Unit 1: The UK Travel and Tourism Sector Assignment 2.
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Transcript of Unit 1: The UK Travel and Tourism Sector Assignment 2.
Learning Intention:- To outline the roles of the
different types of organisation in the UK travel and tourism sector (P3)
- To describe the different types of interrelationship between travel and tourism organisations (P4)
Yr11 Travel and Tourism
Key Words:Interrelationships
What Does Success Look Like?- ALL pupils will be able to
outline the roles of different types of organisation in the UK travel and tourism sector and their interrelationships
- MOST pupils will be able to describe the roles of different types of organisation in the UK travel and tourism sector and their interrelationships
- SOME pupils will be able to describe in detail and evaluate the roles of different types of organisation in the UK travel and tourism sector and their interrelationships
Starter
In pairs, try and explain the following terms:
• Private sector• Public sector• Voluntary sector
Pair work!
• Private sector – owned and controlled by private individuals or shareholders. Main aim is to make profit by selling a large range of products to tourists. E.g. Thomas Cook, Merlin Entertainment, Virgin Atlantic Airways
• Public sector – funded, and sometimes owned, by the government. Main aim is to provide a service. E.g. National Tourist Boards, Tourist Information Centres
• Voluntary sector – charitable sector, not part of the government and do not exist to make profit. Aim to promote a particular viewpoint. E.g. National Trust, Youth Hostel Association
Roles of Organisations
• Supplying products and services – e.g. Tourist Information
• Making a profit – e.g. Alton Towers• Regulation – e.g. – Office of Rail Regulation• Promotion – e.g. Visit Britain• Supporting members – e.g. ABTA – The Travel
Foundation
Task – P3 Criteria
• Create a powerpoint presentation which focuses on the roles of organisations
• When looking at the different roles of travel and tourism organisations you need to state whether it is domestic, inbound or outbound tourism
• You will also need to give an example of a private, public and
voluntary organisation Learning Intention:- To outline the roles of the different
types of organisation in the UK travel and tourism sector (P3)
Independent work!
Roles of Organisations• Supplying products and services • Making a profit • Regulation • Promotion • Supporting members
All need to be include – one per slide
You need to give…..- A definition
- An example of an organisation, stating whether it is private, public or voluntary
- Refer to whether this organisation is linked to domestic, inbound or outbound tourism
Extension
• Research Merlin Entertainments and find out the different types of organisations they work with, and the different services they offer
• Produce a short report which details this information
Learning Intention:- To outline the roles of the
different types of organisation in the UK travel and tourism sector (P3)
- To describe the different types of interrelationship between travel and tourism organisations (P4)
Yr11 Travel and Tourism
Key Words:Interrelationships
What Does Success Look Like?- ALL pupils will be able to
outline the roles of different types of organisation in the UK travel and tourism sector and their interrelationships
- MOST pupils will be able to describe the roles of different types of organisation in the UK travel and tourism sector and their interrelationships
- SOME pupils will be able to describe in detail and evaluate the roles of different types of organisation in the UK travel and tourism sector and their interrelationships
Interrelationships between Organisations
• Working together
• Common ownership
Why would it be beneficial for
different organisations to
have a partnership? E.g. hotel and travel
companies?
Can you think of any companies which
would be classified as ‘common ownership’?
Working Together
Often travel and tourism organisations will work together in order to:• Provide a better service to their customers• Receive greater protection for smaller,
independent organisations• Influence government policy on important issues
affecting the sector• Arrange discount packages and deals that will
appeal to their customers• Raise awareness and promote the sector
Common Ownership
Interrelationships also exist where different brands or companies are owned and controlled by the same organisation. The major tour operators, for example, own their own hotels, airlines and travel agencies. This provides various benefits including:• The ability to control the quality of all the different
products in the package• Offering value for money holiday packages in a
price competitive market• Giving the customer a seamless holiday experience
Key Terms
Ancillary organisations – support travel and tourism. Offer tourists additional products and services that complement their main product e.g. buying a package holiday may also require travel insurance and car hire
Tour operator – puts together different components of a holiday e.g. accommodation, transport, excursions and transfers. Produce brochures to distribute their packages
Domestic organisationsMeet the needs of tourists travelling around the
UK, such as tour operators, accommodation and transport providers, visitor attractions and other support and ancillary organisations
Domestic tour operators arrange holidays and short-breaks in the UK for residents of the UK
Full-service scheduled airlines
• Privately owned companies that operate to a timetable
• Fly at a set time regardless of the number of passengers
• Example: British Airways
Transport providers
Transport providers allow tourists to
move around the country by road,
rail or air….
Low-cost scheduled airlines
• Also known as ‘budget’ or ‘no frills’ carriers
• Operate to a scheduled timetable, but often with reduced services and strict terms and conditions
• Usually charge for additional extras
• Examples: Ryanair, easyJet, Flybe and Jet2.com
Transport providers
Transport providers allow tourists to
move around the country by road,
rail or air….
Accommodation Providers
Guest accommodation
HotelsOther e.g. cruise
ships, barges, eco-lodges
Hostels
Serviced apartments
Campus accommodation
Holiday villages
Camping parksSelf-catering
Visitor Attractions
Natural Attractions
A natural feature of the environment• Mountains• Forests• Beaches• River and lakes
Built Attractions
Some charge an admission fee, others don’t• Country parks• Historic houses• Zoos• Theme parks
Heritage Attractions
Conserve protect and celebrate historical and past traditions, events, ways of living and working• Castles• Stately homes• Heritage coasts and trails
CASE STUDYIronbridge Gorge
What do you know
about Ironbridge?
Why would you want to visit each of these places?
Supporting Organisations
The UK travel and tourism sector is supported and developed by a range of different local, regional and national organisations:
• VisitBritain• Visit Wales
• Regional Tourism Boards
Outbound Organisations
You now need to research those organisations which fit within the
‘outbound’ sector and describe their roles:
• Tour operators• Travel agents
• Transport providers (ferries, eurostar, etc)
• Supporting organisations (ABTA)
Look these up:
Key Terms
- Multiples- Independents- Bonded
P4 AssignmentInter-relationships between organisations
There are two types of inter relationships• Working together• Common ownershipWorking together - You need to state what working together is and the
benefits• You will need to give examples of organisations which include
domestic, inbound and outbound organisations (pg 14-15, 26)Common ownership - You need to state what common ownership is
and the benefits• You will need to give examples of organisations which include
domestic, inbound and outbound organisations. (pg 14-15, 26-27)CASE STUDY – You need to include a case study on Merlin
Entertainments, describing the interrelationships between the companies involved within the organisation
Produce a PowerPoint
presentation completing the following task
Learning Intention:- To outline the roles of the
different types of organisation in the UK travel and tourism sector (P3)
- To describe the different types of interrelationship between travel and tourism organisations (P4)
Yr11 Travel and Tourism
Key Words:Interrelationships
What Does Success Look Like?- ALL pupils will be able to
outline the roles of different types of organisation in the UK travel and tourism sector and their interrelationships
- MOST pupils will be able to describe the roles of different types of organisation in the UK travel and tourism sector and their interrelationships
- SOME pupils will be able to describe in detail and evaluate the roles of different types of organisation in the UK travel and tourism sector and their interrelationships