Unit 7

The European Travel Market

Understand the factors determining the appeal of leisure destinations in the

European travel market

Connector

Make a list of four European destinations such as Cities, Winter Sports and Seaside resorts. Why would you like to visit, and what appeals to you?

Big picture

You will understand what factors contribute to the appeal of destinations and appreciate the diversity of tourism products on offer in Europe.

Outcomes

You will all be able to complete P2

Most will be able to complete M1

Some will be able to complete D1

Factors of appeal

Consider the factors that make a destination appealing to tourists and what makes tourists want to visit the particular destination.

How many factors of appeal can you think of that makes a destination appeal to tourists?

Accessibility

It is possible to access any destination, but if it takes a long time to get there or many changes are involved the destination will not be appealing to tourists unless other key factors exist.

How many methods of transport can you think of to get to Paris from London?

Cont…

Continental Europe is very accessible for British people wanting to enjoy a short holiday, a visit to friends and relatives or a business trip.

Air travel is the most popular way for British people to travel to destinations within Europe.

Geographical features

An areas topography can play an important part in its appeal to tourists. Europe has a wide variety of geographical features that are appealing to tourists:

Oceans Seas

Cont…

Coastline Mountain ranges Inland waterways and rivers Lakes

A destinations climate has a direct influence on its appeal to visitors.

http://www.worldbook.com/wb/Students?content_spotlight/climates/european_climate

Which country?

Attractions

Natural

built e.g. leisure parks

Museums

art galleries

Cont…

historic buildings

nightlife

entertainment

Cultural

lifestyle characteristics

signature food and drink

main religion and the behavioural considerations for visitors, e.g. dress code

Cont…

cultural events

Economic

availability of low-cost travel options, e.g. budget airlines

impact of rate of exchange

Cont…

cost of staying in destination

perceived value for money

Which country?

France

What do we already know about France?

Everyone is to say ONE thing!

Now lets watch this video

http://www.youtube.com/watch?v=7zRT1e6JlpA

Activity

Read the extract underlining where you see information on the appeal of the destinations.

Then answer the questions!

Extension

Answer the following questions!

M1

Explain how the different factors of

leisure destinations appeal to different

types of customers visiting the European

travel market.

What to do…

M1 naturally progresses from P2

Use these guidelines and example to help you complete M1.

D1

Give detailed and realistic recommendations how a European

destination could increase its appeal for

different types of customers.

What to do…

You must choose one of the destinations that you have examined in P2 and M1.

You should recommend how the destination could appeal to a different type of customer than it does currently, therefore increasing it’s overall appeal.