Unit 8

Marketing

Deborah Soong

Teaching Activities Index

Teaching Activities1st period 1. Warm-up

2. The Vocabulary, and Idioms & Phrases within Paragraphs 1-3

3. Reading - Paragraphs 1-32nd period 1.

The Vocabulary, and Idioms & Phrases within Paragraphs 4-7

2. Reading - Paragraphs 4-73. Post-reading

3rd period 1. Word File 2. Sentence Patterns3. Expansion4. Writing Practice

4th period Review: Part II Oral & Listening Unit 4 Unit 5 Unit 6

Warm-up

Vocabulary Idioms & Phrases Paragraphs 1-3

1. Do you think the supermarket is a good place to go shopping?

Yes. It has a wide choice of all kinds of goods.

Yes. I do. That way, I won’t forget what I need to buy.

2. Do you write down what you need to buy before you go there?

3. Is it easy for you to find what you want to buy in a supermarket?

Yes. The different sections are clearly marked.

4. Do you feel comfortable shopping in a supermarket?

Yes. A supermarket is clean, spacious, and air-conditioned.

5. After you finish shopping, do you sometimes find you’ve bought more than you need?

Yes. Sometimes there are things on sale and sometimes I find new products. Back

Listen to paragraphs 1-3

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Now, answer the following questions.

Are Bread and milk put together for the convenience of shoppers?

No, they are spread all over the store.

What kind of food is put in brightly colored packages to make it look attractive?

The more expensive food.

Where should candy and cookies be put?

Candy and cookies should be put on lower shelves forchildren to see easily.

How do you decide what you are going to buy in a supermarket?

be going to 打算；將要 (= be about to) I’m going to sell my house and buy a la

rger one. It’s going to rain. →It’s about to rain.

間接問句的結構為：疑問詞 + 主詞 + 動詞Do you know who that man is?

Do you look in your refrigerator and kitchen cupboards and make a list of the things you need? Do you think about what you want to cook and then buy the food you need for each meal?

make a list of... 把…列成清單We made a list of things to buy for the party.

為形容詞子句，前省略了關係代名詞 that 或 which ，修飾先行詞。think about 想一想，考慮 (= consider)I’m thinking about studying abroad.

Next

Do you look in your refrigerator and kitchen cupboards and make a list of the things you need? Do you think about what you want to cook and then buy the food you need for each meal?

what = the things that

“the food you need” 為形容詞子句，省略關係代名詞 that 或 which ，修飾先行詞 the food 。

Even if you do these things, marketing specialists at the supermarket make some of your buying decisions for you.

make a decision 做決定As the weather was changing for the worse, we made a decision to cancel the picnic.

MORE

even if 的用法 1. 即使

Even if it rains cats and dogs, I have to go. → Whether it rains cats and dogs or not, I have to go.

2. 用於假設語氣，表達「與事實相反的情況」。 Even if you paid me a million dollars, I wouldn’t do it.

3. even though 與 even if 的差異：even if 子句的條件成立，也不影響主要子句的結果。Even if he apologizes, I won’t forgive him.even though 指「已知、既定的事實」。Even though he apologized, I didn’t forgive him.

Specialists in marketing have studied how to make people buy more food in a supermarket.They work for supermarkets and do all kinds of things that you do not even notice.

how to make people buy more food in a supermarket → Marketing specialists have studied the ways to make people buy more food in a supermarket.make 是使役動詞，其受詞後必須接原形動詞 。The touching movie made me cry.

that 引導形容詞子句。

For example, the simple, ordinary food that everybody must buy, like bread, milk, flour, and oil, is spread all over the store.

all over = in every part of 遍及…，全…He is well-known all over the country.

Bread might be in aisle 2 and milk in aisle 10.

might 表示「現在的可能性」，語氣不如 may 強烈。Don’t play with the knife. You might get hurt.

You have to walk by all the more interesting and more expensive items to find what you need.

walk by: pass

to find: in order to find

what: the things that

The more expensive food is in packages with bright colors and pictures. This food is placed at eye level so you see it right away and want to buy it.

with乃介系詞，表示「附帶…的」a knife with a wooden handlea man with a beard

This food is placed at eye level  →This food is put at the same height as

your eyes right away = immediately

The things you have to buy are usually located on a higher or lower shelf. However, candy and other things that children like are on lower shelves so that children can see them easily and ask their parents to buy them.

此為形容詞子句 , 前面省略了關係代名詞 that 或 which ，修飾先行詞。關係代名詞 that 引導形容詞子句，修飾先行詞 。 Next

The things you have to buy are usually located on a higher or lower shelf. However, candy and other things that children like are on lower shelves so that children can see them easily and ask their parents to buy them.

so that = in order that 表示「目的」

ask sb to do sth: 要求某人做某事Let’s ask Frank to sing a song.

This method of marketing really works. One study showed that when a supermarket moved four products from a low shelf to a shelf at eye level, it sold 78 percent more of those products.  

work vi. 生效 I don’t think your plan will work. Does this light work?

more 於此當副詞，表示「更 ( 多 ) 地」。I love you more than I do anyone else.

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