United utilities radio advert tasks

10
Utilities are looking for student produced radio adverts to promote their 3 main campaigns over the summer months 1.Saving water 2.Reservoir and Open Water Safety 3.Think before you flush The winning group will visit a local radio station to record their winning advert

description

 

Transcript of United utilities radio advert tasks

Page 1: United utilities radio advert tasks

United Utilities are looking for student

produced radio adverts to promote

their 3 main campaigns over the

summer months

1. Saving water2. Reservoir and Open Water Safety

3. Think before you flush

The winning group will visit a local radio station to record their winning advert

Page 2: United utilities radio advert tasks

Consider all three

campaigns before

deciding which one your group will pick for your advert

Page 3: United utilities radio advert tasks

1. Saving Water• TASK 1: Create an advert that will encourage people to be more

water efficient in the home.• We want you to create a radio commercial that lets people know

about all the simple things they can do to save water to explain why this is important.

• Saving water can save money as well as natural habitats and resources. In your everyday life there are easy ways to save water from turning off the tap when you’re cleaning your teeth to using a watering can instead of a hosepipe.

• You can find other examples on how to save water by visiting the “Water Efficiency House” on the United Utilities website at unitedutilities.com

• Your commercial should be no more than 60 seconds long and include the web address

Page 4: United utilities radio advert tasks
Page 5: United utilities radio advert tasks
Page 6: United utilities radio advert tasks

2. Reservoir and Open Water Safety• TASK 2: Create a radio advert that stresses the importance of

reservoir and open water safety, letting people know about the dangers of swimming in open water.

• A reservoir may look like a tempting place to cool off on a hot summers day - but swimming in a reservoir or other open water can prove fatal.

• With its icy waters, steep sides, hidden currents and sudden drops, even the strongest swimmer can quickly find themselves in serious trouble.

• Every year in the UK, someone, somewhere ignores the warning signs, and takes the plunge, with fatal consequences.

• United Utilities hard-hitting video - it's not a game (contains graphic images) shows how easily things can turn tragic. It shows the dangers of swimming in reservoirs.

• Your commercial should be no more than 60 seconds long and include the web address

Page 8: United utilities radio advert tasks
Page 9: United utilities radio advert tasks

3. Think before you flush• Create an advert about 'thinking before you flush'.• Create a radio advert that gets people thinking about what exactly they

flush down the loo! There are many products available to us these days that make our lives more convenient, but the bad news is these items can cause big problems for us. When products like baby wipes, nappies and cotton buds are flushed down the loo, these items don't just disappear down the u-bend, but clump together to block our sewers. When blocked, sewers can flood homes and gardens, causing misery for families. Some of these items even end up in our rivers and on our beaches.

• Your commercial should be no more than 60 seconds in length and include the United Utilities website address - www.unitedutilities.com

• If your commercial is chosen as the winner we will arrange for the group to visit a local radio station to record their commercial professionally. Your advert will also get played on local radio for thousands of people to hear.

Page 10: United utilities radio advert tasks