Unit 15 – Print Based Advertising

Project title: Unit 15 – Print Based Advertising

Project:

Project Description:

This project will consist of taking photos for an advert and a poster for a solo artist called COLE. The advert will be going in my music magazine that I have created called Rock Dance. The poster will be going up on walls around London. The project will consist of me making the poster and advert look very appealing and eye catching to the target audience.

Photographer:

The photographer for this project will be Miss Oliver. Miss Oliver took a wide range of angle shots of me sitting at a drum kit. I decided to use the low angle shot as this made me look like I was looking down on the camera. The Shot looks like the artist is on stage and what your seeing is what the audience would see from standing up. The lighting for this shot has to be fairly bright as the background I have chosen is a dark colour. I have used the gradient tool, which makes the dark colour at the bottom slowly fade up to the brighter colour at the top. So the image has been kept fairly bright to stand out in front of the background. I have decided to apply no effects to the image.

Reference images and ideas:

Reasons behind the title inside this box (connotations)The reason why I have used the name COLE for the title of this advert will be because it’s the surname of the artist. It’s very short and easy to remember the name. COLE is used to promote the artists name. The artists will be become well known because of the name.

Unit 15 – Print Based Advertising

I have decided to use these images as a source of inspiration because I like the choice of colours used. The gradient tool is something that has been used to fade the colour from dark to light. The tour poster on the left is a band that produces music that my solo artist is as well. This means that the poster is a good source of inspiration because the style is something that I want to use to make appealing towards my target audience. Casting:

Unit 15 – Print Based Advertising

These images are suitable for the shoot because they connote that the model is a drummer. The model is sat at a drum kit in one shot; the other is a close up with the drumsticks. The reason why I have chosen this person to be the model is because the model is actually is a drummer. This means that In the shoot the drummer can look like he really is performing in the shoot. The model also looks like Chris Marti from Cold Play. Cold Play produces the same music genre songs as the same as my solo artist COLE.

Model requirements:

Pictures (Full-Length) of what they should look like and what stereotypes they may represent HERE.

Unit 15 – Print Based Advertising Summarise How tall they should be and how they need to look like the

intended Artist/Band Member you wish to conduct an Interview with.

Wardrobe and Look:

Pictures (Full-Length) of intended items of clothing they should be wearing and any other props (e.g. Snap Back Cap for a Hip-Hop magazine) you need to include

Why these items? Source of inspiration?

Hair and Make up:

What Hair & Make Up do you need to use? Why? Source of inspiration?

Include images if necessary

Where:

Where will the shoot take place HERE

When:

Day, Day, Time etc.