PRESENTED BY: DAUDA O. FADEYI JR.WEDNESDAY, NOVEMBER 24, 2010

PHC 6444

Unintentional Injuries1

Outline

IntroductionAssessmentProblem StatementGoals and ObjectivesLaws and GuidelinesCommunity

OrganizingAssessment ToolsConstituency

TargetsHandlesTacticsSolutionsEvaluationMaintenanceConclusion/Future

Research

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A picture is worth a thousand words3

Introduction

Texting while driving has become a major issue in today’s society ( 81% of the U.S. population admits to texting while driving a vehicle)

According to the National Highway Traffic Safety Administration (NHTSA) 5,870 individuals died from car crashes in 2008 alone 515,000 individuals were injured in various car

crashes in 2008

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Introduction5

The focus area of this intervention is in Tallahassee Florida (Leon County)

Target population: Teenagers Young adults

Gaining Entry into the community: Holding community meetings at various venues:

Schools Local churches Boys and girls clubs Local health clinics/centers

Assessment6

The (unintentional injury problem) will first be assessed from the community’s point of view

Followed by: Community meetings and focus groups

Encouraging all ages to attend and have their voices heard

All meeting and focus groups will be held at venues accessible to all communities members

Assessment7

During the assessment phase materials from research studies (Florida Department of Health, CDC, etc.) will be provided to those at attendance

Sharing both stories and studies will be encouraged Individuals tend to lean a lot about the health of their

communities by listening to and telling real life stories

Having dialogue and feedback from the community will definitely assist in the assessment phase of

the program

Problem Statement

Adolescents in Leon County using cellular phones while operating a automobile

This issue can directly affects a person’s physical health and well being

Galvanizing the community and helping them realize the magnitude of the problem will assist in making changes

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Problem Statement

This problem can be considered a health issue Based on the prevention of adverse outcomes of

individuals in an automobile accident

Unintentional Injury (texting while driving) can affect not only the individuals involved in the accident but: Family members Friends The community as a whole

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Goals and Objectives

Short-Term Goal: Making people aware of the issue

Long-Term Goal: Having the bill passed, banning all cell phone/wireless device usage while driving

Objectives: Establishing community partnerships Keeping and maintaining community involvement and

engagement Promoting participation from within the community Recruitment of community members An organizations ultimate source of power is its membership

(constituency)

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Laws and Guidelines

The legal use of a cell phone while driving in Florida is coming to an end soon

Regulations and laws will also galvanize the community, and have everyone abide by policies and guidelines

(Fear) is common when it comes to laws and guidelines

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Community Organizing

Finding a key person in the community to gain trust and respect

This will give you the first step in organizing a community, and a possible chance to bring about change

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Assessment Tools

Mobilizing for Action through Planning and Partnership (MAPP) – “strategic planning tool” Leaders assisting the community on issues like

(texting while driving) and having resources available

Assessment Protocol for Excellence in Public Health (APEXPH) – “multi-method approach” Having a action plan for addressing the issue of

individuals texting while driving

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Assessment Tools

Community involvement is key(focus groups, surveys, public meetings)

Focus Groups (age sensitive) – Express their thoughts and what should be done

Surveys – Asking various questions on legislation passing the law and if they ‘agree or disagree”

Community Meetings – Assist in developing priorities that must be met and goals for future

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Constituency

Important to have within a community

Assuring the “Leon County” community of law/bill that will be passed in the near future (sense of victory)

Continuation of our community meetings, focus groups, and survey collections will keep members engaged

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Constituency

Community asset mapping will also be a useful tool in identifying: Materials Financials Other resources in the community

Resources that will be utilized during this project are: Community churches Department of health Parents Schools Law enforcement U.S. department of transportation Driver education teacher

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Targets

Youths/Young AdultsFlorida

Legislator/Policy Makers

Key individuals in the community

Cell Phone Companies (Sprint, Verizon Wireless, AT&T, etc.) “possibly”

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Handles

Maximize community participation

The bill on the verge of being passed

Having guest speakers speak about real life situations

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Tactics

Providing food & drinks at the community meetings (more participation)

Researching to see if any “Florida Legislator/Policy Makers” workers have adolescents who drive

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Solutions

Health Education InterventionIncorporating different levels of interventions

such as:

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Solution

Health Promotion StrategiesFactors that lead to abstaining from cell

phone use while driving (CPWD) are helpful in developing health promotions strategies

For example: Health messages can Communicate positive outcome or negative

consequences Expose myths Pursue other persuasive strategies

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Solution

Health Promotion StrategiesHealth promotion messages must focus on

areas with strong association with the target population’s behavior

Other tactics for this intervention: Utilizing “Oprah Winfrey’s” (no-texting pledge) at

www.oprah.com Reviewing information from www.motherproof.com

Safety of the cars for children and teenagers

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Solution

Theory of Planned BehaviorMeasuring:

Attitudes Subjective norm Perceived behavioral control Intention

The process requires participants to report the number of texts read & sent while driving that previous week Keeping a vivid memory or log of each intention they had while

reading or sending a text messages and driving If participants forgets to record their phone bill is an option

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Evaluation

Impact evaluation – Will be one approached used for the program interventions It assesses the immediate

effect the overall program has on the target behavior

Empowering evaluation – Has four developing steps:

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Evaluation

Taking StockThe evaluation team will assist program participants in

taking stocks of:

Reviewing: (documents, budgets, organizational charts, annual reports, previous assessment plans, and new planning initiative)

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Evaluation

Setting GoalsThe evaluation team calls for a group

discussion

As groups form they look for common vision and broad goals, and bringing them to everyone’s attention when possible

Planning assessment of what individuals in the community (wanted and why)

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Evaluation

Developing StrategiesDuring time of conflict – evaluation team will

address issues through “individual coaching” or “focus group” session

[Other strategies for involvement were]Ask participants what they would like to see key

members do or try: For example: Punctuality Taking care of detailed work Smile Stop bickering Staying focus

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Evaluation

Developing StrategiesAsk participants what can they bring to the

program Be more understanding Listening Better prepared for meetings Most important (remembering they are here to fight

“texting while driving” not each other)

This approach provides a role for all participants to generate insight & ideas amongst group members

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Evaluation

Developing the ProcessThe final step for the evaluation team is to keep

written records of “what occurred & why” In a way that the format is accessible to all interested

partiesThe evaluation team will keep participants up-

dated on: Methods Data Framework Interpretation

So they understand what the program is doing and why

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Maintenance

Keeping sustainability within the organization and allowing it to grow

Three important phases in having a success with maintenance: Timing and context Staff support The empowering evaluations’ skill set

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Maintenance

Timing and context: Time is critical and participants are eager to initiate

change in early stagesStaff support:

Keeping staff active within the program interventionThe empowering evaluations’ skill set

The evaluation team must have the ability to be: Flexible Quick thinkers Self-critical Optimistic, and truly dedicated and passionate about

working within the community

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Logic Model

Input

Activities

Outputs

participants

Short-term

Outcomes

MediumLong term

Staff/Volunteers

Focus Groups

Community members

Teens increase knowledge of texting while driving

Teens learn appropriate actions to take

Bill being passed banning (texting while driving)

Funds Community Meetings

Youth/Young Adults

Teens better understanding their intentions

Teens using effective practices

Decrease in car accidents

Partners/Research

Surveys Teens gain skills in decision making

Teens abiding by law

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Conclusion

We see the seriousness of the issue we have here in Leon County FL (texting while driving)

Implementing this intervention effectively will decrease the number of car accidents/unintentional injuries due to texting while driving among the target population

Future ResearchTargeting cell phone companies & car

manufacturers: Not allowing for cell phones to work while car is on (only

for emergency calls)

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THE COMMUNITY34

References

Hafetz, J., Jacobsohn, L., Garcia-Espana, J., Curry, A., & Winston, F. (2010). Adolescent

driver’s perceptions of the advantages and disadvantages of abstention from in-vehicle

cell phone use. Accident Analysis and Prevention, 42(3), 1570-1576.

Juarez, P., Schlundt, D., Goldzweig, I., & Stinson, N. (2006). A conceptual framework for

reducing risky teen driving behaniors among minority youth. BMJ Journals, 12(1), 49-55.

Minkler, M. (2005). Community organizing and community building for health. New

Brunswick, NJ: Rutgers University Press.

Nemme, H., & White, K. (2010). Texting while driving: Psychosocial influences on young

people’s texting intentions and behavior. Accident Analysis and Prevention, 42(5), 1257-

1265.

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Questions/Comments/Concerns

THANK YOU!!

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