Unit 8 New Product Launch

Unit 8 New Product Launch

Unit 8 New Product Launch

Secretary English

Objectives

To grasp words and expressions about new product launch.

To get familiar with situations related with the topic above.

To understand the definitions,the patterns and the formats of press release and poster.

To be able to write press release and poster according to the given information.

Contents

Ⅰ. Lead-in Ⅱ. Language Points Ⅲ. Classroom Activities Ⅳ. Practical Writing Ⅴ. Exercises Ⅵ. Key to Exercises VII. Assignments

Ⅰ. Lead-in

Writing press release and poster are the basical skills required on a secretary, as they are important types of documents in office work . After learning this unit, you are supposed to be able to grasp the basic skills of writing the two types of documents.

Ⅱ. Language Points

1. specific [spi‘sifik] n. 特效药 , 特性 , 详情 ; adj. 特殊的 , 明确的 , 具有特效的 I want a specific answer. 我想要一个明确的回答。 There is no specific for curing lung cancer. 没有治疗肺癌的特效药。

2. boast [b ust]ə n. 吹牛 v. 吹牛 , 自夸 It is nothing to boast of. 这没有什么可夸耀的。 Great boast, small roast. [ 谚 ] 说得多 , 做得少。


3. compromise ['k mpr maiz]ɔ ə n. 妥协，折衷 v. 妥协处理 , 危害 How shall we compromise? 我们双方各让多少？ We struck a compromise. 我们达成了妥协。

4.access ['ækses] n. 进入，使用，接近，通道 The only access to the town is across the bridge. 到镇上唯一的通路是经过一座桥。 Citizens may have free access to the library. 市民可以自由使用图书馆。


5. surpass [s ‘pɑ:s]ə v. 超过 The latecomers surpass the early starters. 后来居上。 The result surpassed their hopes. 结果比他们所期望的要好。

6.respectively [re‘spektli] adv. 相应地，各自地 She gave beer to the man and a toy to the baby, respectiv

ely. 她分别给男人啤酒，给婴儿一个玩具。 What do they mean respectively? 他们分别是什么意思？


7. come up with 想出、得出 Did you come up with any ideas? 有没有想到什么新的意见？ I come up with the final product. 我提出完成品。 8. figure out 算出 ( 想出 , 理解 , 断定 , 解决 ) I can‘t figure him out--he is a mystery 。我无法理解他－－他是个神秘莫测的人。 We figure out ourselves, we needn't help. 由我们自己解决这件事，我们不需要帮助。


9. be in alliance with 与……联盟 We are working in alliance with our foreign partners. 我们与外国合伙人联合一道工作 . The church, acting in alliance with community groups. 教会和公共社区统一行动。

10. team up with 与……合作 The Shanghai team drew up steadily with the Tianjin team 上海队稳步地赶上天津队。 John preferred to go into business alone rather than to team up

with anyone else. 约翰情愿独自经商，不愿与人合伙。

Additional Topic-related Sentences

1. Helen, I need you to arrange a news conference for Friday at 3:00 p.m. to introduce our new branch here in Shanghai.

海伦，请你在星期五下午三点钟安排一个记者招待会，介绍上海本地的新分公司。

2. Steven, please fax the press kit about the conference to the journals.

史蒂文，请把这份有关记者招待会的资料传真给各报社。 3. I’ll call my contacts at the papers, magazines, radio and TV stati

ons and inform them of the conference. 我会打电话给报社、杂志社、电台和电视台的联络人，通知他们这

个记者招待会的信息。 4. I get to issue the information about our latest product at the new

s conference tomorrow. 明天我要在新闻发布会上发布有关我们最新产品的信息。 5. Everything is ready as your wish. 所有的东西都已经按照你的要求准备好了。


6. Now that I’ve told you all about our latest development, I’ll open the floor to answer any questions you might have.

我已经向大家介绍了我们的最新产品，现在，请大家自由发问。 7. Please do not hesitate to ask any questions you might

want to ask. 请别犹豫，你想问的所有问题都可以提问。 8. Would you please briefly explain the details about your

latest product? 请你简要地介绍一下有关你们新产品的一些细节，好吗？ 9. I’m sorry that’s not the sort of thing I can pass on at th

e moment. 十分抱歉，这方面目前我无可奉告。 10. Do you have any plans to sell in South America? 你们打算把产品销往南美吗？


11. Do you plan to branch out domestically? 你们有到国外拓展业务的计划吗。 12. How much do you spend on advertising? 你们在广告方面的投入是多少？ 13. What’s your market share? 你们的市场占有率有多大？ 14. What’s the ratio of overseas demand for your

products to domestic requirement? 你们产品的国外需要和国内需要的比例是多少？ 15. We have an exciting new product to tell every

body. 我们要向大家介绍一个令人兴奋的新产品。


16. We’ll ask our people to give you a demonstration of our latest product.

我们将请我们的员工把我们的最新产品为你们作示范。 17. Our latest product was developed by the technicians for

five years. 我们的最新产品是由技术人员历时五年才开发成功的。 18. We put it on the market just two weeks ago. 两个星期之前我们才将它投放市场。 19. No other company can match us as far as speed is conc

erned. 就速度而言，没有别的厂商能与我们相比。 20. No other company can produce the same product so far. 到目前为止，没有别的公司能生产同种产品。

Ⅲ. Classroom Activities

Learn to communicate in the given situation.

Suppose you work with Nike and your company has a new series of product launching.

Firstly, you are taking part in the marketing meeting discussing the ways of how to promote a new product in a press conference.

Then, ask your partners to act as reporters in the press conference, and you act as a member of the marketing team presenting the new product and answering the questions from the reporters.

Ⅳ. Practical Writing

Press Release （新闻稿）1

Poster （海报）2


1. Press Release （新闻稿）新闻是及时反映新近发生的、

有报道价值的事实的文体。新闻一般由标题、导语、主体、背景和结尾五部分组成，公司所发布的新闻同样也如此。此外，因公司发布新闻公告的目的的特殊性，其形式和内容有其自身的特点。


公司新闻发布会公告的构成一般分为：发布时间 (release time) 标题 (headline) 正文 (body) 公司简介 (company introduction) 联系方式 (contact information) 结束标志 (ending mark: ### or End)

Sample August 8, 2008

Amazon’s Latest Product Launch is a Couple of Facebook Apps Amazon has now officially joined the Facebook craze. It has launched two

of its own Facebook applications: Amazon Giver and Amazon Grapevine. Amazon Giver shows your Amazon wishlist on your Facebook page. Of cou

rse, there are more than a dozen apps on Facebook that already let you do that, but only Amazon Giver lets your friends actually buy those gifts for you without leaving Facebook. Ah, distributed commerce. Your friends can also click on a recommendations tab that creates Amazon product recommendations based on interests reflected in your Facebook profile. So if you are “fan” of The Killers, it might recommend one of the band’s CDs. If you are a “fan” of a soccer page, it might recommend a soccer ball. It also provides recommendations for your friends, conveniently listed by closest birthday.

Amazon Grapevine creates an activity stream based on your actions on Amazon. Every time you update your wishlist, write a review, or rate a product on Amazon, it shows up in your friends’ Facebook news feed. Although this sounds almost exactly like Facebook’s Beacon program, Amazon is not part of Beacon (which went through a lot of privacy issues). Amazon Grapevine is completely opt-in. None of your activities are shown automatically just because you are a Facebook member. And none of your purchases are shown. In a way, it is too bad that is not an option. What a person buys says a lot about who they are.

For additional information, please surf the website :www.amazon.com End


2. Poster （海报）海报是人们极为常见的一种招

贴形式，多用于电影、戏剧、比赛、文艺演出等活动。它属于户外广告，分布在各街道、影剧院、展览会、商业闹区、车站、码头、公园等公共场所。国外也称之为“瞬间”的的街头艺术。


海报一般由标题、正文和落款三部分组成：（一）标题海报的标题写法较多，大体可以有以下

一些形式：其一，单独由文种名构成。即在第一行

中间写上“海报”字样。其二，直接由活动的内容承担题目。如

“舞讯”、“影讯”、“球讯”等。其三，可以是一些描述性的文字。如

“ ×××再显风彩、 ××寺旧事重提”。


（二）正文海报的正文要求写清楚以下一些内容：第一，活动的目的和意义；第二，活动的主要项目、时间、地点等；第三，参加的具体方法及一些必要的注意事项

等。（三）落款要求署上主办单位的名称及海报的发文日期。

登出海报的日期常写在最后一行，顶格写。以上的格式是就海报的整体而讲的，实际的使

用中，有些内容可以少写或省略。


（四）海报写作的注意事项海报一定要具体真实地写明活动的地点、时间及主要内容。文中可以用些鼓动性的词语，但不可夸大实事。海报文字要求简洁明了，篇幅要短小精悍。海报的版式可以做些艺术性的处理，以吸引观众。


Sample 1:

GOOD NEWSWinter Clearance SalesOn this weekend ( 14th March to 15th March), all the goods on show will be sold at twenty percent discount. Please examine and choose them carefully before you pay. There will be no replacement or refunding. You have been warned in advance. You are welcome to make your choice. WAL MART ★10th March, 2009

Ⅳ. Practical Writing Sample 2:

POSTERFriendly Basketball Match

All Are WelcomeOrganized by the Students' Union of our school, a friendly basketball match will be held between No.3 Middle School team and ours on the basketball court on Saturday, June 5, 1993 at 4 p.m.

The School Students' UnionTuesday, June 1.

Ⅴ. Exercises Ⅰ.Fill in the blanks with the words or expressions given below. C

hange the form where necessary.

1. He is always ____his children in success at school. 2. You will be informed when the book becomes ____. 3. She works well with those ____to her in the firm. 4. The latest development ____to the media. 5. The company wants to increase its____ by 15%. 6. Her work ____from the rest of her colleagues. 7. I can’t _____ why he quit his well-paid job. 8. Have you ____ the journalists of the conference? 9. I am afraid I can’t put everything ____ in half an hour. 10. The new model comes in ____ colors.

superior to boast release stand out figure out inform in order a full range of available market share

Ⅴ. Exercises II. Translate the following into Chinese or English.

1. 我们要如何把我们的产品和对手的产品区分开来呢？ 2. 我们在制定价格结构时应该考虑到边际利润率。 3. 别忘了要加上网络宣传和找一位有效的代言人。 4. 我们考虑用全国性的电视广告、平面广告，并在电影中插入产品。 5．我们通知媒体要举办记者会了吗 ? 6. We hope to get a better idea of the direction your corporation is looking at

going. 7. Can you provide me with some information on your latest product? 8. Thank you for giving me such a detailed account about the matter 。 9. Advertising is of course one of the ways to make products known to the c

ustomers. But what is more important is to offer the customers a quality product at a cheap price.

10．We expect that our customers will benefit greatly from our entry into the smart phone

VI. Key to Exercises

I. Fill in the blanks with the words or expressions given below. Change the form where necessary.

1.boasts 2.available 3.superior to 4.released 5.market share6.stands out7.figure out 8.informed 9.in order 10.a full range of

VI. Key to Exercises

II. Translate the following into Chinese or English. 1. How will we differentiate our product from our competitors? 2. We should consider our profit margin when setting our price structure. 3. Don’t forget to incorporate an Internet ad campaign and pick an effecti

ve spokesperson. 4. We are considering national TV sports, print ads, and product placem

ent in movies. 5. Has the media been notified about our press conference? 6．我们希望对贵公司的未来发展方面有更多的了解。 7．你能就你们的最新产品提供一些情况吗。 8．感谢你告诉我这么多的情况。 9．广告当然是向顾客宣传产品的方法之一。但更重要的是向顾客以便宜

的价格提供品质优良的产品。关键是：为恰当的市场选择恰当的产品，并在恰当的时机投放市场。

10．我们期待进入智能手机的市场后，消费者能大大受益。

VI. Key to Exercises VI Practical Writing

March 9, 2009

Timken Inks Agreement to Supply Wind Power Equipment Manufacturer in China

CANTON, Ohio: March 9, 2009(PRMORE.COM) — The Timken Company (NYSE: TKR) has signed a long-term, multi-year agreement to supply wind turbine gearbox bearings for Nanjing High Speed Gear Manufacturing Co., Ltd. (NGC), a manufacturer of wind power, marine, construction, and industrial gear transmission equipment based in China.

Under the terms of the agreement, revenues in the first phase of the agreement are expected to be worth an estimated US$30 million to Timken, with additional growth anticipated after 2010.

Media Contact: Lorrie Paul CrumManager - Global Media and Strategic CommunicationsTelephone: (330) 471-3514Facsimile: (330) [email protected]

For Additional Information:www.timken.com/mediawww.timken.com/investors

# # #

Ⅶ .Assignment Write an English press release according to the followi

ng Chinese information:

发布时间： 2009 年 3月 9日背景信息：中国上海铁姆肯公司（NYSE: TKR）日前宣布，其与中国风能、船用、建材及工业等领域齿轮传动设备的重要制造商之一 ——南京高速齿轮制造有限公司（简称：南高齿）签订了一份长达数年的风电齿轮箱轴承供货长期战略合作协议。根据协议条款，铁姆肯公司在协议第一阶段的销售额预计将达到 3000万美元，在 2010 年之后预计销售额将获得可观的继续增长。

媒体联系：朱文洁中国区媒体关系经理电话： 86-21-61138000-8023传真： [email protected]

欲了解更多信息：www.timken.com/mediawww.timken.com/investors

Unit 8 New Product Launch

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Transcript of Unit 8 New Product Launch