UNIT B EVOLUTION AND MOVEMENT OF FASHION
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UNIT BEVOLUTION AND MOVEMENT OF FASHION
2.03 Recognize the relationship between historical events and fashion evolution.
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Mood of the decade World War II
Women re-entered the workforce Parisian Fashion houses closed
their doors due to German invasion of Paris
American fashion designers emerged
Shorter skirts Sloppy Joe sweaters Bikini introduced
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Sloppy Joe Sweater
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On July 5, 1946, French designer Louis Reard unveils a daring two-piece swimsuit at the Piscine Molitor, a popular swimming pool in Paris. Parisian showgirl Micheline Bernardini modeled the new fashion, which Reard dubbed "bikini," inspired by a news-making U.S. atomic test that took place off the Bikini Atoll in the Pacific Ocean earlier that week.
The First Bikini
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Mood of the decade World War II (cont.)
L-85 (General Limitations Order) restricted amount of fabric used in production of apparel.
Designers had to create fashions that would remain stylish through multiple seasons.
A new style of suits for women had short skirts and short jackets of twenty-five inches or less in length.
Sheath evening dresses replaced the long flowing gowns of the thirties.
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Sheath Dresses
Long and straight
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Mood of the decade World War II (cont.)
Restrictions limited use of silk, wool, rubber, metal
Tailored masculine-looking suit
The young danced the jitterbug.
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Mood of the decade
Postwar fashion freedom Women wanted a return to more
feminine designs. Christian Dior introduced the “New
Look” with rounded shoulders, fuller bustlines, and fuller skirts fifteen inches off the ground.
Paris was re-established as the center of the fashion world.
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The New Look – Christian Dior
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People who influenced fashion
Christian Dior—designer of the “New Look”; first to license name
Norman Norrell—winner of the first Coty American Fashion Critics Award; founder of CFDA
Cristobal Balenciaga—known for huge evening coats, long, full skirts, pillbox hats, and chemise dresses
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Balenciaga
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People who influenced fashion
Jacques Fath—first French designer to export designs to the United States
Elsa Schiaparelli — known for surreal designs and bold use of color
Adrian—Hollywood costume designer whose screen fantasies influenced street fashions
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Fath and Schiaperelli
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Adrian
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Your Assignment
Create a poster or PP. The poster will show current fashions that
reflect fashions from history. Select three current looks or garments from
magazines. Cut them out and glue to poster. Label each outfit as the decade that it
reflects. For example: 1940s, 1950s, 1960s