Presented To Union Bank

May 26, 2011

Source:NWMLS Graham

Source:NWMLS Graham

Not All Buyers Are Found The Same Way . . .For most Sellers, a Buyer is a Buyer. It doesn’t matter how they first discovered or received information about that home listed for sale. However, that approach does not hold merit in the current real estate market. With the rising importance of the Internet in marketing properties for sale, it is critical that your properties are marketed to the widest possible range of Buyers in order to insure the greatest number of inquiries, offers and sales.

At the Selden Group, we understand that your property is the “perfect” home for some Buyer. Exposing it to the greatest potential numbers within the Buyer pool is critical in find the “right” Buyer willing to purchase your home in the shortest amount of time and for maximum value. Whether that Buyer is a first-time, move-up or move-down type or an Investor seeking to expand their real estate portfolio, it is critical that your property be marketed using the latest technology de-signed to attract the “right” Buyer profile.

We use a combination of marketing to seek out these Buyers. By marketing directly to Buyers seeking a new home, we captivate them with high-definition professional photography and descriptions of each home we market and capture their attention, not less their telephone number and email address, as they seek further engagement and information.Just look at these screenshots from our proprietary lead generation sites showing possible Buyers for your properties:

How do I do that? In addition to traditional print media such as magazines and newspapers which still attract certain key demographic profiles, I focus on marketing my listings to Buyers using the formats that THEY WANT AND USE.

THEY WANT AND USE.

Using our own in-house graphic design team, we create and publish a series of single-property websites on each listing we have. Take a look at this example:

This site provides detailed information about each listing including photos, videos, virtual tours, schools, payment information and much more. We use this format in addition to listing every home on the JimSelden.com and John L. Scott.com websites exposing our listings to thousands of local, as well as out of state and country, Buyers and Investors.

JimSelden.com

JohnLScott.com

We also create niche targeted Internet landing pages that seek Buyer groups and Buyer profiles consistent with the property type we are listing and marketing. We publish these pages in Yahoo, Google and Bing using paid and organic advertising.

Here are some examples of recent and on-going campaigns we are using to increase the size of our Buyer pool to sell your home:

We create sites designed to attract specific Buyer types such as those seeking foreclosure and bank owned properties. Each is designed to engage the Buyer profile attracted and to capture their name and contact information for immediate follow-up. They are published on our own hosted sites, as independent domain driven sites or as advertisements on popular Craigslist. Our ultimate goal is to place one of these qualified Buyers with your home.

We don’t just wait for Buyers to find your property

- We seek them out!

We also publish our listings daily using the key social media sites such as Facebook and Twitter as well as publish and syndicate videos of all of our listings on YouTube. Even if you don’t use social media, an ever increasing number of our Buyers do use these resources every day at multiple times.

Don’t you want your properties exposed to all possible Buyers?

We get hundreds of Buyer leads each week your homes are listed for sale with us. Not all are Buyers that want your home. Not all Buyers are qualified or ready to purchase a home . . .yet. Buyers come in to our real estate market for different rea-

sons and at different times: their reasons and at their time. That is why we continue to seek out Buyers for our listings every day. Our goal is to find you the “right” Buyer at the “right” time and to get your homes sold at the highest price within the least amount of time. That is result driven marketing that maximizes your val-ue and removes those unwanted and distressed assets from your portfolio.

That is why we, at the Selden Group, don’t just list properties for sale. We actively solicit, identify and work with Buyers and Investors every day of every week. We take the extra step to get your home sold!

I want to thank you for the confidence you have placed in me and my team of experienced and highly-skilled professional at the Selden Group at John L. Scott. Our success is never gained by chance. We use every skill we have learned and applied in my twenty-year plus career in real estate to insure the most effec-tive marketing of your properties, be them residential single or

multi-family homes, partially or fully developed and entitled building lots or commercial structures. We not only use every resource at our disposal including traditional print media and open houses but we seek out and deploy the latest and most effective Internet strategies to find Buyers for YOUR properties.

As a top professional at Union Bank, you are empowered by management , your Board and your shareholders/depositors with carefully evaluating the very best personnel and companies to list and market your properties for sale. Your risk/benefit/cost analysis is critical in selecting the “right” broker to represent Union Bank and its portfolio of properties for sale. I believe that I am that right broker.

As my REO resume that follows reveals, I have extensive and proven experience in dealing with distressed properties on behalf of several other financial institutions. I understand our local markets and how to best price your homes for a quick sale. In fact, in a recent comparison made by Mr. Belk of the values I recommended for the subject assets versus the values determined by an independent and licensed fee appraiser retained by your organization, my results represented a difference of only $1,350. And that is collectively for all seven homes.

I also monitor local home pricing as it applies to my listings monthly so that I am kept abreast of developing conditions and their impact on my client’s assets. I conduct regularly scheduled and advertised open houses for potential Buyers to view these homes first-hand. Furthermore, I am available and accessible to you when you need me. Should you have a question on any listing, available or sold, a telephone call or email to me will result in a quick and thorough response.

I have listed and sold more homes in the Grand Firs community than any other broker. I have personal knowledge of this community, the residents, the Home Owners Association and of every home constructed in this neighborhood including the seven homes that are the subject of our discussion. Why select any other broker to represent you when the time and effectiveness of their marketing efforts will only be considerably extended as they attempt to get up to speed as to the very assets that need to be sold.

It is my sincere desire to represent Union Bank in the marketing, sale and closing of the seven homes in Grand Firs and any other residential, multi-family and commercial assets that may benefit from my involvement. Please allow me and your assets to stand out from the competition. I am ready and prepared to begin immediately.

Thank you for your time and consideration.

Subject Properties For Listing Consideration