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Tony Fish CEO [email protected] Page 1
AMF Ventures provides professionalconsulting services that will enable your enterprise to build returns within
the constraints of 1.0 and be ready to exploit opportunities created by 2.0 thinking and beyond….
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Tony Fish CEO [email protected] Page 2
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Tony Fish CEO [email protected] Page 3
UnIqUeNeSs
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Tony Fish CEO [email protected] Page 5
Where mobile web thinking was 2006
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Tony Fish CEO [email protected] Page 6
mobile content
mobile content
Harnessing Collective
Intelligence
Capturing Content at the
Point of inspiration
Extending the web
Mobile web 2.0
I am a tagmy identity
I am a tagmy identity
multilingualmobile access
multilingualmobile access
digital convergence
digital convergence
mobilesearch
mobilesearch
AJAX/widgets
AJAX/widgets
Uniquely mobile
LocationLocation
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Tony Fish CEO [email protected] Page 7
EnablersPlatformAccessDeviceUser
User Device Access Platform Enablers
User creates content and publishes it
Content created for the user to consume
Point of inspiration
Sport
reality
family
News
friendsholiday
night out
movie
cartoon
Adult
e.g publishing
e.g search e.g payment security, DRM
e.g GSM WiFi UMTS
e.g phone smartphone
e.g hosting, integration with WWW
Events
Professional Editing
Content creation
PersonalTagging
Professionalcapture
concert
music
colleaguesgathering
Personalcreation
Personalcapture
SportNews
Point of entertainment
Events
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Tony Fish CEO [email protected] Page 8
before we do where thinking is up to…
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Tony Fish CEO [email protected] Page 9
let’s do what “mobile web 2.0” is not….
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Tony Fish CEO [email protected] Page 10
technology
company
service
owned
android
mobile OS
framework
platform
mobile broadband
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Tony Fish CEO [email protected] Page 11
by the way
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Tony Fish CEO [email protected] Page 12
I don’t care if you call mobile web 2.0
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Tony Fish CEO [email protected] Page 13
Mobile 2
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Tony Fish CEO [email protected] Page 14
Mobile 2.0
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Tony Fish CEO [email protected] Page 15
Next gen mobile
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Tony Fish CEO [email protected] Page 16
MW2
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Tony Fish CEO [email protected] Page 17
or any other flavour
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Tony Fish CEO [email protected] Page 18
what I do care about, is
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Tony Fish CEO [email protected] Page 19
that you engage in thinking and debate
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Tony Fish CEO [email protected] Page 21
so Mobile Web 2.0 is….
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Tony Fish CEO [email protected] Page 22
all about
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Tony Fish CEO [email protected] Page 23
UnIqUeNeSs
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Tony Fish CEO [email protected] Page 24
The correct question is ..
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Tony Fish CEO [email protected] Page 25
What can you do on a mobile, that
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Tony Fish CEO [email protected] Page 26
you cannot do on any other platform ?
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Tony Fish CEO [email protected] Page 27
other platforms are…
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Tony Fish CEO [email protected] Page 28
WEB (internet, access, IP)
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Tony Fish CEO [email protected] Page 29
Broadcast (TV, radio)
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Tony Fish CEO [email protected] Page 30
Mobile (wi’x)
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Tony Fish CEO [email protected] Page 31
here is the story
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Tony Fish CEO [email protected] Page 32
well in a minute
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Tony Fish CEO [email protected] Page 33
Why is Google chrome so important?
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Tony Fish CEO [email protected] Page 34
Who thinks it is a browser?
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Tony Fish CEO [email protected] Page 35
Who thinks it about user data?
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Tony Fish CEO [email protected] Page 36
Who thinks it is an Operating System?
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Tony Fish CEO [email protected] Page 37
So why has Google developed an OS?
Why does Dr Schmitt say “mobile, mobile, mobile”
Why does the cloud need a client?
Why’s Google Mission “do no evil”?
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Tony Fish CEO [email protected] Page 38
In simple terms
Data from
platforms
click data
content
my data
Data analysis
Value
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Tony Fish CEO [email protected] Page 39
If you own the data and the analysis
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Tony Fish CEO [email protected] Page 40
you own the value
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Tony Fish CEO [email protected] Page 41
to own the data, you need to own the platforms
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Tony Fish CEO [email protected] Page 42
Why is Google’s current position not sufficient?
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Tony Fish CEO [email protected] Page 43
…from the mobile Internet
.. from watching TV
…in front of the PC
..from engaging with a PC/Web
..spent with a mobile in your pocket
…generated from a mobile device
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
% of time
Value of metadata
Source AMF Ventures www.amfventures.com
Doing traditional stuff, search, buy, find, map etc
Automated data pick up
In complex terms
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Tony Fish CEO [email protected] Page 44
so what data do “they” want?
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Tony Fish CEO [email protected] Page 45
contextpersonalis
ation
recommendation
requirement/ enforcement/policy
security trust loginauthentication
proof
recognition/ desire/ peer pressure/ community
attention location time searchcontentcreate
Identity
access
contentconsume
purchase
banking discoveryreputation
corporate
Digital Footprint
individual community
inputs
outputs
who benefits
motivation
database
Clo
sed
loop
of
feed
back
and
im
pro
vem
ent
trade or barter
billing
accuracy colour
intent
activity
advertising
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Tony Fish CEO [email protected] Page 46
So why is the web working and mobile not?
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Tony Fish CEO [email protected] Page 47
Some are open
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Tony Fish CEO [email protected] Page 48
Some are closed
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Tony Fish CEO [email protected] Page 49
and some are not sure!
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Tony Fish CEO [email protected] Page 50
device
tethered
generic
network
platformapplications & content
closedopen
proprietary
All IP network
deliver capture
closed ecosystem
open ecosystem
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Tony Fish CEO [email protected] Page 51
device
tethered
generic
network
platformapplications & content
closedopen
proprietary
All IP network
deliver capture
closed ecosystem
open ecosystem
Mob
ile to
day
!
WEB t
oday
!
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Tony Fish CEO [email protected] Page 52
so what?
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Tony Fish CEO [email protected] Page 53
who does it effect and how…
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Tony Fish CEO [email protected] Page 54
2.0 thinking does effect everyone here and …
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Tony Fish CEO [email protected] Page 55
and every aspect of your business
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Tony Fish CEO [email protected] Page 56
developer & design
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Tony Fish CEO [email protected] Page 57
application interface and structure
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Tony Fish CEO [email protected] Page 58
service
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Tony Fish CEO [email protected] Page 59
delivery
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Tony Fish CEO [email protected] Page 60
trust
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Tony Fish CEO [email protected] Page 61
brand
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Tony Fish CEO [email protected] Page 62
position
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Tony Fish CEO [email protected] Page 63
strategy
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Tony Fish CEO [email protected] Page 64
regulation and policy
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Tony Fish CEO [email protected] Page 65
because…
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Tony Fish CEO [email protected] Page 66
Access is a commodity and ownership is unimportant. Value will be retained by those
who get the deep and dirty in the management of complexity for getting data in, stored and out.
In the New Kingdom, Loyalty is Dead, Trust is the Challenger, the Princes’ are Editors, the
Princesses are Simplicity, Attention is Queen and Metadata is King.
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Tony Fish CEO [email protected] Page 67
how’s time?
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Tony Fish CEO [email protected] Page 68
There is an important question?
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Tony Fish CEO [email protected] Page 69
How will the “purchase decision change”
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Tony Fish CEO [email protected] Page 70
As you are not buying anything that you
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Tony Fish CEO [email protected] Page 71
You currently sell/ buy
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Tony Fish CEO [email protected] Page 73
‘Rainbow of Trust’
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Tony Fish CEO [email protected] Page 74
parting thoughts
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Tony Fish CEO [email protected] Page 75
some companies get it…
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Tony Fish CEO [email protected] Page 76
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Tony Fish CEO [email protected] Page 77
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Tony Fish CEO [email protected] Page 78
Why speak to Tony Fish 07808 142121
funding
strategy non exec
implementation
knowledge
workshops
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Tony Fish CEO [email protected] Page 79
don’t forget
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Tony Fish CEO [email protected] Page 80
UnIqUeNeSs
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Tony Fish CEO [email protected] Page 81