Unit VI. i
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Transcript of Unit VI. i
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Unit VI.iProfits and Perfect Competition
(Chapter 13)
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You run General Motors. • List 3 different costs you have. • List 3 different
business decisions that are affected by your costs.
2
A C T I V E L E A R N I N G 1: Brainstorming
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In this chapter, look for the answers to these questions:• What is a production function? What is
marginal product? How are they related? • What are the various costs, and how are
they related to each other and to output?• How are costs different in the short run vs.
the long run? • What are “economies of scale”?
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Total Revenue, Total Cost, Profit
• We assume that the firm’s goal is to maximize profit.
Profit = Total revenue – Total cost
the amount a firm receives from the sale of its output
the market value of the inputs a firm uses in production
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Costs: Explicit vs. Implicit
• Explicit costs – require an outlay of money,e.g. paying wages to workers
• Implicit costs – do not require a cash outlay,e.g. the opportunity cost of the owner’s time
• This is true whether the costs are implicit or explicit. Both matter for firms’ decisions.
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Economic Profit vs. Accounting Profit
• Accounting profit = total revenue minus total explicit costs
• Economic profit= total revenue minus total costs (including
explicit and implicit costs)• Accounting profit ignores implicit costs,
so it’s higher than economic profit.
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Accounting Profit vs. Economic Profit
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Perfect Competition -- look for the answers to these questions:
• What is a perfectly competitive market? • What is marginal revenue? How is it related to total
and average revenue? • How does a competitive firm determine the quantity
that maximizes profits? • When might a competitive firm shut down in the
short run? Exit the market in the long run? • What does the market supply curve look like in the
short run? In the long run?
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Introduction: A Scenario• Three years after graduating, you run your own
business. • You have to decide how much to produce, what
price to charge, how many workers to hire, etc.• What factors should affect these decisions?
– Your costs (studied in preceding chapter)– How much competition you face
• We begin by studying the behavior of firms in perfectly competitive markets.
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Characteristics of Perfect Competition
1. Many buyers and many sellers
2. The goods offered for sale are largely the same.
3. Firms can freely enter or exit the market.
Because of 1 & 2, each buyer and seller is a “price taker” – takes the price as given.
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The Revenue of a Competitive Firm
• Total revenue (TR)
• Average revenue (AR)
• Marginal Revenue (MR):The change in TR from selling one more unit.
∆TR
∆QMR =
TR = P x Q
TRQAR = = P
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A C T I V E L E A R N I N G 2: Exercise Fill in the empty spaces of the
table.
$50$105
$40$104
$103
$102
$10$101
n.a.$100
TRPQ MRAR
$10
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A C T I V E L E A R N I N G 2: Answers Fill in the empty spaces of the
table.
$50$105
$40$104
$103
$10
$10
$10
$10$102
$10$101
n.a.
$30
$20
$10
$0$100
TR = P x QPQ∆TR∆Q
MR =TRQ
AR =
$10
$10
$10
$10
$10
Notice that MR = P
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MR = P for a Competitive Firm
• A competitive firm can keep increasing its output without affecting the market price.
• So, each one-unit increase in Q causes revenue to rise by P, i.e., MR = P.
MR = P is only true for firms in competitive markets.
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Profit Maximization
• What Q maximizes the firm’s profit? • To find the answer,
“Think at the margin.” If increase Q by one unit,revenue rises by MR,cost rises by MC.
• If MR > MC, then increase Q to raise profit. • If MR < MC, then reduce Q to raise profit.
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Profit Maximization
505
404
303
202
101
45
33
23
15
9
$5$00
Profit = MR – MC
MCMRProfitTCTRQAt any Q with MR > MC,
increasing Q raises profit.
5
7
7
5
1
–$5
10
10
10
10
–2
0
2
4
$6
12
10
8
6
$4$10
(continued from earlier exercise)
At any Q with MR < MC,reducing Q
raises profit.
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P1 MR
MC and the Firm’s Supply Decision
At Qa, MC < MR.So, increase Q to raise profit.
At Qb, MC > MR.So, reduce Q to raise profit.
At Q1, MC = MR.Changing Q would lower profit. Q
Costs
MC
Q1Qa Qb
Rule: MR = MC at the profit-maximizing Q.
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P1 MR
P2 MR2
MC and the Firm’s Supply Decision
If price rises to P2,then the profit-maximizing quantity rises to Q2.
The MC curve determines the firm’s Q at any price. Hence,
Q
Costs
MC
Q1 Q2the MC curve is the firm’s supply curve.
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Shutdown vs. Exit• Shutdown:
A short-run decision not to produce anything because of market conditions.
• Exit: A long-run decision to leave the market.
A firm that shuts down temporarily must still pay its fixed costs. A firm that exits the market does not have to pay any costs at all, fixed or variable.
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A Firm’s Short-Run Decision to Shut Down
• If firm shuts down temporarily,– revenue falls by TR– costs fall by VC
• So, the firm should shut down if TR < VC.• Divide both sides by Q: TR/Q < VC/Q• So we can write the firm’s decision as:
Shut down if P < AVC
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The firm’s SR supply curve is the portion of its MC curve above AVC.
Q
Costs
A Competitive Firm’s SR Supply Curve
MC
ATC
AVC
If P > AVC, then firm produces Q where P = MC.
If P < AVC, then firm shuts down (produces Q = 0).
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The Irrelevance of Sunk Costs
• Sunk cost: a cost that has already been committed and cannot be recovered
• Sunk costs should be irrelevant to decisions; you must pay them regardless of your choice.
• FC is a sunk cost: The firm must pay its fixed costs whether it produces or shuts down.
• So, FC should not matter in the decision to shut down.
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A Firm’s Long-Run Decision to Exit• If firm exits the market,
– revenue falls by TR– costs fall by TC
• So, the firm should exit if TR < TC.• Divide both sides by Q to rewrite the
firm’s decision as:
Exit if P < ATC
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A New Firm’s Decision to Enter the Market
• In the long run, a new firm will enter the market if it is profitable to do so: if TR > TC.
• Divide both sides by Q to express the firm’s entry decision as:
Enter if P > ATC
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The firm’s LR supply curve is the portion of its MC curve above LRATC.
Q
Costs
The Competitive Firm’s LR Supply Curve
MC
LRATC
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A C T I V E L E A R N I N G 2A: Identifying a firm’s profit
Determine this firm’s total profit.
Identify the area on the graph that represents the firm’s profit. Q
Costs, PMC
ATCP = $10 MR
50
$6
A competitive firm
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profit
A C T I V E L E A R N I N G 2A: Answers
Q
Costs, PMC
ATCP = $10 MR
50
$6
A competitive firm
profit per unit
= P – ATC= $10 – 6 = $4
Total profit = (P – ATC) x Q = $4 x 50= $200
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A C T I V E L E A R N I N G 2B: Identifying a firm’s loss
Determine this firm’s total loss.
Identify the area on the graph that represents the firm’s loss. Q
Costs, PMC
ATC
A competitive firm
$5
P = $3 MR
30
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lossMRP = $3
A C T I V E L E A R N I N G 2B: Answers
Q
Costs, PMC
ATC
A competitive firm
loss per unit = $2
Total loss = (ATC – P) x Q = $2 x 30= $60
$5
30
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Market Supply: Assumptions1) All existing firms and potential entrants
have identical costs.2) Each firm’s costs do not change as other
firms enter or exit the market.3) The number of firms in the market is
– fixed in the short run (due to fixed costs)
– variable in the long run (due to free entry and exit)
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The SR Market Supply Curve• As long as P ≥ AVC, each firm will
produce its profit-maximizing quantity, where MR = MC.
• Recall from Chapter 3 (pgs. 76 - 77): At each price, the market quantity supplied is the sum of quantity supplied by each firm.
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The SR Market Supply Curve
MC
P2
Market
Q
P
(market)
One firm
Q
P
(firm)
SP3
Example: 1000 identical firms.At each P, market Qs = 1000 x (one firm’s Qs)
AVCP2
P3
30
P1
2010
P1
30,00010,000 20,000
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Entry & Exit in the Long Run• In the LR, the number of firms can change
due to entry & exit. • If existing firms earn positive economic profit,
– New firms enter.– SR market supply curve shifts right.– P falls, reducing firms’ profits.– Entry stops when firms’ economic profits have
been driven to zero.
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Entry & Exit in the Long Run In the LR, the number of firms can change
due to entry & exit.
If existing firms incur losses, Some will exit the market. SR market supply curve shifts left.P rises, reducing remaining firms’ losses. Exit stops when firms’ economic losses have been driven to zero.
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The Zero-Profit Condition• Long-run equilibrium:
The process of entry or exit is complete – remaining firms earn zero economic profit.
• Zero economic profit occurs when P = ATC. • Since firms produce where P = MR = MC,
the zero-profit condition is P = MC = ATC.• Recall that MC intersects ATC at minimum ATC.• Hence, in the long run, P = minimum ATC.
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The LR Market Supply Curve
MCMarket
Q
P
(market)
One firm
Q
P
(firm)
In the long run, the typical firm earns zero profit.
LRATClong-runsupply
P = min. ATC
The LR market supply curve is horizontal at P = minimum ATC.
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Why Do Firms Stay in Business if Profit = 0?
Recall, economic profit is revenue minus all costs – including implicit costs, like the opportunity cost of the owner’s time and money.
• In the zero-profit equilibrium, firms earn enough revenue to cover these costs.
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S1
Profit
D1
P1long-runsupply
D2
SR & LR Effects of an Increase in Demand
MC
ATC
P1
Market
Q
P
(market)
One firm
Q
P
(firm)
P2P2
Q1 Q2
S2
Q3
A firm begins in long-run eq’m…
…but then an increase in demand raises P,……leading to SR
profits for the firm.Over time, profits induce entry, shifting S to the right, reducing P…
…driving profits to zero and restoring long-run eq’m.
AB
C
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Why the LR Supply Curve Might Slope Upward
• The LR market supply curve is horizontal if1) all firms have identical costs, and2) costs do not change as other firms enter or
exit the market.
• If either of these assumptions is not true, then LR supply curve slopes upward.
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1) Firms Have Different Costs• As P rises, firms with lower costs enter the market
before those with higher costs. • Further increases in P make it worthwhile
for higher-cost firms to enter the market, which increases market quantity supplied.
• Hence, LR market supply curve slopes upward. • At any P,
– For the marginal firm, P = minimum ATC and profit = 0.
– For lower-cost firms, profit > 0.
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2) Costs Rise as Firms Enter the Market
• In some industries, the supply of a key input is limited (e.g., there’s a fixed amount of land suitable for farming).
• The entry of new firms increases demand for this input, causing its price to rise.
• This increases all firms’ costs. • Hence, an increase in P is required to
increase the market quantity supplied, so the supply curve is upward-sloping.
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CONCLUSION: The Efficiency of a Competitive Market
• Profit-maximization: MC = MR• Perfect competition: P = MR• So, in the competitive eq’m: P = MC• Recall, MC is cost of producing the marginal unit.
P is value to buyers of the marginal unit. • So, the competitive eq’m is efficient, maximizes
total surplus. • In the next chapter, monopoly: pricing &
production decisions, deadweight loss, regulation.
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CHAPTER SUMMARY• For a firm in a perfectly competitive market,
price = marginal revenue = average revenue.• If P > AVC, a firm maximizes profit by producing
the quantity where MR = MC. If P < AVC, a firm will shut down in the short run.
• If P < ATC, a firm will exit in the long run. • In the short run, entry is not possible, and an
increase in demand increases firms’ profits. • With free entry and exit, profits = 0 in the long run,
and P = minimum ATC.