourismlawThis module is divided into two (unequal) parts: (1) public international tourism law and (2) privateinternationaltourismlaw.Part1willconsistofabrief introductiontothelegalnormsconcerningtourism, introducedbytheWorldTourismOrganization,UNESCO,OECDandtheEuropeanUnion.Part2willfocusoninternationalprivatetourismlaw.Followingageneralintroduction(a)tointernationalprivatelawandabriefsummaryoflegalactsandfacts,thefollowingwillbestudied:(b)theinternationaljurisdiction of French courts in private tourism law, (c) the determination of the law governing privatetourismlaw,and(d)theimpactofforeignjudgementsinprivatetourismlawinFrance.Someelementsofcommonlaw(lawfromAnglo-Americancountries)willalsobestudiedintheresolutionofsomeofthepracticalcasestudiespresentedinPart2.EconomicsandheritageThismodulewill illustratethekeyconcepts,theoriesandquestionssurroundingtheeconomicanalysisofculturalheritage.Itwillbeginbyexaminingthecharacteristicsofculturalheritagethroughareflectiononthelimitationsofthedomainofheritageandthevaluesystemcontributingtoitsdefinition.Studentswillgainadeeperunderstandingofthehistoricmilestonesthathavemarkedtheemergenceandstrengtheningofthelinkbetweeneconomicsandheritage.Themodulewillexplorethedeterminantsofdemandandthecostsofconservationandenhancementaswellastherelevanceofsafeguardingmeasuresandpublicandprivate financing. Following this theoretical framework, themodulewill review theeconomicbenefitsofconservingandenhancingculturalheritageanditscontributiontosustainabledevelopment.Inparticular,studentswilllearnthatthenotionoftheheritageecosystemsupportsaglobalconsiderationofthescopeofheritagebyconsideringitsrelationshipwithotherdomains,actorsandcontexts.Thisapproachwillmakeitpossibletoshiftconservationimplicationsfromtangibleelementsalonetoallthedifferenttangibleandintangible components that ensure the functioning of the heritage system. The module will end withconcludingdiscussionsontheanalysisofculturalheritageeconomics inaglobaleconomyperspectivebyhighlightingtoday’skeychallengesandissues.MarketingstudiesTheobjectiveofthismoduleistopreparetourismstudentsforstudiesandmarketingresearchinthefieldof tourism. The research process consists of the following stages: design, exploration, collection,measurement,descriptionandverification.Inparticular,themodulewillcoverdescriptiveandexplanatory


statisticsandprovidestudentswithanunderstandingofthenotionofinference.Themodulecontentwillbeillustratedwithanempiricalsatisfactionsurveyoftouristsinaleisurepark.TerritorialeventsandactivitiesActivities (for example, fairs, night-time events, festivals and leisure events in general) have becomeomnipresent in terms of tourism development and adding value to a region. They are also a tool forcommunication,audiencediversityandthelandscapingandtransformationofsitesandterritories.Theaimofthismoduleis(i)toidentifythedifferenttypesofactivities(fromsmallfestivalstolargeevents),(ii) understand the impact on a territory of activities and events planning andmanagement, (iii) analysetheirmulti-dimensionalimpacts,(iv)integrateaudiencestudiesintotheanalysisofafestivaland(v)knowhowtoimplementanactivityonasiteorterritory(preparation,programming,financing).Practicalapplication:eventsplanningandmanagementinthecontextoftheheritageenhancementoftheÎl-de-Francegardencities(theeventPrintempsdesCités-jardins).Studentswillworkingroups.Assessmentforthemoduleis100%coursework.FinancingandpatronageThismoduleidentifiesthecurrentconditionsandopportunitiesforchangeinthefinancingofculturalsites:prices, other inherent resources, visitor relationship management, funding and patronage, endowmentfunds,philanthropyandcrowdfunding.InternationalfinanceandtourismThis module covers the basics of financing in an international context and the concepts of managingforeign-exchangerisk.GeographyoftourismThismoduleusesageographicalapproachtounderstandthetourismphenomenonfromitsbeginningstothe current day. A theoretical-based session will cover the benefits and challenges of this approachfollowedbythetypologyandevolutionoftouristsites.Afocusontheemergenceofcoastalandmountaintouristsiteswillexaminetouristresortsdiachronicallyanddynamically.Severalcasestudiesofemblematictouristsitesthatemergedduringthe19thand20thcenturies(e.g.,Brighton,LasVegasandDubai)willbestudied from a critical perspective. Special areas of interest (destinations such as Paris, Barcelona andBaltimore)willbeexaminedthroughspecificthemes.ManagementTheaimofthismoduleistointroducestudentstothesimpletoolsandconceptsneededtounderstandandmasterthebottomlineofabusiness.Module themes: (i) introduction (ii) basics of accounting (iii) setting prices (iv) calculating costs (v) costbehaviour(vi)foreseeinganddirectingand(vii)monitoring.BudgetaryandfinancialmanagementfortourismprojectsTheaimofthismoduleistomakestudentsawareofproblemsthatariseintourismindustryprojects.Itisbasedonthekeyfinancialmanagementconceptsusedinprojectassessment.Learningoutcomes:abilitytocarryoutcostassessmentsandmeetprojectdeadlines.QualitymanagementintourismorganizationsThis module introduces a discussion on the antecedents and consequences of quality in tourismorganizations (hotels, destinations, institutions, etc.). It presents Total Quality Management (TQM),particularlyintermsoforganizationalaspects(Wruck&Jensen,1994).Italsocovershowtheconsumersoftourismservicesperceivequality.StudentsmustbeabletousetoolslikeSERVQUAL,whichwasdevelopedbyZeithaml,Parasuraman&Berry(1990),orSixSigma.


HotelmanagementThismodulecoversthefollowing:Hotelstructureandorganization.Hotelfinancing(role,responsibilities,organization,generalprinciplesoffinance).Typologies and classification (main financial statements, nature of transactions, amortization andprovision).Structureofahotel’sactivity (productioncycle,workingcapital/workingcapitalneeds, seasonality, clientsegmentation/profiling,profitabilityandsolvency,fixedandvariablecosts,break-evenpoints).Uniformsystemofaccountsforthe lodging industry(presentationandstructure,KPIs–KeyPerformanceIndicators,examples,purpose).Typesofinvestmentsandhotelmanagement(ownership,location,management,franchise).Schedules(objectivesandstructure).Investmentandinvestmentchoice.TerritorialgovernanceofterritorieswithinasustainabledevelopmentframeworkTheaimofthismoduleistoextendemergenceconditionsandthevariousacceptationsofthekeynotionsof sustainability/tourism/governance/territory in the domain of territorial development planning andpolicies.Mountaintouristdestinationsofthewintersportstypewillbeusedasanillustration.InterpretingheritageandnewtechnologiesThismoduleisinfiveparts.1:Generalsummaryofthecourse’sexternalcontributorsandtimetables.DefinitionofinterpretingthroughICT.Presentationofsociety/historyandoperatingsystem/theroleofproductionservices.Marketsituation:competition/internationalization/careers.Types of service provisions and clients: public (museums, sites, towns and cities, regional and localauthorities)andprivate.2:IntroductiontoICTtools,audioguide,audiopen,videoguide,appwithGPSgeolocation,integratedsystems.(IR,Beacon,3D,enhancedreality,etc.)andadaptationtospecificsites.Apracticalexamplewitheachtool.ProductionofapathwayusingICT:methodology-budgets-contracts-careers-planning.Examplesandfacsimiles.3:Specificinterpretationwithrespecttodigitalmediationtools:distinctivefeaturesofeditingandtranslation,differentaudiences(identification,specificaudiences),associatedrights(text,images).Markettypes:Public markets – calls for tender, specifications; definitions/structuring responses; examples andcounterexamples/financialandlegalaspects.Privatemarkets–touroperators,touristinformationcentres/distinctivefeatures.4.Sitevisit/criticalanalysisandsuggestionsforimprovement.5.Twoexternalclientspeakers:alargesiteusinganaudioguide(VersaillesorBeaubourgMetz)andatownvisitusingAPIorageolocalisedapp(NoyonorCompiègne).Internationalinstitutions,geopoliticsandglobalizationTourismplaysanincreasinglysignificantroleintheinternationaleconomy.Assuch,entitiesinchargeofitsscale,managementanddevelopmentand lobbying institutions for the recognitionof tourismasbothaneconomicforceandaforceforchangehavebeencreatedovertheyears.Nevertheless,despiteadesiretoguidetourismtowardsoperationalstrategiesforsustainabledevelopment,thesectorstillmainlyrespondstoeconomicimperatives.Whatroledotheseinternationalinstitutionsreallyplayinsupportingtourisminterms of its crises and its transformations? Although UNWTO has the political, or ideological even,


leadership, a lack ofmeans leads some to think that it may not the best body to lead or promote thetransitiontowardssustainabledevelopment.Tourismisoftenconsideredtobe“an instrumentforpeaceanddialogueamongcultures”.Theeventsof9/11 and the attacks in Bali, to cite but two examples, have been instrumental in changing the face oftourism,particularlyregardingthedevelopmentofsafetyregulations.Aboveall,however,tourismseemstobeamoderatingelementandavectorofdialoguebetweencultures.Whatrolecantourismcanplayintoday’sworld,particularlyinthewakeoftheArabSpring(2011)andtheglobalfinancialcrisis?InternationalizationoftourismdemandSince its very beginnings, tourism has had a cross-border dimension. This characteristic has beenaccentuatedbytheadventofmasstourismandtherelativedeclineinthecostoflong-distancetransport.Notonlyhavethegrowthandflowsofinternationalmovementsbeenstrongandcontinuous,buttourismhas become globalized and increasingly marked interrelationships have developed with the majorcontemporary economic, financial, commercial, environmental, policy, health-related, social and culturalissues.Structuresandcooperationpolicieshavebeencreatedtorespondtothisnewsetofissues.TouristicdevelopmentofsitesThismodulecompletestheSemester1marketingmodule.Itsobjectiveistoaddressthefactorsthatformthebasisofacoherenttouristicdevelopmentpolicyofageographicallydefinedsite.Thetouristicdevelopmentpoliciesstudiedinthismodulearethoseusedbythedifferentactorsinvolvedinthe enhancement of tourist sites. They include, in particular, the application of methodological tools,indicatorsandauditcriteriatoassessthepoliciesplusthemeansthattheactorsinquestionhaveattheirdisposaltodefineandimplementthesepolicies(marketstudies,etc.)andtointerprettheexpectationsoftouristsandlocalpopulations.Culturalheritage:theoreticalandpracticalapproachesVenice, thebirthplaceofurbanheritageandcultural tourism, is the focalpointused toexplore tourism-heritage relationships froma discourse and policy perspective. The city remains a top tourist attraction,despitebeingthesubjectofmanycriticismsconcerning,forexample,overcrowdingandmuseumification,the need for flow management, central-periphery relationships, the difficulties experienced by(non)inhabitants,cultural tourismchanges, themanagementofan iconicsiteon theWorldHeritageList,collusionbetweenthetourismindustryandthepoliticalworldandthestronginfluenceoftheimaginaries.Veniceismuchmorethanjustaniconicdestination.Thismodulewillalsolookatthediscourseonthenegativetourism-heritagerelationship,methodsofflowmanagement, authenticity challengeswhenmeeting theOther, the long-term role of the imaginaries intouristsitesandwaysofreinventingtourism.TourismfromaEuropeanperspectiveEurope is thenumberonetouristdestinationworldwide,andthetourismsector is theEuropeanUnion’sthird biggest socio-economic activity. The objective of this module is for students to gain a betterunderstanding of the resources used by European institutions and their objectives for developing thisstrategiceconomicsector.StakeholdersandcareersintheheritagesectorThismoduleanalysestheimportanceofhumanresourcesinthedevelopmentofheritagesites,settingoutthedifferentheritagecareersandactors.Human resourcemanagement, recruitment and training, specialization versus versatility, delegation andtransversality, conservers, administrators, mediators, managers and other professions, establishmentmanagers,leadership,volunteering,humanresources,aleverforsitedevelopment.Thebasicsofeconomicconcepts


Thismodule explores the economic dimensions of tourism and the place of tourism in the economy. Itbeginsbyexaminingtheconceptualandmethodologicaldifficultiesoftheeconomicapproachtotourism.Italsoexaminesindepththetourismproduct,thespecificitiesoftourismservicesandthecoordinationissuesinvolved.Beyond the tourismoffer, tourismdemandwill be studiedby identifying thebasics, formsandfunctions of demand. Within this perspective, a dual micro- and macro-economic approach will bepresented.Finally,themodulewillfocusonwiththeeconomic,social,culturalandenvironmentalimpactsof tourism. In this regard, the importance of tourism to the national economy will be defined usingdifferent methodologies (impact measurements, balancing payments and satellite accounts of tourism).Special attentionwill be given to job assessments in the tourism sector by specifying the importance ofdirect and indirect jobs, the particular types of jobs and the difficulties encountered in the tourism jobmarket.ThebasicsoftourismmarketingLearning outcomes: basic knowledgeof the domains ofmarketing services and tourism. This includes (i)basicnotionsandthemarketing“toolkit”,(ii)theapplicationofkeymarketingconceptstothecontextoftourismfirmsandstructuresbytakingintoaccountthedifferentM1specializationsand(iii)considerationofthedevelopmentoftheinternetandtourismfirms’varietyofclientele,organizationsanddestinationsinFrance.TourismmarketsThismodulewill look at tourismmarkets andexamine indetail thedifferentoperatingmechanismsandhow they function (perfect competition, natural monopoly, discriminating monopoly, imperfectcompetition,spatialcompetition,simpleoligopoly,differentiatedoligopolyandoligopolyonthefringesofcompetition).Itwillalsoexaminetheroleoftourismfirmsandthebasicelementsoftheircompetitivenessbased on their cost, yields and profitability systems. Finally, particular attention will be given toconcentrationphenomena,especiallythosefromthetourismindustry.Thisanalysiswilltakeintoaccountthedualismofthehotel-cateringsector,theroleoftouroperators,theconcentrationoftheaviationsectorandthelargenetworksoftravelagents.ToolsfortheprotectionofnaturalandculturalheritageThe aim of thismodule is to give students practical knowledge of the different national, European andinternational regulations applicable in this sector. At the end of this module, students will have acomprehensiveviewofheritageprotection,whichwillenablethemtorespondappropriatelytolegalissuesthat heritage actors – such as administrative services, communities, museum institutions, touristinformationcentres,foundationsandassociations–arelikelytofacewhencarryingoutheritageprojects.InternationalcooperationpoliciesThismoduledealswithinternationaltourismdevelopment,themainchallengesfacinggovernmentsinthisdomain, multilateral cooperation to develop informed political responses and some of the policiesimplementedtotacklethesechallenges. Itaimstogivestudents informationonandanunderstandingofsomeofthepoliciesthatarecurrentlyinplaceinasampleofcountries.TourismstakeholdersystemsThismoduleaimstointroducestudentsto“arealisticapproach”:thesystemicapproachthatwillprovidenewkeyassessmentcriteriaandareasofaction.Ithasaduallearningoutcome:(i)totrainstudentsinthesystemicapproachusingtheStrategicAnalysisofOrganizations(SAO)modeofreasoningand(ii)usingacasestudy,toapplythisapproachtodifferenttypesof“tourisminitiativesystems”(aservicescompany,atouristfacility,atouristdestination,aproductfromaspecificsector,aparticularmarket).Its objective is to help students gain a better understanding of their future professional environmentthroughthetoolsandinputsofthesystemicapproach.


Afterthistraining,studentswillbeabletomastertheSAOtoolsandmodesofreasoningandidentifythevariousconstituentsofatourisminitiativesystemtoformananalysis.Studentswillworksimultaneouslyonamethodofreasoningandontheapplicationofthismethodtoarealstudy object (restaurant, hotel, tourist resort, travel agency, museum, tourist information centre,developmentagency,etc.).SustainablemanagementoftourismprojectsFollowing successful completion of this module, students will be able to develop the “sustainable”elementsofa tourismproject.Thesessionsaredividedbetween lecturesandgroupworkonsustainabledevelopmentthemesillustratedbytourismprojects.TourismmanagementofWorldHeritage(WH)sitesThismoduleisoneofthemodulesofferedwithintheframeworkoftheUNESCOChairandtheUNITWIN-UNESCONetwork“Culture,Tourism,Development”.ExternalspeakersincludeuniversitylecturersfromtheUNITWIN-UNESCOnetwork,experts fromtheUNESCOWorldHeritageCentre,managersofHeritageandWorldHeritagenetworksandrepresentativesfromtheWorldHeritageCouncilbodies.ThemodulehasbeendesignedinlinewiththecommonstandardssharedbyuniversitiesintheUNITWIN-UNESCOnetwork.Itaimstoprovidestudentswithatoolkitthatwillenablethemtoidentifycurrentissuesinthedomainofheritageandmoreparticularlyitstourismmanagement.StakeholdersandcareersintheheritagesectorThismoduleexaminesthemarketing issues involvedinculturaltourism,especially intheculturaltourismsectors. Sector configurationwill be studied to highlight actors and the components of supply and theirpotential. Different consumer profiles will also be identified. From these general considerations, themodulewilldefinethemainmodels,strategiesandmarketingtoolsthatstrengthentheseculturaltourismsectorsandshowcasethemtotargetaudiences.Thelearningoutcomeforstudentswillbetheabilitytoputtogetheranintegratedmarketingplanappliedtoaculturaltourismsectorandtogenerate,atstakeholderlevel,synergiesofidentifiedresourcesandinitiatives.CulturalmediationandtourismCulturalmediation is now one of the preferredways of creating and/ormultiplying the conditions of ameeting between audience and cultural site. Butwhat exactly does this notion cover? Thismodulewilldrawonexplicitexamplestoreflectonthechallengesandtechniquesofculturalmediations.


Metropolization,globalizationandtourismThisaimofthismoduleistoanalysenewformsofmetropolitantourisminaglobalisationcontextbylinkingit tometropolitan transformations. Far from just being a discovery of protected historical sites, tourismnowextendstoallworldmetropolises,fromNorthtoSouthandEasttoWest.Itisatoolfortherenewalofcentral spaces, spreadingout towards theperipheries.Anewgeographyofmetropolitan tourism is nowbeing drafted, and it needs new governance mechanisms. As a consequence, metropolitan tourismpracticesarecurrentlyundergoingchange.WorldHeritage(WH)SitenetworkingThe aimof thismodule is for students to understand the various challenges linked to themanagement,coordination and eventsmanagement of the network of properties that appears on theWorldHeritageList.It will begin by looking at serial nominations on this list using different examples of sites, such as LeCorbusier,BelfriesandtheRoutesofSantiagodeCompostela.ItwillalsofocusontheFortificationsofVauban.FollowinganexaminationoftheattributesthatjustifytheexceptionaluniversalvalueofthissitethathasappearedontheWorldHeritageListsince2008,themodulewillgointomoredetailon(i)themanagementandcoordinationmechanismsofthisserialpropertyand(ii)thecreationofa“fortifications”destinationanditsgovernanceatthesite-territoryscale.MethodsofpublicandprivateheritagemanagementThismodulesetsoutthedifferentmethodsofheritagesitemanagement(museums,monuments,privateproperties, interpretive centres, art centres, scientific and technical cultural centres, festivals, etc.) byshowingtheiradvantagesanddisadvantages.It also covers the diversity ofmanagementmethods, the relative importance of status for projects anddirect/autonomous/delegated/privatemanagement.LegalproceduresfortourismprojectsThis module tackles the question of the supervision of tourism projects in terms of its different legaldimensions.Itpresentsthespecificitiesoftourismprojectsledbypublicandprivatebodiesandalsostudiesseverallegalparametersthatmustbetakenintoaccountwhendeterminingthedifferentadministrativeorprivatecontractsneededtoproperlyleadatourismproject.Inaddition,itpresentsthechecksontourismprojectscarriedoutbyadministrativeandlegaljudges.FinancialplanningforculturalandheritageprojectsThismoduleaims to introducestudents to simpleconceptsand tools toenable themtounderstandandmasterthestagesofprojectplanningaswellasthesearchforfundingintourismprojects.Therewillbeaparticular focusontherolesofkeyactors (project leaders/financialpartners)according to theirdifferentprofiles (public actors/private actors). The objective of this module is to make students aware of themotivationsandobjectivesofeachtypeofactorandthemaincomponentsfordevisingatourismprojectinwhichthesearchforfinancialpartnersmust,ateachstage,integratesomeofthepreviouslyidentifiedkeynotions.FinancialplanningfortourismprojectsThismoduleaims to introducestudents to simpleconceptsand tools toenable themtounderstandandmaster the stages of project planning and the search for funding fin tourism projects. There will be aparticular focusontherolesofkeyactors (project leaders/financialpartners)according to theirdifferentprofiles (public actors/private actors). The objective of this module is to make students aware of themotivationsandobjectivesofeachtypeofactorandthemaincomponentsfordevisingatourismprojectinwhichthesearchforfinancialpartnersmust,ateachstage,integratesomeofthepreviouslyidentifiedkeynotions.


Multimedia,newtechnologiesandheritageThismodulehasthefollowinglearningoutcomes:Knowledge–studentswillunderstandtherolethatICTplaysintourism,bothinthetourismexperienceandin the tourism and hospitality industry. In particular, it will address how ICT can help to communicateheritageandpromotesustainabledevelopment.Know-how–studentswillbeabletoanalyseandassessonlinecommunicationsofheritageandimproveanddesignpromotionalactivities.Socialknowledge–studentswilldiscoverhowICTisusedforthecommunicationandmanagementofheritagetourism.AdministrativeandaccountingproceduresThismoduleaimstopresentthebasicsofgeneralandanalyticalaccountinginthecontextoftourismfirms.Theobjectiveistounderstandthelogicbehindtheaccountingstructureandthechallengesofaccounting.Aftersuccessfulcompletionofthismodule,studentswillbeabletoreadprincipalaccountingandfinancialdocuments andunderstandhow they are constructed. Themodulewill present thedifferent accountingtypes,documentsandobjectives.Accountingprocessandproductionwillalsobecovered.OrganizationanddevelopmentofmuseuminstitutionsLike all organizations, including not-for-profit ones, cultural sitesmust bemanagedwhile still respectingtheir missions and the ethical norms in place. A reasoned application of management techniques canthereforebeconsidered(strategicthinking,marketingpolicy,qualitycontrolapproach,etc.)inacontextofdecreasedpublicspendingandthedevelopmentofcompetitivesupply.Inthisrespect,thechoiceoflegalstatusisveryimportant.ObservationtoolsandmethodsforTourismTheobjectiveofthismoduleistomakestudentsawareofthedecision-makingandassessmentprocessesandskills required tomasterandusebasicelementsof tourismobservation,vocabularyandconcepts. Itwilladdresstheidentificationofgoodstatisticalsourcesandknowledgeofsurveymethodsthatprovideanadequatecriticaldistanceforproperuseofthedata.Reflectiononaccessinggoodindicatorsisvital inalldecision-makingsituations.This module will also present the major tourism indicators as well as up-to-date information on the“observer”stakeholdersinthefieldoftourism,ontheresourcecentresandsourcesofeconomicdataandonpublicandprivatestatisticaldatabasesatdifferentterritoriallevels.The tools and methods used in an economic observation of tourism, especially at national level, arepresented and illustrated (surveys, monitoring tools, study and research developers, etc.). Theirinterpretationandlimitationsarealsoaddressedusingnationalmacro-economicdata.Thismoduleaimstoenablestudentstoput intoperspectivethenotionofobservationand itsuse inanydecision-makingactions.Eachtourismprofessionalmustunderstandobservation,monitoringandanalysisandusesuchapproachesintheirwork.ObservationtoolsandtechniquesfortourisminbigcitiesIn a professional sector in which economic intelligence plays an increasingly important role for tourismdevelopment in large cities, knowing where to find information and being aware of its limitations is anecessary skill as is knowing how to create new information (especially statistical information) andprocessingandusingitefficiently.Thismoduleconsistsoftwoparts.Part1(G.Chareyron)setsoutthepotentialuseofdatathatarederivedfrombigdata,whichhasbeencollectedforthepurposesofacquiringknowledgeontourismpracticesandisbasedonthedatathattouristshaveputonlineonsocialnetworks.Part2(O.Ponti)dealswithstatisticalobservation andmonitoring tools and presents the process of compiling, administering and analysing asurveyaswellasthestatisticalanalysisofmetropolitantourismpractices.


Culturalandnaturalheritage:today’schallengesThis module addresses the notion of heritage in its different dimensions (cultural/natural,tangible/intangible,monumental/vernacular).Itshowsthe19th-centurycontext,whichiswhenthisnotionwasput inplace,and its subsequentexpansion (thematic, spatial, chronological)during the20thand21stcenturies. It analyses the multiple dimensions (social, cultural, economic) of a polysemic notion andaddressesheritage-relatedeconomic,social,culturalandtouristicchallenges.WorldHeritage(WH):Concepts,conventionsandmethodsThismodulecriticallyquestionsthescopeof thenotionofWorldHeritageand itsevolutionoverthe lastfour decades. It examines the founding texts (1972 UNESCO World Heritage Convention, UNESCOConventionfortheSafeguardingofimmaterialheritage[2003]),thedeclarations(BudapestDeclarationonthe Global Strategy for the World Heritage List that is representative, balanced and credible), thedocuments (Nara Document on Authenticity), the recommendations (Recommendation on the HistoricUrban Landscape) and the directives (Directions for the inscription of specific types of property on theHeritage List, such as cultural landscapes, historic cities and city centres, heritage channels, heritageroutes). Themodule also addresses the ICOMOSCharters and, in particular, the Venice Charter and theBurraCharterfortheconservationofheritagesitesandpropertiesofculturalvalue.ThemodulewillexaminetheprocessofinscriptionontheWorldHeritageList(ChloéCampdeMontauzon)and look at the actors involved in theWorld Heritage inscription process, the nature of the propertiesinscribedontheUNESCOWorldHeritageListandtheirthematic,spatialandgeographicalevolution.Finally, themodulewilluseacasestudyto focusoncertainWorldHeritageSitecategories, forexample,siteslinkedtoslaveryandpainfulmemoriesortovineandwine.HeritagizationandterritoriesThe aim of this module is to examine how contemporary mobilities (migrations, tourism, circulation ofpractices, imagesand ideas)questionthe linkthat isusuallymadebetweenheritageandterritory.Whenstudyingheritagizations, it isnecessary toconsider the flowsthatcross territoriesand thenetworks thatconnecttheminacontextofglobalization.Heritage-mobility linkswillbeaddressedfromtheperspectiveofmigrationaryheritageandheritagemobilities(circulationofheritagizedpractices,restitutionprocesses).Tourism, which is deeply intertwined with these issues, will be covered during the sessions. How canmigrationaryheritagebetheobjectofatourismenhancement?Towhatextentcanthereturnofmigrantstotheircountryoforigin(so-called“roots”tourism)playapivotalroleinheritage-making.Attractivenesspolicies:aninternationalperspectiveFor several years now, attractiveness has been of increasing interest to economic researchers andterritorial development agencies alike. This module aims to address the basics behind the policies thatdeveloptourismattractivenessatdifferentlevels.TourismandnationalterritoriesThiard(2007)referstothepolymorphismofthenotionofattractiveness.Territorialattractivenessexistsinboththebroadandthestrictsense.Differentformsofspecificattractivenessmaycontributetothisbroadsense: economic, residential, touristic, cultural and commercial. As such, a tourist destination’sattractivenesscannotbedissociatedfromaterritory’sattractiveness(Fabry,2009).This module will present the notion of attractiveness and its development alongside the notion ofcompetitiveness. Growing competitiveness has led to a veritable attractiveness race through differentaspects and policies. The first levers of public initiatives are the implementation of infrastructure orinvestment incentive policies. The second lever is cultural management with the promotion of thedestination’sidentityortheimplementationofaflagshipprojecttomakeattractivenessmoredynamic.Preservationofculturalsites:generalprinciplesandcasestudiesThismodulestudiesthedynamicsandimpactsoftheheritagizationofconstructedheritage.Itwillexaminethe interactionsbetweenthehistoricandscientificknowledgeofa site, thedefinitionsofobjectivesand


methodsofarchitecturalrestoration,habitantperceptionsandvisitorusesandtouristicdevelopmentandsitemanagementtoquestionhowthingsthatareconservedandpromotedinarchitectural/urbanheritageare,intheend,constructed.Preservation,managementandpromotionofGrandssitesdeFranceLecturer:AnneVOURC'H,DirectoroftheGrandSitesdeFrancenetwork.Thismodulefocusesontheoperationalmanagementofheritagesites.Thesessionswill includemethodsand contributions from the field managers of cultural and/or natural sites who are in charge of thesustainabledevelopmentsideofsitepreservationandpromotion.Theexamplespresentedwillbebasedonsitesfromthegovernment-labelledGrandsSitesdeFrancenetworkofclassifiedsites,whicharecommittedtoasustainabledevelopmentapproach.Theexampleswillincludeasitethatisfacinguptothechallengesof intelligentlymonitoring tourism flows and another that is looking to increase visitation numbers. Theprinciples and objectives of the Grand Site de France label are inspired by the 1972 World HeritageConvention,which,toacertainextent,representsanapplicationofArticle5.Themodulewillgivestudentstheopportunitytomeetandexchangewithprofessionalsfromlocalheritagesitemanagementbodies.Proceduresforpreparingpublic-privateprojectsThe design and implementation of tourism projects, and more especially structural projects, involvesseveral stakeholders, including localauthorities, fundingbodies,operatorsandbuildingandpublicworkscompanies.Tourismisthusbecomingafieldinwhichthepublicandprivatesectorsareinextricablylinked.Atanyrate,public–privatepartnershipsarefrequenttoday.The proliferation of stakeholders involved in challenges that do not necessarily converge and thecomplexityoftheprocessmeansthattheroleandmissionassignedtotheseactorsmustbedistinguishedand understood from the outset and throughout the whole process. This approach also favours thehighlightingoftheconstraintsandkeysuccessfactorsofallimplementationphases.Examplesofstandardcasesareusedtofacilitatetheintegrationandcomprehensionofthesehighlycomplexworkings.Tourismprojects,artificialworldsandthemedenvironmentsThismodulewillfocusontheevolution,andinsomecasesgeneralization,ofthepresentationoftheareaviaade-territorializedandtheorizedapproachtotourismprojects.The focus will be on the importance of the tourism project in all or part of a development plan byconcentratingontheroleofaproject’sleadingactors.Thetendenciesforahybridizationbetweenthenaturalandtheartificialwill informstudents’thinkingonthe relationshipbetweenprojects,practicesand tourist sites. This approachwill underline thenecessarylinkbetweentourismand leisure. Inaddition,thismodulewill focus–through leadingexamples,suchasAbuDhabi,DubaiandtheDisneyparks–ontheproductionofnewterritoriesandtheimportanceofmediacoverageintourismprojects.RevenueManagementControlling a hotel’s turnover or a point of sale relies on pricing and demand control. On successfulcompletionof thismodule, studentswill be able tounderstand this strategy and implementoperationaltools, particularly in the current context of relationships between accommodation providers and onlineintermediaries.TourismandsocialanthropologyBroadlyspeaking,thismodulewillintroducehowanthropologyandsociologyhaveaddressedthequestionoftourism. Itwill introducethespecificityofanthropologicalandsociologicalapproaches inthebroadestfieldofsocialsciencesandshowhowthemethods,conceptsandissuesofthesedisciplinescanbeusedtostudytourismpractices.Attheendofthesemester,studentswillbeabletoexplainthemaintheoreticaldebates that have accompanied the development of anthropological and sociological approaches totourismandexplainthemainthemesdiscussedinthesefieldsofstudybydrawingonrealcasesstudiesandethnographicexamples.


SpecializationintourismandinternationalcompetitivenessTheeconomicandgeographicalconcentrationofactivitiesandincreasedcompetitionarestrongtrendsincontemporary economies. Within this framework, this module will examine touristic specializationstrategies in relation to increased international competitiveness. The themes of specialization andcompetitivenesswillfirstbeapproachedfromthemaineconomictheories.Then,basedonthishistoricandtheoreticalapproach,theanalysisofacasestudywillenablestudentstounderstandtheimportanceofaninternationaltourismspecialization,itseffectivenessanditssustainabilityperspectives.TourismdestinationstrategiesThismodulewillfocusonthetheoryandpracticeofstrategicforesight.Thisisacontemporaryapproachtostrategicplanning,whichusesalongertimehorizonthantheonethatisgenerallyemployed.Themodulewill present strategic foresight and its background, epistemology and methodology, giving differentexamples.Itwillprovidestudentswiththebasicstheywillneedfora“foresightlab”,wheretheapproachwill be practised using a real-life example. Students will be trained to work on an environmental scan,identifying the driving forces of change and critical uncertainties and constructing alternative futurescenariosandusingthemtoformulatestrategiccoursesofaction.TourismdestinationstrategiesTheobjectiveofthismoduleistostudythestrategiesputinplacebytouristdestinationstodeveloptheirspecific identityor imageandtopositionthemselvesonaglobal,nationaland localcompetitivestage. Inparticular, themodulewill look at the territorial specialization and thematization policies in France andabroad and show the strategies that may be used when reconsidering a destination’s image in rapidlychangingcircumstances,forexample,naturalcatastrophesorpoliticalevents.TerritorialstrategiesandheritagesitesStrategyhasbecomeakeyword,oraportmanteaueven,interritorialplanningandsitedevelopment.Thismodulewillexaminethetoolsandchallengesinvolvedinbuildingtourismandheritagestrategiesandtherelationshipsbetweensiteandterritorystrategies.First, itwillpresent thenotionof strategyand the toolsdeveloped for theconstructionof territorializedstrategies. Itwill then showhow territories formulate their tourismandheritage strategies tohelp localdevelopment and the construction of tourism destinations. This will be demonstrated essentially usingFrenchexamples.Thiswillbefollowedbyanexplorationofthedifferentwaysoflinkingsitesandterritoriesto help local development through the lens of different territorial economic models (PEP, heritageecosystem,cluster,etc.).Finally,atsitelevel,themodulewillconsiderdevelopmentstrategiesthroughthediversificationofservicesandthecontributiontoterritorialdevelopment.TourismintheMediterraneanareaThe aim of this module is to present (i) the main economic and political challenges of tourism in theMediterraneanarea,which is, alongsideEurope, themain tourist regionof theworld in termsof touristincomingandoutgoingflowsand(ii)thespecificchallengesforthesectorintheregion.TourismandsustainabledevelopmentThismoduleaimstomakestudentsawareofwhatsustainabledevelopmentmeansandinvolvesand,moreprecisely,ofitsimplementationintouristfacilitiesandactivities.TourismandtheenvironmentThismoduleaimstomakestudentsawareoftheenvironmentalimpacts(positiveandnegative)oftouristactivitiesandprojects.Tourismandurbanspaces


Thismodulewillusetoolsfromgeographytoenablestudentstounderstandhowurbanspacesandtourismareco-produced.Therewillbeaspecificfocusonthedevelopmentofcriticalthinkingontheconceptsandnotionsaddressed.Followingananalysisofthefirsttourismjourneysplusthesocialcharacteristicsofthetouriststhatmadethemandtheirrelationshipswiththeurbanenvironment,thismoduleanalyseshowthestructuralchangesofurbanspaces– the industrial revolution,de-industrializationsandreconversion– inEuropeandtheUnitedStateshavedisruptedtourismpracticesandtheirframeworkinurbanpolicies.Themodulealsostudiesactorinteractionsinthesetouristicdevelopmentprocessesandespeciallytheissueofconflicts linked to urban heritagization policies. Finally, the module will upend its approach to addressurbanspacesthroughthe lensof touristpracticediversity today(memorial, festive,sexual,work-related,cultural,etc.).TourismandgeographicimaginariesBefore, during and after their trip, tourists consume (and produce) images from different origins. First,there is the promotion of tourist destinations by tourist information centres and travel agencies. Thenthere is territorial marketing and then the photos from tourists themselves, which are produced anddiffused during “slide show” evenings on social networks. There are also the representations that arestereotypicalandlong-termandwhichhailfromdifferentorigins(artistic,administrative,commercial,etc).These imagescanbedestination-specific–aprime location–orgeneric,describingatypeofspace(sea,mountain,neighbourhood).Theycanbeintentionallytouristic,ortheycangobeyondthisscope,theiruseeventuallybeingrecycled.Takenasawhole,arethesegeographicandtourismimaginaries?This module will study certain places (e.g., Paris, Valparaíso, New York) or certain geographical items(tropical islands, nature, ruins) to show that their transformation into “objects of desire”derives fromahistoricanddiscursiveconstructionthatlinksusesandvisionsfromaroundtheworld.TourismandinterculturalityThe aim of this module is to provide students with the ability to use theoretical tools to understandintercultural phenomena from a viewpoint that goes beyond an essentialist approach to culture. Onsuccessful completion of themodule, students will be able to distinguish the different approaches – inparticular those that are social anthropological and management in nature – that are applied tointerculturality. Theywill be able to identify the different ways in which interculturality is dealt with intourismcontexts.Casestudieswillbeusedtoteachstudentshowtoanalyse“intercultural”situationsbychoosingadisciplinarypointofview.TourismandinternationaltransportThenormalizationandincreaseoftravelhasmeantthatformsoftransportaredecreasinglybeingviewedasafeatureofthejourney.Transporttimeis,atbest,experiencedasamomentoftransition,asatimeofadjustment between two rhythms, two spaces. This disconnection continues to grow and, as such,questionscanberaisedastothenatureofthesetwotermsandthepotentialofreinventingatransitionfromonetotheother.Internationaltourismandemergingeconomics(BRIC)TheemergenceofBRICsignificantlychangedthelandscapeofboththeinternationaleconomyandtourism.Ontheonehand,thisnewtourismdemandisanopportunityforthosedestinationsthattraditionallyfallvictimtothecompetitionofemergingcountries.Ontheother,duetothediversityoftheirtourismoffer,BRIChaveemergedas real competitors. ExaminingBRIC’s incoming andoutgoing flowsenables a betterunderstandingnotonlyof the realeconomicbenefits thesecountriesofferbutalsoof thenewneeds towhichdestinationsmust respond. Themainobjectiveof thismodule is to train students in how to readtourismstatisticsandtriangulatedatasothattheywillbeabletoreflectontheuseandcontributionsofeconomicdata(marketing,services,policies,etc.)Internationaltourismandpovertyreduction


Tourismisafactorofeconomicgrowth,butmanycommentatorsalsodefenditsabilitytocombatpoverty.There is debate surrounding this approach, however, particularly where the idea that it is possible todevelopso-calledpro-poortourismisconcerned.Thegapthatexistsbetweenpoliticalgoodintentionsandtherealityonthegroundhasmeantthattheparticipationofthepoorestinthedevelopmentofthetourismsectorhasnotalwaysmetwithexpectations.


Classroomlistandaddresses

Classroom Address Projectionequipment

Descartesamphitheater,Sorbonne RuedelaSorbonne,75005Paris

(Metrostop:LuxembourgorCluny-Sorbonne)

RoomD630,Sorbonne RuedelaSorbonne,75005Paris

GalerieRichelieu-groundfloor


1videoprojector,tobeborrowedfromtheexamroom.









Room2,Panthéon PlaceduPanthéon,75005Paris

(StaircaseK,2ndfloor)

(Metrostop:Luxembourg)

1videoprojector–toreserve,contacttheporter(groundflooroffice).

Room303,InstitutMichelet 3rueMichelet

75006Paris

(Roomonthe3rdfloor,

Videoprojectorandcomputersaresetupintheroom.


justbythestairwellexit)

(Metrostop:PortRoyalorLuxembourg)

Room106,InstitutMichelet 3rueMichelet

75006Paris

Videoprojectorandcomputersaresetupintheroom.Thereisanextrasocketforlaptops.

INHA,RoomDemargne 2rueVivienne,75002Paris

(Metrostop:Bourse,Pyramides,PalaisRoyal)


Contacttheportertoopentheroom.









TolbiacRoom302,Centre17ruedeTolbiac

17ruedeTolbiac75013Paris

(Metrostop:Biblio.F.Mitterrand)

Videoprojectortobereserved(contactReception).

TolbiacRoom404,Centre17ruedeTolbiac 17ruedeTolbiac75013Paris





TolbiacRoom405,Centre17ruedeTolbiac 17ruedeTolbiac75013Paris






TolbiacRoom,CentrePierreMendèsFrance


(Metrostop:Olympiades)

duLycéeClaudeMonetamphitheater

1ruedocteurMagnan,75013Paris

Theamphitheaterisinthebasement(ontheleftasyoucomeintothebuilding).

(Metrostop:Olympiades,TolbiacorPlaced’Italie)

VideoprojectorattheReceptiononthegroundfloor.

FondationHellénique,CitéUniversitaireInternationaledeParis

47BBoulevardJourdan

75014Paris

(Metrostop:Ported’OrléansorCitéUniversitaire)

VideoprojectoratReception(setupbyrequest).

MaisondelaTunisie,CitéUniversitaireInternationaledeParis

45ABoulevardJourdan

75014Paris

(Metrostop:Ported’OrléansorCitéUniversitaire)

Videoprojectorandmicrocomputersetup.

Attention:youmustproduceyourstudentcardtoaccesstherooms.

Université Paris 1 Panthéon-Sorbonne · 15 3 EDTI Master 2 FR Tourism destination strategies 15 3...

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