Unit 8

Songjiang No.1 High School

Yang Tingyu

2008-12

Advertising???

product

potential customers

culture

economy

impact

factor

Further Understanding How many points can show the impact of

advertisements?

What does “that” refer to in the text? (Para. 1, line 2)

Will the global economy be further driven by advertisements?

It refers to the spending of $400 billion a year.

Two. The money spent on advertising and the economy.

It’s said that today more than $400 billion a year is spent

on advertising worldwide. Beyond that the economic impact of advertising touches just about every consumer-product industry, from cars to chocolates.

• beyond (prep.):1. This challenging task is beyond

my ability. 2. The party went on until beyond

midnight.3. Beyond sports, Jerry is also

keen on music. 4. Beyond the mountains is a small

village.

________________________________________

___________________________ __________________ _____________________

How many points can show the impact of advertisement?

What does “that” refer to in the text? (Para. 1, line 2)

Will the global economy be further driven by advertisements?

It refers to the spending of $400 billion a year.

Yes.

Two. The spending of $400 billion a year and the economy.

Further Understanding

In fact, it is widely recognized that the global economy is being driven to a great extent by advertising. to a great extent to some/a certain extent To what extent are you affected by

advertisements as a customer?

???

Pair WorkFactors involved in a

successful advertisement based on the text

A

successful

advertisement

Factors involved in a successful

advertisement

How

To ________ the market

By finding out ___________ of the product in the advertisement

To work out the best way to ______________ of this market

By taking into account ___________ of their customers and other ________

To design the

_________

By working outa namean ____________By finding out ____________The related ________ data

To avoid ______ By __________ different kinds of ______

identifythe potential customers

meet the needs

the desires and worries

problems

advertising programme image

slogans

an advertising spokesperson

scientific culture difference

comparing

culture

A

Group Discussion

B

C

D

Assignment Recite Para. B. Think about which advertisement you think is

the most successful advertisement? Give your reasons.