Unique Aspect Of Digital Marketing - Lead generation
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Transcript of Unique Aspect Of Digital Marketing - Lead generation
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Unique Aspect Of Digital Marketing-
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Lead generation is receiving inquiry or interest of target audience for services or
products you provide.
Digital marketing eminently relies on lead generation to achieve growth, expansion
and business success.
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It is obtained by successful marketing of a product/service. It also includes non-paid sources for instance, organic search
engine results or referrals from existing customers
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Direct traffic, search engines, and web referrals are the three most popular online channels for lead
generation. They account for 93% of leads.
platforms like Facebook, Twitter, LinkedIn are excellent media to
generate leads.
Social Media
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If you run an ad campaign on any of the online platforms to generate leads,
Cost Per Thousand or Cost Per Mille (CPM) are the pricing models that
charge advertisers for the number of times people view an ad.
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Further there comes Cost Per Click (CPC). It is a revised version of CPM.
It charges advertisers only when the consumer clicks on the ad.
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Then it’s Cost Per Acquisition (CPA), which is an improved version of CPM and CPC. It charges only
by the lead.
THANK YOU
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