UNIT TITLE Work Placement

Unit Code EGRD5009 Location Epsom

Level 5

Duration (number of weeks) 29 weeks

Credit Value 40

Total Learning Hours for Unit 400

Date of approval of this version 8 February 2019

Course(s) to which this unit contributes BA Graphic Design (Epsom)

CONTENT This unit will prepare you to undertake a self-initiated industry placement, of approximately five weeks in length, in agreement with your Unit Leader, enabling you to gain work experience within sector/s of the Graphic Design industry that are of personal interest to you. An in-house alternative experience of equal duration is available for students unable to secure an appropriate industry placement. Prior to undertaking the placement, you will have the opportunity for focused and supported critical reflection in respect of your interests, strengths, weaknesses and career ambitions. The first half of the unit will focus upon verbal communication skills, written communication (letters, business emails), presentation skills, mock interviews, assertiveness, and negotiation. The focus will be placed upon the development of a Professional CV and Design Portfolio in preparation for the placement. The placement commences during the second half of the unit. Throughout the Unit, especially the placement/s, you will undertake a reflective journal in preparation for a Critical Report, to be presented at the end of the unit. This is a crucial reflective vehicle that enables students to evaluate key employability skills and to interweave future subject choices in third year. AIMS The aims of this unit are: A1 To enable you to critically reflect upon your own work, aspirations and ideas, enabling you to position

yourself within the Graphic Design Industry. A2 Provide opportunities for you to develop personal presentation and interview skills. A3 To provide an opportunity for you to develop independent learning, time management and

organisational skills to facilitate the arrangement and completion of a work placement. A4 Provide opportunities to undertake an informed critical evaluation of aspects of the Graphic Design

Industry.

LEARNING OUTCOMES On satisfactory completion of the unit you will be able to: LO1 Research Identify and investigate a broad range of appropriate sources using different research methods. LO2 Analysis Examine, analyse and interpret the research sources appropriately and thoroughly in relation to the

projects. LO3 Subject Knowledge and Understanding Demonstrate a broad understanding of the subject and underlying principles. LO4 Experimentation Demonstrate risk taking, problem solving, and a broad range of experimentation and testing of ideas

and materials. LO5 Technical Competence and Understanding Demonstrate a range of skills appropriate to the selected medium, audience and context. LO6 Personal and Professional Development Demonstrate commitment to the subject, engagement and attendance with the course, appropriate

planning, organisation, critical reflection and self-directed project management. INDICATIVE TEACHING & LEARNING METHODS

Industry placement option

No. of hours of scheduled activity1 90

No. of hours of independent activity 180

No. of hours of placement activity 130

This will comprise: Lectures, Seminars, Tutorials, Project Supervision, Demonstration, Practical Classes and Workshops, Supervised Time in Studio/ Workshop, Fieldwork, External Visits, Guided Independent Study, Work Placement.

In-house studio option

No. of hours of scheduled activity1 220

No. of hours of independent activity 180

No. of hours of placement activity 0

This will comprise: Lectures, Seminars, Tutorials, Project Supervision, Demonstration, Practical Classes and Workshops, Supervised Time in Studio/ Workshop, Fieldwork, External Visits, Guided Independent Study.

ASSESSMENT REQUIREMENTS Table A1- Assessment Components

1 This data is required for CMA/published information purposes. Further guidance about classification of ‘scheduled’ activity can be found in the Unit Descriptor Guidance Notes in Annex 5 of the QAH

Assessment Component

List all separate components

Weigh-ting (%)

Typical Indicative Assessment tasks

Where the component comprises

more than one assessment task

Assessment Type For each component

double click in the box to see options.

The options equate to the assessment types

in table A2

Word Count Approx word count where

applicable

Portfolio 100% Critical Report; Presentation; and Portfolio of Work.

Portfolio 2,000

Table A2 – Categories for Assessment

Assessment Type % of assessment Category

Written exam Written

Set exercise (under exam conditions but not testing practical skills)

Written

Written assignment, including essay Coursework

Report Coursework

Dissertation Coursework

Portfolio 100% Coursework

Project output (other than dissertation) Coursework

Set exercise (not under exam conditions, e.g. critiques) Coursework

Oral assessment and presentation Practical

Practical skills assessment (including production of an artefact)

Practical

Set exercise testing practical skills Practical

Table A3 – Summary of Table A2 data

Assessment Category Total % for Unit

Written

Coursework 100%

Practical

Table A4 – Assessment Criteria

CRITERION There should be at least one criterion against each learning outcome for the unit

MAPS TO LEARNING OUTCOME

Research Identify and investigate a broad range of appropriate sources using different research methods.

LO1

Analysis Examine, analyse and interpret the research sources appropriately and thoroughly in relation to the projects.

LO2

Subject Knowledge & Understanding LO3

READING LISTS2 Essential Branagan, Alison (2017) The Essential Guide to Business for Artists and Designers, 2nd edition. London,

Bloomsbury.

Caldwell, Cath (2010) Winning Portfolios for Graphic Designers. London: Quarto Publishing.

Cleaver, Phil (2014) What they Didn’t Teach You in Design School: What You Need to Know to Make a Success in

the Industry. London: Ilex Press.

Leonard, Neil. (2016) Becoming a Successful Graphic Designer. London, Bloomsbury.

Shaughnessy, Adrian (2010) How to be a Graphic Designer Without Losing Your Soul.London: Laurence King.

Recommended Please refer to project assignments which contain further reading material.

2 Reading Lists should be in accordance with the Reading Lists policy as issued by the Library & Learning Services. This policy also forms part of Annex 5 of the Quality Assurance Handbook.

Demonstrate a broad understanding of the subject and underlying principles.

Experimentation Demonstrate risk taking, problem solving, and a broad range of experimentation and testing of ideas and materials.

LO4

Technical Competence and Understanding Demonstrate a range of skills appropriate to the selected medium, audience and context.

LO5

Personal and Professional Development Demonstrate commitment to the subject, engagement and attendance with the course, appropriate planning, organisation, critical reflection and self-directed project management.

LO6

UNIT TITLE Language 1 Unit Code EGRD5017

Location Epsom

Level 5

Duration (number of weeks) 29 weeks

Credit Value 40

Total Learning Hours for Unit 400 Date of approval of this version 8 February 2019

Course(s) to which this unit contributes BA (Hons) Graphic Design (Epsom)

CONTENT The published word is the basis of how we have recorded history and provides a starting point in exploring how we will record the future. Language 1 aims to give you an introductory understanding of designing using all typographic components derived from speech. Studying the principles of language and speech will equip you with confidence in all fields surrounding typography and give you insights into content creation, in addition to the ability to handle mass text and letterforms. Typography is a key method of conveying information, and is a visual cornerstone of design, working across all media platforms, from print to screen and interactive domains. This unit will equip you with the basic skills needed to solve a wide range of visual problems later in your study and on Work Placement. Skills applicable to work placement scenarios include a wide remit of professional readiness engaging in group work, situating design work in context, visual research and experimentation, pitching and presenting, and idea generation, as well as more of the overt competence skills listed above. Content can include: Typography, grids, hierarchy, journalism, copy, messaging, tone of voice, writing systems, linguistics, design commentary and literary criticism, editorial, branding, documentation, kinetic type, wayfinding, concrete poetry, political graphics, advertising. AIMS The aims of this unit are: A1 To develop skills in handling written content in a variety of professional settings. A2 To explore the contexts around language and how they interact with the discipline of typography. A3 To show a critical approach to the creation and handling of written content, and of the ways in which

thought and speech are conveyed visually. A4 To present designed language to agreed audiences using both analogue and digital platforms.

LEARNING OUTCOMES On satisfactory completion of the unit you will be able to: LO1 Research Identify and thoroughly investigate a broad range of appropriate sources using different research

methods. LO2 Analysis Examine, analyse and critically interpret the research sources appropriately and thoroughly in relation

to the projects. LO3 Subject Knowledge and Understanding Demonstrate a broad understanding of the subject and underlying principles. LO4 Experimentation Demonstrate risk taking, problem solving, a breadth of experimentation and rigorous testing of ideas

and materials. LO5 Technical Competence and Understanding Demonstrate a range of skills appropriate to the selected medium and present work in a professional

manner appropriate to the audience and context. LO6 Personal and Professional Development Demonstrate commitment to the subject, engagement and attendance with the course, appropriate

planning, organisation, critical reflection and self-directed project management. INDICATIVE TEACHING & LEARNING METHODS

No. of hours of scheduled activity3 135

No. of hours of independent activity 265

No. of hours of placement activity 0

This will comprise: Workshops, tutor groups, discussions, lectures, seminars, tutorials, project supervision, demonstrations, practical classes, visits and fieldwork, negotiated independent study.

3 This data is required for CMA/published information purposes. Further guidance about classification of ‘scheduled’

activity can be found in the Unit Descriptor Guidance Notes in Annex 5 of the QAH

ASSESSMENT REQUIREMENTS Table A1- Assessment Components

Assessment Component

List all separate components

Weigh-ting (%)

Typical Indicative Assessment tasks

Where the component comprises more than one assessment task

Assessment Type For each component

double click in the box to see options.

The options equate to the assessment types

in table A2

Word Count Approx word count where applicable

Portfolio 100% Visual material and outcomes in response to set design briefs, plus supporting material including 2000 word academic writing, research and development, project journey records.

Portfolio n/a

Table A2 – Categories for Assessment

Assessment Type % of assessment Category

Written exam Written

Set exercise (under exam conditions but not testing practical skills)

Written

Written assignment, including essay Coursework

Report Coursework

Dissertation Coursework

Portfolio 100% Coursework

Project output (other than dissertation) Coursework

Set exercise (not under exam conditions, e.g. critiques) Coursework

Oral assessment and presentation Practical

Practical skills assessment (including production of an artefact)

Practical

Set exercise testing practical skills Practical

Table A3 – Summary of Table A2 data

Assessment Category Total % for Unit Written

Coursework 100%

Practical

Table A4 – Assessment Criteria

CRITERION There should be at least one criterion against each learning outcome for the unit

MAPS TO LEARNING OUTCOME

Research Identify and thoroughly investigate a broad range of appropriate sources using different research methods.

LO1

Analysis Examine, analyse and critically interpret the research sources appropriately and thoroughly in relation to the projects.

LO2

Subject Knowledge & Understanding Demonstrate a broad understanding of the subject and underlying principles.

LO3

Experimentation Demonstrate risk taking, problem solving, a breadth of experimentation and rigorous testing of ideas and materials.

LO4

Technical Competence and Understanding Demonstrate a range of skills appropriate to the selected medium and present work in a professional manner appropriate to the audience and context.

LO5

Personal and Professional Development Demonstrate commitment to the subject, engagement and attendance with the course, appropriate planning, organisation, critical reflection and self-directed project management.

LO6

READING LISTS4 Essential Birdsall, Derek (2004) Notes on Book Design. New Haven: Yale University Press. Jury, David (2002) About Face: reviving the rules of typography. Switzerland: Rotovision Müller-Brockmann, Josef (2008) Grid Systems in Graphic Design. Zurich: Verlag Niggli. Pater, Ruben. (2016) The Politics of Design : a (not so) global manual for visual communication. Amsterdam : BIS Publishers

4 Reading Lists should be in accordance with the Reading Lists policy as issued by Library & Student Services. This policy also

forms part of Annex 5 of the Quality Assurance Handbook.

Wittner, Bn; Thoma, Sascha; Hartmann, Timm; (2018) Bi-Scriptual: Typography and Graphic Design with Multiple Script Systems. London : Thames & Hudson Widrig, Michael. Laube, Agnes. (2016) Archigraphy Germany : Birkhäuser Recommended Bringhurst, Robert (2012) The Elements of Typographic Style. Vancouver: Hartley & Marks. Gill, Eric (2013) An Essay on Typography. London: Penguin. Hartwich, Tabea and Kemmer, Jana (2016) Overlap: Web and Typography. Zurich: Verlag Niggli. Hochuli, Jost (2015) Detail in Typography. Paris: B42. And also - https://www.youtube.com/watch?v=yCsTVJUTULc Lupton, Ellen. (2010) http://thinkingwithtype.com/ And also - Thinking with Type : a critical guide for designers, writers, editors, & students. New York : Princeton Architectural. Mafundikwa, Saki. https://youtu.be/ew4cJDgXw7M And also - (2004) Afrikan alphabets : the story of writing in Africa. New York : Mark Batty Middendorp, Jan (2012) Shaping Text. Singapore: Page One Publishing.

UNIT TITLE Image 1 Unit Code EGRD5018

Location Epsom

Level 5

Duration (number of weeks) 29 weeks

Credit Value 40

Total Learning Hours for Unit 400 Date of approval of this version 8 February 2019

Course(s) to which this unit contributes BA Graphic Design (Epsom)

CONTENT Image 1 looks at imagery in broadest terms, helping students to visualise ideas by using media appropriate to a specific audience. Image-makers shape our surroundings by making stories, data and commercial messages into easily and instantly understandable experiences. Through this unit you will explore the practice of visualising your own and others’ content in a way that is fitting and effective in reaching a range of users and audiences. The unit uses a wide range of visualising techniques and media to communicate ideas and messages using primarily image-based solutions, including print, motion, 3D, film and interactive settings. You are encouraged to implement these skills via your project work in other platforms, allowing for an integrated experience across your wider scheme of study, as appropriate to a level five experience, and to consider your work within a broader course-wide portfolio in preparation for level six study. Consideration will also be given to examining the future social contexts of commercial imagery and the image-maker beyond personal authorial language. This unit will equip you with the basic skills needed to solve a wide range of visual problems later in your study and on Work Placement. Skills applicable to work placement scenarios include a wide remit of professional readiness including group work, situating design work in context, visual research and experimentation, pitching and presenting, and idea generation, as well as more of the overt competence skills listed above. Content of this unit can include; reportage, semiotics, applied drawing, composition, harnessing found and vernacular imagery, sequence and motion, illustration, 3D and spatial settings of image-making. AIMS The aims of this unit are: A1 To develop skills in handling image-based content in a variety of professional settings. A2 To explore the contexts around imagery and how they interact with the discipline of illustration. A3 To show a critical approach to the creation and handling of experimental visual content. A4 To present authorial imagery to agreed audiences using a range of analogue and digital platforms.

LEARNING OUTCOMES On satisfactory completion of the unit you will be able to: LO1 Research Identify and thoroughly investigate a broad range of appropriate sources using different research

methods. LO2 Analysis Examine, analyse and critically interpret the research sources appropriately and thoroughly in relation

to the projects. LO3 Subject Knowledge and Understanding Demonstrate a broad understanding of the subject and underlying principles. LO4 Experimentation Demonstrate risk taking, problem solving, a breadth of experimentation and rigorous testing of ideas

and materials. LO5 Technical Competence and Understanding Demonstrate a range of skills appropriate to the selected medium and present work in a professional

manner appropriate to the audience and context. LO6 Personal and Professional Development Demonstrate commitment to the subject, engagement and attendance with the course, appropriate

planning, organisation, critical reflection and self-directed project management. INDICATIVE TEACHING & LEARNING METHODS

No. of hours of scheduled activity5 135

No. of hours of independent activity 265

No. of hours of placement activity 0

This will comprise: Workshops, tutor groups, discussions, lectures, seminars, tutorials, Project Supervision, demonstrations, practical classes, visits and fieldwork, negotiated independent study.

5 This data is required for CMA/published information purposes. Further guidance about classification of ‘scheduled’

activity can be found in the Unit Descriptor Guidance Notes in Annex 5 of the QAH

ASSESSMENT REQUIREMENTS Table A1 – Assessment Components

Assessment Component

List all separate components

Weigh-ting (%)

Typical Indicative Assessment tasks

Where the component comprises more than one assessment task

Assessment Type For each component

double click in the box to see options.

The options equate to the assessment types

in table A2

Word Count Approx word count where applicable

Portfolio 100% Visual material and outcomes in response to set design briefs, plus supporting material including 2000 word academic writing, research and development, project journey records.

Portfolio n/a

Table A2 – Categories for Assessment

Assessment Type % of assessment Category

Written exam Written

Set exercise (under exam conditions but not testing practical skills)

Written

Written assignment, including essay Coursework

Report Coursework

Dissertation Coursework

Portfolio 100% Coursework

Project output (other than dissertation) Coursework

Set exercise (not under exam conditions, e.g. critiques) Coursework

Oral assessment and presentation Practical

Practical skills assessment (including production of an artefact)

Practical

Set exercise testing practical skills Practical

Table A3 – Summary of Table A2 data

Assessment Category Total % for Unit Written

Coursework 100%

Practical

Table A4 – Assessment Criteria

CRITERION There should be at least one criterion against each learning outcome for the unit

MAPS TO LEARNING OUTCOME

Research Identify and thoroughly investigate a broad range of appropriate sources using different research methods.

LO1

Analysis Examine, analyse and critically interpret the research sources appropriately and thoroughly in relation to the projects.

LO2

Subject Knowledge & Understanding Demonstrate a broad understanding of the subject and underlying principles.

LO3

Experimentation Demonstrate risk taking, problem solving, a breadth of experimentation and rigorous testing of ideas and materials.

LO4

Technical Competence and Understanding Demonstrate a range of skills appropriate to the selected medium and present work in a professional manner appropriate to the audience and context.

LO5

Personal and Professional Development Demonstrate commitment to the subject, engagement and attendance with the course, appropriate planning, organisation, critical reflection and self-directed project management.

LO6

READING LISTS6 Essential Zeegen, L. & Roberts, C. (2014) Fifty Years of Illustration. (London, Laurence King) Rees, D. (2014) How To be An Illustrator. (London, Laurence King) Heller, S. & Arisman, M. (2000) The Education of an Illustrator. (Allworth Press) http://www.itsnicethat.com/categories/illustration http://50watts.com/

6 Reading Lists should be in accordance with the Reading Lists policy as issued by Library & Student Services. This policy also

forms part of Annex 5 of the Quality Assurance Handbook.

http://theaoi.com/varoom-mag/ Recommended Brazell, D. (2013) Understanding Illustration - A. & C.Black Victionary, (2010) Illustration Play 2 – Viction Workshop Edwards, B. (2003) Drawing On the Right Side of the Brain – Collins Please refer to project assignments which contain further reference material.

UNIT TITLE Data 1 Unit Code EGRD5019

Location Epsom

Level 5

Duration (number of weeks) 29 weeks

Credit Value 40

Total Learning Hours for Unit 400 Date of approval of this version 8 February 2019

Course(s) to which this unit contributes BA (Hons) Graphic Design (Epsom)

CONTENT Every day, vast amounts of data influence the way we live our lives and how we see the world around us. For information to have impact, it must be easy to find, simple to use, instantly understandable and designed. As designers, we have the ability to shape our world through how this data is presented. Visualising information is a key challenge facing designers today as the rise of big data revolutionises the way personal information is gathered and processed. This unit looks at both devising visualising systems and finding ways to use data in an innovative and productive way. It examines the social contexts behind algorithmic processing of data, and gives confidence in the key concepts behind statistical analysis. This unit will equip you with the basic skills needed to solve a wide range of visual problems later in your study and on Work Placement. Skills applicable to work placement scenarios include a wide remit of professional readiness including group work, situating design work in context, visual research and experimentation, pitching and presenting, and idea generation. Content can include: Information graphics and visual systems, confidence with statistics, AI and machine learning, mapping behaviour, big data. AIMS The aims of this unit are: A1 To develop analytical skills in relation to specific audiences and spaces. A2 To explore interfaces that allow ease of use and the sharing and the processing of information. A3 To show a critical approach to data, and to apply this to a range of settings. A4 To present information across a range of analogue and digital platforms.

LEARNING OUTCOMES On satisfactory completion of the unit you will be able to: LO1 Research Identify and thoroughly investigate a broad range of appropriate sources using different research

methods. LO2 Analysis Examine, analyse and critically interpret the research sources appropriately and thoroughly in relation

to the projects. LO3 Subject Knowledge and Understanding Demonstrate a broad understanding of the subject and underlying principles. LO4 Experimentation Demonstrate risk taking, problem solving, a breadth of experimentation and rigorous testing of ideas

and materials. LO5 Technical Competence and Understanding Demonstrate a range of skills appropriate to the selected medium and present work in a professional

manner appropriate to the audience and context. LO6 Personal and Professional Development Demonstrate commitment to the subject, engagement and attendance with the course, appropriate

planning, organisation, critical reflection and self-directed project management. INDICATIVE TEACHING & LEARNING METHODS

No. of hours of scheduled activity7 135

No. of hours of independent activity 265

No. of hours of placement activity 0

This will comprise: Workshops, tutor groups, discussions, lectures, seminars, tutorials, Project Supervision, demonstrations, practical classes, visits and fieldwork, negotiated independent study.

7 This data is required for CMA/published information purposes. Further guidance about classification of ‘scheduled’

activity can be found in the Unit Descriptor Guidance Notes in Annex 5 of the QAH

ASSESSMENT REQUIREMENTS Table A1 – Assessment Components

Assessment Component

List all separate components

Weigh-ting (%)

Typical Indicative Assessment tasks

Where the component comprises more than one assessment task

Assessment Type For each component

double click in the box to see options.

The options equate to the assessment types

in table A2

Word Count Approx word count where applicable

Portfolio 100% Visual material and outcomes in response to set design briefs, plus supporting material including 2000 word academic writing, research and development, project journey records.

Portfolio n/a

Table A2 – Categories for Assessment

Assessment Type % of assessment Category

Written exam Written

Set exercise (under exam conditions but not testing practical skills)

Written

Written assignment, including essay Coursework

Report Coursework

Dissertation Coursework

Portfolio 100% Coursework

Project output (other than dissertation) Coursework

Set exercise (not under exam conditions, e.g. critiques) Coursework

Oral assessment and presentation Practical

Practical skills assessment (including production of an artefact)

Practical

Set exercise testing practical skills Practical

Table A3 – Summary of Table A2 data

Assessment Category Total % for Unit

Written Coursework 100%

Practical

Table A4 – Assessment Criteria

CRITERION There should be at least one criterion against each learning outcome for the unit

MAPS TO LEARNING OUTCOME

Research Identify and thoroughly investigate a broad range of appropriate sources using different research methods.

LO1

Analysis Examine, analyse and critically interpret the research sources appropriately and thoroughly in relation to the projects.

LO2

Subject Knowledge & Understanding Demonstrate a broad understanding of the subject and underlying principles.

LO3

Experimentation Demonstrate risk taking, problem solving, a breadth of experimentation and rigorous testing of ideas and materials.

LO4

Technical Competence and Understanding Demonstrate a range of skills appropriate to the selected medium and present work in a professional manner appropriate to the audience and context.

LO5

Personal and Professional Development Demonstrate commitment to the subject, engagement and attendance with the course, appropriate planning, organisation, critical reflection and self-directed project management.

LO6

READING LISTS8 Essential Fawcett-Tang, Roger (2005) Mapping: An Illustrative Guide to Graphic Navigational Systems. Hove: Rotovision. Neurath, Otto (2010) From Hieroglyphics to Isotype: A Visual Autobiography. London: Hyphen Press. Tufte, Edward R (1997) Visual Explanations: Images & Quantities, Evidence and Narrative. Cheshire: Graphics Press. Tufte, Edward R (2001) The Visual Display of Quantitative Information. Cheshire: Graphics Press.

8 Reading Lists should be in accordance with the Reading Lists policy as issued by Library & Student Services. This policy also

forms part of Annex 5 of the Quality Assurance Handbook.

Dreyfuss, Henry (1972) Symbol Sourcebook: An authoritative guide to international graphic symbols. McGraw-Hill Book Company. Herdeg, Walter (1974) Graphic Diagrams: The graphic visualisation of abstract data. The Graphic Press, Zürich. Recommended Klanten, Robert (2009) Data Flow: Visualizing Information in Graphic Design. London: Thames and Hudson. Rosenberg, Daniel (2013) Cartographies of Time: A History of the Timeline. New York: Princeton Architectural Press. twopoints.net (2010) Left, Right, Up, Down: New Directions in Signage and Wayfinding. Berlin: Gestalten Verlag. Victionary (2014) You Are Here: A New Approach to Signage and Wayfinding. Berkeley: Gingko Press. Tufte, Edward (2006) Beautiful Evidence. Cheshire: Graphics Press. Manuals 1: Design & Identity Guidelines (2016) London: Unit Editions. Smitshuijzen, Edo (2007) Signage Design Manual. Lars Müller Publishers. Aicher, Otl and Krampen, Martin (1977) Zeichensysteme der visuellen Kommunikation. Verlag Alexander Koch GmbH, Stuttgart Kinross Robin (editor) (2000) Froshaug, Anthony: Typography & texts. Hyphen Press, London Wildbur, Peter (1989) Information graphics: a survey of typographic, diagrammatic and cartographic communication. Trefoil Publications, London Visocky O’Grady, Jenn and Ken (2008) The Information Design Handbook. RotoVision

UNIT TITLE Design Futures 1 Unit Code EGRD5020

Location Epsom

Level 5

Duration (number of weeks) 29 weeks

Credit Value 40

Total Learning Hours for Unit 400 Date of approval of this version 8 February 2019

Course(s) to which this unit contributes BA Graphic Design (Epsom)

CONTENT As designers, we have the opportunity to approach social and environmental challenges with a view to developing critical and meaningful ways to articulate and forge cultural change. Design Futures involves authentic approaches to design in relation to social change and emerging design tools. Design Futures 1 is an optional unit exploring innovative futures of design practice, leading to the creation of viable professional portfolio outcomes within the field of experimental design. Students are asked to translate abstract issues into tangible design proposals, grounding projects in real-world social, cultural, technological, and economic issues. The content is concerned both with the expressive, functional and communicative possibilities of new technologies, and also with the social, cultural, environmental, and ethical consequences of living within an increasingly technologically mediated society. This will include working with participatory and human-centred design, design as propaganda, social engagement, new user interfaces, and new ways of reaching and working with audiences. It also embeds employability skills by offering key digital competencies, chances to collaborate between years and course, and the opportunity to address live and external briefs. Design disciplines used will include digital tools, moving image, printmaking, branding, and editorial work. This unit will equip you with the basic skills needed to solve a wide range of visual problems later in your study and on Work Placement. Skills applicable to work placement scenarios include a wide remit of professional readiness including group work, situating design work in context, visual research and experimentation, pitching and presenting, and idea generation, as well as more of the overt competence skills listed above. Content can include: Participatory design, political design, speculative design, social responsibility of designers, natural user interfaces, emerging tools, UX, UI.

AIMS The aims of this unit are: A1 To provide you with the tools to critically analyse, map and reimagine Graphic Design Practice in

relation to contemporary social and technological contexts. A2 To enable you to further examine the role that Graphic Design takes in shaping the world. A3 To facilitate the development of a series of projects that analyse and engage with social contexts. A4 To enable you to critically investigate a range of different platforms for publishing and disseminating

practice in socially relevant ways. LEARNING OUTCOMES On satisfactory completion of the unit you will be able to: LO1 Research Identify and thoroughly investigate a broad range of appropriate sources using different research

methods. LO2 Analysis Examine, analyse and critically interpret the research sources appropriately and thoroughly in relation

to the projects. LO3 Subject Knowledge and Understanding Demonstrate a broad understanding of the subject and underlying principles. LO4 Experimentation Demonstrate risk taking, problem solving, a breadth of experimentation and rigorous testing of ideas

and materials. LO5 Technical Competence and Understanding Demonstrate a range of skills appropriate to the selected medium and present work in a professional

manner appropriate to the audience and context. LO6 Personal and Professional Development Demonstrate commitment to the subject, engagement and attendance with the course, appropriate

planning, organisation, critical reflection and self-directed project management.

INDICATIVE TEACHING & LEARNING METHODS

No. of hours of scheduled activity9 135

No. of hours of independent activity 265

No. of hours of placement activity 0

This will comprise: Workshops, tutor groups, discussions, lectures, seminars, tutorials, Project Supervision, demonstrations, practical classes, visits and fieldwork, negotiated independent study.

ASSESSMENT REQUIREMENTS Table A1 - Assessment Components

Assessment Component

List all separate components

Weigh-ting (%)

Typical Indicative Assessment tasks

Where the component comprises more than one assessment task

Assessment Type For each component

double click in the box to see options.

The options equate to the assessment types

in table A2

Word Count Approx word count where applicable

Portfolio 100% Visual material and outcomes in response to set design briefs, plus supporting material including 2000 word academic writing, research and development, project journey records.

Portfolio n/a

9 This data is required for CMA/published information purposes. Further guidance about classification of ‘scheduled’

activity can be found in the Unit Descriptor Guidance Notes in Annex 5 of the QAH

Table A2 – Categories for Assessment

Assessment Type % of assessment Category

Written exam Written

Set exercise (under exam conditions but not testing practical skills)

Written

Written assignment, including essay Coursework

Report Coursework

Dissertation Coursework

Portfolio 100% Coursework

Project output (other than dissertation) Coursework

Set exercise (not under exam conditions, e.g. critiques) Coursework

Oral assessment and presentation Practical

Practical skills assessment (including production of an artefact)

Practical

Set exercise testing practical skills Practical

Table A3 – Summary of Table A2 data

Assessment Category Total % for Unit Written

Coursework 100%

Practical

Table A4 – Assessment Criteria

CRITERION There should be at least one criterion against each learning outcome for the unit

MAPS TO LEARNING OUTCOME

Research Identify and thoroughly investigate a broad range of appropriate sources using different research methods.

LO1

Analysis Examine, analyse and critically interpret the research sources appropriately and thoroughly in relation to the projects.

LO2

Subject Knowledge & Understanding Demonstrate a broad understanding of the subject and underlying principles.

LO3

Experimentation Demonstrate risk taking, problem solving, a breadth of experimentation and rigorous testing of ideas and materials.

LO4

Technical Competence and Understanding Demonstrate a range of skills appropriate to the selected medium and present work in a

LO5

professional manner appropriate to the audience and context.

Personal and Professional Development Demonstrate commitment to the subject, engagement and attendance with the course, appropriate planning, organisation, critical reflection and self-directed project management.

LO6

READING LISTS10 Essential Armstrong, Helen (2016) Digital Design Theory. New York: Princeton Architectural Press. Decolonising Design (2017) “Editorial Statement”, http://www.decolonisingdesign.com/statements/2016/editorial/ [November 15, 2017] Metahaven (2015) Black Transparency, The Right to Know in the Age of Surveillance. Berlin: Sternberg Press. Resnick, Elizabeth (ed.) (2019) The Social Design Reader. Bloomsbury Academic. Recommended Andrews, Kehinde (2018) Back to Black: Retelling Black Radicalism for the 21st Century. London, Zed Books. Korn, Peter (2015) Why We Make Things and Why it Matters: The Education of a Craftsman. Boston: David R. Godine. Laranjo, Francisco (2015) Modes of Criticism 1: Critical, Uncritical, Post-Critical. London: Modes of Criticism. Lindauer, Armin and Müller, Bettina (2015) Experimental Design: Visual Creativity & Method. Zurich: Verlag Niggli. Malovich, Lev (2001) The Language of New Media. Cambridge: MIT Press. Preciado, Beatriz (2013) Testo Junkie: Sex, Drugs, and Biopolitics in the Pharmacopornographic Era. New York: The Feminist Press. Savicic, Gordon and Savic, Selena (2013) Unpleasant Design. Belgrade: G.L.O.R.I.A. Trafford, James, Pendrell, Luke and Mackay, Robin (eds.) (2016) Speculative Aesthetics. Urbanomic.

10 Reading Lists should be in accordance with the Reading Lists policy as issued by Library & Student Services. This policy

also forms part of Annex 5 of the Quality Assurance Handbook.

UNIT TITLE Professional Practice (Study Abroad) Unit Code EGRD5021

Location Epsom

Level 5

Duration (number of weeks) 13 weeks

Credit Value 20

Total Learning Hours for Unit 200 Date of approval of this version 8 February 2019 (Epsom)

CONTENT This self-initiated unit will prepare you to position yourself within the field of Graphic Design, undertaking research into aspects of the industry that are of personal interest to you. You will have the opportunity for focussed and supported critical reflection in respect of your interests, strengths, weaknesses and career ambitions. This first half of the unit will focus upon verbal communication skills, written communication (letters, business emails), presentation skills, mock interviews, assertiveness, and negotiation. The focus will be placed upon the development of a Professional CV and Design Portfolio in preparation for professional practice. This Study Abroad Unit is a shortened version of Work Placement to allow for a period of study at a partner institution abroad. It is delivered in conjunction with the year-long unit, with a reduced amount of projects due for submission. AIMS The aims of this unit are: A1 To enable you to critically reflect upon your own work, aspirations and ideas, enabling you to position

yourself within the Graphic Design Industry. A2 Provide opportunities for you to develop personal presentation and interview skills. A3 To provide an opportunity for you to develop independent learning, time management and

organisational skills. A4 Provide opportunities to undertake an informed critical evaluation of aspects of the Graphic Design

Industry. LEARNING OUTCOMES On satisfactory completion of the unit you will be able to: LO1 Research Identify and investigate a broad range of appropriate sources using different research methods. LO2 Analysis Examine, analyse and interpret the research sources appropriately and thoroughly in relation to the

projects. LO3 Experimentation

Demonstrate risk taking, problem solving, and a broad range of experimentation and testing of ideas and materials.

LO4 Personal and Professional Development Demonstrate commitment to the subject, engagement and attendance with the course, appropriate

planning, organisation, critical reflection and self-directed project management. INDICATIVE TEACHING & LEARNING METHODS

No. of hours of scheduled activity11 68

No. of hours of independent activity 132

No. of hours of placement activity 0

This will comprise: Lectures, Seminars, Tutorials, Project Supervision, Demonstration, Practical Classes and Workshops, Supervised Time in Studio/ Workshop, Fieldwork, External Visits, Guided Independent Study.

ASSESSMENT REQUIREMENTS Table A1 – Assessment Components

Assessment Component

List all separate components

Weigh-ting (%)

Typical Indicative Assessment tasks

Where the component comprises

more than one assessment task

Assessment Type For each component

double click in the box to see options.

The options equate to the assessment types

in table A2

Word Count Approx word count where

applicable

Portfolio 100% Critical Report; Presentation; and Portfolio of Work.

Portfolio 2,000

Table A2 – Categories for Assessment

Assessment Type % of assessment Category

Written exam Written

Set exercise (under exam conditions but not testing practical skills)

Written

Written assignment, including essay Coursework

Report Coursework

Dissertation Coursework

Portfolio 100% Coursework

Project output (other than dissertation) Coursework

Set exercise (not under exam conditions, e.g. critiques) Coursework

Oral assessment and presentation Practical

11This data is required for CMA/published information purposes. Further guidance about classification of ‘scheduled’ activity can be found in the Unit Descriptor Guidance Notes in Annex 5 of the QAH

Practical skills assessment (including production of an artefact)

Practical

Set exercise testing practical skills Practical

Table A3 – Summary of Table A2 data

Assessment Category Total % for Unit Written

Coursework 100%

Practical

Table A4 – Assessment Criteria

CRITERION There should be at least one criterion against each learning outcome for the unit

MAPS TO LEARNING OUTCOME

Research Identify and investigate a broad range of appropriate sources using different research methods.

LO1

Analysis Examine, analyse and interpret the research sources appropriately and thoroughly in relation to the projects.

LO2

Experimentation Demonstrate risk taking, problem solving, and a broad range of experimentation and testing of ideas and materials.

LO3

Personal and Professional Development Demonstrate commitment to the subject, engagement and attendance with the course, appropriate planning, organisation, critical reflection and self-directed project management.

LO4

READING LISTS12 Essential Branagan, Alison (2017) The Essential Guide to Business for Artists and Designers, 2nd edition. London,

Bloomsbury.

Caldwell, Cath (2010) Winning Portfolios for Graphic Designers. London: Quarto Publishing.

Cleaver, Phil (2014) What they Didn’t Teach You in Design School: What You Need to Know to Make a Success in

the Industry. London: Ilex Press.

Leonard, Neil. (2016) Becoming a Successful Graphic Designer. London, Bloomsbury.

Shaughnessy, Adrian (2010) How to be a Graphic Designer Without Losing Your Soul.London: Laurence King.

Recommended Please refer to project assignments which contain further reading material.

12 Reading Lists should be in accordance with the Reading Lists policy as issued by Library & Student Services. This policy

also forms part of Annex 5 of the Quality Assurance Handbook.

UNIT TITLE Language 1 (Study Abroad) Unit Code EGRD5022

Location Epsom

Level 5

Duration (number of weeks) 13 weeks

Credit Value 20

Total Learning Hours for Unit 200 Date of approval of this version 8 February 2019

Course(s) to which this unit contributes BA (Hons) Graphic Design (Epsom)

CONTENT The published word is the basis of how we have recorded history and provides a starting point in exploring how we will record the future. Language 1 aims to give you an introductory understanding of designing using all typographic components derived from speech. The unit is a precursor to Language 2, delivered at level six, and aims to provide a basic set of competences for that platform, including working knowledge of Adobe InDesign, the handling of mass text, and familiarity with the ideas behind writing systems. Studying the principles of language and speech will equip you with confidence in all fields surrounding typography and give you insights into content creation, in addition to the ability to handle mass text and letterforms. Typography is a key method of conveying information, and is a visual cornerstone of design, working across all media platforms, from print to screen and interactive domains. Content can include: Typography, grids, hierarchy, journalism, copy, messaging, tone of voice, writing systems, linguistics, design commentary and literary criticism, editorial, branding, documentation, kinetic type, wayfinding, concrete poetry, political graphics, advertising. AIMS The aims of this unit are: A1 To develop skills in handling written content in a variety of professional settings. A2 To explore the contexts around language and how they interact with the discipline of typography. A3 To show a critical approach to the creation and handling of written content, and of the ways in which

thought and speech are conveyed visually. A4 To present designed language to agreed audiences using both analogue and digital platforms.

LEARNING OUTCOMES On satisfactory completion of the unit you will be able to: LO1 Research Identify and thoroughly investigate a broad range of appropriate sources using different research

methods. LO2 Analysis Examine, analyse and critically interpret the research sources appropriately and thoroughly in relation

to the projects. LO3 Experimentation Demonstrate risk taking, problem solving, a breadth of experimentation and rigorous testing of ideas

and materials. LO4 Personal and Professional Development Demonstrate commitment to the subject, engagement and attendance with the course, appropriate

planning, organisation, critical reflection and self-directed project management. INDICATIVE TEACHING & LEARNING METHODS

No. of hours of scheduled activity13 68

No. of hours of independent activity 132

No. of hours of placement activity 0

This will comprise: Workshops, tutor groups, discussions, lectures, seminars, tutorials, project supervision, demonstrations, practical classes, visits and fieldwork, negotiated independent study.

ASSESSMENT REQUIREMENTS Table A1 – Assessment Components

Assessment Component

List all separate components

Weigh-ting (%)

Typical Indicative Assessment tasks

Where the component comprises more than one assessment task

Assessment Type For each component

double click in the box to see options.

The options equate to the assessment types

in table A2

Word Count Approx word count where applicable

Portfolio 100% Visual material and outcomes in response to set design briefs, plus supporting material including 1000 word academic writing, research and development, project journey records.

Portfolio n/a

13 This data is required for CMA/published information purposes. Further guidance about classification of ‘scheduled’

activity can be found in the Unit Descriptor Guidance Notes in Annex 5 of the QAH

Table A2 – Categories for Assessment

Assessment Type % of assessment Category

Written exam Written

Set exercise (under exam conditions but not testing practical skills)

Written

Written assignment, including essay Coursework

Report Coursework

Dissertation Coursework

Portfolio 100% Coursework

Project output (other than dissertation) Coursework

Set exercise (not under exam conditions, e.g. critiques) Coursework

Oral assessment and presentation Practical

Practical skills assessment (including production of an artefact)

Practical

Set exercise testing practical skills Practical

Table A3 – Summary of Table A2 data

Assessment Category Total % for Unit

Written

Coursework 100%

Practical

Table A4 – Assessment Criteria

CRITERION There should be at least one criterion against each learning outcome for the unit

MAPS TO LEARNING OUTCOME

Research Identify and thoroughly investigate a broad range of appropriate sources using different research methods.

LO1

Analysis Examine, analyse and critically interpret the research sources appropriately and thoroughly in relation to the projects.

LO2

Experimentation Demonstrate risk taking, problem solving, a breadth of experimentation and rigorous testing of ideas and materials.

LO3

Personal and Professional Development Demonstrate commitment to the subject, engagement and attendance with the course, appropriate planning, organisation, critical reflection and self-directed project management.

LO4

READING LISTS14 Essential Birdsall, Derek (2004) Notes on Book Design. New Haven: Yale University Press. Jury, David (2002) About Face : reviving the rules of typography. Switzerland : Rotovision Müller-Brockmann, Josef (2008) Grid Systems in Graphic Design. Zurich: Verlag Niggli. Pater, Ruben. (2016) The Politics of Design : a (not so) global manual for visual communication. Amsterdam : BIS Publishers Wittner, Bn; Thoma, Sascha; Hartmann, Timm; (2018) Bi-Scriptual: Typography and Graphic Design with Muliple Script Systems. London : Thames & Hudson Widrig, Michael. Laube, Agnes. (2016) Archigraphy Germany : Birkhäuser Recommended Bringhurst, Robert (2012) The Elements of Typographic Style. Vancouver: Hartley & Marks. Gill, Eric (2013) An Essay on Typography. London: Penguin. Hartwich, Tabea and Kemmer, Jana (2016) Overlap: Web and Typography. Zurich: Verlag Niggli. Hochuli, Jost (2015) Detail in Typography. Paris: B42. And also - https://www.youtube.com/watch?v=yCsTVJUTULc Lupton, Ellen. (2010) http://thinkingwithtype.com/ And also - Thinking with Type : a critical guide for designers, writers, editors, & students. New York : Princeton Architectural. Mafundikwa, Saki. https://youtu.be/ew4cJDgXw7M And also - (2004) Afrikan alphabets : the story of writing in Africa. New York : Mark Batty Middendorp, Jan (2012) Shaping Text. Singapore: Page One Publishing.

14 Reading Lists should be in accordance with the Reading Lists policy as issued by Library & Student Services. This policy

also forms part of Annex 5 of the Quality Assurance Handbook.

UNIT TITLE Image 1 (Study Abroad) Unit Code EGRD5023

Location Epsom

Level 5

Duration (number of weeks) 13 weeks

Credit Value 20

Total Learning Hours for Unit 200 Date of approval of this version 8 February 2019

Course(s) to which this unit contributes BA Graphic Design (Epsom)

CONTENT Image 1 looks at imagery in broadest terms, helping students to visualise ideas by using media appropriate to a specific audience. Image-makers shape our surroundings by making stories, data and commercial messages into easily and instantly understandable experiences. Through this unit you will explore the practice of visualising your own and others’ content in a way that is fitting and effective in reaching a range of users and audiences. The unit uses a wide range of visualising techniques and media to communicate ideas and messages using primarily image-based solutions, including print, motion, 3D, film and interactive settings. You are encouraged to implement these skills via your project work in other platforms, allowing for an integrated experience across your wider scheme of study, as appropriate to a level five experience, and to consider your work within a broader course-wide portfolio in preparation for level six study. Consideration will also be given to examining the future social contexts of commercial imagery and the image-maker beyond personal authorial language. This Study Abroad Unit is a shortened version of Image 1 to allow for a period of study at a partner institution abroad. It is delivered in conjunction with the year-long unit, with proportionally fewer projects due for submission. Content of this unit can include: Reportage, semiotics, applied drawing, composition, harnessing found and vernacular imagery, sequence and motion, illustration, 3D and spatial settings of image-making. AIMS The aims of this unit are: A1 To develop skills in handling image-based content in a variety of professional settings. A2 To explore the contexts around imagery and how they interact with the discipline of illustration. A3 To show a critical approach to the creation and handling of experimental visual content. A4 To present authorial imagery to agreed audiences using a range of analogue and digital platforms.

LEARNING OUTCOMES On satisfactory completion of the unit you will be able to: LO1 Research Identify and thoroughly investigate a broad range of appropriate sources using different research

methods. LO2 Analysis Examine, analyse and critically interpret the research sources appropriately and thoroughly in relation

to the projects. LO3 Experimentation Demonstrate risk taking, problem solving, a breadth of experimentation and rigorous testing of ideas

and materials. LO4 Personal and Professional Development Demonstrate commitment to the subject, engagement and attendance with the course, appropriate

planning, organisation, critical reflection and self-directed project management. INDICATIVE TEACHING & LEARNING METHODS

No. of hours of scheduled activity15 68

No. of hours of independent activity 132

No. of hours of placement activity 0 This will comprise: Workshops, tutor groups, discussions, lectures, seminars, tutorials, Project Supervision, demonstrations, practical classes, visits and fieldwork, negotiated independent study.

ASSESSMENT REQUIREMENTS Table A1 – Assessment Components

Assessment Component

List all separate components

Weigh-ting (%)

Typical Indicative Assessment tasks

Where the component comprises more than one assessment task

Assessment Type For each component

double click in the box to see options.

The options equate to the assessment types

in table A2

Word Count Approx word count where applicable

Portfolio 100% Visual material and outcomes in response to set design briefs, plus supporting material including 1000 word academic writing, research and development, project journey records.

Portfolio n/a

15 This data is required for CMA/published information purposes. Further guidance about classification of ‘scheduled’

activity can be found in the Unit Descriptor Guidance Notes in Annex 5 of the QAH

Table A2 – Categories for Assessment

Assessment Type % of assessment Category

Written exam Written

Set exercise (under exam conditions but not testing practical skills)

Written

Written assignment, including essay Coursework

Report Coursework

Dissertation Coursework

Portfolio 100% Coursework

Project output (other than dissertation) Coursework

Set exercise (not under exam conditions, e.g. critiques) Coursework

Oral assessment and presentation Practical

Practical skills assessment (including production of an artefact)

Practical

Set exercise testing practical skills Practical

Table A3 – Summary of Table A2 data

Assessment Category Total % for Unit

Written

Coursework 100%

Practical Table A4 – Assessment Criteria

CRITERION There should be at least one criterion against each learning outcome for the unit

MAPS TO LEARNING OUTCOME

Research Identify and thoroughly investigate a broad range of appropriate sources using different research methods.

LO1

Analysis Examine, analyse and critically interpret the research sources appropriately and thoroughly in relation to the projects.

LO2

Experimentation Demonstrate risk taking, problem solving, a breadth of experimentation and rigorous testing of ideas and materials.

LO3

Personal and Professional Development Demonstrate commitment to the subject, engagement and attendance with the course, appropriate planning, organisation, critical

LO4

reflection and self-directed project management.

READING LISTS16 Essential Zeegen, L. & Roberts, C. (2014) Fifty Years of Illustration. (London, Laurence King) Rees, D. (2014) How To be An Illustrator. (London, Laurence King) Heller, S. & Arisman, M. (2000) The Education of an Illustrator. (Allworth Press) http://www.itsnicethat.com/categories/illustration http://50watts.com/ http://theaoi.com/varoom-mag/ Recommended Brazell, D. (2013) Understanding Illustration - A. & C.Black Victionary, (2010) Illustration Play 2 – Viction Workshop Edwards, B. (2003) Drawing On the Right Side of the Brain – Collins Please refer to project assignments which contain further reference material.

16 Reading Lists should be in accordance with the Reading Lists policy as issued by Library & Student Services. This policy

also forms part of Annex 5 of the Quality Assurance Handbook.

UNIT TITLE Data 1 (Study Abroad) Unit Code EGRD5024

Location Epsom

Level 5

Duration (number of weeks) 13 weeks

Credit Value 20

Total Learning Hours for Unit 200 Date of approval of this version 8 February 2019

Course(s) to which this unit contributes BA (Hons) Graphic Design (Epsom)

CONTENT Every day, vast amounts of data influence the way we live our lives and how we see the world around us. For information to have impact, it must be easy to find, simple to use, instantly understandable and designed. As designers, we have the ability to shape our world through how this data is presented. Visualising information is a key challenge facing designers today as the rise of big data revolutionises the way personal information is gathered and processed. This unit looks at both devising visualising systems and finding ways to use data in an innovative and productive way. It examines the social contexts behind algorithmic processing of data, and gives confidence in the key concepts behind statistical analysis. This Study Abroad Unit is a shortened version of Data 1 to allow for a period of study at a partner institution abroad. It is delivered in conjunction with the year-long unit, with a reduced amount of projects due for submission. Content can include: Information graphics and visual systems, confidence with statistics, AI and machine learning, mapping behaviour, big data. AIMS The aims of this unit are: A1 To develop analytical skills in relation to specific audiences and spaces. A2 To explore interfaces that allow ease of use, and the sharing and the processing of information. A3 To show a critical approach to data, and to apply this to a range of settings. A4 To present information across a range of analogue and digital platforms.

LEARNING OUTCOMES On satisfactory completion of the unit you will be able to: LO1 Research Identify and thoroughly investigate a broad range of appropriate sources using different research

methods. LO2 Analysis Examine, analyse and critically interpret the research sources appropriately and thoroughly in relation

to the projects. LO3 Experimentation Demonstrate risk taking, problem solving, a breadth of experimentation and rigorous testing of ideas

and materials. LO4 Personal and Professional Development Demonstrate commitment to the subject, engagement and attendance with the course, appropriate

planning, organisation, critical reflection and self-directed project management. INDICATIVE TEACHING & LEARNING METHODS

No. of hours of scheduled activity17 68

No. of hours of independent activity 132

No. of hours of placement activity 0 This will comprise: Workshops, tutor groups, discussions, lectures, seminars, tutorials, Project Supervision, demonstrations, practical classes, visits and fieldwork, negotiated independent study.

ASSESSMENT REQUIREMENTS Table A1- Assessment Components

Assessment Component

List all separate components

Weigh-ting (%)

Typical Indicative Assessment tasks

Where the component comprises more than one assessment task

Assessment Type For each component

double click in the box to see options.

The options equate to the assessment types

in table A2

Word Count Approx word count where applicable

Portfolio 100% Visual material and outcomes in response to set design briefs, plus supporting material including 1000 word academic writing, research and development, project journey records.

Portfolio n/a

17 This data is required for CMA/published information purposes. Further guidance about classification of ‘scheduled’

activity can be found in the Unit Descriptor Guidance Notes in Annex 5 of the QAH

Table A2 – Categories for Assessment

Assessment Type % of assessment Category

Written exam Written

Set exercise (under exam conditions but not testing practical skills)

Written

Written assignment, including essay Coursework

Report Coursework

Dissertation Coursework

Portfolio 100% Coursework

Project output (other than dissertation) Coursework

Set exercise (not under exam conditions, e.g. critiques) Coursework

Oral assessment and presentation Practical

Practical skills assessment (including production of an artefact)

Practical

Set exercise testing practical skills Practical

Table A3 – Summary of Table A2 data

Assessment Category Total % for Unit

Written

Coursework 100%

Practical Table A4 – Assessment Criteria

CRITERION There should be at least one criterion against each learning outcome for the unit

MAPS TO LEARNING OUTCOME

Research Identify and thoroughly investigate a broad range of appropriate sources using different research methods.

LO1

Analysis Examine, analyse and critically interpret the research sources appropriately and thoroughly in relation to the projects.

LO2

Experimentation Demonstrate risk taking, problem solving, a breadth of experimentation and rigorous testing of ideas and materials.

LO3

Personal and Professional Development Demonstrate commitment to the subject, engagement and attendance with the course, appropriate planning, organisation, critical

LO4

reflection and self-directed project management.

READING LISTS18 Essential Fawcett-Tang, Roger (2005) Mapping: An Illustrative Guide to Graphic Navigational Systems. Hove: Rotovision. Neurath, Otto (2010) From Hieroglyphics to Isotype: A Visual Autobiography. London: Hyphen Press. Tufte, Edward R (1997) Visual Explanations: Images & Quantities, Evidence and Narrative. Cheshire: Graphics Press. Tufte, Edward R (2001) The Visual Display of Quantitative Information. Cheshire: Graphics Press. Dreyfuss, Henry (1972) Symbol Sourcebook: An authoritative guide to international graphic symbols. McGraw-Hill Book Company. Herdeg, Walter (1974) Graphic Diagrams: The graphic visualisation of abstract data. The Graphic Press, Zürich. Recommended Klanten, Robert (2009) Data Flow: Visualizing Information in Graphic Design. London: Thames and Hudson. Rosenberg, Daniel (2013) Cartographies of Time: A History of the Timeline. New York: Princeton Architectural Press. twopoints.net (2010) Left, Right, Up, Down: New Directions in Signage and Wayfinding. Berlin: Gestalten Verlag. Victionary (2014) You Are Here: A New Approach to Signage and Wayfinding. Berkeley: Gingko Press. Tufte, Edward (2006) Beautiful Evidence. Cheshire: Graphics Press. Manuals 1: Design & Identity Guidelines (2016) London: Unit Editions. Smitshuijzen, Edo (2007) Signage Design Manual. Lars Müller Publishers. Aicher, Otl and Krampen, Martin (1977) Zeichensysteme der visuellen Kommunikation. Verlag Alexander Koch GmbH, Stuttgart. Kinross Robin (editor) (2000) Froshaug, Anthony: Typography & texts. Hyphen Press, London. Wildbur, Peter (1989) Information graphics: a survey of typographic, diagrammatic and cartographic communication. Trefoil Publications, London. Visocky O’Grady, Jenn and Ken (2008) The Information Design Handbook. RotoVision.

18 Reading Lists should be in accordance with the Reading Lists policy as issued by Library & Student Services. This policy

also forms part of Annex 5 of the Quality Assurance Handbook.

UNIT TITLE Design Futures 1 (Study Abroad) Unit Code EGRD5025

Location Epsom

Level 5

Duration (number of weeks) 13 weeks

Credit Value 20

Total Learning Hours for Unit 200 Date of approval of this version 8 February 2019

Course(s) to which this unit contributes BA Graphic Design (Epsom)

CONTENT As designers, we have the opportunity to approach social and environmental challenges with a view to developing critical and meaningful ways to articulate and forge cultural change. Design Futures involves authentic approaches to design in relation to social change and emerging design tools. Design Futures 1 is an optional unit exploring innovative futures of design practice, leading to the creation of viable professional portfolio outcomes within the field of experimental design. Students are asked to translate abstract issues into tangible design proposals, grounding projects in real-world social, cultural, technological, and economic issues. The content is concerned both with the expressive, functional and communicative possibilities of new technologies, and also with the social, cultural, environmental, and ethical consequences of living within an increasingly technologically mediated society. This will include working with participatory and human-centred design, design as propaganda, social engagement, new user interfaces, and new ways of reaching and working with audiences. It also embeds employability skills by offering key digital competencies, chances to collaborate between years and course, and the opportunity to address live and external briefs. Design disciplines used will include digital tools, moving image, printmaking, branding, and editorial work. This unit will equip you with the basic skills needed to solve a wide range of visual problems, including a wide remit of professional readiness including group work, situating design work in context, visual research and experimentation, pitching and presenting, and idea generation, as well as more of the overt competence skills listed above. This Study Abroad Unit is a shortened version of Design Futures 1 to allow for a period of study at a partner institution abroad. It is delivered in conjunction with the year-long unit, with a reduced amount of projects due for submission. Content can include: Participatory design, political design, speculative design, social responsibility of designers, natural user interfaces, emerging tools, UX, UI.

AIMS The aims of this unit are: A1 To provide you with the tools to critically analyse, map and reimagine Graphic Design Practice in

relation to contemporary social and technological contexts. A2 To enable you to further examine the role that Graphic Design takes in shaping the world. A3 To facilitate the development of a series of projects that analyse and engage with social contexts. A4 To enable you to critically investigate a range of different platforms for publishing and disseminating

practice in socially relevant ways. LEARNING OUTCOMES On satisfactory completion of the unit you will be able to: LO1 Research Identify and thoroughly investigate a broad range of appropriate sources using different research

methods. LO2 Analysis Examine, analyse and critically interpret the research sources appropriately and thoroughly in relation

to the projects. LO3 Experimentation Demonstrate risk taking, problem solving, a breadth of experimentation and rigorous testing of ideas

and materials. LO4 Personal and Professional Development Demonstrate commitment to the subject, engagement and attendance with the course, appropriate

planning, organisation, critical reflection and self-directed project management. INDICATIVE TEACHING & LEARNING METHODS

No. of hours of scheduled activity19 68

No. of hours of independent activity 132

No. of hours of placement activity 0

This will comprise: Workshops, tutor groups, discussions, lectures, seminars, tutorials, Project Supervision, demonstrations, practical classes, visits and fieldwork, negotiated independent study.

19 This data is required for CMA/published information purposes. Further guidance about classification of ‘scheduled’

activity can be found in the Unit Descriptor Guidance Notes in Annex 5 of the QAH

ASSESSMENT REQUIREMENTS Table A1 – Assessment Components

Assessment Component

List all separate components

Weigh-ting (%)

Typical Indicative Assessment tasks

Where the component comprises more than one assessment task

Assessment Type For each component

double click in the box to see options.

The options equate to the assessment types

in table A2

Word Count Approx word count where applicable

Portfolio 100% Visual material and outcomes in response to set design briefs, plus supporting material including 1000 word academic writing, research and development, project journey records.

Portfolio n/a

Table A2 – Categories for Assessment

Assessment Type % of assessment Category

Written exam Written

Set exercise (under exam conditions but not testing practical skills)

Written

Written assignment, including essay Coursework

Report Coursework

Dissertation Coursework

Portfolio 100% Coursework

Project output (other than dissertation) Coursework

Set exercise (not under exam conditions, e.g. critiques) Coursework

Oral assessment and presentation Practical

Practical skills assessment (including production of an artefact)

Practical

Set exercise testing practical skills Practical

Table A3 – Summary of Table A2 data

Assessment Category Total % for Unit

Written

Coursework 100%

Practical

Table A4 – Assessment Criteria

CRITERION There should be at least one criterion against each learning outcome for the unit

MAPS TO LEARNING OUTCOME

Research Identify and thoroughly investigate a broad range of appropriate sources using different research methods.

LO1

Analysis Examine, analyse and critically interpret the research sources appropriately and thoroughly in relation to the projects.

LO2

Experimentation Demonstrate risk taking, problem solving, a breadth of experimentation and rigorous testing of ideas and materials.

LO3

Personal and Professional Development Demonstrate commitment to the subject, engagement and attendance with the course, appropriate planning, organisation, critical reflection and self-directed project management.

LO4

READING LISTS20 Essential Armstrong, Helen (2016) Digital Design Theory. New York: Princeton Architectural Press. Decolonising Design (2017) “Editorial Statement”, http://www.decolonisingdesign.com/statements/2016/editorial/ [November 15, 2017] Metahaven (2015) Black Transparency, The Right to Know in the Age of Surveillance. Berlin: Sternberg Press. Resnick, Elizabeth (ed.) (2019) The Social Design Reader. Bloomsbury Academic. Recommended

20 Reading Lists should be in accordance with the Reading Lists policy as issued by Library & Student Services. This policy

also forms part of Annex 5 of the Quality Assurance Handbook.

Andrews, Kehinde (2018) Back to Black: Retelling Black Radicalism for the 21st Century. London, Zed Books. Korn, Peter (2015) Why We Make Things and Why it Matters: The Education of a Craftsman. Boston: David R. Godine. Laranjo, Francisco (2015) Modes of Criticism 1: Critical, Uncritical, Post-Critical. London: Modes of Criticism. Lindauer, Armin and Müller, Bettina (2015) Experimental Design: Visual Creativity & Method. Zurich: Verlag Niggli. Malovich, Lev (2001) The Language of New Media. Cambridge: MIT Press. Preciado, Beatriz (2013) Testo Junkie: Sex, Drugs, and Biopolitics in the Pharmacopornographic Era. New York: The Feminist Press. Savicic, Gordon and Savic, Selena (2013) Unpleasant Design. Belgrade: G.L.O.R.I.A. Trafford, James, Pendrell, Luke and Mackay, Robin (eds.) (2016) Speculative Aesthetics. Urbanomic.