Unit 21AO1 – Research, collect and describe a range of existing

web-based graphics.

Learning/Lesson Objectives

We Are Learning To (WALT):• Evaluate existing web graphics

Assessment CriteriaPass Merit Distinction

Candidates will collect and display examples of graphics from at least two different websites, describe their purpose and be able to comment on the positive and negative aspects of these graphics.

Candidates will collect and display examples of graphics from at least three different websites, describe their purpose and be able to discuss their suitability.  They should give details of the size of the graphics.  They should comment on the positive and negative aspects of these graphics, giving reasons.

Candidates will collect and display examples of graphics from at least four different websites, describe their purpose and be able to discuss their suitability and impact.  They should give details of the size of the graphics.  They should comment on the positive and negative aspects of these graphics, giving valid reasons.

Evaluating Web Graphics

• Name of website– This is the actual company name, – e.g. St James School

• URL of page studied– This is the full website address, – e.g. http://vle.st-james.devon.sch.uk/

Evaluating Web GraphicsPurpose

• Websites and Web graphics are always produced for a particular purpose. They may have 1 purpose or more than 1 purpose.

• This is an important section of your evaluations and must be detailed to obtain a pass.

Evaluating Web GraphicsPurpose of website

• Provide information• Change Behaviour• Attract Attention• Persuade the user to purchase a

product• Persuade the user to join something• Entertain or engage the user• Teach specific skills

Evaluating Web GraphicsTarget Audience

• Every website is created for a reason and is aimed at a specific group of people. (Target Audience)

• http://www.warnerbros.co.uk/web/sd_brand/index.jsp• http://www.pocruises.com/• http://www.channel4.com/entertainment/tv/microsites/H/hollyoaks/• http://www.misssixty.com/• http://www.dcshoes.com/home/• http://www.nus.org.uk/• http://www.people-carrier.co.uk/• http://www.jumeirah.com/en/hotels-and-resorts/Destinations/Dubai/Burj-Al-

Arab/• http://www.poundland.co.uk/pages/default.aspx• http://www.thisisexeter.co.uk/

Evaluating Web GraphicsTarget Audience

• Age Group• Gender• Educational Level• Family Size• Income Level• Location• Marital Status• Occupation• Hobbies/Interests

Evaluating Web GraphicsSize

• Documenting the size of your graphics is important. You will get a feel for how big you need to create your graphics.

• If you have print screened > opened in Fireworks > cropped and saved then getting the size details is easy.

• Find your image > click on details (bottom left)

• You need to add the dimensions and file size.

Evaluating Web GraphicsPurpose of Graphics

• Logo– The logo gives the user a first

impression of the business.– The logo promotes the business

professionally in the market. – The logo helps in attracting potential

customers and client to the business. – The logo gives a unique and innovative

identity to the business.

Evaluating Web GraphicsPurpose of Graphics

• Navigation Bar (Navigation Button)– Allows users to navigate website– Allows users to find the information they

want• Roll Over Button– Allow users to navigate to specific areas

of the website– Help promote/advertise specific areas of

a website– Act as a visual navigation system

Evaluating Web GraphicsPurpose of Graphics

• Advertising Banner– Provide information about a

product/event/website– Change behaviour – Anti-drinking/Anti-smoking– Attract attention/traffic – Bright, colourful banners

with animation, video and sound can grab your attention and influence you to visit a website/link

– Persuade user to purchase a product– Persuade user to join something. – Gym/fan

club/school/newsletter– Entertain/Engage – is the banner interactive?

Evaluating Web GraphicsPositive Features

• The graphic is eye catching and simple.• The graphic is very good quality and suited to the

topic of the website.• The graphic is an appropriate size for the page size

and layout.• The image used as a background behind the text

looks professional and was very effective.• The text, link and background colours were clear

and easy to read, they complemented each other well.

• The text colour was effective against the background colour and made the page look professional.

Evaluating Web GraphicsNegative Features

• The graphic was to big in comparison with the size of the page.

• There is no Alt text.• The graphic took a long time to load/display on

the page.• The graphic was not positioned/aligned

appropriately on the page.• The graphic is irrelevant to the website content.• The pale text was difficult to read against the

pale background.• The link colours were very hard to read/see.• Red text against a green background is very

difficult to read.

Evaluating Web GraphicsHow effective is the graphic

• For this section you need to combine your positive and negative comments into a couple of sentences.

• E.g. – The advertising banner was very effective at advertising the new Nike trainer. The images and colours used attracted my attention and made we want to purchase the trainer. The banner could be better if it included information relating to the price of the trainer.

Links

• http://www.smallbusinessbible.org/printables/whatpurpose_logodesign.html

• http://www.tappernet.com/marketingworkshop/targetaud.htm

What graphics to evaluate

• Evaluating Web Graphics 1 (Pass)– Logo– Button

• Evaluating Web Graphics 2 (Pass)– Navigation Bar– Roll-over image

• Evaluating Web Graphics 3 (Merit)– Advertising Banner (Static or Animated)– Roll over Image

• Evaluating Web Graphics 4 (Distinction)– Navigation Bar– Advertising Banner (Static or Animated)